Professional Documents
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Week 5 Activity 1
Week 5 Activity 1
BSTM 3-1D
EXPLAINING CONCEPT
Instruction: Explain the following concept briefly
The strategy of an organization is crucial because it determines how the company will be led
and how it will perform in a market that is competitive. According to Michael Porter, there are
three generic competitive strategies and these are the Overall Cost Leadership, Differentiation,
and Focus. The first strategy is the Overall Cost Leadership, that were frequently adopted in the
late 1970s. The reduction of costs through a series of functional policies that were directed at
the primary goal—Simply, it focuses on the decreasing production and purchasing costs in order
to make the organization improve its market share, and broaden their consumer base. The
second strategy is the Differentiation, it comprises the strategy of differentiating the goods and
services provided by the company, or generating something that is regarded as being distinctive
within the industry. It focuses on making the organization and its products and services unique,
different, and distinct in the marketplace. Lastly, the third strategy is the Focus, it comprises
concentrating on the growth of a specific market, product line, buyer group, or segment. Simply,
it focuses on providing a products and services that cater to the specific needs of a consumer
group.
A strategy is a thorough plan that serves as a road map or a point of reference for achieving
your objectives. Strategies aid in defining your long-term objectives and the path to achieving
them. On the other hand, Tactics are the specific and little stages and activities which help in
building a strategy.
4. Balanced Scorecard