University of the East

Caloocan
Department of Management & Entrepreneurship

Ninja Van
Logistics & Supply Chain Management
BME 2C
Presentation

Leader:
Lim, Joshua J.
Members:
Dando, Andrew Dave Raphael C.
Gaza, Kristan Erwin John N.

December 12, 2022

Presented to:
Prof. Shyla R. Atienza
Company Description

A tech-enabled rapid logistics company called Ninja Van offers simple delivery services to companies of

all sizes all around Southeast Asia. Ninja van, which was founded in 2014 (8 years of operation as of 2022) and

first began operating in Singapore, has since grown to become the largest and fastest-growing last-mile logistics

provider in the region, with a network spanning six Southeast Asian nations: Singapore, Malaysia, the Philippines,

Indonesia, Thailand, and Vietnam. Ninja van, which debuted in the Philippines in 2016, has become one of the

nation's fastest-growing tech logistics companies thanks to its "Todo Hustle, No Hassle" pledge, which currently

covers the whole population. It delivered a million parcels a day on average in the ASEAN area in 2019. In

Singapore, Ninja van observed a threefold rise in parcel volume during the COVID-19 epidemic in 2020.

The development in social-commerce transactions caused the shipment volume growth in Malaysia to

double. According to a representative of the technologically advanced logistics company, ninja van Philippines,

after achieving 100% service coverage, experienced a significant increase in parcel deliveries in the country. As of

now in 2022, ninja van has seen an 8% increase in the number of digital Filipino clients while processing two

million packages daily across its six Southeast Asian nations. The Philippines alone received no exact numbers.

Before celebrating its sixth anniversary, Ninja Van Philippines also established a 5,000-square-meter hub in

Novaliches, Quezon City to assist in meeting the delivery needs of both large e-commerce platforms and micro,

small, and medium-sized businesses (MSMEs) in north Metro Manila as well as Central and Northern Luzon.

Chang Wen Lai is CEO and Co-Founder of Ninja Van. After graduating with a Bachelor of Finance from

Singapore Management University, he worked as a derivatives trader at Barclays before setting up men's custom

fashion retailer Marcella. As co-founder and CEO of quick delivery service Ninja Van, the Singaporean

businessman is only 32 years old but has already developed a multi-million-dollar, worldwide company. However,

he had to be creative in order to jump-start his firm five years ago, which included being a little creative with the

truth. In a recent interview with CNBC Make it, Lai said, "To convince our first client, I had to convince her that

we were a genuine logistics company. It was simpler to say than to do that. In 2015, Lai and his team of five had

just one used van between them to fulfill all orders at the time. Additionally, it malfunctioned "every several days".
Best Practices in Supply Chain Management

There are three types of logistics in Ninja van company, the first mile which is the pick-up phase, the

middle mile which is the shipper of the item or product, and the third mile or last mile which is the delivery phase

of the product to the customer. Ninja van or should we say that all logistics company have a KPI system or Key

Performance Indicator, a measurable indicator of performance over time for a particular goal. KPIs offer goals for

teams to strive towards, benchmarks to evaluate progress, and insights that aid individuals throughout the

organization in making better decisions.

In terms in operation in logistics need all the first process to the last for the product to reach the customer

they need to accomplish that. Let say for example the product or the parcel must reach the customer within 24

hours, it must be distributed within 24 hours or before 24 hours or the parcel has already arrived at the customer.

First process to the last, nothing should be cut because that's their best practices meaning they will make working

instructions, everything should be followed, there should be no mistakes because if you have one that is not

followed, all the processes are automatically affected as a result, their KPI will fall.

Ninja van also have a software for tracking process, which is for the parcel delivery, they have an own

monitoring application system used, a rider app used by ninja van company headed by a supervisor. Everyone will

monitor all processes to see where the item is. As per their contribution of ninja van as a logistics company are pick

up, sort, and delivery.

Issues/challenges encountered in Supply Chain Management and their solution

Regarding the issues and challenges that ninja van company faces every day or every month this are some

of the problems that they encounter which is first the missing and tampering of the parcels. As a customer, you can

get in touch with your seller if a package is missing or damaged to address and investigate the matter. It often

happens in the first mile department which is the pick-up phase, usually the percentage of missing parcel is high

reaching 15 parcels per round of deliveries. The measures taken or the action plan to fill up the gup or void is they

had a route inbound meaning they have a scan that aid brought then ninja van can see aid's account if it’s picked up
was completed versus the actual received by ninja van at the warehouse. When there is a missing person, the

supervisor immediately traces it to the unit. The parcel is often covered by sacks in the warehouse, so another

action plan to solve the problem will be to remove all the sacks in the unit and then they will be photographed for

evidence that there are no items left inside. If the shipper is not really in the unit, the shipper will now be contacted

when it is traced to the shipper, a letter will be drawn up for supporting documents that the first mile has been

cleared.

Second is the high volumes of parcels due to discounted sales in e-commerce because of the recent

pandemic. Many online stores and online selling take place, and it’s usually cheaper than your average store that

you see when you are walking around in the market. The expansion of e-commerce over the past few years has

drastically altered postal and package services. The measures taken to solve this problem is add a unit within that

specific date that will have sales with an additional number of units for delivery.

Third is the unexpected delays which usually cause by traffic or natural calamities that can also cause a

heavy traffic in the area of delivery. The measures taken from this issue is first mile immediately advises middle

mile that there will be a delay in pick up due to some reason. Need to indicate the specific reason for the cause of

the delay because it is not up to the shipper to think about why.

Fourth is the costing or the cost of overall supply chain increased due to inflation and other economic

constraints. The measures taken from this issue is Ninja van has their own strategy in handling this problem if the

company's operation is deeply affected by cost adjustments, the supervisor needs to step-up to do his own strategy

and decision making. Like they will reduce expenses when it comes to their units. For example, the unit they take

on a regular daily basis is 30, if they see that the number of points or parcels is small, if they can compress it, they

will reduce the unit. Different ninja van supervisors, different decision making.

The final problem is a lack of resources, such as jack wraps and ninja van packaging supplies. The solution

to this problem is that if there are 10 materials left and the supervisor anticipates a shortage, he will still have time

to make his request even if it takes a while.

Conclusion

In conclusion, Ninja Van has excellent customer relationships with its customers and actively engages with

them, and makes sure that the satisfaction of the customer is the main priority. They also offer customers detailed,

step-by-step instructions on how to send or transport packages. Although Ninja Van occasionally experiences

challenges with missing, stolen, or tampered packages as well as unanticipated delays, these are well-known

incidents in the logistics sector but with their action plans, it enables them to solve every issue right away.

We must quickly find an alternative and action plan to overcome unexpected problems to meet quality

service and satisfaction of every customer. Ninja Van is an effective logistics supplier because they have a

reputation for being responsible and predictable when it comes to addressing issues and client complaints.
Documentation

November 29, 2022 (Tuesday)

1:00 PM

Novaliches, Quezon City

Images captured while conducting the interview

Photos taken inside Ninja Van’s warehouse

(Novaliches, Quezon City branch)

 Photograph opportunity with Ninja Van’s Supervisor Sir Aaron Francis Espedido

Telegram account: @AaronFrancisEspedido

Signed letter by Sir Aaron Francis Espedido