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  • CPM Matrix Sabeco

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    This document compares the performance of three beer companies - Sabeco, Heineken, and Habeco - across 12 critical success factors. It assigns weights and ratings for each factor, then calculates a total score. Sabeco achieved the highest total score of 3.64, followed by Heineken at 3.21, with Habeco coming in last at 2.57.

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    This document compares the performance of three beer companies - Sabeco, Heineken, and Habeco - across 12 critical success factors. It assigns weights and ratings for each factor, then calculates a total score. Sabeco achieved the highest total score of 3.64, followed by Heineken at 3.21, with Habeco coming in last at 2.57.

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    34 views1 page

    CPM Matrix Sabeco

    Uploaded by

    Tú Quyên
    This document compares the performance of three beer companies - Sabeco, Heineken, and Habeco - across 12 critical success factors. It assigns weights and ratings for each factor, then calculates a total score. Sabeco achieved the highest total score of 3.64, followed by Heineken at 3.21, with Habeco coming in last at 2.57.

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    © All Rights Reserved
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    of 1

    Sabeco Heỉneken Habeco

       
    Critical Success Factors Weight Rating Score Rating Score Rating Score
    Advertising 0,15 4 0,60 4 0,60 2 0,30
    Domestic Market Penetration 0,07 4 0,28 3 0,21 3 0,21
    Customer Service 0,05 3 0,15 4 0,20 1 0,05
    Product Variety 0,05 3 0,15 2 0,10 3 0,15
    International Market Penetration 0,06 3 0,18 4 0,24 2 0,12
    Share shareholder profits 0,15 4 0,60 3 0,45 2 0,30
    Financial Profit 0,08 4 0,32 3 0,24 3 0,24
    Customer Loyalty 0,06 3 0,18 3 0,18 2 0,12
    Market Share 0,10 3 0,30 4 0,40 2 0,20
    Product Quality 0,09 4 0,36 3 0,27 4 0,36
    Top Management 0,04 3 0,12 3 0,12 3 0,12
    Price Competitiveness 0,10 4 0,40 2 0,20 4 0,40
    Totals 1,00   3,64   3,21   2,57

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