Politeness in daily live.

Contemporary culture is reflected in the discursive practice of everyday communication, it plays

a role in forms, methods and genres, and is related to the category of everyday life, which in turn
produces discourses and concepts. Therefore, by analyzing the analysis and description of the everyday
life categories of their discourse and concepts, we can better understand the nature of today's language
and culture, and the nature and trend of cultural development. Daily life culture includes the complexity
of the entire interpersonal relationship: communication and behavior culture, media communication
culture and lifestyle culture. In terms of language, the category of daily life presents a system that
includes all the processes of language functions, all forms and types of communication, and is expressed
in the form of individual or collective speech.

Speech etiquette is an important part of human culture, behavior, and communication. Social
relationships and types of behavioral norms are fixed in the etiquette formula of speech. The rules of
etiquette are encoded in proverbs, proverbs, idioms, fixed phrases, such as: welcome! How are you!
fired! Thanks! and many more. As an element of national culture, the speech label has a distinctive
national color. In linguistics, etiquette is understood as a system of rules and conventions that regulate
social and professional behavior. In any social unit, there are laws, regulations or customs to accept,
defend, and apply rules of behavior, and apply by peer pressure. Regardless of the national culture, any
society has the label. Everyone knows what they expect of others and what others expect of themselves.
Manners are different from etiquette: etiquette in this modern age is a quaint set of rules for the socially
insecure – as old-fashioned as debutantes. Manners, conversely, might be taken to mean natural grace,
and treating all with equal consideration. Hitchings sees it more formally: manners, a word suggesting
broad principles of behavior, and ‘etiquette’, which denotes the actions that articulate those principles.
Speech etiquette in a limit meaning of the term can be characterized as
a framework of dialect implies where behavior connections are uncovered. The components of
this framework can be actualized at different etymological levels the lexical level etiquette relationships
are marked with the help of special expressions and set phrases (Thank you; Please; excuse me; Good-
bye; etc.), special forms of address (Mr., Miss, Mrs., Madame, Ms, etc). At the level of grammar
organization it is supported by polite forms of the language (the use of pronouns in plural form: vous,
вы); the use of interrogative sentences instead of imperative ones (Could you possibly help me?) At
stylistic level it is expressed in the use of literary high flown language forms of official standard, and the
ban of obscene lexis which are replaced by euphemisms (Ryabova, 2013).