Crimson Hotel Owner

- Filinvest Development Corporation

- Arlene Tongco (General Manager)
- Josephine Gotianun-Yap (CEO of Filinvest)

Background of Crimson Hotel Alabang

- The five-star Crimson Hotel Filinvest City in southern Manila is a leading lifestyle destination and one of the
metropolis' modern central business areas. It offers a charming staycation experience to both business
travelers and leisure guests with its modern guestrooms, first-rate amenities, delightful dining options, and
heartfelt hospitality combined with a cosmopolitan vibe.
- A mere 10km distant from the Ninoy Aquino International Airport (NAIA), the hotel sits in a highly convenient
location where it can be easily accessed either Skyway or South Luzon Expressway (SLEX) (SLEX).
- Crimson Hotel Filinvest City, Manila was certified by the Department of Tourism and recognized by World
Travel & Tourism Council for being compliant with the health and hygiene standard protocols.

CRIMSON HOTEL
HOTEL:
STRENGTHS: WEAKNESSES:
- Great Customer Service - More on the higher
- Breathtaking Design and Views price range
- Innovated and Richly Designed - Multiple competition
- Good and Functional Facilities in the chosen
- Uses social media to market location
- Strategically Located

OPPORTUNITIES: THREATS
- A better image for the company - Potential customers
- Increase in potential customers and might find a more
engagement affordable option
- Accessible to the public - Possibility of losing
customers

RECOMMENDATION/SUGGESTIONS

- More improvements and innovation to

create a more functional and beneficial
hotel for future customers.