creative

DON'T STOP
Being limitless, breaking the limit

Dhruv Nair - Aduri Vineetha

 >500K
TRACKING Views

METRICS
Since this campaign mainly aims
1-1.5%
Customer Engagement Rate
for awareness of the brand,
impressions, views and the
engagement with the customers
matters the most due to which
5%
Increase in sales
they will start developing trust
over the brand. Keeping the
campaign interactive helps in
the same. >50K
Followers

*ALL OF THEM OVER THE COURSE OF 8 DAYS

 GOAL
PUMA, being a brand focused on indirect
marketing of products through brand
ambassadors could sometimes take a step
to give a show case reminding the audience
of the products marketed before and the
brand that has been build with audiences'
support. Motivating the audience to get out
of the comfort zone and be involved in
activities will increase our sports products
sales, at the same time connect a bridge
between the brand and the customers on a
more personal level. Providing a recap
outlook on the products and the campaigns
will also intrigue the new generations of
the audience to be involved and more
known about the principles of the brand
 CAMPAIGN &
TARGET AUDIENCE
The campaign, 'Don't Stop' aims in
motivating the teenagers of age 14-18 being
our target audience.
Encouraging them to go beyond regular
academics and explore sports and other
activities. This is showcased in the sporty
and trendy way which is ideal and
appealing to the audience of that age. In
this campaign, we bring their favourite
brand ambassadors into the picture to
promote the culture of 'breaking the limits'.
 TARGET
PERSONA
SOCIAL MEDIA
CALENDAR
SOCIAL MEDIA CALENDAR
This campaign is conducted just before the
summer in India, so that its the perfect time
to encourage everyone to step out. It has
been conducted over a week with a post or
engagement of some kind once every two
days. Since there is a collaboration with
RCB, it proves to be the perfect time since
this campaign can be linked with them
before their first match allowing more of
our targeted audience to be involved. The
social media chosen is Instagram due to
the audience, engagement, active role of
the users and changing trends.
 FIRST POST

PUMA CAT IS GOING ON

ANOTHER JOURNEY. STAY
TUNED
 SECOND
POST

WE ARE GOING TO HAVE A

ONE-ON-ONE CHAT WITH THE
KING.
JOIN US TOMORROW FOR THIS
 THE VIDEO

Our name is PUMA ?

Whats yours ? ;)

#DONTSTOP #limitless
#PUMA
 THIRD POST
Send a jersey or a
matching outfit as a show
of support for rcb.
WE WILL SELECT A FEW FOR
OUR NEXT POST!!!!!!
INSTAGRAM STORY

STORY TO GAIN AUDIENCE

ENGAGEMENT WITH EXCLUSIVE
PRICES AND RECOGNITION
INSTAGRAM STORY

STORY TO GIVE RECOGNITION

TO THE WINNERS OF THE QUIZ,
GIFTING FEW LUCKY WINNERS
ONE OF THE SHOES.
THANK YOU
FOR
HEARING
Don't hesistate to ask a few
questions. The more you
know the more you become
intrigued.

OUT THE
PUMA CAT