I.

EXECUTIVE SUMMARY
Every person is in search of attractive and innovative products for purpose of exchanging gifts.
There are numerous businesses offering a variety of products for customers to fulfill their needs. But
demand for handmade gift items is substantial. People like to purchase handmade items as gift because
when an item is handmade, a little part of the creator of that piece goes into it. Artists put their ideas,
personality, style, and often blood, sweat, and tears into their work which makes that work unique. The
fashion for handmade items as a gift is Evergreen. People prefer to purchase handmade stuff as it
provides them with a level of individuality which is not available from mass market retailers. They prefer
personalized gifts on lavish item.

This business plan covers everything you need to know about Beads and Beyond. Our products
focus on jewelry such as bracelets, necklaces, earrings, and anklets, as well as accessories such as mask
holders and wallets, which are all handmade by yours truly and are perfect to give as a sign of
remembrance, especially to those friendships that may continue in the distance. People nowadays,
particularly teenagers, give jewelry to their friends as a token of their friendship, most commonly a
matching bracelet, in which Beads and Beyond specializes. Beads will be our primary jewelry material
because they represent femineity, womanhood, healing, spirituality, and wealth. For the wallet's design,
we will also use recycled plastic wrappers from biscuits, crackers, and chips.

II. BACKGROUND AND BUSINESS CONCEPT

Background
Beads and Beyond is formed as a sole proprietorship. It is a manufacturing type of business.
Beads and Beyond is ideally placed to offer products that are handmade and unique inside the campus
of SJNHS. The team has the experience and competencies to deliver the target they set themselves. The
owner herself had experience in making and selling these kinds of products. Beads and Beyond intends
to target students and teachers with its products that are new and refreshing to the eyes of customers.

Business Concept
BEADS AND BEYOND Jewelry that is crafted by the maker or artisan's "hands" is exactly what it
says it is. Without the use of manufacturing machinery, the parts are sawed, carved, soldered, and
formed.

 MARKET NEED: We employ the 5P's of marketing. It makes you consider what aspects of your
company you may change or enhance to better serve your target market, offer value, and set
yourself apart from the competition. The 5 areas where decisions need to be made are as follows:
 PRODUCT -handicrafts, like bracelet, chokers, anklets, earrings, mask holders, necklace, and
wallet.
 PRICE -a price that the student and teacher can afford
 PROMOTION -A Facebook page or Instagram page handle to promote a business.
  PLACE -School (San Jose National High School)
 PEOPLE -Friendly members who love handmade jewelries.

 CORE PRODUCTS OR SERVICES -Beads and Beyond is in the perfect position to provide handmade
and distinctive products.
 TARGET MARKET -teachers and student

BUSINESS MODEL
UNIQUE VALUE PROPOSITION

You must purchase this since it is handcrafted and one-of-a-kind. We, the students from SJNHS,
are selling certain handicrafts to the students as well as the teachers that are new in your eyes.

COMPETITIVE ANALYSIS

It has special skills, goods, and services that offer it a competitive edge in your market and
industry. GOAL -With its consumers' eyes-on-new and-refreshing products, Beads and Beyond wants to
attract instructors and pupils.

III. BUSINESS DESCRIPTION

Idea of "Beads and Beyond" is to provide a large variety of innovative and creative
handmade items under one roof. The name of our organization is "Beads and Beyond" which is an
effort to provide exceptional items for special celebrations and occasions. It is basically a
manufacturing as well as merchandising business in which we are going to present a wide
assortment of handmade items.

I have started this business as a sole proprietorship.

Point Of Uniqueness:

All the things and the services we are providing may not be unique according to the range of
things now days. Present businesses may be providing a large variety of gift items, but the difference
is there that the things provided by us are purely handmade. Creative ideas are used to turn a
rubbish and useless stuff into innovative design. There is no such business prevailing in our target
market. This is the point of uniqueness in the geographical area in which our business lies. Products:
A variety of hands made items are provided under one roof which include: • Handmade Bracelets •
Handmade Anklets • Handmade Mask Holders • Handmade Necklace • Handmade Choker •
Handmade Wallet • Handmade Earrings
IV. VISION AND MISSION
VISION OF BEADS AND BEYOND

Our vision is:

 To be the number one modern bracelet and accessories designer by creating and designing
handmade bracelet and accessories that focus on keeping up with our day-to-day fashionable
style.
 To establish a long-lasting, mutually beneficial relationship with our customers to engage in a
continual improvement process, and to become the creative house of first choice in our chosen
fields.

MISSION OF BEADS AND BEYOND

Our mission is:

 To convert creativity into reality in hand.

 To make innovative pieces of art in form of beads, to attract and satisfy our customers.
 To make enough profit to generate a fair return to our investors and to finance continued
growth and development in quality products.
 To provide the customers with enjoyable, honest service by satisfying individual customers
practical beads that needs with a quality product.
 BEADS AND BEYOND
(A BUSINESS PLAN)
BY GROUP 5

MEMBERS:
JUSTINE HUSAIN
KATHRINA MAE BACUS
JAMAICA LORENZO
CASSANDRA LUSTERIO
ELMINA ANNE STEPHANIE BERNADO
JOYLEEN APARECE