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e -�ux Architecture

Homophily: The Urban History of an Algorithm


Laura Kurgan, Dare Brawley, Brian House, Jia Zhang, and Wendy Hui
Kyong Chun

Aerial view of Terrace Village under construction, ca. ����. Source: Allegheny Conference on Community Development
Photographs, ����–����, Detre Library & Archives, Heinz History Center, Pittsburgh. 

Are Friends Electric?


October ����

The word “homophily” was coined in a highly-cited ���� essay by Paul F. Lazarsfeld and Robert K. Merton on friendship in a
mixed-race housing project in Pittsburgh, Pennsylvania. The researchers were suspicious of the “familiar and egregiously
misleading question: do birds of a feather �ock together?”� They focused on “racial attitudes,” and concluded that friendships
form and persist not simply on the basis of shared identities but also thanks to shared values and beliefs.

They imagined two possible social phenomena: “a tendency for friendships to form between those who are alike in some
designated respect,” which they termed homophily, and a countervailing pattern, “a tendency for friendships to form between
those who di�er in some designated respect,” termed heterophily.� The axes of likeness, they hypothesized, could run along
lines of “status” (race, educational level, gender, etc) or “values or opinions.”

The values that Merton and Lazarsfeld studied in Pittsburgh were not randomly chosen. It is not surprising that the issue of
integration would be divisive and a deciding factor for friendships in a mixed-race housing project in ����. Yet it is an irony of
history that this highly contextually and historically speci�c empirical observation has subsequently been taken as a law of

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human behavior. The irony is further complicated by the fact that Merton and Lazarfeld never actually published the report
and data from which their construction of homophily emerged, which would have complicated the simple uptake of
homophily.

Homophily is not the only concept central to network science to emerge from mid-twentieth century US housing projects,
slum clearance, and planning. Mark Granovetter’s in�uential notion of “weak ties” emerged in part from a study of the
destruction of Boston’s traditional West End via “urban renewal.”� Je�rey Travers and Stanley Milgram’s equally important
notion of “small worlds” stems from an experiment in which arbitrarily selected people in Nebraska and Boston were asked to
direct mail to a Boston stockbroker.� Behind so many of these abstract concepts are planned communities: wives of married
students in MIT Housing; Decatur housewives; residents of Japanese internment camps to name a few.�

This project is thus only the beginning of a longer one needed to unpack, trace, and enliven these connections and specters.
Yet homophily is perhaps one of the most urgent places to start. The afterlife of the concept has been remarkable, e�ectively
reconstructing social worlds in its image. Today, the assumption that homophily is a rule also underlies online social and
economic interactions, as platforms reinforce the axiom that “similarity breeds connection.” What began as descriptions or
questions about social life have become a rule for algorithms shaping social interactions online.

While smart city discourses predict calculable cities using data and maps as engines of change, researching maps and data
and their long urban histories can uncover the dangers lurking in what’s called progress. The ties between network science,
urban planning, and social engineering are deeply historical, conceptual, and bi-directional. Network science is haunted by
the consequences of urban planning, and vice versa—smart cities are just the latest manifestation of this intricate web of
in�uence.

What follows is a series of probes into the archives of Lazarsfeld and Merton to uncover the history of the concept of
homophily and its in�uence on urbanism and network science.� Their archive is not simply something from the past. It speaks
directly to our present, our segregated cities and our polarized platforms, where the e�ects of research in a housing project
now reverberate at much greater scale in networks and networked cities.

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Charles “Teenie” Harris, Man feeding pigeons in yard of Terrace Village, with “keep clean” sign, low fence, and children walking on sidewalk, ca. ����–����, Heinz
Family Fund, ����.��.�����, © Carnegie Museum of Art, Pittsburgh, Charles "Teenie" Harris Archive.

�. De�ning Homophily: Raced History

Under the United States Housing Act of ����, local governments had the authority to decide whether or not to build mixed-race
housing. One result of this was that racially-segregated public housing developments were largely the norm.� However, some
social scientists and housing advocates made major e�orts to change this pattern of segregation.�

In a ���� essay commissioned by the Columbia-Lavanburg Studies of the Social Organization of Housing Communities project,
prominent progressive housing advocate Catherine Bauer questioned the assumption that cohesive neighborhoods were
dependent on “a high degree of social similarity” and echoed the liberal optimism of the time that social science research
would help in reversing patterns of segregation.� She re�ected: “throughout the North today, the color line is being seriously
challenged, due to the new hope and political prowess of the Negroes and to the pricks of democratic conscience.”�� She
argued that “our new housing and planning tools do not inherently produce social segregation. Indeed, they can be used to
produce the opposite result quite as e�ectively.”�� She presented an ambitious agenda for social research that could help
counter segregation: “One of the long-standing precepts that has furthered segregation of all kinds … is that property values
and neighborhood ‘stability’ depend on social homogeneity.”�� She asked, in e�ect, what actually makes a neighborhood from
a social perspective. Citing an earlier Columbia-Lavanburg Studies research of Addison Terrace in Pittsburgh as a starting
point, Bauer asks: “Does it require a high degree of social similarity, or can a strong neighborhood consciousness develop
from a heterogeneous group?”��

Robert K. Merton, a sociologist, directed the Columbia-Lavanburg Studies project. Beginning in ����, Columbia University
researchers conducted a survey of residents of Addison Terrace, in Pittsburgh, to try to understand the e�ects of “tenant
morale” on the success of new public housing projects. At the time of the study, the con�uence of postwar housing shortages,
New Deal era responses to the foreclosure and unemployment crises of the Great Depression, and increasing awareness of
urban slums had made public funding for housing a national priority for the �rst time.�� Addison Terrace was constructed by
the new Pittsburgh Housing Authority with federal funding made available through the Housing Act of ����. Designed by the
Pittsburgh �rm Marlier, Boyd, Lee, and Prack, the project was dedicated by President Franklin Delano Roosevelt in ����. It was
demolished in ����.

Merton, together with researchers Patricia Salter West and Marie Jahoda, code-named Addison Terrace in their study
“Hilltown.” Hilltown was chosen for study because it was segregated yet mixed-raced, and because it was divided almost
evenly between black and white residents. With its electric stoves, hot water, and in-apartment washrooms, it also represented
a vast improvement in living standards for all residents.

The Columbia-Lavanburg survey explored the social dynamics of the planned public housing community through residents’
responses to over one hundred di�erent questions. They tabulated patterns of friendship between people with di�erent
professions, educational attainments, and places of birth. They inquired about how residents used common spaces of the
housing project, and whether they belonged to neighborhood social organizations. They asked about residents’ expectations
prior to moving to the housing project, who they associated with most frequently while living there, and what their impressions
were of the level of political engagement in their community.

Despite this preliminary range of questions, when its results were �nally published in ���� by Merton and Lazarsfeld, they
focused on only two of those questions:

��. Do you think colored and white people should live together in housing projects?
��. On the whole, do you think that colored and white in the Village get along pretty well, or not so
well?

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Survey
Of the more than ninety questions that made up the survey, Merton and Lazarsfeld focused on only two in their 1954 paper.
Scroll to see all the questions that were asked in the survey but not used in the final work.

The answers to these two questions helped Merton and Lazarsfeld divide the residents of Addison Terrace into three types:
“liberals,” who believed that housing projects should be integrated and that people there “got along pretty well”; “illiberals,”
who supported segregation and thought that people there failed to get along; and “ambivalent” residents, who believed that
“the races should not be allowed to live in the same project” but nonetheless admitted that integration worked in Addison
Terrace.��

Visualization of responses by white residents to survey at Addison Terrace.

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Visualization of the responses of black residents at Addison Terrace which were


omitted from the analysis in Merton and Lazarsfeld, “Friendship as Social Process”
(����).

Roughly ��% of Addison Terrace’s residents and survey participants were black (Merton and Lazarsfeld used the term “Negro,”
conventional at the time). Yet the way this population responded to the survey di�ered greatly from the way the other ��%, the
project’s white residents, responded. The white population surveyed gave responses that were distributed between the three
categories (��% liberal, ��% ambivalent, and ��% illiberal), while the black population responded as overwhelmingly (��%)
liberal. The researchers concluded that, since there were so few ambivalent or illiberal black residents with friends in
Hillltown, they could not reliably compare the results. Lazarsfeld and Merton therefore excluded the responses from the black
residents. In a footnote, they say: “we must here con�ne our inquiry to white residents, since there are too few illiberal and
ambivalent Negroes with friends in Hilltown to allow comparative analysis.”�� The concept of homophily is therefore haunted,
from the beginning, by racial segregation.

The Hilltown survey was not limited to status and opinions—it also asked respondents to name their “three closest friends,”
excluding family members and colleagues, casual acquaintances, and neighbors. Combining the speci�c information about
individual friendships with the conclusions about “racial attitudes” from survey questions �� and ��, Merton and Lazarsfeld
were then able to ask whether in fact there were statistically signi�cant patterns of friendship along value lines.

Visualization of friendships and "racial attitudes" among Addison Terrace's white


population.

Among the white residents, Lazarsfeld and Merton concluded that “there are de�nite patterns of friendship in terms of racial
values.”�� Liberals were more likely to be close friends with liberals, and illiberals with illiberals. (The ambivalent residents, who
comprised the largest category of white residents, “expressed their uncertain and inconsistent racial values” through
friendships with members of all three groups.) In short, the authors said that “value homophily prevails.”��

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Scan of research notes from Robert K. Merton Archive showing table of friendships
with observed homophily circled.

To arrive at this conclusion, the researchers showed that the relationship between friendship and shared values was not
random: of the ��% of white residents categorized as liberal, ��% had friendships with other liberals, while ��% had
ambivalent friendships, and only ��% illiberal. This showed that liberals tended to “overselect” other liberals as friends.
Likewise, of the ��% categorized as illiberal, ��% said they were friends with other illiberals, ��% with ambivalents, and only
��% with liberals. These disproportionate percentages demonstrated, as well as de�ned, homophily, despite the fact that they
only represent a minority of the friendships observed by the survey, and that in total there are more heterophilous friendships
than homophilous ones. And as the authors of the original survey note in their unpublished report, “it is often the absolute
number of homophilous relationships, and not their relative proportion, that matters.”��

Explanation of overselection of friendships among Addison Terrace's white population in Merton


and Lazarsfeld, “Friendship as Social Process” (����).

�. Simplifying Sociality: Formalizing Homophily

Asking only about the residents’ “three closest friends” was a choice that had signi�cant implications. While this limited view
of society made the subsequent analysis possible, it fell short of representing the many ways that people share information
and develop values within a community. Thus, from the start, observing homophily required a rigid social network—a
deliberately engineered notion of social space. This made the concept well suited to formalization, and has allowed homophily
to be scaled up and applied widely in today’s digital ecosystems.

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Triadic Closure
This network has 100 links added at the tolerance of 10% 33% 67% 90%
Grow the network with triadic closure by adding links at each step between nodes that have the most neighbors in
common. Click Reset to start over.

Total Number of Links: Between 100 and 700 Links

100
Homophilous Links: 93%
Heterophilous Links: 7%

The way online social networks like Facebook encourage new links is not neutral. Indeed, it cannot be neutral. Rather, it is
highly designed. This simple diagram of a network growing according to the principal of triadic closure demonstrates the
formal e�ects of the network’s tolerance on the formation of new links across values. A network with an initially low value for
tolerance begins with a high degree of homophily, and ones with high values have the opposite. Triadic closure serves to
exacerbate these inital conditions.

Triadic closure, another concept from network science, is a key illustration of this. Like homophily it assumes that friendships
form out of harmony and mutual connection. The notion of triadic closure assumes that if person A is linked to both person B
and person C, then person B and person C are also likely to be linked. Person B and person C are likely to be friends, in other
words, on the basis of their shared friendship with person A. The result of a group formed in this way is a dense network of
mutual “friendships.” Facebook, the key example of contemporary social networks, guides this process and expands the
network by identifying and then suggesting “friends of friends.”

Regardless of initial conditions, the way a network is designed and engineered can result in radically di�erent structures.
When networks are designed so that they increase the likelihood of forming connections across values (a network with a high
tolerance), they encourage new connections with others in di�erent groups, allowing integration to be con�gured and
maintained. However, when networks are designed so that there is a low probability of links forming between nodes with
di�erent values (a network with low tolerance), they promote connections between those who are already similar, initially

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integrated con�gurations give way to segregation.

Yet in networks with both high and low tolerances, triadic closure encourages new links to be formed in formulations that
match the existing structures of the network. In cases where networks have a low tolerance and are already segregated, the
addition of new relationships based on triadic closure reinforces the existing structure and does little to remedy segregation.
In cases where networks have relatively high tolerance and are integrated across values, the addition of new relationships
based on triadic closure creates clusters based on existing connections.

Facebook’s algorithms are still a black box. However it is clear that the homogenization of friend recommendations and
personal news feeds into echo chambers and �lter bubbles is not the only possible outcome. Rather, these phenomena are
the result of algorithmic dynamics aided by opaque interfaces, which originate in Merton and Lazarsfeld’s concept of
homophily. What if these networks were designed to encourage links between those who are di�erent? Would they display
heterophily instead?

Comparison between text written in Merton, Jahoda, and Salter, Pattern of Social Life (����) and
that published in Merton and Lazarsfeld, “Friendship as Social Process” (����).

�. Methods and Topics: Naturalizing Homophily

Lazarsfeld and Merton’s ���� essay, where the term “homophily” was publicly introduced, was titled “Friendship as Social
Process.” The paper was divided into two parts. The �rst, written by Merton, contained substantive descriptions of patterns of
friendship based on responses to the two questions about racial dynamics in Addison Terrace from the Columbia-Lavanburg
survey. The second, written by Lazarsfeld, transformed Merton’s notably limited scenarios into a general model of friendship
formation and dissolution, complete with estimates of statistical probability for speci�c types of friendships between people
who either agreed or disagreed on some particular value.�� Together, the two parts de�ned an abstract principle, a
prescriptive or constitutive rule of human interaction, rather than a model of one possible thing that people do among many
others.

In the ���� essay, Merton and Lazarsfeld declare: “it may be assumed, �nally, that the near future will see the development of
a more comprehensive model incorporating, into one scheme of analysis, the processes giving rise both to status-
homophily—the pattern of friendship prevailing between persons occupying similar statuses—and to value-homophily—the
pattern of friendship tending to form between persons holding similar values. When this is achieved, sociologists will at long
last have met the challenge implicit in Aristotle’s doubts about the adequacy of the adage, ancient by his time, that “birds of a
feather �ock together.’”��

However, several years earlier, in ����, Merton, with researchers Jahoda and Salter, drafted a book-length manuscript on the
Columbia-Lavanburg survey entitled Pattern of Social Life. In Chapter � they de�ne homophily, but in very di�erent terms than
the ���� essay (even as some of the language was taken verbatim and used in the later ���� essay). As Merton, Salter, and
Jahoda de�ne it, homophily is a complex phenomenon, not always present, and largely the result of social forces rather than
individual choice.�� They argued that homophily is “not a �xed tendency, it does not spontaneously occur under all manner of

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social conditions, and it does not disappear only under deliberate coercion. Quite the contrary: the pattern of homophily is the
resultant of underlying social and cultural forces, appearing in those special circumstances which foster parochialism and
curb a sense of community.”

They then added: “[A]ll this is thoroughly obscured by the millennia-old proverb that takes the special and, in some
communities, exceptional, case for the generality. And reaching into the skies for a �gure of speech, holds that bird of like
feather �ock together. But, as we have just seen, for the earthborn, it may be quite otherwise.”�� For Merton, Jahoda, and
Salter, homophily was highly contingent, contextual, and only sometimes relevant as a description of how social relationships
form and are maintained. Yet this manuscript, this data, and these conclusions were never published.

The turn from homophily as observation in the unpublished manuscript to homophily as structuralist methodology in the ����
paper is also re�ected in the progression of scienti�c and popular examples that utilize the term. We studied the appearance
of the term “homophily” in scholarly papers between ���� and ����, and found that it was used with increasing frequency
from ���� onward, with a dramatic increase in the late ����s. “Homophily” has been the topic of �,��� academic papers. The
�elds that make use of this term most frequently are computer science, sociology, behavioral sciences, other social sciences,
psychology, and business economics.��

“Homophily” has been the topic of �,��� academic papers since ����, most frequently
in the �elds of computer science, sociology, behavioral sciences, other social
sciences, psychology, and business economics.

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Concordances
null

computer science behavioral sciences psychology sociology

social sciences other business economics

There are 662 instances of homophily in paper abstracts from computer science.

2006

�.a. Anticipating Homophily: The Self-Ful�lling Prophecy

Two other projects that Merton and Lazarsfeld worked on independently of one another o�er insights into aspects of
homophily’s afterlife in the digital networks and control systems related to them today.

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Illustration of Merton's ���� de�nition of a "Self-Ful�lling prophecy." 

Drawing on �ndings from the Columbia-Lavanburg study and before his essay with Lazarsfeld, Merton also coined the phrase
“self-ful�lling prophecy” to describe the e�ects and persistence of racial prejudices. “Many Americans of goodwill are
(sometimes reluctantly) brought to retain enduring ethnic and racial prejudices. They experience these beliefs, not as
prejudices, not as prejudgements, but as irresistible products of their own observation. ‘The facts of the case’ permit them no
other conclusion”�� And yet, Merton argues, they fail to see that they “have produced the very ‘facts’ which [they] observe.”��
The essay provides insights into Merton’s interest in studying and de�ning homophily: groups exhibiting homophily around
particular values (say, racial attitudes) only serve to exacerbate these dynamics, reinforcing each other’s belief in faulty
assumptions.

A self-ful�lling prophecy as Merton articulated it is an apt description of some of the most pernicious impacts of the use of
homophily in social networks and algorithmic decision-making today. “The self-ful�lling prophecy is, in the beginning, a false
de�nition of the situation evoking a new behavior which makes the originally false conception come true. The serious validity
of the self-ful�lling prophecy perpetuates a reign of error.”��

Merton’s solution to this “reign of error” was large-scale institutional change. Describing the survey of Addison Terrace
residents, he showed that while many white residents had anticipated that there would be racial tension, the majority felt after
living at Addison Terrace that “the races get along fairly well.”�� Thus, he argues that institutions like mixed-race housing can
reverse the feelings of animosity and apprehension that lead to racism: “under appropriate institutional and administrative
conditions the experience of interracial amity can supplant the fear of interracial con�ict.”�� If Addison Terrace had been built
following the logic of homophily (that illiberals are most likely to be friends with other illiberals), then the assumption of
segregation would likely be replicated and maintained by the institution itself, according to the logic of the self-ful�lling
prophecy. But instead, the project was intentionally structured to encourage and model co-existence and encounters across
racial lines.

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Examples of self-ful�lling prophecies used by Merton in ���� essay.

Present-day examples of self-ful�lling prophecies, showing feedback loop between physical and digital networked spaces.

�.b. Ignoring Ambiguity: The Like Button

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Lazarsfeld directed the Princeton Radio Research Project from ����–����, an investigation of the e�ects of electronic media
on society. Among the methods of data collection pioneered by the Radio Research Project were “like” and “dislike” buttons
that enabled the tabulation of momentary emotional responses from the members of a focus group.

Stanton, Lazarsfeld, and their invention, in ����. Source: CBS Photo Archive, Getty
Images, New York.

Theodor Adorno, Lazarsfeld’s collaborator in the radio project, disputed the notion that culture could be reduced to such a
binary and worried about the implicit suggestion of the research itself: that media could be crafted to have speci�c e�ects on
groups of people.�� Yet as we can see on social networks, homophily is also unknowingly activated today by the clicks of “like”
buttons that quantify opinions and emotional reactions. As the results of “likes” are tallied and displayed, they can guide the
opinions expressed by others—the self-ful�lling prophecies of algorithmic decision-making today.

The “like” button as we know it, and as it functions today, reinforces Adorno’s concern about binaries and in�uence. Despite
the like button’s more recent allowance for anger, sadness, or surprise, it still does not allow for nuances of ambiguity or
ambivalence, thus increasing the likelihood that recommendation engines will perpetuate homophilic preferences rather than
opening up our networks of friendships to people with values di�erent from our own.

�. Producing Polarization: Modeling Homophily

In ����, the economist Thomas Schelling developed a model to simulate the dynamics of residential segregation. It was an
early, in�uential, and speci�cally spatial application of the concept of homophily. Schelling represented two races with
pennies and nickels arranged randomly on a grid. The assumption of homophily, as well as its racial history, was built into the
basic rule of the simulation: individuals were unhappy if they were a racial minority (for example, a penny surrounded by too
many nickels), and if an individual was unhappy, they would move to an open square. People move, he assumed, to homophilic
locations. The logic seemed inexorable. Playing this out (with the help of many grad students), Schelling showed that even this
slight individual preference always resulted in marked segregation.

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Schelling originally used pennies and nickels to run simulations through which he


argued that segregation could be explained by individual choices.

Schelling used this mathematical analysis as an explanation for “neighborhood tipping,” which was de�ned as the transition of
an area’s population from majority white to majority black.�� Merton’s reminder about “appropriate institutional and
administrative conditions” echoes loudly here. For “white �ight” in American cities was never simply a matter of unhappy
individuals: it was fueled by both the overt and structural racism of real estate speculators and federal housing policies, and
the relatively greater economic mobility of white households. These are complex processes and are not easily captured by a
mathematical model. In neglecting these forces, Schelling’s model makes the social process of structural inequality disappear
and recasts institutional racism as innocent personal preference.

Today the principles of Schelling’s model have been translated from a description of urban neighborhoods to the design of
online worlds. Geographic proximity has been replaced by network proximity. As digital platforms, more or less invisibly, use
homophily to guide us to people, purchases, destinations, and ideas, they help to produce a social world in which previously
held identities and positions are reinforced and concentrated rather than challenged or hybridized.

Conclusion

Let’s return to Addison Terrace, where white and black residents lived together. Lazarsfeld and Merton discovered that people
who valued racial integration tended to be friends with each other, as did people who valued segregation. They omit a great
deal of data to reach this conclusion. The data from black residents spoke loudly in support of the value and success of
integration—but those results were excluded from the analysis, along with the signi�cant percentage of black and white
residents who declared that they have friends and/or acquaintances of the other race. Lazarsfeld and Merton included the
voice of just a single resident in their published paper, who stands out for her forthright proclamation of an ethical and political
decision. “Mrs. Marsh,” whom Merton and Lazarsfeld identify as white and liberal, told the story of inviting some of her black
neighbors to dinner. Some of her white neighbors protested, but her voice is clear: “It doesn’t bother me. I just say to them,
‘Well, they’re better friends to me than you,’ and let it go at that… I don’t care what anyone thinks of me, as long as I know I’m
doing right.”��

Mrs. Marsh’s story was evidence of value-homophily: her friends, her better friends, were those who shared with her the value
of interracial community, “living together” and “getting along,” in the survey’s terms.

It’s a perverse irony of history, and by no means an inevitable one, that the concept to which Mrs. Marsh o�ered in her
testimony has engendered a process that has resulted in the naturalization of the values that she so eloquently rejected.
Unpacking the black box of homophily shows that it’s not only math that drives algorithms, but also concepts and “institutional
and administrative conditions.” Homophily has turned into a generative formula that segregates cities and polarizes networks,
rather than encouraging their integration and internal di�erentiation. The algorithms can be re-engineered, with higher
tolerances and structures that privilege di�erence and inclusion. Who will have the courage of Mrs. Marsh, not only to state
this, but to put it into practice?

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Notes
� Paul F. Lazarsfeld and Robert K. Merton, “Friendship as Social Process: A Substantive and Methodological Analysis,” in Freedom and Control in Modern Society, ed.
Morroe Berger, ��–�� (New York: Van Nostrand, ����), ��.
� Ibid., ��
� Mark Granovetter, “The Strength of Weak Ties,” The American Journal of Sociology ��, no. �. (May, ����): ����–����, ����.
� Je�rey Travers and Stanley Milgram , “An Experimental Study of the Small World Problem” Sociometry ��, no. � (December, ����): ���–���.
� Alexander H. (Alexander Hamilton) Leighton, The Governing of Men; General Principles and Recommendations Based on Experience at a Japanese Relocation
Camp (Princeton: Princeton University Press, ����).
� Wendy Hui Kyong Chun, “Queerying Homophily,” Pattern Discrimination (Meson Press and Minnesota University Press, ����).
� Arnold R. Hirsch, “Containment on the Home Front: Race and Federal Housing Policy from the New Deal to the Cold War,” Journal of Urban History ��, no. � (January
�, ����): ���–���; and Marie Jahoda and Patricia Salter West, “Race Relations in Public Housing,” Journal of Social Issues �, no. �/� (January ����): ���–���.
� Among them, in ����, the US Supreme Court issued a landmark decision, Shelley v Kraemer, that deemed racially restrictive covenants in the sale of private homes
unconstitutional. This prompted debate within federal level housing agencies about how to comply and/or further this new law in subsequent housing acts. Arnold
R. Hirsch, “Searching for a ‘Sound Negro Policy’: A Racial Agenda for the Housing Acts of ���� and ����,” Housing Policy Debate ��, no. � (����).
� Catherine Bauer, “Social Questions in Housing and Community Planning,” Journal of Social Issues �, no. �/� (January ����): ��.
�� Ibid., ��.
�� Ibid.
�� Ibid.
�� Ibid., ��.
�� Ibid.
�� Lazarsfeld and Merton, “Friendship as Social Process,” ��. It is worth noting that Patricia Salter West and Marie Jahoda authored an essay about their �ndings from
the survey in which they argue that the white residents who prefer segregated housing are primarily those who have never experienced integrated living:
"expectations of racial con�ict were thus largely determined by previous housing experience; those with biracial experience bad expectations both more favorable
and more realistic than those without" (Jahoda & Salter West ����, ���). Segregation begets segregation. They go further: "{t}his points up a methodological caution
for social research. Questions on preferences or expectations are likely to be misleading if they do not take into account the bases for these opinions"(Jahoda &
Salter West ����, ���). This is something which was entirely left out of the paper authored by Merton and Lazarsfeld.
�� Lazarsfeld and Merton, “Friendship as Social Process,” ��.
�� Ibid.
�� Ibid., ��.
�� Robert K. Merton, Patricia Salter West, and Marie Jahoda, “Patterns of Selection in Interpersonal Relations,” in “Patterns of Social Life: Explorations in the Sociology
and Social Psychology of Housing,” chapter �, box �, Robert K. Merton Papers ����–����, Columbia University Libraries Archival Collections, Columbia University
Libraries, New York, Chapter �, ��.
�� Lazarsfeld and Merton, “Friendship as Social Process.”
�� Ibid., ��–��.
�� Merton, Salter, and Jahoda, “Patterns of Selection in Interpersonal Relations,” in “Patterns of Social Life.”
�� Ibid., ��.
�� Publications that use the term “homophily,” Clarivate, ����, Web of Science database, retrieved June ��, ����.
�� Merton explained the concept through examples such as �nancial collapse, segregated unions, and integrated housing, the latter showing how institutions can
intervene to reverse the conclusions that fuel prejudice. Robert K. Merton, “The Self-Ful�lling Prophecy,” Antioch Review �, no. � (����): ���.
�� Ibid.
�� Ibid., ���.
�� Ibid., ���.
�� Ibid., ���.
�� Stefan Müller-Doohm, Adorno: A Biography (Malden, MA: Polity Press, ����).
�� Thomas C. Schelling, “Dynamic Models of Segregation,” Journal of Mathematical Sociology �, no. � (July ����): ���–���.
�� Lazarsfeld and Merton, “Friendship as Social Process,” ��.

Are Friends Electric? is a collaboration between e-�ux Architecture and Moderna Museet within the context of its exhibition
Mud Muses: A Rant about Technology.

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Homophily: The Urban History of an Algorithm - Architecture - e-flux https://www.e-flux.com/architecture/are-friends-electric/289193/homophi...

Category
Urbanism, Race & Ethnicity This work was produced for the ���� Chicago Architecture Biennial and is part of an
ongoing research project undertaken by the Center for Spatial Research, GSAPP,
Subject Columbia University (CSR) about Spatial Inequality in collaboration with the Digital
Housing & Real Estate, Democracies Group, SFU.
Algorithms, Community, Research was supported by the Andrew W. Mellon Foundation, the Canada ���
Networks Research Chairs Program, and the Columbia Graduate School of Architecture,
Planning and Preservation. Alanna Browdy, Rebecca Cook, Audrey Dandenault, Tola
Return to Are Friends Electric? Oniyangi, Andrea Partenio, Juvaria Shahid worked as Graduate Research Assistants.
With thanks to the Columbia Rare Book and Manuscript Library, Harriet Zuckerman,
Robert Lazarsfeld for assistance and reproduction permissions on archival materials.
Are Friends Electric? is a collaboration between e-�ux Architecture and Moderna
Museet within the context of its exhibition Mud Muses: A Rant about Technology.

Laura Kurgan is Professor of Architecture at the Graduate School of Architecture


Planning and Preservation at Columbia University, where she directs the Center for
Spatial Research (CSR) and the Visual Studies curriculum.

Dare Brawley is a researcher and designer and is currently assistant director of the
Center for Spatial Research at the Graduate School of Architecture, Planning and
Preservation at Columbia University.

Brian House is an artist and Assistant Professor at Lewis and Clark College in Oregon.
In ����-���� he was a Mellon Associate Research Scholar at CSR. His work with
computation and sound has been exhibited at MoMA, MOCA, ZKM, and Ars
Electronica.

Jia Zhang is a Mellon Associate Research Scholar at Columbia University's Center for
Spatial Research. Jia recently completed her PhD at MIT Media Lab's Center for Civic
Media where her dissertation addressed personal uses for public data using
interactive visualization.

Wendy Hui Kyong Chun is the Canada ��� Research Chair in New Media at Simon
Fraser University. She has studied both Systems Design Engineering and English
Literature, which she combines and mutates in her current work on digital media. She
is currently Visiting Scholar at the Center for Media@Risk at the Annenberg School of
Communications, University of Pennsylvania.

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