INDEX

Serial Topic
Number

1 Introduction -Apple INC

2 History and Mission Statement

3 Organizational Structure

4 Coorprate Affairs

5 Fact File

6 Store Format

7 Marketing Mix

8 Service Mix

9 Financial Performance

10 SWOT analysis
Serial Number Topic

11 Competitors

12 Social And Environmental Policy

13 Awards

14 Customer Loyalty

15 Troubles Faced

16 Manufacturing and assembling

17 Sourcing Strategy

18 Solution

19 Conclusion

20 Reference
Apple Inc. is an American multinational
technology company that specializes in
customer electronics, software program
and online services headquartered in
California, United States. Apple is the
largest technology company by revenue
and as of May 2022, it is the world's
second biggest company by market
capitalization. It is one of the Big Five American information technology
companies, alongside Alphabet, Amazon, Meta, and Microsoft.

The company's main business segments are the iPhone, Services, Mac, iPad, as
well as its Wearables, Home, and
Accessories unit. Apple continues to
make aggressive efforts to transform
itself into one of the world's leading
providers of digital services.
Apple earns first place in laptop
customer support ranking with 91/100
score, 6-minute avg. call time. Apple
has earned another first place ranking
for its laptop customer service when
compared to other tech
 History And Mission Statement

According to the Economist, Steve Jobs' mission statement for Apple in 1980
was: “To make a contribution to the world by making tools for the mind that
advance humankind. Apple Inc.’s mission statement and vision statement
define global market success strategies, pointing to the company as one of the
world’s most valuable businesses. Established in 1976, the company is a
symbol of innovation and elegance in design. This condition supports the
brand, which is one of the major business strengths identified in the SWOT
analysis of Apple Inc. The company’s corporate mission and vision statements
motivate employees to support and contribute to innovation for competitive
advantage. Apple Inc.’s generic strategy and intensive growth strategies define
such competitive advantage, especially to counteract the effects of
competitors like Samsung, Google, Amazon, IBM, Dell, Lenovo, Sony, and
PayPal. Apple has changed its corporate vision and mission statements over
time to reflect changes in the company from the time of Steve Jobs to the
current leadership of Tim Cook. The vision statement and mission statement
now represent the company’s efforts in addressing business opportunities in
the computer technology, consumer electronics, cloud computing, digital
 content distribution services, and
semiconductors industries. Apple’s corporate
mission is “to bring the best personal
computing products and support to students,
educators, designers, scientists, engineers,
businesspersons and consumers in over 140
countries around the world.” This mission
statement considers the changing business landscape that influences the
possibilities of what Apple Inc. can do. For instance, the company recognizes
trends in the consumer electronics market and the industry environment.
Apple’s press releases and official statements point to this corporate mission
as a way of addressing current concerns in the global market.
Apple Inc.’s corporate vision is “to make the best products on earth, and to
leave the world better than we found it.” Similarly, the company’s Vice
President for Environment, Policy and Social Initiatives, Lisa Jackson, stated,
“We aim to create not just the best products in the world, but the best
products for the world.” Thus, the corporate vision statement aligns with
Apple’s corporate social responsibility strategy, and puts emphasis on
sustainability, environmental conservation, and the ecological impact of the
business, in addition to effects on consumers.
 ORGANIZATIONAL STRUCTURE

Apple organizational structure can be described as hierarchical and functional.

Such a structure has been developed by its founder and former CEO late Steve
Jobs in order to ensure focused realization of his innovative ideas and clear
vision for the business. Apple organizational structure has been subjected to
certain modifications since the leadership role was assumed by Tim Cook on
August 2011. Specifically, Mr. Cook embraced the decentralization of decision
making to a certain extent in order to encourage innovation and creativity at
various levels. Nevertheless the structure remains to be largely hierarchical.
 COORPRATE AFFAIRS

Apple is one of several highly successful

companies founded in the
1970s that bucked the traditional notions
of corporate culture. Jobs often
walked around the office barefoot even
after Apple became a Fortune 500 company. By the time of the "1984"
television advertisement, Apple's informal culture had become a key trait that
differentiated it from its competitors. According to a 2011 report in Fortune,
this has resulted in a corporate culture more akin to a startup rather than a
multinational corporation. As the company has grown and been led by a series
of differently opinionated chief executives, it has arguably lost some of its
original character. Nonetheless, it has maintained a reputation for fostering
individuality and excellence that reliably attracts talented workers, particularly
after Jobs returned to the company. Numerous Apple employees have stated
that projects without Jobs's involvement often took longer than projects with
it.
 HQ AND STORES

While there are Apple Stores spread out

across the country, the Cupertino store
is unique venue that is the original
Apple employee store. It doesn't sell
computers or iPhones, but it does offer
a myriad of Apple-related merchandise
like T-shirts, hats, and more. Stop in to
browse for cool accessories for your Apple
gadgets. At the Apple headquarters guests can
visit the Apple company store and shop for
authentic Apple merchandise that cannot be
found anywhere else in the world. If you're an
Apple fan, you'll definitely enjoy your visit to this
place. It's a great place to pick up gifts or
souvenirs from America's tech capitol. There are a
total of 54 Apple Store locations in California, making it the state with the most
locations in the U.S. It is no surprise that California is the most common
location, given the fact that Apple was started in Los Altos and is currently
headquartered in Cupertino, California. Apple now boasts a global empire of
more than 500 physical stores with 271 in the U.S. alone, according to a listing
of establishments on the Apple website. China, including Hong and Macau, has
the second highest number at 50 while the United Kingdom has the third
highest amount at 38.
 STORE FORMAT

Its boxy, glass-paneled design, and its airy, minimalistic look and feel,
combined with modern-looking furniture, offer some clues as to what might
have inspired the design. The company is calling it an “Experience of the
Future” store, a format that inspired 4,500
store renovations last year, and it plans to grow
the concept. Other retailers are drawing
inspiration from Apple’s store model. Apple has
built a retail template other stores can borrow
from: neat minimal stores with personalized
service and experiences, including events and
classes. It’s become the default setting for
store design makeovers. In November 2010, Tesla hired Apple’s former vp of
real estate George Blankenship, who worked at Microsoft for a year prior (he
left Tesla in 2013). “When the Tesla showroom first opened, I interviewed the
head of retail for Tesla, a former Apple retail guy,” said Carmine Gallo, an
author who has been studying Apple’s retail model for more than a decade. “I
said, ‘This does remind me of an Apple store.’ He leaned over and said, ‘This is
an Apple Store — we just sell cars.'” It’s not only Silicon Valley brands
borrowing from Apple. The list of retailers adding elements of Apple’s model
keeps expanding and now includes brands like Samsung, AT&T and Verizon, as
well as big-box retailers like Kohl’s and Walmart, which rolled out Apple-style
associate-assisted checkout around last year’s holiday season. Digital-first
beauty brand Glossier, which has stores in New York, Los Angeles and Miami,
models its stores as experiential product showrooms, with products neatly laid
out in uncluttered open spaces designed for discovery, with careful
consideration to lighting and presentation.
 PRODUCT MIX

PLACE OR DISTRIBUTION IN
APPLE INC.
’S MARKETING MIX
PLACE OR DISTRIBUTION IN APPLE
INC.’sMARKETING MIX

Apple is one of the leading technology companies in the world, making

everything from phones to computers to earphones. They have really created a

full ecosystem to connect all their products and services. Apple has 510 stores
worldwide but also sells its products through third-party sellers and carrier
providers. Apple is able to generate huge amounts of sales through direct and
indirect distribution channels worldwide.

Apple designs its products in California, but the rest of the product is process
throughout the world. There are many complicated parts to Apple’s products,
and it would be difficult for one manufacturer to make them all so Apple has to
work with multiple manufacturers throughout the world. Components are
made all over the world by specialist of each part and sent to two main
assemblers in China to manufacture the final product, Foxconn and Pegatron.
This drastically reduces cost of goods for Apple due to the cheaper labor in
China. Products are then sent all over the world to its consumers through
different distribution channels.
Apple’s direct distribution channel includes their physical stores and their
online store. Apple physical stores allows them to really control their brand
image and customer perception of them. All their stores worldwide have the
same clean white design with a high employee to customer ratio. This creates a
really strong brand image in consumers’ minds as they are seeing the same
design everywhere they go. They also often open their stores in high traffic
locations to get as much exposure as possible. Apple also sells directly through
their website. Their website can be access from all parts of the world and offer
a huge range of languages.

However, even though Apple puts a lot of effort into their physical stores, a
large part of their sales and revenue comes from indirect distribution channels.
In 2018, Apple reported that 29% of their net sales came from direct channels
and 71% came from indirect channels. Consumers can buy Apple products
from third-party sellers and carrier providers. This includes stores like BestBuy,
Walmart, and Target as they are easily accessible and might offer discounts.
Apple creates a good brand image through their physical stores and sells their
product through third-party companies.
 APPLE’S PRICES AND PRICING STRATEGIES

To set a competitive pricing strategy, a company must set the initial price and
then implement a well thought out plan to chance prices in the future. The
pricing of a product usually stems from the following three factors:
➢ Fixed costs such as the cost for raw materials
➢ Variable costs such as sales tax import and export duties
➢ The profit that the company makes
Apple is a well-known household name today and most all households own at
least one Apple device. In 2013, Apple’s CEO Tim Cook told Bloomberg
Businessweek, “We never had an objective to sell a low-cost phone. Our
primary objective is to sell a great phone and provide a great experience, and
we figured out a way to do it at a lower cost.”
Steve Job’s original strategy for apple was founded on the following four
principles:
✓ Offer a small number of products
✓ Focus on the high end
✓ Give priority to profits over market share
✓ Create a halo effect that makes people eager for new Apple products
Apple’s pricing strategy relies on
product differentiation, which
focuses on making products
unique and attractive to its
consumer base. Apple has been
successful at differentiation and
thus creating demand for its
products. This combined with
their brand loyalty, allows the
company to have power over their pricing. By establishing the loyal customer
base and keeping their prices high, Apple has set up an artificial barrier to
entry for their competitors. Apple utilizes a minimum advertised price, or MAP,
retail strategy. This strategy prevents retailers from pricing their Apple
products below the MAP. By ensuring the price for Apple products never drop
below a specific price, Apple can maintain their product popularity. This
enables Apple to keep its distribution channels clear while ensuring their
profits don’t see a decrease. This all lends hand to keeping Steve Job’s original
strategy in place, which was creating premier products that sell for premium
prices.
 SERVICE MIX

A company should continually keep track of the 7P’s of service

mix to cater the changing market and demand of customers.
These 7P’s include:
1. Product
2. Price
3. Promotion
4. Place
5. People
6. Process
7. Physical evidence
 PRICE

Apple disclosed serious security vulnerabilities for iPhones, iPads and Macs
that could potentially allow attackers to take complete control of these
devices. Apple released two security reports about the issue on Wednesday,
although they didn’t receive wide attention outside of tech publications.
Apple’s explanation of the vulnerability means a hacker could get “full admin
access” to the device. That would allow intruders to impersonate the device’s
owner and subsequently run any software in their name, said Rachel Tobac,
CEO of Social Proof Security. Security experts have advised users to update
affected devices - the iPhone6S and later models, several models of the iPad,
including the 5th generation and later, all iPad Pro models and the iPad Air 2,
and Mac computers running MacOS Monterey. The flaw also affects some iPod
models. Security researcher Will Strafach said he had seen no technical
analysis of the vulnerabilities that Apple has just patched. The company has
previously acknowledged similarly serious flaws and, in what Strafach
estimated to be perhaps a dozen occasions, has noted that it was aware of
reports that such security holes had being exploited
 PROMOTION

Apples promotion mix of its marketing strategy is something to behold. On first analysis it
seems so effortless and easy. Apple seem to make no attempt at all to promote their
products. It’s like it is all done for them. Or is this subtle strategy exactly what they are
aiming to achieve. What Apple do so great is that they promote their brand through the
values it holds. Apples advertisements have changed over the years to adapt to customer
needs, new technology and the advancements of its competitors. Apple has always
managed to stay ahead of its competitors through the creative promotion of its products
and an ability to articulate its products in just the right manner to separate it from the
crowd and create a huge following. Keep an eye out for how Apple promotes its products in
the future
 PLACE

1.Apple Store locations

2.Company-owned website and
online stores for desktop and
mobile
3.Authorized resellers
Telecommunications
companies
Apple Store is a subsidiary that operates physical or brick-and mortar stores that sell the
company’s products, along with related products from other manufacturers. For example,
these stores sell MacBooks, as well as peripheral devices from other companies. In Apple’s
marketing mix, these stores are arguably the most visible and easily recognizable locations
that carry the company’s brand. Aside from these brick-and-mortar stores, customers can
buy products through the company’s website and online stores (e.g., App Store) for desktop
and mobile.
 PEOPLE

The Company’s customers are primarily in the consumer, SMB, education, enterprise, and
government markets. The Company sells its products and resells third-party products in
most of its major markets directly to consumers and SMBs through its retail and online
stores and its direct sales force. The Company also employs a variety of indirect distribution
channels, such as third-party cellular network carriers, wholesalers, retailers, and value-
added resellers. The Company’s net sales through its direct and indirect distribution
channels accounted for 30% and 70%, respectively, of total net sales.
The Company believes that sales of its innovative and differentiated products are enhanced
by knowledgeable salespersons who can convey the value of the hardware and software
integration and demonstrate the unique solutions that are available on its products. The
Company further believes providing direct contact with its targeted customers is an
effective way to demonstrate the advantages of its products over those of its competitors
and providing a high-quality sales and after-sales support experience is critical to attracting
new and retaining existing customers.
 PROCESS

Foxconn’s facilities in Zhengzhou cover 2.2 square miles and

can employ up to 350,000 workers, many of whom earn
about $1.90 an hour. The operation does what is called
F.A.T.P., or final assembly, testing and packaging.

There are 94 production lines at the Zhengzhou

manufacturing site, and it takes about 400 steps to assemble
the iPhone, including polishing, soldering, drilling and fitting
screws. The facility can produce 500,000 iPhones a day, or
roughly 350 a minute.

After the iPhone rolls off the assembly line, it is placed in a sleek white fiberboard box,
wrapped and put on a wooden pallet, and then wheeled out to waiting trucks.

The newly assembled iPhone is transported a few

hundred yards beyond the factory gate, where
China built a large customs facility. The customs
operation sits in a so-called bonded zone, which
allows Apple to sell the iPhones more easily to
Chinese consumers.

As the final point of assembly for the iPhone, China also serves as a starting point for Apple’s
global tax strategy. In Zhengzhou, often in the customs facility, Foxconn sells the completed
iPhones to Apple, which in turn resells them to Apple affiliates around the world.
 PHYSICAL EVIDENCE

BUILDINGS
Apple are renowned for their modern, professional
looking stores. They
often have a large glass frontage with bright lighting
inside the store. The
stores are designed to feel welcoming to the
customer with many
products widely available on display that the
customer can test or try out.
Stores are located throughout the world and are often located in major
cities Their logo takes prime position at the front of every store to make
them instantly recognisable to the customer.
WEBSITE
The black background on the homepage makes the
photographed product
stand out. The text used is bold and simple.The
Apple website is modern
and elegant. It is easy to navigate and products are
easy to find. Every
product is beautifully photographed and shows the
product in maximum
detail. There is a support tab in the navigation bar which allows the
customer to connect with Apple Support and find handy guides on how to
use their products.
 FINANCIAL ANALYSIS

Apple today announced financial results for its fiscal

2022 first quarter ended December 25, 2021. The
Company posted an all-time revenue record of
$123.9 billion, up 11 percent year over year, and
quarterly earnings per diluted share of $2.10.
“This quarter’s record results were made possible by
our most innovative lineup of products and services
ever,” said Tim Cook, Apple’s CEO. “We are gratified to see the response from customers
around the world at a time when staying connected has never been more important. We
are doing all we can to help build a better world — making progress toward our goal of
becoming carbon neutral across our supply chain and products by 2030, and pushing
forward with our work in education and racial equity and justice.”
“The very strong customer response to our recent launch of new products and services
drove double-digit growth in revenue and earnings, and helped set an all-time high for our
installed base of active devices,” said Luca Maestri, Apple’s CFO. “These record operating
results allowed us to return nearly $27 billion to our shareholders during the quarter, as we
maintain our target of reaching a net cash neutral position over time.”
Apple’s board of directors has declared a cash dividend of $0.22 per share of the Company’s
common stock. The dividend is payable on February 10, 2022 to shareholders of record as of
the close of business on February 7, 2022.
This quarter’s record results speak to Apple’s constant
efforts to innovate, to advance new possibilities, and
to enrich the lives of our customers,” said Tim Cook,
Apple’s CEO. “As always, we are leading with our
values, and expressing them in everything we build,
from new features that are designed to protect user
privacy and security, to tools that will enhance
accessibility, part of our longstanding commitment to
create products for everyone.”
“Our June quarter results continued to demonstrate our ability to manage our business
effectively despite the challenging operating environment. We set a June quarter revenue
record and our installed base of active devices reached an all-time high in every geographic
segment and product category,” said Luca Maestri, Apple’s CFO. “During the quarter, we
generated nearly $23 billion in operating cash flow, returned over $28 billion to our
shareholders, and continued to invest in our long-term growth plans.”
Apple’s board of directors has declared a cash dividend of $0.23 per share of the Company’s
common stock. The dividend is payable on August 11, 2022 to shareholders of record as of
the close of business on August 8, 2022.

Apple is one of the most influential and recognisable brands in the world, responsible for
the rise of the smartphone with the iPhone. Valued at over $2 trillion in 2021, it is also the
most valuable technology company in the world.

Originally known for desktop computers, Apple was

one of the first companies to switch to the graphical
user interface (GUI) and saw success with the first
Macintosh. Steve Jobs, the founder and CEO, was
one of technology’s first “rockstars”, able to sell
hardware as more than a tool for work.

Jobs resigned from Apple in 1985 and the company saw a gradual decline over the 1990s, as
it struggled to compete with Microsoft on software and Windows manufacturers on
hardware sales
SWOT ANALYSIS
 COMPETITORS

Apple Inc. (AAPL) products have been synonymous with innovation,

sleek design, and approachable user interfaces for millions of users
for multiple decades. It stands in third place, after only Walmart and
Amazon, on the Fortune 500 List for 2021 of the largest
U.S.
companies by revenue.1
Nonetheless, the company has its fair share of
competitors. Given
that Apple operates in the desktop, laptop, and tablet
computer
market and the smartphone market, it faces competition from an
ever-growing array of peers and from a number of different sides.
And that's just for starters. The fact is, none of the big technology
companies stay in their own corner these days. Is Apple also an
entertainment company? You'd think so, given the presence of the
hit streaming series Ted Lasso exclusively on Apple TV+. And that
puts it in direct competition for eyeballs with Netflix, Disney+, Hulu,

and Amazon, to name just a few.

 MANUFACTURERS

Among the most significant Apple products is the iPhone. As in

the
computer space, Apple does not dominate the market.
In fact, Apple's worldwide share of the smartphone market is
about 14%
as of the third quarter of 2021. Samsung has 20% of the global
market.
The three other leading names are Chinese companies that are
little
known in the U.S.: Xiaomi, vivo, and OPPO.4
About Samsung
Samsung is South Korea's biggest company. The Samsung Galaxy and
Note series have been responsible for reductions in iPhone sales for
many years.
Samsung has developed into one of the largest and most profitable
companies, not only in Asia but worldwide.
There are many additional competitors
which seek to target some
segment of Apple's services or products.
Further, because the technology
field is always changing and growing,
new companies frequently enter
the fray.
With all of the competition, the
consumer benefits from expanded
innovation and lowered prices.
 SOCIAL AND ENVIRONMENTAL POLICY

Developing solutions to global challenges is never an easy journey, and it isn’t one that can
be undertaken alone. In a year like no other, Apple has continued to work with a global
network of colleagues, companies, and advocates to further our efforts to make our
environmental work a force for good in people’s lives—and give the communities most
impacted by climate change a seat at the table. As a result, this has been a year of progress
powered by collaboration. As a company, we moved ahead with greater urgency than ever
before to create a stronger, healthier future for our planet and her people. In 2020, that
meant real progress in our fight against climate change. Apple became carbon neutral for
our worldwide operations, and we committed to becoming carbon neutral by 2030 for our
entire footprint—from our supply chain to the use of the products we make. Those same
products now use more recycled materials than ever, like the 40 percent recycled content in
the MacBook Air with Retina display, and the 99 percent recycled tungsten we now use in
iPhone 12 and Apple WatchSeries 6. There’s an old saying that if you want to go fast, go
alone. If you want to go far, go together. Well this year we did both, setting ambitious goals
for Apple while helping more than 100 of our suppliers commit to joining our journey to
being carbon neutral. That progress was powered by our new renewable energy projects
spanning the globe—from an award-winning, 80-acre solar project in Reno, Nevada, to two
of the world’s largest onshore wind turbines in Denmark. While we helped bring more than
4 gigawatts of renewable
energy online, we doubled
down on our efforts to
remove carbon from the
atmosphere. That included
an innovative new
partnership with
Conservation International
and Goldman Sachs called
the Restore Fund to invest in
working forests, revitalizing
ecosystems with the goal of
removing 1 million metric
tonnes of carbon every year. Science drives our environmental strategy. Our ambitions—
including our commitment to carbon neutrality by 2030—are defined by data. And so are
the three pillars of our strategy: climate change, resources, and smarter chemistry. Our
comprehensive carbon footprint informs the work we do to address our climate impact,
including our roadmap to carbon neutrality. Within our resources pillar, data on
environmental, social, and supply impacts prioritize materials we transition to recycled and
renewable sources. And a detailed process of data collection and chemical assessments
drives our smarter chemistry innovations. All the work we do aims to improve
environmental health, not just for our customers, suppliers, and employees, but also for
broader global communities. Climate change is one of the greatest threats of our time,
putting at risk people’s access to clean air, adequate food, safe drinking water, and
sanitation. This means the impact of the changes we make—improving energy efficiency
and transitioning to renewable energy across our supply chain—extends beyond our
factories, stores, and offices to benefit those who live in the communities where we
operate. The future success of our company depends on taking urgent and decisive action.
For years, we have increased energy efficiency and the use of renewable energy, yet we
know we have to do more. That’s why last year, we unveiled our most ambitiou plan to
date: to achieve carbon neutrality for the entire life cycle of our products by 2030. This goal
places us 20 years ahead of the recommendations put forward by the Intergovernmental
Panel on Climate Change (the United Nations body for assessing the science related to
climate change) calling for carbon neutrality as a planet by 2050. The science is clear: Our
world cannot waitfor an inclusive, carbon neutral economy. Every business has are
responsibility to create a meaningful plan to reduce its emissions.
 AWARDS

Apple won 1 award in 2022 and 8 awards in 2021. In 2022, Apple won for Best Places to
Work in the Bay Area 2022. In 2021, Apple won for Best CEO 2021, Best Company Perks &
Benefits, Best CEOs for Women 2021, Best Product & Design Team 2021, Best Engineering
Team 2021, Apple won 1 award in 2022 and 8 awards in 2021. In 2022, Apple won for Best
Places to Work in the Bay Area 2022. In 2021, Apple won for Best CEO 2021, Best Company
Perks & Benefits, Best CEOs for Women 2021, Best Product & Design Team 2021, Best
Engineering Team 2021, Best Places to Work in the Bay Area 2021, Best Global Culture 2021
and Best Company Outlook 2021. Based on 24,143 ratings and 2,113 participants,
employees at Apple are satisfied with their work experience. The overall culture score,
73/100 or B+, incorporates employee ratings based on their feedback on the Overall
Culture, Team, Retention and more
 CUSTOMER LOYALTY

A vast majority of Apple's iPhone customers stick with the platform, with the company
estimated to have curated the highest brand loyalty out of any smartphone manufacturer
operating in the U.S., according to a new study released this week.

According to a report from research group CIRP, Apple maintained a loyalty rate of more
than 90% for the past three years. The calculation was based on the percent of new iPhone
customers who upgraded from a previous iPhone model.

By comparison, runner-up Samsung hovered at a

loyalty rate below 70% over the same period.
Motorola and LG experienced lower loyalty rates
that have been on a downward trend since
2019, CIRP notes.
Apple's position as a front-runner is tied in large
part to operating system loyalty. While
manufacturers like Samsung, Motorola and LG
jockey for position within the Android ranks, iPhone is the sole beneficiary of customers
faithful to iOS.

"Within the Android operating system, Samsung

has a similarly strong position as Apple does
within the overall smartphone market. Motorola
has maintained a meaningful share, but has
much lower loyalty rates compared to Samsung,"
CIRP says
 TROUBLES FACED BY APPLE

Apple has been criticized for alleged anti-competitive

behavior, rash litigation, dubious tax tactics, the use of
sweatshop labor, customer service issues involving allegedly
misleading warranties and insufficient data security, and its
products' environmental footprint. Apple has also received
criticism for its willingness to work and conduct business with
nations such as China and Russia, engaging in practices that
have been criticized by human rights groups. Critics have
claimed that Apple products combine stolen or purchased
designs that Apple claims are its original creations. It has
been criticized for its alleged collaboration with the U.S.
surveillance program PRISM. The company denied any
collaboration
 SOLUTUION FOR ITS PROBLEM

The marketing problem facing Apple

Inc as result On increased
competition can be handled through
intensive market research
andanalysis. Apple Inc should be very
keen on identifying the strategies
andmoves being used by its rivals. Apart from observing the
rivals, thecompany should conduct continued market
research and identify whatthe customers require in order to
satisfy them. Through proper knowledge of what the
customers need and the strategies being used by the
competitors, the company will be able toapply the requisite
innovativeness in coming bringing into the marketnew
products. The company should also strife to invest a lot in
itsdistribution strategies to ensure that the competitors do
not take advantage of its poor distribution
 CONCLUSION

In conclusion, Apple Inc. has a long

development history. And with the
long-term growth, it has achieved a
certain successful development. The
various strategies have contributed
much to the rapid and successful
development. Therefore, the company can not neglect the
influencing
factors of the strategies such as the culture. However, it is
difficult for
the company to maintain the leader position in the computer
industry,
thus it must take the correct and appreciate strategies and
make full use
of them. Therefore, Apple Inc. can keep in pace with the
market
development, and
achieve the stable and
long-term
development.
 REFERNCES

https://apple.fandom.com/wiki/List_of_Apple_products
https://www.apple.com/ae/shop/accessories/all
https://en.wikipedia.org/wiki/Timeline_of_Apple_Inc._products
https://techorganism.com/apple-products/
https://techdracula.com/list-of-apple-products-services-price/
https://www.apple.com/newsroom/2022/06/apple-announces-winners-of-
the-2022-apple-design-awards/