02 Activity 1

Strategic Management

Submitted by:
Danielle Canlubo
BSTM 602
1. What is/are the triggering event/s that act/s as stimulus/stimuli for
strategic change in the given case?
According to the evidence put forth, Lee Kun-Hee should be considered the
new founder of Samsung Electronics and the company should be recognized as
the world's leading high-tech manufacturer of electronics. All businesses aim to
be the best, but in the case of Samsung, I've observed that there are numerous
triggering events that act as catalysts for strategy adjustment. Two different kinds
of triggering events include internal and external environments. The recently
appointed Chief Executive Officer (CEO), Mr. Lee Kun-Hee, has maneuvered the
company to change 360 degrees, sending a message to all employees that their
leader is prepared to make a substantial shift for the company.

2. Which characteristic/s of strategic decisions is/are described in the

case study?
The case study's strategic decision has a consequential component. By
changing Samsung Electronics' culture to one that places a high priority on
seniority and adopting merit-based compensation and promotion, the result
relates to strategic decisions involving considerable resources and needing a high
degree of dedication from people at all levels.

3. How will Samsung maintain its successful market position by using

one of the modes in strategic?
The Planning mode relates to Samsung's methodical gathering of pertinent
approach data for scenario analysis, the creation of workable alternative
strategies, and the logical selection of the most suitable plan to maintain its
dominant market position. If they want to grow, they should look for fresh
opportunities that will advance their development and reputation. As soon as Mr.
Lee became the company's chairman, he set out to conquer the market from the
bottom up with inexpensive items at competitive prices. Sony and Motorola, who
at the time were the undisputed leaders of the globe, outperformed Samsung.
amsung will maintain its
successful market position
through using the Planning
mode
whereas it pertains to the
systematic gathering of
appropriate approach
information of situation
analysis, the generation of
feasible alternative strategies,
and the rational selection of
the most
appropriate strategy.
Moreover, in order for them to
expound they should seek
more opportunities
that would help them to be
known and grow. When Lee
Kun Hee accepted the position
as the
chairman of the
conglomerate his strategy
focused first on gaining
market share by invading
markets form bottom up with
lower priced products at an
acceptable value. Samsung's
image,
however, was overshadowed
by Sony and Motorola the
undisputed world leaders
during this time.
Rather than focusing on
making and selling its own
various industries, Samsung
made the strategic
decision to offer premium
consumer electronics such
as flat screen tv's,
appliances,
semiconductors, and mobile
devices such as its famous
galaxy line of smartphones.
amsung will maintain its
successful market position
through using the Planning
mode
whereas it pertains to the
systematic gathering of
appropriate approach
information of situation
analysis, the generation of
feasible alternative strategies,
and the rational selection of
the most
appropriate strategy.
Moreover, in order for them to
expound they should seek
more opportunities
that would help them to be
known and grow. When Lee
Kun Hee accepted the position
as the
chairman of the
conglomerate his strategy
focused first on gaining
market share by invading
markets form bottom up with
lower priced products at an
acceptable value. Samsung's
image,
however, was overshadowed
by Sony and Motorola the
undisputed world leaders
during this time.
Rather than focusing on
making and selling its own
various industries, Samsung
made the strategic
decision to offer premium
consumer electronics such
as flat screen tv's,
appliances,
semiconductors, and mobile
devices such as its famous
galaxy line of smartphones.
amsung will maintain its
successful market position
through using the Planning
mode
whereas it pertains to the
systematic gathering of
appropriate approach
information of situation
analysis, the generation of
feasible alternative strategies,
and the rational selection of
the most
appropriate strategy.
Moreover, in order for them to
expound they should seek
more opportunities
that would help them to be
known and grow. When Lee
Kun Hee accepted the position
as the
chairman of the
conglomerate his strategy
focused first on gaining
market share by invading
markets form bottom up with
lower priced products at an
acceptable value. Samsung's
image,
however, was overshadowed
by Sony and Motorola the
undisputed world leaders
during this time.
Rather than focusing on
making and selling its own
various industries, Samsung
made the strategic
decision to offer premium
consumer electronics such
as flat screen tv's,
appliances,
semiconductors, and mobile
devices such as its famous
galaxy line of smartphones.
The Planning Mode applies to
the systematic collecting of
relevant approach information of
scenario analysis, the production
of feasible alternative strategies,
and the logical selection
of the most appropriate strategy
by Samsung to retain its
successful market position. If
they
wish to expand, they should seek
out new possibilities that will
help them become more
well-known and developed.
When Mr. Lee Kun-Hee was
appointed chairman of the
company, his goal was to
increase market share by
invading the market from the
bottom up
with lower-cost products at a
reasonable price. Samsung, on
the other hand, was outshone
by Sony and Motorola, which
were the clear world leaders at
the time.
The Planning Mode applies to
the systematic collecting of
relevant approach information of
scenario analysis, the production
of feasible alternative strategies,
and the logical selection
of the most appropriate strategy
by Samsung to retain its
successful market position. If
they
wish to expand, they should seek
out new possibilities that will
help them become more
well-known and developed.
When Mr. Lee Kun-Hee was
appointed chairman of the
company, his goal was to
increase market share by
invading the market from the
bottom up
with lower-cost products at a
reasonable price. Samsung, on
the other hand, was outshone
by Sony and Motorola, which
were the clear world leaders at
the time.
The Planning Mode applies to
the systematic collecting of
relevant approach information of
scenario analysis, the production
of feasible alternative strategies,
and the logical selection
of the most appropriate strategy
by Samsung to retain its
successful market position. If
they
wish to expand, they should seek
out new possibilities that will
help them become more
well-known and developed.
When Mr. Lee Kun-Hee was
appointed chairman of the
company, his goal was to
increase market share by
invading the market from the
bottom up
with lower-cost products at a
reasonable price. Samsung, on
the other hand, was outshone
by Sony and Motorola, which
were the clear world leaders at
the time.
The Planning Mode applies to
the systematic collecting of
relevant approach information of
scenario analysis, the production
of feasible alternative strategies,
and the logical selection
of the most appropriate strategy
by Samsung to retain its
successful market position. If
they
wish to expand, they should seek
out new possibilities that will
help them become more
well-known and developed.
When Mr. Lee Kun-Hee was
appointed chairman of the
company, his goal was to
increase market share by
invading the market from the
bottom up
with lower-cost products at a
reasonable price. Samsung, on
the other hand, was outshone
by Sony and Motorola, which
were the clear world leaders at
the time.
The Planning Mode applies to
the systematic collecting of
relevant approach information of
scenario analysis, the production
of feasible alternative strategies,
and the logical selection
of the most appropriate strategy
by Samsung to retain its
successful market position. If
they
wish to expand, they should seek
out new possibilities that will
help them become more
well-known and developed.
When Mr. Lee Kun-Hee was
appointed chairman of the
company, his goal was to
increase market share by
invading the market from the
bottom up
with lower-cost products at a
reasonable price. Samsung, on
the other hand, was outshone
by Sony and Motorola, which
were the clear world leaders at
the time.
The Planning Mode applies to
the systematic collecting of
relevant approach information of
scenario analysis, the production
of feasible alternative strategies,
and the logical selection
of the most appropriate strategy
by Samsung to retain its
successful market position. If
they
wish to expand, they should seek
out new possibilities that will
help them become more
well-known and developed.
When Mr. Lee Kun-Hee was
appointed chairman of the
company, his goal was to
increase market share by
invading the market from the
bottom up
with lower-cost products at a
reasonable price. Samsung, on
the other hand, was outshone
by Sony and Motorola, which
were the clear world leaders at
the time.