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  • Digital Vidya CDMM Course SEM-Week-4 Assignment

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    Priyanka Arora
    45 views6 pages
    The document outlines a mobile campaign for the Zomato app focused on the United States. The campaign name is "Zomato promotion App-1" with the goal of globalizing the Zomato app across the US. The ad text is "Fastest food delivery" and "Food delivery with a blink." Screenshots are requested of the targeted locations and ad previews on search, display, and YouTube networks. However, the document notes that no live campaigns have been run yet so no performance data or optimizations are available.

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    Digital Vidya CDMM Course SEM-Week-4 assignment

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    The document outlines a mobile campaign for the Zomato app focused on the United States. The campaign name is "Zomato promotion App-1" with the goal of globalizing the Zomato app across the US. The ad text is "Fastest food delivery" and "Food delivery with a blink." Screenshots are requested of the targeted locations and ad previews on search, display, and YouTube networks. However, the document notes that no live campaigns have been run yet so no performance data or optimizations are available.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    45 views6 pages

    Digital Vidya CDMM Course SEM-Week-4 Assignment

    Uploaded by

    Priyanka Arora
    The document outlines a mobile campaign for the Zomato app focused on the United States. The campaign name is "Zomato promotion App-1" with the goal of globalizing the Zomato app across the US. The ad text is "Fastest food delivery" and "Food delivery with a blink." Screenshots are requested of the targeted locations and ad previews on search, display, and YouTube networks. However, the document notes that no live campaigns have been run yet so no performance data or optimizations are available.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 6

    Search Engine Marketing: Week-4

    Week 4: Create A Mobile Only Campaign for App Promotion


    Date:
    22nd June 2022
    Your Name:
    Priyanka Arora
    Email Address:
    parora2492@gmail.com
    (Must be same as your email address used to register for the course)
    Trainer Name:
    Mr. Avik Nandi
    (If you don’t know, you can leave it blank)

    App Name:
    Zomato app
    Campaign Name & Goal:
    Campaign name: Zomato promotion App-1
    Goal: Globalize Zomato app across USA

    Copyright. Digital Vidya


    Search Engine Marketing: Week-4

    Ad Text
    Fastest food delivery

    Food delivery with a blink

    Location(s) that you are targeting


    Share a screenshot of the location you are targeting
    Targeting location USA

    Copyright. Digital Vidya


    Search Engine Marketing: Week-4

    Share Screenshot of Your Ad Preview for Each Network (Search, Display, and YouTube)

    Copyright. Digital Vidya


    Search Engine Marketing: Week-4

    Copyright. Digital Vidya


    Search Engine Marketing: Week-4

    Copyright. Digital Vidya


    Search Engine Marketing: Week-4

    Week 4: Optimize Campaigns & Create Performance Report for


    GSN or GDN

    Campaign Name:
    Have not run any live campaign yet

    Screenshot of Campaign Performance:


    Have not run any live campaign yet

    Share keywords and their quality score:


    Have not run any live campaign yet Have not run any live campaign yet

    Share a screenshot of the search terms and write what actions you took:
    Have not run any live campaign yet

    Revised Bidding Strategy:


    Have not run any live campaign yet

    Revised Ad Copy:
    Have not run any live campaign yet

    Corrections in Landing Page:


    Have not run any live campaign yet

    Landing Page URL:


    Have not run any live campaign yet

    Copyright. Digital Vidya

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