GREEN - YouTube Live Team

Youtube live stream is one of the best platforms so far because of the features and simple

to use. As we know, Youtube is where the place to post and share the videos on every topic. So

Youtube created more potential customers in different industries. The audiences can subscribe to

the brand channel to get the official notification for live stream movement. The businesses can

quickly press the button and ready to start. According to Gautam Seth,” YouTube live stream

events have been known to amass some excellent viewer base & exceptional exposure. Whether

you’re an individual, a small business, or a large corporation, YouTube lives broadcast video has

the potential to bring mass exposure & global success to your brand. YouTube live stream events

work perfectly for product launches, new store openings, event broadcasts, etc.”(Gautam Seth,

2019). With the considerable view base resource, Youtube can reach different segments of

potential customers, which can be generation X, Y, or older generation. With those reasons,

Youtube Live could be a better choice than Twitter Periscope for businesses. Even though

Periscope is also an excellent platform for the live stream as well, it is hard to focus on the

potential audience without following the brand. If viewers is a fan or loyal customer, Periscope

will be a good option for businesses. However, Periscope will be challenging to reach to

potential customers. Periscope may be better for professional usage or B2B, which may be a

better option than Youtube. In this case, Youtube Live is the best option for marketing to

potential customers

Reference

Seth, G. (2019, October 21). YouTube live vs periscope vs Facebook live - Live streaming apps. Dreamcast

Australia. https://www.dreamcast.net.au/blog/youtube-vs-periscope-vs-facebook-live/