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Price Determination PDF
Price Determination PDF
Price Determination PDF
Lecturer:
Eric Tama, MPH
Lecturer, Strathmore University Business School
Email: etama@Strathmore.edu
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 1
Session 5 – Price determination or market
equilibrium
Session Objectives
1. Understand how market forces of demand and supply interact in the market
to set a market price
2. Understand the concept of market equilibrium and the factors that affect it
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 2
Market equilibrium
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 3
Market equilibrium
• Definition:
• Equilibrium– a state of rest in which
no economic forces are being
generated to change the situation
• Equilibrium market price – the price
at which the quantity demanded is
equal to the quantity supplied. It is
also known as the market clearing
price
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 4
Market equilibrium
Types of equilibria
Equilibrium is described as being stable or unstable
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 5
Market equilibrium
Stable vs unstable equilibrium
• The equilibrium price Pe is stable Stable
because the establishment of any
disequilibrium price like 0P1 or 0P2
sets up economic forces that push the
prices back to Pe
• What happens at price 0P2?
• What happens at price 0P1?
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 6
Market equilibrium
Stable vs unstable equilibrium
What is unusual about this graph?
Unstable
What type of good is Y?
• The demand curve for Y is upward
sloping – Giffen or Veblen good
• Pe and Qe are the equilibrium price
and quantity respectively
• This equilibrium is an unstable one
• At P2 there is excess supply which
would push prices lower and further
from Pe
• At P1 there is excess demand which
would push prices higher and away
from Pe
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 7
Market equilibrium
Equilibrium analysis
• What happens to the equilibrium when there are changes in supply and
demand?
• Effects of an outward shift in demand
What would cause the demand curve to shift
outwards?
• Assume there is an increase in consumers’
incomes causing the demand curve to shift
outwards
• The increased demand will cause prices to
increase from P to P1 and a new equilibrium is
achieved at P1,Q1
• Increased prices will eventually lead to a fall in
demand and prices will fall from P 1 to P
• Equilibrium is now restored back to P,Q
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 8
Market equilibrium
Equilibrium analysis
• Effects of an inward shift in demand
What would cause the demand curve to shift
inwards?
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 9
Market equilibrium
Equilibrium analysis
• Effects of an outward shift in supply
What would cause the supply curve to shift
outwards?
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 10
Market equilibrium
Equilibrium analysis
• Effects of an inward shift in supply
What would cause the supply curve to shift
inwards?
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 11
Market equilibrium
Price controls
• Price ceilings and Price floors
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 12
Market equilibrium
Price controls
• Price ceilings
When equilibrium price is too high
Price ceiling set below equilibrium price
It creates excess demand or a shortage
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 13
Market equilibrium
Price controls
• Price floors
When equilibrium price is too low
Price floor set above equilibrium price
It creates excess supply or a glut
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 14
Demand analysis
TITLE LOREM IPSUM ILIUM | TOPIC ETYM ELIU IPSUM | 6 May 2019 15