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Sales System Optimization SOP

ACTION PLAN

● Set out 60-90 minutes to optimize your sales system

● Compile your Sales Flow/Script, Optimal Sales System SOP, Notepad, Product
Pitch Deck, and any other related Sales SOPs

● Start with the most recent sales (up to 10 - closed or not)


○ Write down the No. 1 reason you believe the client purchased from you
○ Write down the No. 1 reason you believe prospect didn’t purchase from you
○ Write down the common objections you received
○ How many calls did it take to close. Why?
○ Were they “warmed up” with a demo audit/video?
○ Write down any similarities or differences between the sales
■ Were they on video or phone?
■ Were they referrals, inbound, or outbound leads?
■ Lots of objections vs Few objections

● Review recordings of the 2 “hardest” sales vs the 2 “easiest” sales


○ What was the main difference between them?
○ Was the Time/Result Frame the same?
○ Were the 4 W’s similar?
○ Was the offer positioned well?
○ Were the objections similar?
○ Was your mood/confidence level similar?

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