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  • Services Marketing Notes-1: Prof Kingshuk Bhadury

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    Gouransh Wadhwani
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    The document discusses notes on India's services sector from an economic survey. It covers tangible vs intangible elements of services, differences between goods and services, pillars of service marketing, and classifications of services. It also mentions an expanded services marketing mix.

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    Financial Management

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    FM

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    The document discusses notes on India's services sector from an economic survey. It covers tangible vs intangible elements of services, differences between goods and services, pillars of service marketing, and classifications of services. It also mentions an expanded services marketing mix.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    2 views7 pages

    Services Marketing Notes-1: Prof Kingshuk Bhadury

    Uploaded by

    Gouransh Wadhwani
    The document discusses notes on India's services sector from an economic survey. It covers tangible vs intangible elements of services, differences between goods and services, pillars of service marketing, and classifications of services. It also mentions an expanded services marketing mix.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 7

    Services Marketing

    Notes- 1
    Prof Kingshuk Bhadury

    Prof Kingshuk Bhadury


    Handout on Services Sector in India
    • 1. Economic Survey Notes for 2021 Services Sector Brief

    Prof Kingshuk Bhadury


    Tangible vs Intangible Elements

    Prof Kingshuk Bhadury


    Difference
    between
    goods &
    services

    Prof Kingshuk Bhadury


    Pillars of Service

    Prof Kingshuk Bhadury


    4 Classification of Services

    Prof Kingshuk Bhadury


    Expanded
    Services
    Mkt Mix

    Prof Kingshuk Bhadury

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