LANGUAGE OF RESEARCH, CAMPAIGN, AND ADVOCACy

Research – is the systematic investigation into a 6. Start from where your Audience is - Know
concern or problem using the scientific method. It what your audience wants and needs to
involves data collection, critical information create solutions that fit them
documentation, data analysis and interpretation 7. Construct Critical path - The campaign must
based on suitable methodologies. not show the whole scenario, instead show
your audience the step by step strategies
Advocacy – refers to activities that argue, plead,
that you are planning to do
support or favor a certain cause. It usually aims to
8. Campaign against the acceptable -
influence decision making especially with issues
Audience participation must be taken into
involving social, political, environmental and
consideration. It is better to take the issue
economical perspectives.
in smaller parts with 100% support from the
Campaign – a planned set of activities that people audience than taking the issue 99% with 1%
carry out to attain a certain goal or objective. from your audience.
9. Make real things happen - Campaigns
BASIC ELEMENTS OF AN ADVOCACY become more successful if it is against
violence, do not tolerate wrong doings, and
1. Select Advocacy Objective – keeping the
able to justify the moral standards of living.
questions simple and direct can help
10. Say what you mean - Your message must
achieve the objective of advocacy easily and
be direct and honest
comprehensively.
11. Find conflicts in events-make the news - It
2. Use data and research for advocacy – in
is important to make conflict, it adds color
order to identify the solution to a certain
to the activity, for it is the core reason why
problem, data and research must be taken
a campaign exist.
into consideration. A good data can easily
12. Communicate in Pictures - Make things
persuade its audience to accept the given
real. Make your campaigns mirror reality.
information.
The more you engage yourself with the
3. Identify advocacy audience – If one knows
audience, the more it makes the objectives
the background of his/her audience,
realistic.
decision making can be transpired easily.
4. Make Persuasive presentation – One must
have a great sense of persuasion to RESEARCH PROCESS
convince others to participate on a certain
goal. 1. Asking a Question – this is the most
5. Do Fund Raising – financial resources can important part of a research, for without it,
keep the program on track. no research will be conducted. To be able to
6. Evaluate advocacy effort – learning to answer a question, it must undergo into a
accept criticisms and feedbacks can help process of experiment or observation.
prolong the existence of a certain cause or 2. Observe and test the data – it is important
program. that the idea must undergo the trial phase
7. Develop and deliver advocacy message – through a propose procedure or design. To
Different audience and taste have different figure out if the experiment or observation
ways of accepting information. If one feels is on the right tract.
the sincerity and transparency in both 3. Analyzing data – It should come after the
parties, then, the information can be observation or experiment has been done.
grasped towards its goal. Listing the procedure, data and conclusion
8. Build Coalition – A good number of people can be published, so that future researchers
who support the mission and vision of an would have a baseline for the upcoming
advocacy can lead to sure success. future research.
4. Publishing Conclusion – for the sake of
BASIC CAMPAIGN GUIDELINES future researchers, it is important to publish
the result of a research for further study
1. Do you need to campaign? - It involves a
and improvement.
talk to people and persuade them to take
an action
2. Motivation not Education - Campaigns limit
the audience’s motivation but not the
information
3. Analyze the Forces - Analyze the problem,
draw possible solution- what resources to
be used to obtain possible conclusion
4. Keep it Simple - People need to be
motivated by simple logic of the Campaign’s
message and purpose
5. Right Components-Right Orders - Follow
the sequence: Awareness – Alignment –
Engagement - Action