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Table of Contents
I. Executive Summary…………………………….……… 1
• Vision…………………………………………………...1.1
• Mission………………………………………………....1.2
• Goals……………………………………………………1.3
• Objectives..………………………………………….....1.4
• Business Model……………………………………......1.5
II. Business Description……………….………………….. 2
• Location of the Business……………………………...2.1
• Funding of Requirements……………………………. 2.2
III. Organizational Plan………………….………………..….3
• Form of Business Organization………………………3.1
• Liability of the Owner………………………………….3.2
• Role of the Owner……………………………………..3.3
• Proposed Salary……………………………………….3.4
• Organizational Structure………………………………3.5
IV. Production Process……………….……………………..4
• Production Process……………………………………4.1
• Production Schedule…………………………………..4.2
• Estimated Production Cost…………………………...4.3
V. Marketing Plan and Strategy…….……………………..5
• Product………………………………………………….5.1
• Price…………………………………………………….5.2
• People…………………………………………………..5.3
• Place…………………………………………………....5.4
• Promotion………………………………………………5.5
• Packaging……………………………………………...5.6
• Positioning……………………………………………..5.7
VI. Financial Plan………………….………………………....6
• Projected Statement of Comprehensive Income…..6.1
I. Executive Summary
• Vision
Costumer's satisfaction by the taste of nature. To be more
competitive in terms of volume, cost and quality in order to
achieve maximum customer satisfaction.
• Mission
The mission is to supply high quality and safe banana
cheese balls that combine performance with affordable
prices. At the same time maintaining a successful
relationship with customers. We are constantly exerting
the best efforts to meet or exceed our customers needs
and expectations of price, service, and selection.
• Goals
These goals will direct us to materialize our mission and
vision:
1. Teamwork
2. Perseverance
3. Clean
4. Affordable
• Objectives
The aim of the business is to:
- To reinvest revenues in growing the firm or raising
money
- To employ growth models to aid in the success of
business
- To encourage creative thinking through targeted
activities
- To create workplaces that are healthier and safer for
employees to work in
- To present opportunity for one’s own development
• Business Model
• Funding of Requirements