Business

Model Generation
(BMC)
 What’s a
business model?
Alex Osterwalder’s
Alex Osterwalder’s
Business Model Canvas
There are lots
of ways to use
the canvas
Products vs. Business Model
See How Ideas to BMC

Clip: https://www.youtube.com/watch?v=wwShFsSFb-Y
Let’s deconstruct the
canvas
To specific customers

Very specific
customer
segments are
easier to think
about.

It’s better to
have multiple
specific
segments than a
single generic
one.
You sell your value
proposition...
Value
propositions
aren’t just
lists of
features.

It’s how you

create joy or
relieve pain.
You reach customers
through some channel
Everything from
how they hear
about it, to
how they get
it.
You have an ongoing
relationship to retain
and lock them in
How do you stop
them from
forgetting
about you next
time?

How do you
create lock-in
and retention?
Brand
Personal
Automated
Online
Community
One to one
Contractual
Customised
…
And you charge money
for something?
The right side
of the canvas
is customer-
facing.

It’s about
reaching &
keeping the
customer and
generating
revenue.
 Let’s try it!
cover the right-hand side
of the canvas
The left side is how
you create the value
proposition. That
costs you money.
Innovation on
the left half
of the canvas
is about
managing costs
To create the value
proposition, you do
certain Key Activities
What is the
activity so
strategically
core to your
business that
you would never
outsource it?
Using your Key
Resources
Key Resources
are things
competitors
would have to
replicate in
order to
compete.

It could be your
tech, your
patents, or even
your user-base.
Anything you don’t do
or have yourself, you
get from a partner.
Your company has
certain core
competencies used
to create &
deliver the value
proposition.

Everything else can

potentially come
from a partner.
 Let’s try it!
cover the left-hand side
of the canvas
Present BMCs