Professional Documents
Culture Documents
Create A Sales Video That Converts
Create A Sales Video That Converts
Create A Sales Video That Converts
THAT CONVERTS
Step 1 Part 1 of the Open:
THE OPEN You want to begin by speaking to the big common pain or
struggle for people in your niche who are trying to achieve the
specific result that your course promises.
Example:
Are you happy with [CURRENT REALITY]? Are you satisfied with
[PAIN/STRUGGLE]?
Have you ever thought to yourself [ANOTHER PAIN/STRUGGLE]?
ⓒ BAM Digital
Step 1 In the weight loss space you might say:
“Let me ask you question…
THE OPEN Are you happy with the extra pounds you’re carrying around?
[that’s the “CURRENT REALITY] Are you satisfied with your energy
level that’s the [PAIN/STRUGGLE]?
Have you ever thought to yourself, “Why can’t I lose weight?”
[that’s ANOTHER PAIN/STRUGGLE]?
Maybe you’ve asked yourself… “Why can’t I look and feel younger
[that’s a [SPECIFIC RESULT]? Why can’t I fit into my clothes
anymore? [ANOTHER SPECIFIC RESULT] Why can’t I be happy?
[that’s ANOTHER SPECIFIC RESULT]?”
ⓒ BAM Digital
Step 1 Part 2 of the open:
You want to present a “one thing” promise.
THE OPEN That is, you imply that there is just ONE Thing that can make all
the difference in their lives and get them the results that they
want.
“What if I told you there’s ONE thing, just ONE thing, that can help
you to change your current situation?”
Then you want to get them to “imagine the future” (i.e. paint the
transformation and opportunity for people of how their lives
can change for the better.)
ⓒ BAM Digital
Step 1 Part 2 of the open:
THE OPEN For example, for my personal development course I might say:
ⓒ BAM Digital
Step 2 This is where you introduce yourself
Example:
THE INTRO “Hey, Marina De Giovanni here. I’m an author, blogger and success
coach who has helped countless women transform their personal
and professional lives via my blog, books, articles, private sessions
and online seminars and programs.
ⓒ BAM Digital
Step 3 This is your “creation” story of how you
THE STORY discovered your “one” thing
GOOD NEWS! You already created this story in Module 5 as
part of your “pre-launch content.”
You don’t want to go into the WHOLE story again. But you can’t
assume that everyone consumed your “pre launch content.”
So tell it again, but try and summarize it in a few short
paragraphs, and you’ll be good to go!
ⓒ BAM Digital
Step 4 Transition from your STORY to your OFFER
THE BRIDGE For my personal development course I might say:
And you’ve heard how this works. And you know that IT IS possible
to turn your dreams into reality, love yourself unconditionally, and
be the ‘YOU’ you’ve always wanted to be.
So let me ask you… does that sound like something you’d want to
start to take action on? Because right now you have the chance to
grab the roadmap that shows you exactly how.”
ⓒ BAM Digital
Step 5 This is technically called “the pitch”
THE COURSE
INTRO But don’t get overwhelmed here or weirded out. The good
news is… PEOPLE LOVE TO BUY STUFF.
Don’t be shy J
“Because right now you have the chance to grab the roadmap
that shows you exactly how.”
ⓒ BAM Digital
Step 5
THE COURSE This is technically called “the pitch”
INTRO So now I’d say:
So nothing to it. I’m literally just stating the name of the course
and a brief sentence on what it’s all about.
ⓒ BAM Digital
Step 6 People want to know your course will help them
You simply give a high-level look at each module in your
course, and then tell them how they will get specific benefits
THE BENEFITS from each module.
You can find a few articles online of people who have achieved
a specific result as it relates to the method you teach.
3. Student testimonials:
You won’t have this at the beginning and that’s 100% normal. So
either skip this step entirely, or as I said, use steps 1 and or 2
and add in 3 when you can.
ⓒ BAM Digital
Step 8 You should always have bonuses!
This is how I’d add bonuses into my offer to sell my personal
THE BONUSES development course:
I'm giving you real world case studies from regular people just like
you from all walks of life who took action and developed the "just
do it" attitude and experienced MASSIVE transformations in their
lives. Often it's not until you can see other people who have walked
the path that you want to walk that you finally develop the
courage to take action. And that's why the real-world case studies
will give you the confidence to overcome fears and self-doubt.”
ⓒ BAM Digital
Step 8 “Plus, you also get...
Notice with these bonuses, I’m not just saying the name of the
bonus… I’m also “selling” it.
ⓒ BAM Digital
Step 9 Here’s how I’d say it using my personal development course:
Right now, you can get the entire “Back Yourself Brigade” system
along with all of the bonuses, for just a one-time, single, secure
payment of only $297. Click the ‘Enroll Now’ button below and get
started today.”
So pretty straight forward. I just tell them how much it is, and then
what to do next i.e. “Click the ‘Enroll Now’ button to get started.”
ⓒ BAM Digital
Step 10 Give your viewer a reason why they should enroll
There’s 3 main ways to do this:
THE URGENCY
Option #1: Course is CLOSING.
Option #2: PRICE (discount)
Option #3: Timely Bonuses
For a one-time, single, secure payment of only $147. Yep. Just $147.
But the price is going back up in just a few days. So if you want in, and
you want to SAVE 50%, plus get some cool bonuses… then click the
“Enroll Now” button below and get started today.”
ⓒ BAM Digital
Step 11 The purpose is to reverse the risk
Again using my personal development course I’d say:
Take the ‘Back Yourself Brigade’ course for a test drive, put
everything to work, and see how it works for YOU specifically.
And if at any time, you find that it wasn’t worth the $147… or you
didn’t get the results you expected, just let me know, and I’ll
IMMEDITALEY give you a refund. Sound fair…?”
Even if it only does HALF of what I've claimed today, it will pay for
itself as soon as you'll start to see real results faster than you ever
dreamed possible.
ⓒ BAM Digital
Step 13 Personally, I always try to add an extra “surprise bonus” to my
offers.
BONUS
Here’s an example:
ⓒ BAM Digital
Step 14 Add some last minute scarcity
If there’s no immediate incentive to enroll RIGHT NOW… then
THE FINAL people just won’t do it (procrastination ALWAYS wins!)
Get started right now!! Claim your huge discount and amazing
free bonuses. And with the “zero risk” guarantee”, you simply
cannot lose.
Click the ‘Enroll Now’ button below and get started today.”
ⓒ BAM Digital
Step 14
THE FINAL Add some last minute scarcity
SCARCITY Just make it relevant to what you’re offering. If your course is
CLOSING and will no longer be available to buy at all... then
remind them of that.
If it’s PRICE, like I’ve done here, then we’re just reminding them
of that.
ⓒ BAM Digital
VOILA!
And that’s it! I know that we covered a lot of stuff here. But THAT’S the formula for crafting a sales
presentation that CONVERTS!
This is the same sales formula I’ve personally used to sell over a million dollars of online course
sales... so let’s just say it’s proven!
Now that you have this template and scripts, there’s no reason why you can’t model it for your own
sales page and get it knocked out TODAY.
Don’t wait, get going with it! Even if you only get a first draft written… just get something started. I
promise It’s not that hard once you get going!
Alright, so that’s it. I really hope you enjoyed this template and I can’t wait to hear about your results
very soon!!
ⓒ BAM Digital