‫ﻛﻮﻳـــــــﻞ‬

‫اﻟـﺘـﻌـﻠـﻴـﻤـﻴــﺔ‬
 ‫اﺿﻐﻂ ﻟﻺﻧﺘﻘﺎل إﻟﻰ اﻟﺼﻔﺤﺔ‬
‫‪01‬‬
‫‪03‬‬
‫‪05‬‬ ‫اﻟﺒﺴﻴﻂ اﻟﻮاﺿﺢ‬
‫‪07‬‬ ‫‪Contents‬‬
‫‪09‬‬
‫‪11‬‬
‫‪13‬‬
‫‪15‬‬
‫‪17‬‬
‫‪19‬‬ ‫اﻟﺨﺸﻦ‬
‫‪21‬‬ ‫اﻟﻔﺨﻢ‬
‫‪23‬‬ ‫اﻟﺮﺟﻮﻟﻲ‬
‫‪25‬‬ ‫اﻟﻄﺒﻴﻌﻲ‬
‫‪27‬‬ ‫اﻟﻮاﻗﻌﻲ‬
‫‪29‬‬ ‫اﻟﺮﺳﻤﻲ‬
‫‪33‬‬ ‫اﻟﺘﺎﻳﺒﻮﺟﺮاف‬
‫‪35‬‬ ‫اﻟﻌﺘﻴﻖ اﻟﻘﺪﻳﻢ‬
 ‫‪01‬‬ ‫اﻷﺳﻠﻮب ﺛﻼﺛﻲ اﻷﺑﻌﺎد‬
‫‪3D‬‬

‫ﺗﺨﻴﻠﻴﺎ ﻋﻜﺲ اﻷﻋﻤﺎل اﻟﻔﻨﻴﺔ اﻟﻤﺴﻄﺤﺔ‪ ,‬وﺗﺘﻤﻴﺰ ﻫﺬه اﻷﻋﻤﺎل ﺑﺈﻇﻬﺎر ﺣﺠﻢ‬
‫ً‬ ‫اﻧﻄﺒﺎﻋﺎ‬
‫ً‬ ‫اﻷﻋﻤﺎل اﻟﻔﻨﻴﺔ ﺛﻼﺛﻴﺔ اﻷﺑﻌﺎد ﺗﻌﻄﻲ‬
‫وﻛﺘﻠﺔ اﻟﺸﻜﻞ اﻟﺘﺨﻴﻠﻲ‪ ,‬وﻟﺬﻟﻚ ﺗﻈﻬﺮ اﻟﺘﺼﺎﻣﻴﻢ اﻟﺜﻼﺛﻴﺔ اﻷﺑﻌﺎد وﻛﺄﻧﻬﺎ ﺗﻐﻄﻲ اﻟﻤﺴﺎﺣﺔ اﻟﻤﺤﻴﻄﺔ ﺑﻬﺎ‪ .‬ﻳﺴﺘﺨﺪم اﻟﺘﺼﻤﻴﻢ‬
‫اﻟﺜﻼﺛﻲ اﻷﺑﻌﺎد ﺑﺸﻜﻞ ﺷﺎﺋﻊ ﻹﻧﺸﺎء ﺗﺼﺎﻣﻴﻢ ‪ skeuomorphic‬وﺗﻌﻨﻲ ﺗﻘﻠﻴﺪ أو ﺻﻨﻊ ﻧﺴﺨﺔ ﻃﺒﻖ اﻷﺻﻞ وﻫﻲ ﻓﻜﺮة إﻧﺸﺎء‬
‫واﻗﻌﻴﺎ‪.‬‬
‫ً‬ ‫ﺷﻲء ﻳﺸﺒﻪ ﻛﺎﺋﻨً ﺎ‬

‫‪Perspective‬‬ ‫‪Abstract‬‬ ‫ُﻳﻈﻬﺮ اﻟﻌﻤﻖ واﻟﺤﺠﻢ‪.‬‬

‫‪Skeuomorphism‬‬ ‫‪Fun and playful‬‬
‫ُﻳﻈﻬﺮ ﺗﺄﺛﻴﺮات اﺳﺘﺨﺪام اﻟﻀﻮء‪.‬‬
‫‪Shadow‬‬ ‫‪Grunge‬‬
‫‪Video games‬‬ ‫‪Illustrated‬‬ ‫ُﻳﻈﻬﺮ ﻃﻴﻒ وﻇﻼل اﻷﻟﻮان‪.‬‬
‫‪App design‬‬ ‫‪Masculine‬‬

‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪02‬‬ ‫اﻷﺳﻠﻮب ﺛﻼﺛﻲ اﻷﺑﻌﺎد‬
‫‪3D‬‬
03 ‫اﻷﺳﻠﻮب اﻟﺘﺠﺮﻳﺪي‬
Abstract

Colorful 3D .‫ﻏﺎﻣﺾ وﻣﺜﻴﺮ‬

artistic clean and minimalist
.‫ﻳﺪﻋﻮ اﻟﻜﻞ ﻟﻤﺤﺎوﻟﺔ ﻓﻬﻤﻪ وﺗﻔﺴﻴﺮه‬
logo design fun and playful
illustration geometric
organic and natural
professional / corporate
‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪04‬‬ ‫اﻷﺳﻠﻮب اﻟﺘﺠﺮﻳﺪي‬
‫‪Abstract‬‬
 ‫‪05‬‬ ‫اﻷﺳﻠﻮب اﻟﺒﺴﻴﻂ اﻟﻮاﺿﺢ‬
‫‪Clean and Minimalist‬‬

‫ﻫﻮ أﺳﻠﻮب ﻳﺘﻤﻴﺰ ﺑﺎﻟﺒﺴﺎﻃﺔ واﻟﻮﺿﻮح ﺑﺨﻄﻮط ﺑﺴﻴﻄﺔ وواﺿﺤﺔ ﻻ ﻳﻮﺟﺪ ﺑﻪ ﺗﻜﻠﻒ أو ﺗﻌﻘﻴﺪ وﻫﻮ ﻋﻜﺲ اﻟﺰﺧﺮﻓﺔ‬
‫اﻟﺰاﺋﺪة واﻟﻤﺒﺎﻟﻐﺔ ﻓﻲ اﻟﺘﺼﻤﻴﻢ‪ ،‬وﻳﻜﻮن ﻇﺎﻫﺮ وواﺿﺢ ﻓﻲ إﻳﺼﺎل اﻟﺮﺳﺎﻟﺔ‪.‬‬

‫‪Simple‬‬ ‫‪Abstract‬‬ ‫ﻳﺴﺘﺨﺪم ﻋﺪد ﻗﻠﻴﻞ ﻣﻦ اﻷﻟﻮان‪.‬‬

‫‪Line art‬‬ ‫‪Eminine‬‬
‫ﻳﻤﻜﻦ إﻇﻬﺎره ﺑﺸﻲ ﺑﺴﻴﻂ وﺳﻠﺲ‬
‫‪Negative Space‬‬ ‫‪Flat‬‬
‫أو ﺑﻔﻦ اﻟﺨﻂ‪.‬‬
‫‪Flat design‬‬ ‫‪Geometric‬‬
‫‪Professional/ Corporate‬‬ ‫ﻋﻜﺲ اﻟﺘﺠﺮﻳﺪي‪.‬‬
‫‪Luxurious‬‬
‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
06 ‫اﻷﺳﻠﻮب اﻟﺒﺴﻴﻂ اﻟﻮاﺿﺢ‬
Clean and Minimalist
 ‫‪07‬‬ ‫اﻷﺳﻠﻮب اﻟﺘﻮﺿﻴﺤﻲ‬
‫‪Illustrated‬‬

‫ﻳﺸﺘﻖ اﻟﺘﻮﺿﻴﺢ ﻣﻦ اﻟﺘﻔﺴﻴﺮ أو اﻟﺸﺮح اﻟﻤﺮﺋﻲ ﻟﻠﻨﺺ أو اﻟﻤﻔﻬﻮم أو اﻟﻌﻤﻠﻴﺔ‪ .‬ﻫﻨﺎك اﻟﻜﺜﻴﺮ ﻣﻦ اﻟﻔﺌﺎت اﻟﻔﺮﻋﻴﺔ‬
‫ﺗﺤﺖ اﻟﺘﻮﺿﻴﺢ‪ ،‬ﻣﻦ ﺑﻴﻨﻬﺎ اﻷﺳﻠﻮب اﻟﺘﺨﻴﻠﻲ واﻷﺳﻠﻮب اﻟﻮاﻗﻌﻲ‪.‬‬

‫‪T-shirt design‬‬ ‫‪3D‬‬ ‫ﻋﻤﻮﻣﺎ ﻟﺪﻳﻪ ﻧﻈﺮة "اﻟﺨﺎم"‪ ،‬ﻣﺮﺳﻮﻣﺔ ﺑﺎﻟﻴﺪ‪.‬‬

‫ً‬
‫‪Sketch‬‬ ‫‪feminine‬‬
‫‪Drawing‬‬ ‫ﻳﻌﺘﻤﺪ ﻋﻠﻰ أﺳﻠﻮب اﻟﺮﺳﻢ ﻟﻠﻤﺼﻤﻤﻴﻦ‪.‬‬
‫‪fun and playful‬‬
‫‪Tattoo‬‬ ‫‪grunge‬‬
‫‪Art‬‬ ‫‪masculine‬‬
‫‪organic and natural‬‬
‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪08‬‬ ‫اﻷﺳﻠﻮب اﻟﺘﻮﺿﻴﺤﻲ‬
‫‪Illustrated‬‬
 ‫‪09‬‬ ‫اﻷﺳﻠﻮب اﻷﻧﺜﻮي‬
‫‪Feminine‬‬

‫ﻋﻠﻰ اﻟﻌﻜﺲ ﻣﻦ اﻟﺘﺼﻤﻴﻢ اﻟﺮﺟﻮﻟﻲ‪ ،‬ﻳﺘﻤﻴﺰ اﻟﻨﻤﻂ اﻷﻧﺜﻮي ﻋﺎدة ﺑﺘﻔﺎﺻﻴﻞ ﺗﺠﺬب اﻧﺘﺒﺎه اﻟﻤﺮأة ﺑﻄﺮﻳﻘﺔ ﻧﻤﻄﻴﺔ ﻣﺜﻞ‬
‫ﻟﻮﺣﺎت اﻷﻟﻮان اﻟﻨﺎﻋﻤﺔ واﻷزﻫﺎر واﻟﻜﺘﺎﺑﺔ اﻟﻤﺨﻄﻄﺔ اﻟﻤﺮﻧﺔ واﻟﺒﺴﻴﻄﺔ‪.‬‬

‫‪Simple‬‬ ‫‪Clean and minimalist‬‬ ‫ﻳﺴﺘﺨﺪام اﻟﺨﻄﻮط اﻟﻤﺘﺪاﺧﻠﺔ واﻟﻤﺮﻧﻪ‬

‫‪Line art‬‬ ‫‪Flat‬‬
‫‪Illustrated‬‬
‫ﻳﺪﻣﺞ أﻟﻮان اﻟﺒﺎﺳﺘﻴﻞ أو ﻇﻼل اﻟﻠﻮن اﻷﺣﻤﺮ‬
‫‪Negative Space‬‬
‫‪Flat design‬‬ ‫‪Luxurious‬‬ ‫ﻳﺴﺘﺨﺪام وﺟﻪ اﻣﺮأة أو زﻫﻮر أو ﻣﻜﻮﻧﺎت أزﻳﺎء‬
‫‪Organic and Natural‬‬
‫‪Typographic‬‬
‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪10‬‬ ‫اﻷﺳﻠﻮب اﻷﻧﺜﻮي‬
‫‪Feminine‬‬
‫‪11‬‬ ‫اﻷﺳﻠﻮب اﻟﺘﺨﻴﻠﻲ‬
‫‪Conceptual Art‬‬

‫ﺧﻴﺎﻟﻴﺎ ﻣﻦ اﻷﺳــﻠﻮب‬
‫ً‬ ‫وﻳﻌﺘﺒﺮ ﻗﺴـ ًـﻤﺎ‬
‫ﻫــﻮ ﻓﺌــﺔ ﻓﺮﻋﻴــﺔ ﻣــﻦ اﻷﺳــﻠﻮب اﻟﺘﻮﺿﻴﺤــﻲ‪ ،‬وﻫــﻮ ﺗﺼﻮﻳﺮ ﻣﺠﺎزي ﻟﻔﻜﺮة ﻣﺮﺋﻴﺔ‪ُ ,‬‬
‫اﻟﺘﻮﺿﻴﺤﻲ؛ ﻷﻧﻪ ﻻ ﻳﺸــﺒﻪ اﻟﺸــﻜﻞ اﻟﺤﻘﻴﻘﻲ ﻟﻪ‪.‬‬

‫‪Illustration‬‬ ‫‪Feminine‬‬ ‫ﻗﺪ ﻳﺤﺘﻮي ﻋﻠﻰ ﻋﻨﺎﺻﺮ ﻣﻦ اﻟﺤﻴﺎة اﻟﻮاﻗﻌﻴﺔ‪.‬‬

‫‪Drawing‬‬ ‫‪Geometric‬‬
‫‪Abstract‬‬ ‫‪Luxurious‬‬ ‫ُﻳﻈﻬﺮ ﻣﻬﺎرات اﻟﻤﺼﻤﻤﻴﻦ أﺻﺤﺎب اﻟﺨﻴﺎل‬
‫اﻟﻮاﺳﻊ ﻓﻲ ﺗﻜﻮﻳﻦ اﻷﺷﻜﺎل‪.‬‬
‫‪Typographic‬‬
‫‪Vintage / Retro‬‬

‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
12 ‫اﻷﺳﻠﻮب اﻟﺘﺨﻴﻠﻲ‬
Conceptual Art
‫‪13‬‬ ‫اﻷﺳﻠﻮب اﻟﻤﺴﻄﺢ‬
‫‪Flat‬‬

‫ﻳﻤﻜﻦ اﻋﺘﺒﺎر ﻫﺬا اﻷﺳــﻠﻮب ﺑﻤﺜﺎﺑﺔ ﻓﺌﺔ ﻓﺮﻋﻴﺔ ﻣﻦ اﻷﺳــﻠﻮب اﻟﺒﺴــﻴﻂ؛ ﻓﻬﻮ ﻳﺴــﺘﺨﺪم اﻟﺤﺪ اﻷدﻧﻰ ﻣﻦ اﻷﻟﻮان و‬
‫ﺑﺼﺮﻳﺎ‪.‬‬
‫ً‬ ‫اﻟﺘﻈﻠﻴــﻞ ﻟﻠﺤﺼــﻮل ﻋﻠﻰ ﺟﻤﺎﻟﻴــﺔ ﻣﺒﻬﺠﺔ‬

‫‪Clean‬‬ ‫‪Clean and minimalist‬‬ ‫ﻳﺴﺘﺨﺪم ﻋﺪد ﻗﻠﻴﻞ ﻣﻦ اﻷﻟﻮان‪.‬‬

‫‪Infographic‬‬ ‫‪Feminine‬‬
‫ﻻ ﻳﻮﺟﺪ ﺗﺄﺛﻴﺮ اﻟﻈﻞ اﻟﻮاﻗﻌﻲ‪.‬‬
‫‪Minimalist‬‬ ‫‪Geometric‬‬
‫‪Line art‬‬ ‫‪Luxurious‬‬
‫‪Illustration‬‬ ‫‪Typographic‬‬
‫‪App design‬‬ ‫‪Vintage / Retro‬‬
‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪14‬‬ ‫اﻷﺳﻠﻮب اﻟﻤﺴﻄﺢ‬
‫‪Flat‬‬
 ‫‪15‬‬ ‫اﻷﺳﻠﻮب اﻟﻤﺮح واﻟﻬﺰﻟﻲ‬
‫‪Fun and Playful‬‬

‫ﺟﺎﻣﺪا‪ .‬ﻳﺴــﺘﺨﺪم ﻋﺎدة ﻹﻧﺸــﺎء اﻟﺮﺳــﻮم اﻟﻤﺘﺤﺮﻛﺔ‬

‫ً‬ ‫اﻧﻄﺒﺎﻋﺎ ﻏﻴﺮ رﺳــﻤﻲ‪ ،‬وﻟﻴﺲ‬
‫ً‬ ‫ﻋﺎدة‬
‫ً‬ ‫أﺳــﻠﻮب ﻳﻠﻬﻢ ﺑﺎﻟﻤﺮح وﻳﻤﻨﺢ‬
‫وﻳﻤﻜﻦ أن ﻳﻜﻮن أﺳــﻠﻮب ﻓﻨﻲ ﻏﻴﺮ واﻗﻌﻲ أو ﺷــﺒﻪ واﻗﻌﻲ‪.‬‬

‫‪Humor‬‬ ‫‪3D‬‬ ‫ﻣﻴﺰة رﺳﻢ اﻟﻜﺎرﻳﻜﺎﺗﻴﺮ‪.‬‬

‫‪Mascot Design‬‬ ‫‪Abstract‬‬
‫‪Illustrated‬‬ ‫ﻏﻨﻲ ﺑﺎﻷﻟﻮان‪.‬‬
‫‪Character Design‬‬
‫‪Kids‬‬ ‫‪Organic and Natural‬‬ ‫ﻗﺪ ﺗﺤﺘﻮي ﻋﻠﻰ ﻋﻨﺎﺻﺮ ﻣﻦ اﻟﺨﻴﺎل‬
‫‪Caricature‬‬ ‫‪Typographic‬‬
‫‪Cartoon‬‬ ‫‪Vintage / Retro‬‬
‫‪Animal‬‬ ‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪16‬‬ ‫اﻷﺳﻠﻮب اﻟﻤﺮح واﻟﻬﺰﻟﻲ‬
‫‪Fun and Playful‬‬
‫‪17‬‬ ‫اﻷﺳﻠﻮب اﻟﻬﻨﺪﺳﻲ‬
‫‪Geometric‬‬

‫ﻣﺴــﺘﻤﺪ ﻣﻦ ﻓﻜﺮة اﻟﻬﻨﺪﺳــﺔ وﻳﺘﻤﻴﺰ ﻫﺬا اﻟﻨﻤﻂ ﺑﺎﻻﺳــﺘﺨﺪام اﻟﻤﻜﺜﻒ ﻟﻠﺨﻄﻮط واﻷﺷــﻜﺎل اﻟﻤﺴــﺘﻘﻴﻤﺔ‪ ,‬وﻳﻤﻜﻦ‬
‫أن ﻳﺘﻜــﻮن اﻟﺘﺼﻤﻴــﻢ اﻟﻬﻨﺪﺳــﻲ اﻟﻨﻤﻮذﺟــﻲ ﻣﻦ اﻟﻤﺴــﺘﻄﻴﻼت واﻟﻤﺮﺑﻌــﺎت واﻟﺪواﺋﺮ واﻟﻤﺜﻠﺜﺎت‪.‬‬

‫‪Minimal‬‬ ‫‪Abstract‬‬ ‫ﻳﻀﻢ ﺧﻄﻮط ﻣﺴﺘﻘﻴﻤﺔ‪.‬‬

‫‪Tech‬‬ ‫‪Clean and Minimalist‬‬
‫‪Flat‬‬
‫ﻳﺴﺘﺨﺪم اﻟﺘﻤﺎﺛﻞ‪.‬‬
‫‪Simple‬‬
‫‪Flat‬‬ ‫‪Professional / Corporate‬‬

‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪18‬‬ ‫اﻷﺳﻠﻮب اﻟﻬﻨﺪﺳﻲ‬
‫‪Geometric‬‬
 ‫‪19‬‬ ‫اﻷﺳﻠﻮب اﻟﺨﺸﻦ‬
‫‪Grunge‬‬

‫ﻳﻌﺘﺒﺮ اﻷﺳــﻠﻮب اﻟﺨﺸــﻦ ﻓﻲ ﺑﻌﺾ اﻷﺣﻴﺎن ﺑﻤﺜﺎﺑﺔ ﻓﺌﺔ ﻓﺮﻋﻴﺔ ﻣﻦ اﻷﺳــﻠﻮب اﻟﻌﺘﻴﻖ واﻟﻘﺪﻳﻢ وﻳﺴــﺘﺤﻀﺮ أﺳــﻠﻮب‬
‫ﻋﺎدة‬
‫ً‬ ‫اﻟﺘﺴــﻌﻴﻨﻴﺎت اﻟﻤﻈﻠﻤــﺔ واﻟﺠﺮﻳﺌــﺔ واﻟﺮاﺋﻌــﺔ‪ .‬ﻋــﺎدة ﻣــﺎ ﻳﺘﻤﻴــﺰ ﺑﻤﻈﻬــﺮ ﻣﻤــﺰق‪ /‬أو ﺧﺸــﻦ وﻣﻤــﺰق ﻛﻤــﺎ ﻳﺮﺗﺒــﻂ‬
‫ﺑﺎﻷﻧﻤﺎط اﻟﺸﺮﻳﺮة‪.‬‬

‫‪Cool‬‬ ‫‪3D‬‬ ‫ﻳﺴﺘﺨﺪم ﺑﺸﻜﻞ ﻋﺎم اﻷﻟﻮان اﻟﺪاﻛﻨﺔ وﻧﻈﺎم‬

‫‪Street‬‬ ‫‪Illustrated‬‬ ‫اﻷﻟﻮان أﺣﺎدي اﻟﻠﻮن‪.‬‬
‫‪Gothic‬‬ ‫‪Masculine‬‬ ‫ﻋﻤﻮﻣﺎ اﻟﺸﻌﻮر ﺑﺎﻟﻈﻼم واﻟﻐﻤﻮض‪.‬‬
‫ً‬ ‫ﻳﺴﺘﺪﻋﻲ‬
‫‪Black‬‬ ‫‪Typographic‬‬
‫‪Graffiti‬‬ ‫‪Vintage / Retro‬‬
‫‪T-shirt Design‬‬
‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪20‬‬ ‫اﻷﺳﻠﻮب اﻟﺨﺸﻦ‬
‫‪Grunge‬‬
 ‫‪21‬‬ ‫اﻷﺳﻠﻮب اﻟﻔﺨﻢ‬
‫‪Luxurious‬‬

‫ﻳﺴﺘﺤﻀﺮ ﻧﻤﻂ اﻟﺘﺼﻤﻴﻢ اﻟﻔﺎﺧﺮ ﻓﻜﺮة اﻻﻧﻐﻤﺎس ﻓﻲ وﺳﺎﺋﻞ اﻟﺮاﺣﺔ اﻹﺿﺎﻓﻴﺔ أو اﻟﻤﻠﺬات اﻹﺿﺎﻓﻴﺔ إﻟﻰ اﻟﻤﺴﺘﻮى‬
‫أﻳﻀــﺎ اﺳــﺘﺨﺪام اﻷﻟــﻮان اﻟﻐﻨﻴﺔ واﻟﻔﺨﻤﺔ واﻟﻐﺎﻣﻘﺔ ﻳﺴــﺎﻋﺪ ﻋﻠــﻰ ﺗﺤﻘﻴﻖ ﻫﺬه اﻟﻔﻜﺮة ﻣﻦ‬
‫اﻟﻀــﺮوري ﻣــﻦ اﻟﺮﻓﺎﻫﻴــﺔ‪ً .‬‬
‫اﻟﺘﺮف‪.‬‬

‫‪Elegant‬‬ ‫‪Clean and minimalist‬‬ ‫ﻏﺎﻟﺒﺎ ﻣﺎ ﻳﺴﺘﺨﺪم اﻷﻟﻮان اﻟﺴﻮداء واﻟﺬﻫﺒﻴﺔ‬

‫ً‬
‫‪Sophisticated‬‬ ‫‪Feminine‬‬ ‫واﻟﺒﺮوﻧﺰﻳﺔ‪.‬‬
‫‪Fashion‬‬ ‫‪Flat‬‬ ‫ﻳﺤﻘﻖ ﻓﻜﺮة ﺑﺄن اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ ﻣﺆﺛﺮة ﻣﻦ ﺗﻠﻘﺎء ﻧﻔﺴﻬﺎ‬
‫‪Understated‬‬ ‫‪Masculine‬‬
‫‪Vintage / Retro‬‬ ‫ﻳﺴﺘﺨﺪم إﻣﺎ اﻟﺨﻄﻮط اﻟﻘﺪﻳﻤﺔ أو اﻟﺨﻄﻮط اﻟﺒﺴﻴﻄﺔ‬
‫واﻟﺤﺪﻳﺜﺔ‪.‬‬

‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪22‬‬ ‫اﻷﺳﻠﻮب اﻟﻔﺨﻢ‬
‫‪Geometric‬‬
‫‪23‬‬ ‫اﻷﺳﻠﻮب اﻟﺮﺟﻮﻟﻲ‬
‫‪Masculine‬‬

‫ﺧﻄﻮﻃﺎ‬
‫ً‬ ‫أﺳــﻠﻮب اﻟﺘﺼﻤﻴــﻢ اﻟﺬﻛــﻮري ﺟــﺬاب ﺑﺼــﻮرة ﻧﻤﻄﻴــﺔ ﻟﻠﺮﺟﺎل‪ .‬ﻗﺪ ﺗﺘﻀﻤــﻦ اﻟﺘﻔﺎﺻﻴﻞ ﻓﻲ اﻟﺘﺼﻤﻴــﻢ اﻟﺮﺟﻮﻟﻲ‬
‫وﻣﻠﻤﺴﺎ "ﻣﺘﻴﻨً ﺎ"‪.‬‬
‫ً‬ ‫وﻣﻮﺿﻮﻋﺎ أﺣﺎدي اﻟﻠﻮن )أﺳﻮد وأﺑﻴﺾ(‬
‫ً‬ ‫ﺑﺴﻴﻄﺔ‬

‫‪Rugged‬‬ ‫‪3D‬‬ ‫ﻗﺪ ﺗﺴﺘﺨﺪم اﻟﺨﻄﻮط ذات اﻟﺤﻮاف اﻟﺴﻤﻴﻜﺔ‪.‬‬

‫‪Outdoor‬‬ ‫‪Grunge‬‬
‫ﻗﺪ ﺗﺸﻤﻞ اﻟﺼﻮر ﻣﺎ ﻳﻌﺒﺮ ﻋﻦ اﻟﻮﻋﻮرة واﻟﺸﺠﺎﻋﺔ‪.‬‬
‫‪Classic‬‬ ‫‪Illustrated‬‬
‫‪Modern‬‬ ‫‪Luxurious‬‬ ‫ﻗﺪ ﺗﺘﻤﻴﺰ ﺑﺄﻟﻮان زرﻗﺎء أو داﻛﻨﺔ‪.‬‬
‫‪Professional / Corporate‬‬
‫‪Vintage / Retro‬‬
‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪24‬‬ ‫اﻷﺳﻠﻮب اﻟﺮﺟﻮﻟﻲ‬
‫‪Masculine‬‬
‫‪25‬‬ ‫اﻷﺳﻠﻮب اﻟﻄﺒﻴﻌﻲ‬
‫‪Natural‬‬

‫ﻫﻮ أﺳﻠﻮب ﻳﺄﺧﺬ اﻷﺷﻜﺎل اﻟﻄﺒﻴﻌﻴﺔ اﻟﻤﺘﺪﻓﻘﺔ ﻟﻠﻮاﻗﻊ وﻳﻤﺘﺎز ﺑﺎﻟﺨﻄﻮط اﻟﻄﻮﻳﻠﺔ واﻟﻤﻨﺤﻨﻴﺎت اﻟﺪﻳﻨﺎﻣﻴﻜﻴﺔ‪ .‬ﻳﻤﻜﻦ‬
‫أﻳﻀﺎ ﺑﺎﻟﺮﻓﺎﻫﻴﺔ ﻣﻦ ﺧﻼل إﺿﺎﻓﺔ ﺗﺄﺛﻴﺮات ﻣﻔﻌﻤﺔ ﺑﺎﻷﻧﺴﺠﺔ‪.‬‬
‫أن ُﻳﺸﻌﺮ ﻫﺬا اﻷﺳﻠﻮب ً‬

‫‪Nature‬‬ ‫‪Abstract‬‬ ‫ﻳﺤﺘﻮي ﻋﻠﻰ ﻋﻨﺎﺻﺮ ﻃﺒﻴﻌﻴﺔ ﻣﺜﻞ اﻷوراق‬

‫‪Rustic‬‬ ‫‪Feminine‬‬ ‫واﻟﺰﻫﻮر واﻟﻤﻨﺘﺠﺎت اﻟﻄﺎزﺟﺔ‪.‬‬
‫‪Handmade‬‬ ‫‪Fun and Playful‬‬ ‫ﻣﺼﻮر ﻟﻠﻨﻈﺮة‬
‫ﱠ‬ ‫ﻳﻤﻜﻦ دﻣﺠﻪ ﻣﻊ ﻣﻈﻬﺮ‬
‫‪Illustration‬‬ ‫‪Illustrated‬‬ ‫اﻟﻄﺒﻴﻌﻴﺔ اﻟﺨﺎم‪.‬‬
‫‪Typographic‬‬
‫‪Vintage / Retro‬‬
‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪26‬‬ ‫اﻷﺳﻠﻮب اﻟﻄﺒﻴﻌﻲ‬
‫‪Natural‬‬
‫‪27‬‬ ‫اﻷﺳﻠﻮب اﻟﻮاﻗﻌﻲ‬
‫‪Photo Realism‬‬

‫ﻣﻦ أﺷﻜﺎل اﻷﺳﻠﻮب اﻟﺘﻮﺿﻴﺤﻲ ﺣﻴﺚ ﻳﻄﺎﺑﻖ اﻟﻤﺼﻤﻢ ﺑﺪﻗﺔ اﻟﺼﻮرة اﻷﺻﻠﻴﺔ ﻗﺪر اﻹﻣﻜﺎن‪.‬‬

‫‪Drawing‬‬ ‫‪3D‬‬ ‫ﻳﺘﻤﻴﺰ ﺑﺘﻔﺎﺻﻴﻞ دﻗﻴﻘﺔ ﻟﻤﺤﺎﻛﺎة اﻟﺼﻮرة‬

‫‪Illustration‬‬ ‫‪Feminine‬‬ ‫اﻷﺻﻠﻴﺔ ﻗﺪر اﻹﻣﻜﺎن‪.‬‬
‫‪Sketch‬‬ ‫‪Grunge‬‬
‫ﻋﺎدة ﻣﺎ ﻳﺘﺤﻘﻖ ﻋﻦ ﻃﺮﻳﻖ )وﻟﻜﻦ ﻟﻴﺲ‬
‫‪Tattoo‬‬ ‫‪Masculine‬‬
‫ﻋﻠﻰ ﺳﺒﻴﻞ اﻟﺤﺼﺮ( اﺳﻜﺘﺸﺎت ﻗﻠﻢ اﻟﺮﺻﺎص‪.‬‬
‫‪Art‬‬ ‫‪Organic‬‬
‫‪Vintage‬‬
‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪28‬‬ ‫اﻷﺳﻠﻮب اﻟﻮاﻗﻌﻲ‬
‫‪Photo Realism‬‬
‫‪29‬‬ ‫اﻷﺳﻠﻮب اﻟﺮﺳﻤﻲ‬
‫‪Professional Corporate‬‬

‫ﻋﺎدة اﺳﺘﺨﺪام ﻫﺬا‬

‫ً‬ ‫وﺗﻔﺎﺻﻴﻞ أﻗﻞ ﻟﺘﻤﺜﻴﻞ اﻷﻓﻜﺎر اﻟﻤﺤﺎﻓﻈﺔ‪ .‬ﻳﺘﻢ‬
‫ٍ‬ ‫ﺑﺄﻟﻮان ﺧﺎﻓﺘﺔ‬
‫ٍ‬ ‫ﻋﺎدة ﻣﺎ ﻳﺘﻤﻴﺰ اﻷﺳﻠﻮب اﻟﺮﺳﻤﻲ‬
‫اﻟﻨﻤﻂ ﻣﻦ ِﻗﺒﻞ اﻟﻤﺆﺳﺴﺎت اﻟﺘﻲ ﺗﺮﻳﺪ اﻟﻈﻬﻮر ﺑﺸﻜﻞ رﺳﻤﻲ أﻣﺎم اﻟﺠﻤﻬﻮر اﻟﻤﺴﺘﻬﺪف‪.‬‬

‫‪Business‬‬ ‫‪Abstract‬‬ ‫ﻳﻌﻤﻞ ﺑﺸﻜﻞ ﻣﺒﺎﺷﺮ وﻳﺴﺘﺨﺪم اﻟﺨﻄﻮط‬

‫‪Formal‬‬ ‫‪Clean and Minimalist‬‬ ‫اﻟﻜﻼﺳﻴﻜﻴﺔ‪.‬‬
‫‪Minimal‬‬ ‫‪Geometric‬‬ ‫وﻋﻨﺎﺻﺮا ﺑﺴﻴﻄﺔ‪.‬‬
‫ً‬ ‫أﺷﻜﺎﻻ‬
‫ً‬ ‫ﻋﻤﻮﻣﺎ‬
‫ً‬ ‫ﻳﺘﻀﻤﻦ‬
‫‪Classic‬‬ ‫‪Masculine‬‬
‫رﺳﻤﻴﺎ ﺑﺴﺒﺐ اﺳﺘﺨﺪام‬
‫ً‬ ‫اﻧﻄﺒﺎﻋﺎ‬
‫ً‬ ‫ﻗﺪ ﻳﺴﺘﺪﻋﻲ‬
‫‪Simple‬‬ ‫اﻟﻤﺴﺎﺣﺔ اﻟﺴﻠﺒﻴﺔ وﻓﻦ اﻟﺨﻂ‪.‬‬

‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
30 ‫اﻷﺳﻠﻮب اﻟﺮﺳﻤﻲ‬
Professional Corporate
‫‪31‬‬ ‫أﺳﻠﻮب اﻟﺘﺎﻳﺒﻮﺟﺮاف‬
‫‪Typographic‬‬

‫ﻳﺴﺘﺨﺪم ﻧﻤﻂ اﻟﺘﺎﻳﺒﻮﺟﺮاف ﻓﻲ ﺗﻌﺪﻳﻞ اﻟﺨﻄﻮط‪ ,‬وﻫﻮ ﺗﺼﻤﻴﻢ اﻟﻜﻠﻤﺎت اﻟﻤﻜﺘﻮﺑﺔ ﻹﺛﺎرة اﺳﺘﺠﺎﺑﺔ اﻟﺠﻤﻬﻮر اﻟﻤﺴﺘﻬﺪف‬
‫أﻣــﺎ ﺑﺎﻟﻨﺴــﺒﺔ إﻟــﻰ اﻟﺸــﻌﺎر ﻓﻴﺠــﺐ ﺗﻌﺪﻳﻞ اﻟﺨﻄﻮط ﺑﺸــﻜﻞ ﻓﺮﻳﺪ‪.‬‬

‫‪Font‬‬ ‫‪Feminine‬‬ ‫ﻧﻤﻂ وﻧﻮع اﻟﺨﻂ ﺑﺸﻜﻞ ﻋﺎم ﻫﻮ ﻣﺤﻮر اﻟﺘﺼﻤﻴﻢ‪.‬‬

‫‪Illustration‬‬ ‫‪Flat‬‬
‫ﻗﺪ ﻳﺘﻀﻤﻦ اﻟﺘﺎﻳﺒﻮﺟﺮاف ﻋﻨﺎﺻﺮ أﺧﺮى‪ ,‬وﻟﻜﻦ اﻟﻨﺺ‬
‫‪Artistic‬‬ ‫‪Fun and Playful‬‬ ‫ﻋﺎدة ﻣﺎ ﻳﻨﻘﻞ اﻟﺮﺳﺎﻟﺔ اﻟﺮﺋﻴﺴﺔ‪.‬‬
‫‪Grunge‬‬
‫‪Illustrated‬‬
‫‪Organic and Natural‬‬
‫‪Vintage / Retro‬‬ ‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪32‬‬ ‫أﺳﻠﻮب اﻟﺘﺎﻳﺒﻮﺟﺮاف‬
‫‪Typographic‬‬
 ‫‪33‬‬ ‫اﻷﺳﻠﻮب اﻟﻌﺘﻴﻖ واﻟﻘﺪﻳﻢ‬
‫‪Vintage & Retro‬‬

‫ﻫﻮ أﺳــﻠﻮب ﻣﺸــﺘﻖ ﻣﻦ اﻻﺗﺠﺎﻫﺎت اﻟﺴــﺎﺋﺪة ﻓﻲ اﻟﻤﺎﺿﻲ اﻟﻘﺮﻳﺐ‪ .‬ﺑﻌﺾ اﻷﺳــﺎﻟﻴﺐ اﻟﺘﻘﻠﻴﺪﻳﺔ اﻟﺸــﻬﻴﺮة ﺗﺸــﻤﻞ‬
‫‪) Victoriana‬ﻣﺴﺘﻮﺣﺎة ﻣﻦ اﻷﻧﻤﺎط اﻟﺰﺧﺮﻓﻴﺔ ﻓﻲ اﻟﻌﺼﺮ اﻟﻔﻴﻜﺘﻮري(‪) steam punk ,‬ﻗﺼﻴﺪة ﻓﻲ اﻟﺜﻮرة اﻟﺼﻨﺎﻋﻴﺔ‬
‫ﻓﻲ أواﺧﺮ اﻟﻘﺮن اﻟﺘﺎﺳــﻊ ﻋﺸــﺮ( و ‪) Bauhaus‬ﺣﺮﻛﺔ ﺑﻴﻦ ﻋﺸــﺮﻳﻨﻴﺎت وﺛﻼﺛﻴﻨﻴﺎت اﻟﻘﺮن اﻟﻌﺸــﺮﻳﻦ(‪.‬‬

‫‪Rustic‬‬ ‫‪Flat‬‬ ‫ﻗﺪ ﻳﻀﻢ ﻋﻨﺎﺻﺮ اﻟﺤﻨﻴﻦ اﻟﺮﻳﻔﻲ ﻻﺳﺘﺤﻀﺎر‬

‫اﻟﻤﺎﺿﻲ‪.‬‬
‫‪T-shirt design‬‬ ‫‪Fun & Playful‬‬
‫‪Drawing‬‬ ‫‪Grunge‬‬ ‫ﻗﺪ ﻳﺴﺘﺨﺪم ﺷﺮاﺋﻂ ﻣﺰﺧﺮﻓﺔ وأﻛﺎﻟﻴﻞ اﻟﺰﻫﻮر‬
‫اﻟﺘﻲ ﺗﺬﻛﺮﻧﺎ ﺑﺎﻟﻘﺮن اﻟﺘﺎﺳﻊ ﻋﺸﺮ‪.‬‬
‫‪Illustration‬‬ ‫‪Illustrated‬‬
‫‪Logo Designont‬‬ ‫‪Organic & Natural‬‬ ‫‪Luxurious‬‬ ‫ﻗﺪ ﻳﺘﻀﻤﻦ أدﻟﺔ ﻣﺮﺋﻴﺔ ﻣﺜﻞ اﻟﺤﺮوف اﻟﻘﺪﻳﻤﺔ‬
‫اﻟﺨﻄﻮط اﻟﻴﺪوﻳﺔ اﻟﻤﺮﺳﻮﻣﺔ واﻟﻔﻨﻮن اﻟﺰﺧﺮﻓﻴﺔ‪.‬‬
‫‪Illustration‬‬ ‫‪Typographic‬‬ ‫‪Masculine‬‬
‫‪Artistic‬‬ ‫اﻟﺼﻔﺤﺔ اﻟﺮﺋﻴﺴﺔ‬
‫‪34‬‬ ‫اﻷﺳﻠﻮب اﻟﻌﺘﻴﻖ واﻟﻘﺪﻳﻢ‬
‫‪Vintage & Retro‬‬
‫ﻛﻮﻳـــــــﻞ‬
‫اﻟـﺘـﻌـﻠـﻴـﻤـﻴــﺔ‬
‫إﻧـﺘـﺎج‬
‫اﻟﻤﺤﺘﻮى ﻣﺘﺮﺟﻢ ﺑﺘﺼﺮف ﻣﻦ ﻗﺒﻞ‬
‫ﻣﺠﻤﻮﻋﺔ ﺑﻴﻜﺴﻞ‬

‫ﺗﺼﻤﻴﻢ وﺗﻨﺴﻴﻖ وﺗﺪﻗﻴﻖ‬

‫ﻛﻮﻳﻞ اﻟﺘﻌﻠﻴﻤﻴﺔ ‪@Quill_Edu‬‬

‫ﺗﺼﻤﻴﻢ وﺗﻨﺴﻴﻖ‬

‫ﺑﺸﺮى اﻟﺮﻓﺎﻋﻲ ‪@bushra_alrefaei‬‬

‫ﺗﺪﻗﻴﻖ ﻟﻐﻮي وإﻣﻼﺋﻲ‬

‫أﺳﻤﺎء ﺣﺴﻴﻦ ‪@AsmaHusain_ 4‬‬

‫ﺗﺼﻤﻴﻢ اﻟﻐﻼف‬

‫اﻟﺒﻨﺪري اﻟﻌﺘﻴﺒﻲ ‪@Badorah_Des‬‬