Assignment 4 Sherook A.

Ghaly

The Strategic Planning using IE and BCG Matrices Assignment A00442412

IE Matrix: ELSEWEDY ELECTRIC

IFE total weighted scores

EFE total weighted STRONG AVERAGE WEAK
scores 3.0 – 4.0 2.0 – 2.99 1.0 – 1.99
HIGH 1.89*
3.0 – 4.0 &
MEDIUM ELSEWEDY ELECTRIC 2.38*
2.0 – 2.99 2.0 & 2.38
LOW
1.0 – 1.99

GROW & BUILD

- Integration (Backward, Forwards & Horizontal)

- Market Penetration
- Market Development
- Product Development

HOLD & MAINTAIN

- Market Penetration
- Product Development

HARVEST / DIVEST

- Retrenchment
- Divestiture

UpToDate research shows that the firm has to hold and maintain position in the market for
some products, while for preventing future risks it should consider the divestiture of some
business functions or even lines which cost more expenses than they are able to generate
revenues in the past years.
*Moving Elsewedy Electric to the 5th square of the IE matrix, where medium EFE scores and
average IFE scores meet. Meaning the firm finds itself in the position to hold and maintain
strategies like penetrating markets through greater marketing or distribution efforts or
developing the current products’ families in terms or technology, quality, availability and price.
** previous assignments’ scores; which I would correct from 1.89 to: 2.0 for the IFE & keep
the EFE at 2.38.
Assignment 4 Sherook A. Ghaly

The Strategic Planning using IE and BCG Matrices Assignment A00442412

BCG Matrix: ELSEWEDY ELECTRIC

Relative Market Share Position

(Cash generation)
Market High High Low
& +20 1.0 0.0
Industry 0.5
Sales Stars Question Marks
Growth Best long-run opportunities for Strengthen them by an intensive
Rate growth & profitability. strategy or sell them.

- Special (Non-&) Armored - Magnet Wire

In % Medium Cables - Cables’ Accessories
0 - Telecom & Fiber Optic Cables - Electrical & Water Meters
- Elsewedy Education & - ABC Cables (in the African market)
Technical Academy.
(Cash
Usage)
Cash Cows Dogs
Generate cash in excess of their Compete in a slow- or no-market-
needs, should be managed to growth industry. (Retrenched, Divested
maintain their strong position for or Liquidated)
as long as possible.
- Bare aluminum conductors
- Building Wires (Local market - LAN Cables
Low only) - ElSewedy Infrastructure Technology
-20 - Power Cables