Segment or Die

Product Price Place Promotion

Our strategy is based on Geographical (Location) and Psychographic (Lifestyle)
segmentation.
With the help of all means of advertisements, we can make the urban class aware
about the harmful sides effects and drawbacks of using allopathic medicines, and
encourage them to use AYSUH medicines by promoting NATURAL & ZERO SIDE
EFFECTS

“Health means AYUSH & AYUSH means health”

Product:

• The Quality of the Alternative medicine (AYUSH) should be premium and can be achieved my
using superior raw materials and avoiding adulterants.

• Should have minimum or zero side effects, and it is inherent to the AYUSH itself.

• The usual dosage form of AYUSH medicines is liquid or semi solid, and solid(recently), which is
far more comfortable than the injections to the customers.

• For chronic diseases, the frequency of dosage for AYUSH medicines is definitely less when
compared to the allopathic medicines, and is plus point.

• The efficacy of the medicine plays the most crucial role, and the AYUSH medicines have the best
in class efficacy.

• Packaging also has an influential role, as customers like an attractive one.

Price:

• For normal and acute diseases, the cost of AYUSH medicines is low compared to the regular
medicines.

• For chronic diseases, the treatment cost is far lower than the expensive allopathic treatment,
and it is a plus point.

• Providing discounts through Family AYUSH cards would definitely help to attract new customers,
as customers always like discounts.
Place:

• As the allopathic medical shops won’t be interested to sell the alternative medicines, setting up
adequate number of AYUSH hospitals, clinics and medical stores, and following a distribution
channel show below would help both the business and customer.

• Providing a door delivery to the home from the medical store would help to increase the
customer satisfaction.

• Selling AYUSH medicines in major online stores like Amazon, Flipkart etc and also in the
company’s online store would be beneficial.
Promotion:

• Marketing through the all possible means like, TV channels, Social Media, Advertisement
Hoardings etc, and stressing the unique selling preposition (USP) NATURAL & ZERO SIDE EFFFECTS
would attract the customers.

• Assigning the craziest celebrities & sport stars like Shahrukh Khan, Hrithik Roshan, Mahesh Babu
& M S Dhoni, Virat Kohli, respectively, as the Brand Ambassadors would definitely entice the
masses.

• Free Medical Camps and Mobile apps would help to create awareness among public and thereby
increasing the market.