1|Page

A. Executive summary

1. Name of Business: Fernandes Mold Enterprise Contact Number:

Name of Owner(s):

2. Is this a new or existing business?

NEW EXISTING Date business established: September 09, 2018

3. Type of operation:

Manufacturing Service

Construction Other (specify)

4. Main objectives: to provide customers with the best quality at an affordable price.

5. Description of the product: this mold is made from carbon fiber, and has four different
compartments to make more blocks in less time.

6. Proposed location of business: this business is located in Mount Sinai (Caracas Dam), New
Amsterdam, Berbice.

7. Legal form of business:

Sole Proprietorship Partnership

8. Government Regulations: this business follows the rules and regulations of the Guyana
Revenue Authority (GRA).

B. Business Environment

1. Mission to serve our customers with the best quality

2. Vision we see our business as a mean of giving back to the community

2|Page

3. Goals and objectives our main objective is to satisfy our customers need in every possible
way, and gaining a profit at the same time

C. Operational Plan

1. Justification of location: our business is located in New Amsterdam because it will be the
only manufacturing company in this area, and the it will attract a lot of local businesses

2. Type of production: Batch

3. Level of production: Secondary

4. Technology required: Computers, binding polymer

5. Raw materials and other input required: carbon fiber, epoxy surface coat, and epoxy.

D. Marketing Plan

1. Target customers

our targeted customers are hardware stores, local businesses and people of the community.

2. Pricing strategy

as a way of giving back to the community, every 6 months we have a discount sale on
everything.

3. Distribution strategy

we do free delivery to customers who buy a large amount of products at the same time.

4. Promotions strategy
we promote our business through commercial advertisements, billboards, social media and
flyers.
3|Page

5. Ethical issues relating to marketing strategies

Delivery channels, pricing ethics, anti- competitive practices, market research and market
audience

E. Financial Plan

1. Purpose of finances: the profit made from this business will go to expanding our business,
and produce more products.

2. Production costs: in producing the molds, the material cost and workmanship for 1 mold
would add up to a total of $

3. Other costs (capital goods)

List the estimated dates for the acquisition of equipment, inventory, and staffing, financing
and other items needed before you can commence your project.

Items Value Estimated date of acquisition and estimated life

Staff $120,000 September 06,
Molds $20,000 July 28,
Trucks $2,000,000 August 13,
Wheel barrows $16,000 August 20,
Spades $70,000 July 12,
Safety gears $12,000 September 01,

4. Source of funding and use

Source Value Usage

Personal Savings $1,800,000 Safety gears, molds, pay workers, spades, wheel barrows
Loan $3,500,000 Infrastructures, truck

5. Collateral

Item Value ($)

House $2,300,000
Car $2,000,000
4|Page

6. Projected performance (Income)

$
Sales 3,800,000
Less Expenses 1,200,000
Wages 800,000
Utilities 400,000
Rent
Total Expenses 1,200,000
Profit 2,600,000

Projected Expenses $1,200,000 projected Profit $2,600,000

7. Projected worth of business: $7,900,000

5|Page

8. Human Resources (available and required)

No. Personnel Duties/Responsibilities

12 Security/ Guards Protect the premises
8 Drivers Drive the delivery truck
16 Laborer Transport goods
14 Semi-skilled workers Cut and mix
14 Skilled workers Form the mold
8 Foremen Oversees the job
6 Manager Task and manages the work