SYNDICATE 10 :

AMIE SANYOTO (29119220)

CAESAR A (29119057)
MELZA HORIZA (29119106)
NEWTON BERNOLLY (2911238)
CASE :

THE TEAM THAT

WAS NOT

MBA SBM YP 61 A
WHO WERE INVOLVED IN THE CASE AND

WHAT ARE THEIR ROLES AND STORIES?

•1. Eric Holt

As a Director of Strategy at a regional glass manufacturer named Fire Art Inc
in Indiana City.
Used to be a vice president at a consulting firm who managed 3 teams of
manufacturing specialists in New York City.
Assigned to lead a new team that consists of Senior Managers from different
divisions to make a comprehensive plan within 6 months in order to solve the
company’s current problem.
2. Jack Derry
The CEO of the company, a grandnephew of the founder
.
•3. Randy Louderback
as Senior Manager Sales and Marketing division
known as a “Future of FireArt Inc” because his demonstrated history who works from
the bottom line, as a security guard and short-order cook to pay his college and
graduated as top honors. He ran a business advertising and went bankrupt.
4. Maureen Turner
as Senior Manager Design division, known as a person who’s complain that Fire Art
didn’t appreciate its six artist. Might have a chip on her shoulder about collaborating
with people who didn't understand the design process.
5. Ray LaPierre
as Senior Manager Manufacturing division , known as a giant of man who had run the
furnaces for some 35 years, following in his father’s footsteps, very popular man
among the workers because his hearty laugh and practical jokes but most of time he
didn’t say much among the executives because his anxiety to be underestimated
about his lack of higher education.
 FireArt, Inc is a regional glass manufacturer, family-owned, a
maker of wine goblets, beer steins, ashtrays and other glass
novelties. It has been catering to hundreds of Midwestern
clients, been 80 years established. Mostly receive orders in
Football season (selling commemorative knick-knacks to the
fans) and in Spring (for senior proms, champagne goblets
with school’s name or beer mugs with school’s crest).
$86 million in revenues and $3 million in earnings.
What is the company
and its general
problem?

The general problem is in the last 18 months, sales and

earnings had flattened. Some issued about the other
companies are entering the niche market of FireArt with
technology-based, becoming one of threats for FireArt. A
comprehensive plan to face this problem is needed. That’s
why the CEO asked to create a team for the company’s
strategic realignment up, running, and winning within six
months.
 He had been assigned by the CEO, to create a
team of senior managers from different
divisions each. The purpose of the team is to
make a comprehensive plan for the company’s
strategic realignment up, running, and winning
within six months.

WHAT IS ERIC’S
RESPONSIBILITY IN His responsibility is to make a clear vision of
the team, responsible for the team’s progress

THE COMPANY? and report it directly to the CEO.

 In social environment, sometimes we can’t follow
the scientific theories to have a bonding with
others.

WHAT IS THE We need art of communication, art of dealing with

MEANING OF people, art of negotiation, etc. In fact, theories are
“SUCCESSFUL just theories if we don’t practically do actions.

GROUPS ARE Art and science have similar fundamentally

PART ART AND purpose, they are human attempts to help people
PART SCIENCE”? understand about the world around them.

We can’t just rely on scientific breakthrough to

make a successful group, side by side we also
need the touch of art to make a perfect harmony.
 WHAT IS THE PROBLEM OF THE TEAM?

Eric can’t participate well

None of the members is used They didnt show
because he just follow
to be working as a team. respect to each other’s
the general instructions
They were not sure about opinions instead of
from the CEO’s without
their specific role because seeking the best
making specific
they didnt pass the forming solution for the team
and storming stages well. guidelines for each
member of the team
 WHAT ARE THE DIFFERENCES BETWEEN
THE INDIVIDUAL'S IDEAS?
The main purpose of their meeting is to have a comprehensive plan for the company’s
strategic realignment up, running, and winning within six months, as the CEO asked.
At the 3rd meeting, Ray, Maureen and Carl tried to speak of their own opinions about
the solution of this case and each of them mostly talked about the problem that their
own division has been face.

Randy thought that this idea of building a team to solve this project is never going to
work. He didn't think that way to change isn't come from a team. he thought that
brilliant ideas come from brilliant individuals who then inspire others in the
organization to implement them.

Eric, who’s in charge for this team, tried to change Randy’s mind and tried to
encourage the whole team. At the end, Ray, Maureen and Carl walked out the meeting
because they have different thought about this team, they gave up and mad about
Randy’s misbehave
 What is Randy’s problem?
He showed arrogant expression while in the team (tapping his pen on
table to indicate his boredom, denigrated other people’s comment)

Sometimes he withheld information vital to the group’s

debate
His statement that underestimate other member’s team “Leader’s lead,
followers.. Please pipe down!” irritates other members

His other jokes in other meetings also couldn’t be accepted by other

who saw it as a negativism in the team

He thought that teamwork is never going to work to change the

company

Beside his inappropriate attitude, he has big potential for the company’s
performance in the future based on his skills and experiences
 WHAT WOULD YOU SUGGEST TO MAKE
THE TEAM WORK EFFECTIVELY?

The ideas from each

individuals need to be The team leader also To help this team pass
compiled in one should set the the forming stage
conclusion. The team regulations for the well, making an
leader (Eric) should pay team to be obey, no appointment for team-
attention to each ideas exceptions include bonding event
and make a clear point rules of manner while (training, workshop or
from it. After that, he meeting and technical fun activities) to create
should make the ideas rules (meeting’s chemistry between
synergized to make a schedule). each members.
comprehensive plan.
 WHAT IS THE MESSAGE OF THE
CASE?

Based on the case, we can conclude that chemistry in the team is important. The
forming stage is one of vital stage from the team development, if they can’t pass the
stage well, it will affect to the next stage that they have to face. Individual’s
unaccepted behavior could lead into problem for the team if they can’t tolerate and
show respects to each other.

However, rules and norms should be developed and accepted by each members to
achieve team’s vision. The differences of ideas will always be shown up in every team
but how the team can deal the differences that makes team different