Several frameworks can be used to

estimate the job market in the FMCG

(Fast Moving Consumer Goods) industry. Below are some of them:

 Market Basket Analysis (MBA):

o Market basket analysis, or frequent item set mining or association analysis, is a
technique analysts use to identify relationships between items and purchase
trends. It identifies the items that customers frequently purchase together,
allowing analysts to predict what new customers may purchase.
o
 How its Related to Job Market:

1. MBA includes of lot of research work over the customer preferences in this framework
we try to associated the customer choices what they are more likely to buy with a
particular commodity.
2. MBA includes of through research work done
through various tools such as R-
Programming, Tableau, etc. where researcher
try to find association through three factors:
Support, Confidence and Lift to make
changes in pricing and combination of
bundled products.

3. In coming years market research job will be most demanded as consumer behavior is
getting more dynamic with the emergence of new technologies there must be a dedicated
team to work upon the market research.
4. Job market is directly linked with the customer demand forecasting. If demand in coming
years is high then there is lot of job opportunities. And as customer are becoming more
inclined towards the customized offering as per our recommendation market basket
analysis is the most appropriate tool for estimating the demand of customized offering
too. Market basket analysis consist of thorough research so there is going to be huge
demand of market researchers in coming time. In coming near time there will be rise in
market research and analyst jobs

 Industry analysis framework: Industry analysis is a market assessment tool used by

businesses and analysts to understand the competitive dynamics of an industry. To
comprehend the potential job market, trends, and dynamics in the FMCG industry,
industry analysis framework is used. This entails investigating elements like consumer
behaviour, demand trends, supply chain dynamics, rivalry, and the regulatory
environment. In this framework, Porter’s 5 forces, Broad factors analysis (PEST analysis)
and SWOT Analysis is generally done
 Economic analysis framework: This method examines broader economic variables to
forecast the job market in the FMCG sector, including GDP growth, inflation, interest
rates, and consumer spending trends. With the help of economic analysis, we can make
informed decisions about which uses of resources to prioritize and value, in order to
measure the impact of projects on the country's broad development goals. It consists of
internal and external analysis, total and partial analysis and dynamic and static analysis.

 labor market analysis framework: Identifying the appropriate labour market for
different types of jobs is the purpose of labour market analysis. Since this not only
enables it to determine the most suitable candidates for the open positions, but also makes
sure that it delivers a competitive benefits package to its employees. This is crucial if a
business wants to retain its skilled staff and preserve its productivity. Finding out what
salaries are being paid for similar positions in the market. Recognizing market trends
such as ancillary compensation, merit-based pay, and pay practices. This framework
examines labour market trends, such as employment rates, wage rates, and skill
requirements, to forecast the job market in the FMCG sector. component of the labor
market is labor force population, applicant population, applicant pool and individual
selected
 Market segmentation framework: Market segmentation is the practise of forming
subgroups of an audience based on shared traits and attributes. These traits can include a
user's age, geography, and income as well as their requirements, wants, behaviours, and
values. This framework involves dividing the FMCG market into various categories, such
as food and beverages, personal care products, and household goods, and examining the
trends and dynamics in each category to comprehend the potential job market. The
characteristics use to create target audience groups in market segmentation framework
includes demographic, behavioural, psychographic, and firmographic