Hey everyone, today I'm going to talk about the

role of marketing and advertising in today's world.

For starters, I'll ask you a question!

Do you know what marketing is? Briefly,

Marketing is the set of techniques and methods
applied to the study of market needs and its main
components, such as audiences, sales and products
for the development of companies.

All of us, when we see an advertisement, know

that there is a company that is advertising, and
creating a need in us for that product, even if that
is not the reality.

We call this urgent situation an Urgency trigger. It

is true that there are many more such as urgency,
this one for example works by creating temporary
pressure in us, to buy a product on impulse, but
these two are undoubtedly the main ones.

After the ad has already captured your attention

and taken you to the website of the company that
sells the product that "interests" you, the next step
is to create a funnel that has sales as its end. In
other words, you are already inside the "funnel",
now, the main concern is to get you to make the
purchase, for example with the creation of pop-
ups, they are a kind of advertisement that appears
to you by surprise to promote you to leave your
data in exchange for a discount, for example. After
you make the purchase, the work of marketing is
done! This is just a little bit of what marketing and
advertising do in our day-to-day lives. I hope you
enjoyed my presentation and thank you for your
attention.