Sr. No.

Category Subcategory
1 Education Education level
Fields of study
Schools/Universities
Undergrad years
2 Finance Income
3 Life event Anniversary
Away from family
Away from home town
Date of birth Month of birth
Upcoming birthday

Friends of Long-distance relationship

New job
New relationship
Newly engaged (1 year)
Newly engaged (3 months)
Newly engaged (6 months)
Newlywed (1 year)
Newlywed (3 months)
Newlywed (6 months)
Recently moved
4 Parent All parent
New parents (0-12 months)
Parents (All)
Parents with adult children (aged 18-26)
Parents with pre-schoolers (3-5 years)
Parents with pre-teens (aged 9-12)
Parents with primary school-age children (6-8 years).
Parents with teenagers (aged 13-17)
Parents with toddlers (aged 1-2)
5 Relationship Relationship status
Civil partnership
Complicated
Divorced
Domestic partnership
Engaged
In a relationship
Married
Open relationship
Separated
Single
Unspecified
Widowed
6 WORK employer
Industries Administrative services
 Architecture and engineering
Arts, entertainment, sport and media
Business and finance
Business decision maker titles and interests
Business decision makers
Cleaning and maintenance services
Community and social services
Computation and mathematics
Construction and extraction
Education and libraries
Farming, fishing and forestry
Food and restaurants
Government employees (global)
Healthcare and medical services
IT and technical services
IT decision makers
Installation and repair services
Large business-to-business enterprise employees (500+ employees)
Legal services
Life, physical and social sciences
Management
Medium business-to-business enterprise employees (200-500 employees)
Military (global)
Production
Protective services
Sales
Small business-to-business enterprise employees (10-200 employees)
Transport and moving
Veterans (US)
Job titles
Sr. No. Category Subcategory
1 Business and industry Advertising (marketing)
Agriculture (industry)
Architecture (architecture)
Aviation (air travel)
Banking finance Business (business and finance)
Construction (industry)
Design Fashion design (design)
Graphic design (visual art)
Interior design (design)
Economics (economics)
Engineering (science)
Entrepreneurship (business and finance)
Healthcare (health and medical)
Higher education (education)
Management (business and finance)
Marketing (business and finance)
Nursing (health and medical)
Online Digital marketing (marketing)
Email marketing (marketing)
Online advertising (marketing)
Search engine optimisation (software)
Social media (online media)
Social media marketing (marketing)
Web design (websites)
Web development (websites)
Web hosting
Personal finance Credit cards (credit and lending)
Insurance (business and finance)
Investment (business and finance)
Mortgage loans (banking)
Property (industry)
Retail (industry)
Sales (business and finance)
Science (science)
Small business (business and finance
2 Entertainment (social concept)
Films (entertainment and media) Action films (films)
Animated films (films)
Anime films
Bollywood films
Comedy films (films)
Documentary films
Drama films (films)
Horror films (films)
 Musical theatre (performing arts)
Science fiction films (films)
Thriller films (films)

Games (leisure) Action games

Board games
Browser games (video games)
Card games (games)
Casino games (gambling)
First-person shooter games
Gambling (gaming)
Massively multiplayer online games
Massively multiplayer online role-playing games (video games)
Online games (video games)
Online poker (gambling)
Puzzle video games
Racing games (video game)
Role-playing games (video games)
Simulation games (video games)
Sports games
Strategy games (games)
Video games (gaming)
Word games (game)

Live events Ballet (dance)

Bars (bars, clubs and nightlife)
Concerts (music event)
Dancehalls (music)
Music festivals (events)
Nightclubs (bars, clubs and nightlife)
Parties (event)
Plays (performing arts)
Theatre (performing arts)

Music (entertainment and media) Blues music (music)

Classical music (music)
Country music (music)
Dance music (music)
Electronic music (music)
Heavy metal music (music)
Hip-hop music (music)
Jazz music
Music videos
Pop music (music)
Rhythm and blues music
Rock music (music)
Soul music (music)
 Reading (communication)
TV (films and television)
3 Family and relationships
4 Fitness and wellness (fitness)
5 Food and drink
Alcoholic beverages (food and drink)
Beverages (food and drink)
Cooking (food and drink)
Cuisine (food and drink)
Books (publications)
Comics (comics and cartoons)
E-books (publications)
Fiction books (publications)
Literature (art)
Magazines
Manga (anime and manga)
Mystery fiction (entertainment and media)
Newspapers (publications)
Non-fiction books (publications)
Romance novels (literature)
TV chat shows
TV game shows
TV reality shows (films and television)
Family (social concept)
Fatherhood (children and parenting)
Friendship (relationships)
Marriage (weddings)
Motherhood (children and parenting)
Parenting (children and parenting)
Weddings (social concept)
Bodybuilding (sport)
Physical exercise (fitness)
Physical fitness (fitness)
Running (sport)
Weight training (weightlifting)
Yoga (spirituality)
Beer (alcoholic drinks)
Distilled beverage (spirit)
Wine (alcoholic drinks)
Coffee (food and drink)
Energy drinks (non-alcoholic beverage)
Juice (non-alcoholic beverage)
Soft drinks
Tea (non-alcoholic beverage)
Baking (cooking)
Recipes (food and drink)
Chinese cuisine (food and drink)
French cuisine (food and drink)
German cuisine (food and drink)
Greek cuisine (food and drink)
Indian cuisine (food and drink)
Italian cuisine (food and drink)
Japanese cuisine (food and drink)

Food (food and drink)
Restaurants (dining)
6 Hobbies and activities
Arts and music (art)
Home and garden
Pets (animals)
Politics and social issues
Travel (travel and tourism)
Korean cuisine (food and drink)
Latin American cuisine (food and drink)
Mexican cuisine (food and drink)
Middle Eastern cuisine (food and drink)
Spanish cuisine
Thai cuisine
Vietnamese cuisine (food and drink)
Barbecue (cooking)
Chocolate (food and drink)
Desserts (food and drink)
Fast food (food and drink)
Organic food (food and drink)
Pizza (food and drink)
Seafood (food and drink)
Veganism (diets)
Vegetarianism (diets)
Coffeehouses (coffee)
Diners (restaurant)
Fast casual restaurants
Fast-food restaurants (dining)
Current events (politics)
Do it yourself (DIY)
Furniture (home furnishings)
Gardening (outdoor activities)
Home appliances (consumer electronics)
Home improvement (home and garden)
Birds (animals)
Cats (animals)
Dogs (animals)
Fish (animals)
Horses (animals)
Pet food (pet supplies)
Rabbits (animals)
Reptiles (animals)
Charity and causes (social causes)
Community issues (law and government)
Law (law and legal services)
Politics (politics)
Volunteering (social causes)

Vehicles (transportation)
7 Shopping and fashion
Beauty (social concept)
Clothing (clothing)
Fashion accessories (accessories)
Shopping (retail)
Adventure travel (travel and tourism)
Air travel (transportation)
Beaches (places)
Car rentals
Cruises (travel and tourism business)
Ecotourism (travel and tourism)
Holidays (social concept)
Hotels (lodging)
Lakes (body of water)
Mountains
Nature (science)
Theme parks (leisure)
Tourism (industry)
Automobiles (vehicles)
Boats (watercraft)
Electric vehicle (vehicle)
Hybrids (vehicle)
Lorries (vehicles)
Minivans (vehicle)
Motor homes (vehicle)
Motorcycles (vehicles)
SUVs (vehicles)
Scooters (vehicle)
Beauty salons (cosmetics)
Cosmetics (personal care)
Fragrances (cosmetics)
Hair products (hair care)
Spas (personal care)
Tattoos (body art)
Children's clothing (clothing)
Men's clothing
Shoes (footwear)
Women's clothing (clothing)
Dresses (clothing)
Handbags (accessories)
Jewellery (clothing)
Sunglasses (eyewear)
Boutiques (retailers)
Coupons (coupons and discounts)
Discount stores (retail)
Luxury goods (retail)
Online shopping (retail)
Shopping centres (retail)
 Toys (toys)

Sports and outdoors Outdoor recreation (outdoors activities)

Sports (sports)

Technology (computers and electronics) Computers

Consumer electronics (computers and electronics)
mes (video games)
Sr. No. Category Subcategory
1 Anniversary Anniversary (within 61-90 days

2 Behaviours
Purchase behaviours Purchase with offer
Consumer classification
Argentina People in Argentina who prefer high-value goods
People in Argentina who prefer mid- and high-value goods
Brazil People in Brazil who prefer high-value goods
People in Brazil who prefer mid-value and high-value goods
Chile People in Chile who prefer high-value goods
People in Chile who prefer mid- and high-value goods

India People in India who prefer high-value goods

People in India who prefer mid- and high-value goods

Indonesia People in Indonesia who prefer mid-value and high-value goods

People in Indonesia who prefer high-value goods
Kingdom of Saudi Arabia People who prefer high-value goods in the Kingdom of Saudi Arabia
People who prefer mid to high-value goods in the Kingdom of Saudi Arabia
Malaysia People in Malaysia who prefer high-value goods
People in Malaysia who prefer mid- and high-value goods
Mexico People in Mexico who prefer high-value goods
People in Mexico who prefer mid- and high-value goods

pakistan People in Pakistan who prefer high-value goods

People in Pakistan who prefer mid- and high-value goods

Philippines People who prefer high-value goods in the Philippines

People who prefer mid-value and high-value goods in the Philippines

South africa People in South Africa who prefer high-value goods

People in South Africa who prefer mid- and high-value goods

Turkey People in Turkey who prefer high-value goods

People in Turkey who prefer mid- and high-value goods

UAE People who prefer high-value goods in UAE

People who prefer mid and high-value goods in UAE

4 Digital activities
canvas gaming Played Canvas games (last 14 days)
Played Canvas games (last 3 days)
Played Canvas games (last 7 days)
Played Canvas games (yesterday)
 Console gamers
Early technology adopters
Facebook Payments users (30 days)
Facebook Payments users (90 days)
Facebook access: older devices and OS
Facebook page admins
Business Page admins
Community and club Page admins
Facebook Page admins
Food and restaurant Page admins
Health and beauty Page admins
New Page admins
Retail Page admins
Sport Page admins
Travel and tourism Page admins
Instagram business profile admins

Internet browser used

Facebook access (browser): Chrome
Facebook access (browser): Firefox
Facebook access (browser): Internet Explorer
Facebook access (browser): Microsoft Edge
Facebook access (browser): Opera
Facebook access (browser): Safari
New active business (< 12 months)
New active business (< 24 months)
New active business (< 6 months)

Operating system used

Facebook access (OS): Mac OS X
Facebook access (OS): Mac Sierra
Facebook access (OS): Windows 10
Facebook access (OS): Windows 7
Facebook access (OS): Windows Vista
Facebook access (OS): Windows XP
People who have visited Facebook Gaming
People who have watched a rewarded video in the last 30 days
Small business owners
Ex-pats
Family of those who live abroad
Friends of those who live abroad
Lived in Algeria (formerly Ex-pats – Algeria)
Lived in Argentina (formerly Expats – Argentina)
Lived in Australia (formerly Ex-pats – Australia)
Lived in Austria (formerly Ex-pats – Austria)
Lived in Bangladesh (formerly Ex-pats – Bangladesh)
Lived in Belgium (formerly Expats – Belgium)
Lived in Brazil (formerly Ex-pats – Brazil)
Lived in Cameroon (formerly Expats – Cameroon)
Lived in Canada (formerly Expats – Canada)
Lived in Chile (formerly Expats – Chile)
Lived in China (formerly Ex-pats – China)
Lived in Colombia (formerly Ex-pats – Colombia)
Lived in Cuba (formerly Expats – Cuba)
Lived in Cyprus (formerly Ex-pats – Cyprus)
Lived in Czech Republic (formerly Ex-pats – Czech Republic)
Lived in Côte d'Ivoire (formerly Ex-pats – Ivory Coast)
Lived in DR Congo (formerly Ex-pats – DR Congo)
Lived in Denmark (formerly Ex-pats – Denmark)
Lived in Dominican Republic (formerly Ex-pats – Dominican Republic)
Lived in El Salvador (formerly Expats – El Salvador)
Lived in Estonia (formerly Expats – Estonia)
Lived in Ethiopia (formerly Expats – Ethiopia)
Lived in Finland (formerly Expats – Finland)
Lived in France (formerly Ex-pats – France)
Lived in Germany (formerly Ex-pats – Germany)
Lived in Ghana (formerly Ex-pats – Ghana)
Lived in Greece (formerly Ex-pats – Greece)
Lived in Guatemala (formerly Ex-pats – Guatemala)
Lived in Haiti (formerly Expats – Haiti)
Lived in Honduras (formerly Ex-pats – Honduras)
Lived in Hong Kong (formerly Ex-pats – Hong Kong)
Lived in Hungary (formerly Ex-pats – Hungary)
Lived in India (formerly Expats – India)
Lived in Indonesia (formerly Ex-pats – Indonesia)
Lived in Ireland (formerly Ex-pats – Ireland)
Lived in Israel (formerly Ex-pats – Israel)
Lived in Italy (formerly Ex-pats – Italy)
Lived in Jamaica (formerly Ex-pats – Jamaica)
Lived in Japan (formerly Ex-pats – Japan)
Lived in Jordan (formerly Ex-pats – Jordan)
Lived in Kenya (formerly Expats – Kenya)
Lived in Kuwait (formerly Ex-pats – Kuwait)
Lived in Latvia (formerly Expats – Latvia)
Lived in Lebanon (formerly Ex-pats – Lebanon)
Lived in Lithuania (formerly Ex-pats – Lithuania)
Lived in Luxembourg (formerly Ex-pats – Luxembourg)
Lived in Malaysia (formerly Ex-pats – Malaysia)
Lived in Malta (formerly Expats – Malta)
Lived in Mexico (formerly Ex-pats – Mexico)
 Lived in Monaco (formerly Ex-pats – Monaco)
Lived in Morocco (formerly Ex-pats – Morocco)
Lived in Nepal (formerly Ex-pats – Nepal)
Lived in New Zealand (formerly Ex-pats – New Zealand)
Lived in Nicaragua (formerly Ex-pats – Nicaragua)
Lived in Nigeria (formerly Expats – Nigeria)
Lived in Norway (formerly Ex-pats – Norway)
Lived in Peru (formerly Ex-pats – Peru)
Lived in Philippines (formerly Expats – Philippines)
Lived in Poland (formerly Ex-pats – Poland)
Lived in Portugal (formerly Ex-pats – Portugal)
Lived in Puerto Rico (formerly Ex-pats – Puerto Rico)
Lived in Qatar (formerly Ex-pats – Qatar)
Lived in Romania (formerly Ex-pats – Romania)
Lived in Russia (formerly Ex-pats – Russia)
Lived in Rwanda (formerly Ex-pats – Rwanda)
Lived in Saudi Arabia (formerly Ex-pats – Saudi Arabia)
Lived in Senegal (formerly Ex-pats – Senegal)
Lived in Serbia (formerly Expats – Serbia)
Lived in Sierra Leone (formerly Expats – Sierra Leone)
Lived in Singapore (formerly Ex-pats – Singapore)
Lived in Slovakia (formerly Ex-pats – Slovakia)
Lived in Slovenia (formerly Ex-pats – Slovenia)
Lived in South Africa (formerly Expats – South Africa)
Lived in South Korea (formerly Ex-pats – South Korea)
Lived in Spain (formerly Expats – Spain)
Lived in Sri Lanka (formerly Ex-pats – Sri Lanka)
Lived in Sweden (formerly Expats – Sweden)
Lived in Switzerland (formerly Ex-pats – Switzerland)
Lived in Tanzania (formerly Expats – Tanzania)
Lived in Thailand (formerly Ex-pats – Thailand)
Lived in UAE (formerly Ex-pats – UAE)
Lived in Uganda (formerly Ex-pats – Uganda)
Lived in Venezuela (formerly Expats – Venezuela)
Lived in Vietnam (formerly Ex-pats – Vietnam)
Lived in Zambia (formerly Ex-pats – Zambia)
Lived in Zimbabwe (formerly Ex-pats – Zimbabwe)
Lived in the Netherlands (formerly Ex-pats – the Netherlands)
Lived in the UK (formerly Ex-pats – UK)
Lived in the United States (formerly Ex-pats – United States)
Lives abroad
5 Mobile Device users
All Mobile Devices by Brand
Amazon
Apple
BlackBerry
Facebook access (mobile): HTC Android mobile devices
Facebook access (mobile): Motorola Android mobile devices
Facebook access (mobile): Samsung Android mobile devices
Facebook access (mobile): Sony Android mobile devices
Facebook access(mobile): LG Android mobile devices

Google
Owns: Google Pixel
Owns: Nexus 5

HTC
Owns: HTC One

LG
Owns: LG G2 devices
Owns: LG G3
Owns: LG V10
Owns: Alcatel
Owns: Cherry Mobile
Owns: Gionee
Owns: Huawei
Owns: Karbonn
Owns: Micromax
Owns: Oppo
Owns: Tecno
Owns: VIVO devices
Owns: Xiaomi
Owns: ZTE

Samsung
Galaxy Note II
Galaxy Tab
Owns: Galaxy Grand
Owns: Galaxy Grand 2
Owns: Galaxy Note 3
Owns: Galaxy Note 4
Owns: Galaxy Note 5
Owns: Galaxy Note 7
Owns: Galaxy Note 8
Owns: Galaxy S 4 Mini
Owns: Galaxy S III Mini
Owns: Galaxy S III devices
Owns: Galaxy S4
Owns: Galaxy S5
 Owns: Galaxy S6
Owns: Galaxy S7
Owns: Galaxy S7 Edge
Owns: Galaxy S8
Owns: Galaxy S8+
Owns: Galaxy S9
Owns: Galaxy S9+
Owns: Galaxy Tab 2
Owns: Galaxy Tab 3
Owns: Galaxy Tab 4
Owns: Galaxy Tab Pro
Owns: Galaxy Tab S
Owns: Galaxy Y devices

Sony
Owns: Xperia M
Owns: Xperia SL
Owns: Xperia Z
Owns: Xperia Z Ultra
Owns: Xperia Z3
Xperia T

All Mobile Devices by Operating System

Facebook access (mobile): Android devices
Facebook access (mobile): Apple (iOS) devices
Facebook access (mobile): Windows phones
Android: 360 degree media not supported
Android: 360 degree media supported
Facebook access (mobile): all mobile devices
Facebook access (mobile): feature phones
Facebook access (mobile): smartphones and tablets
Facebook access (mobile): tablets

Network Connection
New smartphone and tablet users
Owns: OnePlus
6 Mobile device user/device use time Uses a mobile device (1-3 months)
Uses a mobile device (10-12 months)
Uses a mobile device (13-18 months)
Uses a mobile device (19-24 months)
Uses a mobile device (25 months+)
Uses a mobile device (4-6 months)
Uses a mobile device (7-9 months)
Uses a mobile device (less than 1 month)
 more categories More categories
Interested in upcoming events
Marketing API developers (last 90 days)

7 purchase behaviour Purchase behaviour

Engaged shoppers

8 soccer Soccer
Football fans (high content engagement)
Football fans (moderate content engagement)
Friends of football fans

9 travel
Commuters
Frequent international travellers
Frequent travellers
Returned from travelling one week ago
Returned from travelling two weeks ago
Sr. No. Ad. Name
1 Lays

2 Flipkart

3 IDFC

4 Century ply

5 Havells

6 Make my trip

7 Asian paint

8 HP printer

9 TATA Sky

10 OLX

11 Pnb metlife

12 spiece jet

13 Nutrela soya chunk

14 Kindle amazon

15 Aaj tak

16 Ask me pay
Values
Chilli lemon new flavour added it will add masti in life

Promoting Flipkart sale low price more products

It will provide facility in which we can connect our current and saving account truly one account

100 % moiture proof ply it is strong and durable

Protection from shocks

No advance payment pay after trip convenience

Help people in choosing colours waterproof colours quality of product durability

High volume low cost and no spill

convenience

easy reselling by four easy steps click upload chat sell

it will give financial backup to family make the accidentale loss manageable

offering Hot meals during travelling

52 % protien 99% fat free healthy food

enable users to read in dark with less harm to eyes e-reading

fastest and accurate news

NO cash or credit paymet make payment directly from this app

Segment
Youngsters

Techsavy people

Working population who frequently opens bank account

Individulas with an interest in renovationg or those who want to replace their furniture

People who are likely to take precautions

Individual interested in travel and tourisum

Homeowners, business , shops

students and working people

Televison and mobile users

Techsavy and educated population

Adults who has family or loan or any disease single earner in family

Travellers corporate, business people

Diet conscious people

people who have internet access and reading habit

people who has television or internet access

people who has mobile and bank account techsavy people