LA SALLE COLLEGE ANTIPOLO

Senior High School Department

PRINCIPLES OF MARKETING
Mini task #1. Case Study of IKEA

NAME: PAULA MAE E. JEQUINTO GRADE & SECTION: 11G

TEACHER: MS. ANGELICA V. RIVERA, LPT DATE: JAN 26 2023

General Instructions:
1. Read the instructions for each activity carefully. DO NOT skip the instructions.
2. At the end of the document, including all references, citations, and sources that you used for this activity.
3. All answers stated in these activities are highly confidential, do not share your answers with anybody.
4. Read the important note for the standard of submitting and saving this file. Have fun!

Directions: Read and understand the given article below by clicking on the website link. After reading, answer
the process question. Be prepared for a Synchronous class discussion of this activity sheet for processing and
clarification of your answers. Make sure that all answers are free from any grammar errors.

Read the article here: (2017, April 27). IKEA Marketing Strategy and practices: A Case study. Retrieved January 25, 2023, from
Notesmatic website: https://www.notesmatic.com/ikea-marketing-strategy-practices-case-study/

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PROCESS QUESTIONS:

1. In your own words, summarize and paraphrase the whole case study based on your understanding of the whole
context. (Minimum of 5 sentences)

2. From the given article that you have read, highlight all the main points or issues from the case and how it was
resolved by the company that owned IKEA. Write your answers in the space provided in bullet format with a brief
and concise explanation. (5 sentences minimum)

3. What are the best practices and strategies that IKEA used to do establish their brand identity? Link your answer
related to different Traditional or Contemporary Marketing strategies. Justify your answer in the most informational
way. (5 sentences minimum)

4. What can you say about the CSR campaign and the IKEA sustainability program. What do you think its
main points? (4 sentences minimum)

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FRIENDLY NOTE:

1. SAVE AS PDF. Change the file name of this document to:

PETA1_GrSec-LastName, FirstName (ex: PETA1_11F_Dela Cruz, Juan)

2. Ensure the correctness of the file submitted. Format:

● Font: Arial
● Font size: 11
● Margin: 1 inch all sides
● Check the spaces and margin, make sure it is all aligned to each other.
3. Double check your answers before submitting, failure to follow the prescribed format is minus .5 and late submission will
have a deduction of .5 every succeeding day.
4. Upload your activity sheet in the designated submission bank in our LMS account.

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