WORKSHEET 1

UNIT 3
UNDERSTANDING AN AUDIENCE IN CREATIVE MEDIA PRODUCTION

1
1.1

Please list at least 3 research methods you have used on the course so far.

Primary research
Secondary research
Contextual Research

2
1.1
 
What is qualitive research?
 Qualitative research involves collecting and analysing non-numerical data (e.g., text, video, or audio) to
understand concepts, opinions, or experiences
What is quantitative research?
 Quantitative research is expressed in numbers and graphs. It is used to test or confirm theories and
assumptions. This type of research can be used to establish generalizable facts about a topic
What is primary research?
Primary research is where it’s being collected for the first time and you yourself goes out to find the
information.
What is secondary research?
Secondary research is where uses data that was collected by someone else you use website, videos,
books and other too fine it.
 

3
1.1

Identify at least 3 elements you would need to build an “audience profile” for one of the media products
you have created on the course so far? (Horror Film Poster / Lost Short Film / Blair Witch Trailer Project)
Age, gender and genre.
You might need to look at the demographic of people that enjoy or don’t enjoy the film, as well as the
gender of the people who are interested! It could also be the interests of the people thinking of watching
the film!

JC
 WORKSHEET 1
4
1.2
 
From the list below of communication methods and skills select which ones you will be using for each of
the projects listed in this section. You may use the same methods and skills in more than one project.
 
Use of camera
Use of editing
Use of sound (Music/ dialogue/effects)
Narrative
Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)
Research Skills (Secondary research of short films, horror films, interactive films)
 
 
 
Horror Film Poster
For my horror film poster, I had used Editing, writing skills, research skills.
 
Lost Short Film
For the lost short film, we had used Camera, editing, sounds, narrative, research skills.
 
Blair Witch Trailer Project
For my Blair witch trailer project, I had used Camera, editing, sounds, narrative, research skills.

JC
 WORKSHEET 1

5
1.2
 Looking at the projects above pick one communication method and skill that you have
used in more than one project, compare how you have used them differently.

6
2.1
 
Apply the following media processes and skills to the projects you have worked on, you
may apply some of these processes and skills to more than one project. Be sure to paste
a link to your Weebly page for each project.
 
Storyboarding
Script writing
Foley
Video Editing
Photoshop
Primary Research
Secondary Research
 
Horror Film Poster – horror hotel - ALEX GARFIELD L2 MEDIA 22 23 (weebly.com)
  Photoshop and secondary research.
 
Lost Short Film – Sound Design - ALEX GARFIELD L2 MEDIA 22 23 (weebly.com)
 Storyboarding, primary research and editing

 
Blair Witch Trailer – The Blair Witch Project 2023 - ALEX GARFIELD L2 MEDIA 22
23 (weebly.com)
 Storyboarding, foley, script writing, video editing, photoshop, secondary &
primary research

JC
7
2.2 WORKSHEET 1
 
This time focusing on THE BLAIR WITCH TRAILER PROJECT ONLY how successful do you feel you used
the following communication methods and skills? Provide one example below for each of the following
methods z and skills.
 
 
Use of camera
I believe I used the camera alright. What I would do differently is I would build up more confident to
hold it next time because I was worry, I would drop it but I didn’t.
 
Use of editing
what worked out well was the timing of each clip. What I would do differently is not spend to much
time on the sounding because I spent to much time on try to fine out what would sound better.
 
Use of sound (Music/ dialogue/effects)
 What worked out well for me it was the background music I think it fitted in well. What I would do
differently is I would try and recorded more of my own sounds.
 
Writing skills (Scripts/synopsis/questionaries/surveys/taglines/evaluations)
 What worked out well was the taglines because all I had to do was edit them bit to fit in. what I
would do differently Is the script because I just didn’t say some words right.

Research Skills (Secondary research of short films)

 What worked out well is it gave me idea of what going to do what I would do better is I would do it
faster.
 

 
 

JC