The document outlines an action plan to optimize a sales system over 60-90 minutes. It instructs the user to compile relevant sales documents and analyze the top reasons for closed and missed sales, common objections, number of calls to close, and similarities and differences between recent sales such as medium and lead source. The user is then told to review recordings of their hardest and easiest recent sales to identify differences in factors like time frame, offer positioning, objections, and confidence level.
The document outlines an action plan to optimize a sales system over 60-90 minutes. It instructs the user to compile relevant sales documents and analyze the top reasons for closed and missed sales, common objections, number of calls to close, and similarities and differences between recent sales such as medium and lead source. The user is then told to review recordings of their hardest and easiest recent sales to identify differences in factors like time frame, offer positioning, objections, and confidence level.
The document outlines an action plan to optimize a sales system over 60-90 minutes. It instructs the user to compile relevant sales documents and analyze the top reasons for closed and missed sales, common objections, number of calls to close, and similarities and differences between recent sales such as medium and lead source. The user is then told to review recordings of their hardest and easiest recent sales to identify differences in factors like time frame, offer positioning, objections, and confidence level.
● Set out 60-90 minutes to optimize your sales system
● Compile your Sales Flow/Script, Optimal Sales System SOP, Notepad, Product Pitch Deck, and any other related Sales SOPs
● Start with the most recent sales (up to 10 - closed or not)
○ Write down the No. 1 reason you believe the client purchased from you ○ Write down the No. 1 reason you believe prospect didn’t purchase from you ○ Write down the common objections you received ○ How many calls did it take to close. Why? ○ Were they “warmed up” with a demo audit/video? ○ Write down any similarities or differences between the sales ■ Were they on video or phone? ■ Were they referrals, inbound, or outbound leads? ■ Lots of objections vs Few objections
● Review recordings of the 2 “hardest” sales vs the 2 “easiest” sales
○ What was the main difference between them? ○ Was the Time/Result Frame the same? ○ Were the 4 W’s similar? ○ Was the offer positioned well? ○ Were the objections similar? ○ Was your mood/confidence level similar?