You Are Vital to SAS Messaging

Here’s How – Job Aid

Messaging is the foundational language SAS uses to describe who we are,

what we do, what we believe, and more.

Messaging activation, a.k.a how the message is expressed or activated

in the market, is tied to the audience we’re trying to reach and the purpose
of our communication.

We want to empower you to confidently articulate what SAS does any time you’re
asked. If any element of the messaging chain breaks down, we run the risk of
inconsistency and sounding like we’re speaking from multiple voices.

Corporate Why, What, and How

CORPORATE WHY:
o SAS Purpose - We believe curiosity is at the heart of human progress
o SAS Vision - To be the most trustworthy analytics partner on the planet
o SAS Mission - To provide knowledge in the moments that matter
CORPORATE WHAT:
Get more done with the fastest, most productive AI and analytics platform.
CORPORATE HOW:
Our how is SAS Viya. SAS Viya and our people and partners enable us to deliver
capabilities that are differentiated, which is how we unleash speed and results for
our customers.

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You Are Vital to SAS Messaging
Here’s How – Job Aid

Industry Messaging speaks directly to the industries where our

target audiences are. Visit Messaging Central for foundational
language or Sales Central for externally approved assets that use
our foundational industry messaging.

Product and offering messaging include capabilities, proof points,

use cases and more that help audiences see how our products deliver
value. Visit Messaging Central for foundational language or Sales
Central for externally approved assets that use our foundational
product/offering messaging.

Those of you who will be building new messaging – think marketing –

or those who have an interest in digging into the foundational
meaning, Messaging Central should always be your first stop.

Most of you will go to Sales Central, where we've taken all our
foundational messaging and core meaning and turned it into external
assets that you can use for industries and solutions.

Don’t create anything new without contacting your Industry or

Product Marketing partner or someone on the Messaging team, or feel
free to reach out to the Messaging Alignment Board (MAB) at this link.

Contact the Global Messaging Team with

any questions:

• Brittany Gunyan • Ric Peace

• Sydney Chicurel • Per Hyldborg