KELOMPOK 8

1. Dewi Murni C1B020040

2. Cindhy Nurkolifah C1B020005
3. Nomy Andila C1B020010
4. Peri Jayadi C1B020037
5. Dhevan Wira Andika C1B020058

LAPORAN HASIL

A. Service description ( TikTok Shop)

Tiktok is a short video-based social media application that is popular in various parts of the
world, including in Indonesia. The large number of tik tok users has made this application think
about launching a new feature that its users will definitely like. This feature is the Tiktok Shop.

TikTok Shop is a social commerce feature that allows users and creators to promote and sell
their products through TikTok. This feature is available to TikTok users with business accounts.
Since September 2021, this feature is available for business account users in various countries
such as the United States, United Kingdom, Canada and Indonesia. This shopping feature is
present on TikTok as a response to the increase in sales of various products after brands have
promoted through the social media platform. According to an Adweek-Morning Consult survey
summarized by Deseret News, 49% of users will buy a product or service after seeing an
advertisement, promotion or review on TikTok.

The Tiktok company makes Tiktok Shop a solution, features, and also a tool that can provide
business opportunities for anyone who wants to focus on selling online. You can find this feature
in the profile section of your Tiktok account, with a shopping bag icon. Through Tik Tok Shop,
people can shop online like through e-commerce in general. They can also make payments by
transfer method or via COD (cash on delivery).

How to use the TikTok Shop:

As mentioned before, you must first have a business account to be able to use this feature. If you
already have a business account, you can follow these steps:
  Open the Tiktok Shop application.
 A “Become Seller” pop-up will appear. Sign up with a TikTok account or with a phone
number and email.
 Fill in some necessary personal data information such as telephone number, email, and
other required data.
 Fill in the Seller Center TikTok Shop profile according to what you want, such as the
name of the shop to the type of business you are running.
 Click “Continue”.

If all data has been confirmed, then your Tiktok Shop Seller Center can be used to make
online sales. You can market products to all followers and other TikTok users. Apart from that,
you can also create ads to be directed directly to the product page that you are selling.

Then, how do you buy a product on TikTok? Similar to other popular e-commerce apps. Here are
the steps you can take to shop at the TikTok Shop.

 Open the TikTok application on your smartphone.

 Visit the store or merchant account that you want to buy the product from. You can also
use the hashtag #tiktokshop to find the product you want.
 After visiting the store account, select the shop icon as circled below. There, you can see
a variety of products provided by that account.
B. Research purposes

The purpose of our research is to find out or measure consumer perceptions of the TikTok
Shop Platform service based on indicators, namely to find out statements in the reliability
dimension, in the Responsiveness dimension, Assurance dimension, Empathy dimension, and
finally to find out statements in the tangibles dimension.

C. Method
 How to Make a Questionnaire
We created a questionnaire using the Google Form by filling in the fields
provided with the questions you want to include. We use closed questions by displaying a
tick column, after all questions are entered we pass them on.
 Online Sampling Method
we do the sampling method online by distributing questionnaires, which use
samples from respondents where they are young people in the city of Bengkulu and
surrounding, here we distribute a questionnaire where we make a sample of more than
100 respondents, this means that if there is invalid data then you can use other
questionnaire contents. the dominant age in our respondents this is between 20-30 years,
namely as much as 52.3%. For the dominant sex, it is female, as much as 53.3%.
Meanwhile, for those who use this media platform a lot are students / students. of all the
respondents who are above the average they have already shopped at the tiktok shop
platform, while what they buy is mostly from fashion and makeup/skinker, and on
average they shop at this tiktok shop at least 1 time a week, and for reasons why they
want to shop here because the prices are relatively cheap, easy and follow the trend.
 How to distribute the Questionnaire

We distributed the questionnaire through our respective social media accounts such as
WA, Instagram, Facebook. We post it on status so that many people can see and fill it in, and
share it with existing groups, we don't only spread it in Bengkulu city, even outside Bengkulu
City. In distributing this questionnaire, we gave 4 to 5 days or even more to fill out in order
to reach more than 100 respondents.

D. Survey Results
Where in the questionnaire there are demographics/profiles of respondents, 4
questions about consumer consumption behavior, and 21 questions based on indicators.
Following are the results of data analysis of each question.
 Demografi/Profil Respondent
1. Age
 The age data below shows that 52.3% of the respondents who filled out the
questionnaire were aged 21-30 years, and 43.9% aged 10-20 years.

2. Gender
The gender data below shows that those who filled out the questionnaire/used
the Tiktok Shop service were 53.3% female, and 46.7% are male

3. Jobs
The employment data below shows that 69.2% of those who use the Tiktok
Shop service come from students.

 Questions regarding Consumer Consumption Behavior

1. This question discusses how many have shopped at the Tiktok Shop. From the
existing questions, there are answers to data that 96.2% have ever shopped on
the Tiktok Shop platform among 106 respondents.

2. This question discusses what items they usually buy when shopping on the
Tiktok Shop platform. Of the questions, there are the highest answers, 63.2%
of respondents usually buy fashion, and 22.6% buy skincare/makeup on the
Tiktok Shop platform. The rest they buy home equipment and Bodycare.

3. This question discusses how many times a week they shop on the Tiktok Shop
Platform. From the existing questions, the highest answer is 69.8% that
respondents shop 1 time in one week, and 25.5% of respondents shop 2-3
times in one week. The rest of the respondents shop every day of the week.
 4. This question discusses why respondents prefer shopping on the Tiktok Shop
platform. From the existing questions, the highest answer was 67% that the
reason they chose to shop at Tiktkok Shop was because it was cheaper, 20.8%
of respondents chose it because it was easy to use, and 12.3% gave reasons
because they were following the trend.

 Questions based on 21 Indicators

With an answer score of 1-5 (from disagree to strongly agree)
1. In the questions below there are answers 61 Respondents (57%) choose
number 4 (Agree), 19 Respondents (17.8%) choose number 5 (Strongly
agree), 14 Respondents (13.1%) choose number 3 (less agree), 7 Respondents
(6.5%) chose number 1 (Strongly disagree), and 6 Respondents (5.6%) chose
number 2 (Disagree) for this question.
2. In the questions below there is the highest answer, namely 52 (48.6)
Respondents chose number 4 (Agree), 34 (31.8%) Respondents chose number
5 (Strongly agree), 13 (12.1%) Respondents chose number 3 (Disagree), 5
(4.7%) Respondents chose number 2 (Disagree), and 3 (2.8%) chose number 1
(Strongly disagree) for this question.

3. In the questions below, there is the highest answer, namely 60 (56.1%)

Respondents chose number 4 (agree), 28 (26.2%) chose number 5 (strongly
agreed), 10 (9.3%) chose number 3 (disagree), 6 (5.6%) chose number 2
(disagree), and 3 (2.8%) chose number 1 (strongly disagree) for this question.
4. In the questions below, there is the highest answer, namely 47 (43.9%)
Respondents chose number 4 (agree), 23 (21.5%) chose number 5 (strongly
agreed), 22 (20.6%) chose number 3 (disagree), 9 (8.4%) chose number 2
(disagree), and 6 (5.6%) chose number 1 (strongly disagree) for this question.

5. In the questions below, there is the highest answer, namely 59 (55.1%)

Respondents chose number 4 (agree), 24 (24.%) chose number 5 (strongly
agreed), 16 (15%) chose number 3 (disagree ), 4 (3.7%) chose number 2
(disagree), and 4 (3.7%) chose number 1 (strongly disagree) for this question.
6. In the questions below, there is the highest answer, namely 58 (54.2%)
Respondents chose number 4 (agree), 27 (25.2.%) chose number 5 (strongly
agreed), 14 (13.1%) chose number 3 (disagree), 6 (5.6%) chose number 2
(disagree), and 2 (1.9%) chose number 1 (strongly disagree) for this question.

7. In the questions below, there is the highest answer, namely 51 (47.7%)

Respondents chose number 4 (agree), 27 (25.2.%) chose number 5 (strongly
agreed), 20 (18.7%) chose number 3 (disagree), 5 (4.7%) choose number 2
(disagree), and 4 (3.7%) choose number 1 (strongly disagree) for this
question.
8. In the questions below, there is the highest answer, namely 52 (48.6%)
Respondents chose number 4 (agree), 22 (20.6%) chose number 3 (Disagree),
20 (18.7%) chose number 5 (Strongly agree), 11 (10.3%) chose number 2
(disagree), and 2 (1.9%) chose number 1 (strongly disagree) for this question.

9. In the questions below, there is the highest answer, namely 57 (53.3%)

Respondents chose number 4 (agree), 24 (22.4%) chose number 5 (Strongly
agree), 17 (15.9%) chose number 3 (Disagree), 5 (4.7%) chose number 2
(disagree), and 4 (3.7%) chose number 1 (strongly disagree) for this question.
10. In the question below, there is the highest answer, namely 58 (54.2%)
Respondents chose number 4 (agree), 28 (26.2%) chose number 5 (Strongly
agree), 13 (12.1%) chose number 3 (Less agree), 6 (5.6%) chose number 2
(disagree), and 2 (1.9%) chose number 1 (strongly disagree) to the question.

11. In the questions below, there is the highest answer, namely 60 (56.1%)
Respondents chose number 4 (agree), 28 (26.2%) chose number 5 (Strongly
agree), 10 (9.3%) chose number 3 (Disagree), 5 (4.7%) chose number 2
(disagree), and 4 (3.7%) chose number 1 (strongly disagree) for this question.
12. In the questions below, there is the highest answer, namely 53 (49.5%)
Respondents chose number 4 (agree), 28 (26.2%) chose number 5 (Strongly
agree), 16 (15%) chose number 3 (Less agree), 6 (5.6%) chose number 2
(disagree), and 4 (3.7%) chose number 1 (strongly disagree) to this question.

13. In the question below, there is the highest answer, namely 49 (45.8%)
Respondents chose number 4 (agree), 25 (23.4%) chose number 3 (Disagree),
20 (18.7%) chose number 5 (Strongly agree), 7 (6.5%) chose number 2
(disagree), and 6 (5.6%) chose number 1 (strongly disagree) for this question.
14. In the questions below, there is the highest answer, namely 46 (43%)
Respondents chose number 4 (agree), 25 (23.4%) chose number 3 (Disagree),
23 (21.5%) chose number 5 (Strongly agree), 6 (5.6%) chose number 2
(disagree), and 7 (6.5%) chose number 1 (strongly disagree) to this question.

15. In the questions below, there is the highest answer, namely 62 (57.9%)
Respondents chose number 4 (agree), 21 (19.6%) chose number 5 (Strongly
agree), 18 (16.8%) chose number 3 (Disagree), 3 (2.8%) chose number 2
(disagree), and 3 (2.8%) chose number 1 (strongly disagree) for this question.

16. In the questions below there is the highest answer, namely 59 (55.1%)
Respondents chose number 4 (agree), 22 (20.6%) chose number 5 (Strongly
agree), 16 (15%) chose number 3 (Less agree), 8 (7.5%) chose number 2
(disagree), and 2 (1.9%) chose number 1 (strongly disagree) to this question.
17. The questions below have the highest answer, namely 64 (59.8%)
Respondents chose number 4 (agree), 24 (22.4%) chose number 5 (Strongly
agree), 12 (11.2%) chose number 3 (Disagree), 4 (3.7%) chose number 2
(disagree), and 2 (1.9%) chose number 1 (strongly disagree) for this question.

18. In the questions below, there is the highest answer, namely 60 (56.1%)
Respondents chose number 4 (agree), 28 (26.2%) chose number 5 (Strongly
agree), 12 (11.2%) chose number 3 (Disagree), 4 (3.7%) chose number 2
(disagree), and 3 (2.8%) chose number 1 (strongly disagree) for this question.
19. In the question below, there is the highest answer, namely 59 (55.1%)
Respondents chose number 4 (agree), 27 (25.2%) chose number 5 (Strongly
agree), 11 (10.3%) chose number 3 (Less agree), 7 (6.5%) chose number 2
(disagree), and 3 (2.8%) chose number 1 (strongly disagree) to this question.

20. In the questions below, there is the highest answer, namely 54 (50.5%)
Respondents chose number 4 (agree), 23 (21.5%) chose number 5 (Strongly
agree), 23 (21.5%) chose number 3 (Disagree), 4 (3.7%) chose number 2
(disagree), and 3 (2.8%) chose number 1 (strongly disagree) for this question.
21. In the questions below there is the highest answer, namely 61 (57%)
Respondents chose number 4 (agree), 28 (26.2%) chose number 5 (Strongly
agree), 12 (11.2%) chose number 3 (Less agree), 4 (3.7%) chose number 2
(disagree), and 2 (1.7%) chose number 1 (strongly disagree) to this question.