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  • Digital Vidya CDMM Course SEM-Week-2 Assignment

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    Priyanka Arora
    36 views8 pages
    The document summarizes the steps taken in week 2 of a search engine marketing course. It details running a lead generation campaign on search engines, including selecting the search network, identifying the target audience as importers and retailers, using a manual CPC bidding strategy during non-peak hours, utilizing all 10 available ad extensions, creating two ad groups focused on eco bags, adding keywords like "canvas tote bags" and "jute bags" with match types, and previewing ads with dynamic inserts for location or countdowns.

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    Digital Vidya CDMM Course SEM-Week-2 assignment

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    The document summarizes the steps taken in week 2 of a search engine marketing course. It details running a lead generation campaign on search engines, including selecting the search network, identifying the target audience as importers and retailers, using a manual CPC bidding strategy during non-peak hours, utilizing all 10 available ad extensions, creating two ad groups focused on eco bags, adding keywords like "canvas tote bags" and "jute bags" with match types, and previewing ads with dynamic inserts for location or countdowns.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    36 views8 pages

    Digital Vidya CDMM Course SEM-Week-2 Assignment

    Uploaded by

    Priyanka Arora
    The document summarizes the steps taken in week 2 of a search engine marketing course. It details running a lead generation campaign on search engines, including selecting the search network, identifying the target audience as importers and retailers, using a manual CPC bidding strategy during non-peak hours, utilizing all 10 available ad extensions, creating two ad groups focused on eco bags, adding keywords like "canvas tote bags" and "jute bags" with match types, and previewing ads with dynamic inserts for location or countdowns.

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    of 8

    Search Engine Marketing: Week-2

    Week 2: Run Lead Generation Campaign on Search


    Date:
    20th June 2022
    Your Name:
    Priyanka Arora
    Email Address:
    parora2492@gmail.com
    (Must be same as your email address used to register for the course)
    Trainer Name:
    Mr. Avik Nandi
    (If you don’t know, you can leave it blank)

    Landing Page URL:


    www.indiaecobags.com

    Campaign Name
    Sales-Search-1

    Location(s) that you are targeting


    Share a screenshot of the location you are targeting

    Copyright. Digital Vidya


    Search Engine Marketing: Week-2

    Select a suitable network: Search network and search partners because I want to increase my reach

    Identify your audience


    Targeting importers, Store chains, E-commerce companies, Promotional companies
    Bidding Strategy
    Manual CPC because am just starting this campaign so want to go basic.
    Ad Schedule
    Ads are running between 08PM-08AM Indian time as that’s USA working time.
    Ad Extensions
    Have used all 10 ad extensions-below is screenshot

    Copyright. Digital Vidya


    Search Engine Marketing: Week-2

    Copyright. Digital Vidya


    Search Engine Marketing: Week-2

    Copyright. Digital Vidya


    Search Engine Marketing: Week-2

    Copyright. Digital Vidya


    Search Engine Marketing: Week-2

    Share Ad Groups You Have Created For This Campaign & The Theme
    Two ad groups are created-below is screenshot

    Standalone ad group Eco bags

    Ad group 1 Eco bags

    Share Keywords Selected For Each Campaign with Match Type (Make sure you re-name the ad group)
    Only one campaign is made-below is keywords added to Ad group 1

    Copyright. Digital Vidya


    Search Engine Marketing: Week-2

    Ad group 1

    Canvas tote bags

    Jute bags

    Jute tote bags

    Eco sacks

    Paper bags

    Jute laundry bags

    Indian jute bags

    Share Screenshot of Your Ad Preview for Each Ad Group ( Add atleast one DKI or Location Insertion or
    Countdown)

    Copyright. Digital Vidya


    Search Engine Marketing: Week-2

    Copyright. Digital Vidya

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