UAL Level 3 Diploma in in Creative Media Production & Technology

ESPORTS PATHWAY

EVALUATION – MARKETING PROMOTION

Student Name: Elliott Graham

Student Number: 10664249

** PROBLEM: Something unexpected that caused difficulties during the project.

PART ONE: AUDIO ELEMENTS

I used Microsoft forms to see if my audience liked my soundtrack from

Explain how your research helped last video to choose my sound track for the new video. They didn’t like it
you to develop ideas for the so I changed it and hopefully this one is better.
sound track to your video?

I used an exponential fade at the end of my promotional video to improve

Describe at least 2 audio it from last video as I didn’t include it. I also changed the volume of the
techniques you used during the soundtrack as it was too loud.
production of your promotion?

Describe an audio problem you The problem I faced during the project which I solved is that I didn’t know
faced during the creation of this how to add an exponential fade to the soundtrack. I solved it eventually
promotional video? through the help of fellow students.

Did your audience feedback The feedback my audience gave me is that the music choice I made was
discuss any issues or positives good but the negative comments about the audio is that it didn’t sync up
with audio quality? with the cuts on the video which I will change next time.

Provide an example, if you can not

please explain why.
Based on all of the above answers I need to improve on my sound editing techniques as I don’t know many
name one skill you need to and it will be better if I learn more as it will improve my work.
develop with this area?
(Sound editing)
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

PART TWO: VIDEO ELEMENTS

Explain how your research helped I used Microsoft forms to see if my audience liked my video editing
you to develop ideas for the from last video to see if my video editing needs improvement for the new
visual elements for your video? video. They didn’t like my editing so I added more cuts and transitions to
it so hopefully it is better.

Describe at least 2 video I used a pinwheel transition and a wipe transition to improve my video
techniques you used during the and make it better than my last one. I also added more cuts to improve
production of your promotion? my video from my last.

Describe a video problem you The problem I faced during the project which I solved is that I didn’t know
faced during the creation of this how to add different transitions to my video. I solved it eventually
promotional video? through the help of fellow students.

The feedback my audience gave me is that my transition choice I made

Did your audience feedback was good but the negative comments about the audio is that there wasn’t
discuss any issues or positives enough transitions in the video which I will change next time to improve
with video quality? my video

Provide an example, if you can

not please explain why.

Based on all of the above answers I need to learn how to sync the cuts of the video with the soundtrack to
name one skill you need to improve the video from the last one.
develop with this area?
(Video editing)

PART THREE: SITE DESIGN / SOCIAL MEDIA

Explain how your research helped I researched other esports websites to give me an idea on what to put on my
you to develop ideas for your website, how to lay my website out. I saw what esports teams have posted
website / social media mock ups? on there websites to see what to put on mine.

For my website, I used banners of esports players to showcase what players

Describe at least 2 techniques you we have and to improve my website. I also used a fake tweet generator to
used during the production of generate fake tweets for my fake website to make it easier than making a
website / social media mock ups? tweet from scratch.

I didn’t know how to make a fake tweet or Instagram post util one of my
Describe a problem you faced fellow students posted links to websites that generate fake tweets and
during the creation of the website / Instagram posts which helped a lot.
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY

social media mock ups?

The feedback my audience gave me is that the picture choice for the banner
Did your audience feedback discuss I chose was good but the negative comments about the website is that I
any issues or positives with quality didn’t add enough merch to the merch page which I will change next time.
of your final products?

Provide an example, if you can not

please explain why.

Based on all of the above answers I need to improve on my website layout and design skills for the future.
name one skill you need to develop
with this area?
(Web design)

Any other reflections about the

project as whole?