KLOTHING APPAREL

|
@klothingapparel

EXPLORE
YOUR TRUE STYLE.

DATE SUBMITTED
April 3,2023

SUBMITTED TO
Robert Rivera
Introduction

Fashion retailers are independent merchants responsible for their own success
who play an important role in the communities they are a part of. While the rewards of
running a small business are both fulfilling and gratifying, it isn’t easy. It will take
years for your business to establish itself and begin flourishing Working 12-hour days
for a long-term payoff isn’t for everyone. But if you have a keen business sense, a
sincere enthusiasm for the fashion industry, and reliable access to capital, you can
succeed. From that point, the most important thing you need is to know how to start a
clothing store and grow it into a thriving brand.
 TABLE OF CONTENTS

i. Title Page
ii. Introduction

Chapter I. Executive Summary

1.1 Goals and Objectives

1.2 Core Values
1.3 Case Study

Chapter II. Project Background and History

2.1 Business Background

2.2 Business Philosophy

Chapter III – Marketing Plan and Sales Strategy

3.1 Products and Services

3.2 Location
3.3 SWOT Analysis
3.4 Target Market
3.5 Product Promotions
3.6 Direct/Indirect Competitors
3.7 Competitive Analysis
Chapter IV. Production Plan

3.1 Production Process

3.2 Equipment

3.3 Raw Materials

Chapter V. Management Plan and Organization

4.1 Form of Business

4.2 Organizational Structure

Chapter V. Financial Plan

5.1 Prepare Budget

5.2 Projected Financial Statement

5.3 Daily Cash Book

5.4 Sales Book

5.5 Income Statement

Chapter VI. Conclusion

 Chapter I. Executive Summary

1.1 Goals and Objectives

Goals

1. To reach out and accept orders nationwide.

2. To enhance the quality of our apparels.
3. To build and manage lasting customers relationship.

Objectives

1. To have other branches in the different places in the country.

2. To study the various factors level of customers using online shopping. For
example the sale and return policy, varieties offered, delivery period and modes
of payment.
3. To provide quality clothing and customer service at a reasonable price.

1.2 Mission

1. To accomplish this, we focus on exceptional design, innovation, quality,

convenience and interactive communication.
2. “To offer continuous value added products to our customers”.
 2.3 Vision
To make a difference through our branding to stay ahead of fashion trends,
and market changes.

1.4 Core Values

Provide transparency into our process. Our brand values is evident in every
aspect of our business, from the way we treat our employees to our manufacturing
processes. Look for ways to tell the story our brand at every level.
 Chapter II. Project Background and History

2.1 Business Background

Fashion retailers are self-employed business owners who contribute significantly to

the communities in which they operate. It isn't simple to run a small business, even
while the

rewards are both meaningful and gratifying. It will take years for your company to gain
traction and begin to thrive. It is not for everyone to work 12-hour days in exchange for
a long-term profit. The company sells trendy clothing and apparel, such as casual and
active wear, dress, men’s wear, sportswear and children’s wear consisting of
individuals fit of all ages, from all walks of life.

The entrepreneur is College student BSBA course First Year.

2.2 Business Philosophy

My business philosophy is to create and nurture positive employee and

customer relationships where we are all better as a result of having one another in each
other’s lives. The idea of a building clothing brand based on your personal style,
opening your doors and adopting ‘Timing is a great key to success.’ There was one of
several key mentors I have had over my entrepreneurial journey. If you want to create
you’re business you need to learn how to start a clothing business based on local
market factors and consumer behavior.
 Chapter III. Marketing Plan

3.1 Products and Services

Product Services
 Jerseys (50/50 Weight Ultra
Blend) Small to XL: P350.00
 Men’s Pullover, Long Sleeve, Short Sleeve, Small to XL: P300.00
Small
 Men’s/ Men’s/Women’s Pullover

 Activewear/Sportswear
(Sweatshirts (100% Cotton) Small to XL: P350.00
 Men’s/Women’s, Long Sleeve Small to XL: P250.00
 Men’s/Women’s, Short Sleeve
 T-Shirts (100% Cotton)
Small to XL: P280.00
 Women’s, Long Sleeve,
Small to XL: P190.00
 Women’s Tops
Small to XL: P230-250.00
 Women’s, Short Sleeve
Small to XL: P350-365.00
 Men’s, Long Sleeve
Small to XL: P250-265.00
 Men’s, Short Sleeve
 Denim Pants (100% Cotton
Denim) Small to XL: P300-350.00
 Men’s/Women’s
  Women’s Dress
Small, medium, XL : P220-230.00
 Empire Dress
Medium, XL: P250.00
 Bodyyoon Dress
Medium, Small : P190.00
 1- Shoulder Dress
Medium : P200.00
 Jumper Dress
Small, XL : P350.00
 Halter shoulder
 Kids Wear
Terno Small to XL: P250.00
 White Printed T-shirt/ Blue Solid
Jeans Set, Small , Medium: P350.00
 Long sleeve with pants Small , Medium: P 250.00
 Sleep wear Men’s/ Women’s Medium: P 380.00
 Men’s pants Small to XL: P400.00
 Men’s shorts Small, Medium: P 500.00
 Women’s dress Small

3.2 Location
Our clothing store located at Brgy. 5 San Francisco, Agusan Del Sur . Since our
business is not actually big and this is our beginning to create business. Our shop is
near at National Highway so it is beneficial for the business because it can easily gain
customers specially that the target customers of the business are the students, children,
teachers and staff and people who are more likely to be fashion conscious.
3.3 SWOT Analysis

STRENGTHS WEAKNESSES

 Fast production  Viewership and customers

 Variety of new designs online in hard to find.

 Easy to imitate products

 Home based business
OPPORTUNITIES THREATS

 Retail brick-mortar for  Local competitors such as

selling online to find new malls
costumers.  Cost of raw materials
 During pandemic people  Strict protocol to deliveries
prefer online shopping

3.4 Target Market

The target market of the business is varied from men and women, 18-40 years
old and a kids wear 6-15 years old with mid-range incomes. The target costumer is
very fashion forward and trend conscious, residing in an urban area. They are either
shop for themselves or for their children.

3.5 Product Promotion

Social media marketing for fashion brands is an absolute must. Not only can you use it
to connect with your audience and build a relationship with them, but you can also use
certain platforms like Instagram to show off and promote your
 products. Additionally, you can integrate your store with certain channels like
Facebook, Instagram meaning that if your audience sees something they like as
they browse through your catalogue, they can buy it right then and there.

 Get a Website

 Have a Mobile Presence

 Join the Social World

 Attach an Influencer to Your Brand

 Leverage the Latest Technologies

 Personalize Everything

 Remarket to Your Users

 Focus on Your Visuals

 Start a Blog

 Have a Contest or Giveaway

3.6 Direct/Indirect Competitors

Direct Competitors Products

1. Tiara garments Industries
2. Jane’s Ukay ukay
3. Isopeygoodchoice
Indirect Competitors
1. WAREHOUSE/GRAND Malls
Bangkook tops, dresses, trousers
Selected ukay-ukay, RTW
Korean Denim, dress, Tops
Products
Dry goods and groceries.
4.
4.7 Competitive Analysis
To succeed in the retail clothing industry, you will need to know the
competitors well. Prepare an honest comparison of the store’s viability from
a SWOT perspective, comparing it to direct and indirect competitors alike.
Aside from large establishments and malls placed near to our physical store,
our direct competitors are Tiara garments Industries, Jane’s Ukay ukay and
for they are well-known shops at San Francisco. The competitive edge of the
entrepreneur is mainly the budget-friendly price of its product and excellent
costumer service for the target customers. They are offering in demand
fashion trends with a higher quality product. Our indirect competitors is
WAREHOUSE/ grand malls, these competitors can be great rival to our
business because they sells approximately all kinds of commodities and
materials a costumer may need to purchase.
 Chapter IV. Production Plan

4.1 Production plan

1. Receiving Fabrics
2. Fabric Relaxing
3. Marking and sorting
4. Displaying
5. Packaging and Shipping

4.2 Equipment

Displaying Materials:

 Mannequins to Show Clothing

 Use of Signage

 Shelves and Racks

 Types of Hangers

 Mirrors are Essential

 Sales Materials and Tags

 Adequate Cleaning Supplies

 Chapter V. Organizational and Management Plan

5.1 Form of Business

The retail business plan should declare the clothing store’s value
proposition, describe the market it addresses, and explain how to plan on
entering that market. It should include information on how the business
is organized and managed, and what to expect its market position to be in
the next 3-5 years.
5.2 Organizational Structure

 General Manager/Cashier (Judy Tayab)– She is responsible for managing

the operating and marketing team, as well as facilitating money transactions.

 Operations Manager (Karrel Canono)– She is responsible for facilitating the

production of deep-fried cookies so as to make sure that the business will meet
the expectations and needs of customers.

 Marketing Manager (Kaye Bero)- She is the one who manages the production
team and lead the process of producing the product promotions of the business.

 Salespersons (Jovelyn Balaba)- They are responsible for selling and

promoting the products to the customers.
 Chapter VI. Financial Plan

6.1 Prepare Budget

CLOTHING STORE
Budget Plan
For the month of JUNE 2021

  Budget # of days Total Budget

       
100.000 +
1000 shipping
RESTOCKING SUPPLY fee 3 110000
Montly tax 7000 30 days 7000
Funds for recreational and store
beautification 3500 30 days 3500
Total: =120 5000