TRAVEL GUIDES< MAIN FUNCTIONS

LANGUAGE< language of tourism

MAIN FUNCTION< provides the cultural background and necessary informations for travelers, to
appreciate the places to visit.

MAIN FEATURES:

Emotive function
- superlatives, hyperboles, metaphors, and similes

- Words don’t describe places but tend to express feelings and emotion

Evocative adjectives

- “the charming village…”

- to make even more vivid descriptions

Linguistic and stylistic devices

- rhetorical questions

- Exclamations

- Coniative function: involve the reader

- Phatic function: maintain the contact with the addressee

Evaluative adjectives
- “a popular summer place”

- Provide informations about the country

- Referential function.

Language of advertising< this kind of language wishes to capture the he attention of the reader
and persuades him to visit these new described places< two main processes:

I. Communication

II. Persuasion

The distinctions in the language of guidebooks in the speech and writing are usually blurred. If we
think this language is quite simple based on short sentences, an everyday language and
coordination is preferred to subordination.

Nb: adjectives implying bad connotations are very very rare.

VERBS
- The compositions give the example of a timelessness

- Imperatives: often used

- Conditionals: give the reader useful informations and suggestions to do when the tourist arrives
at a speci cal place

LEXICON

- choose the perfect language in every semantic area

- Hotel business, transports, new technologies, history and art, and food and cookery.

- The use of xed and idiomatic expressions involve the reader and persuade him to visit the
place through the use of a familiar lexicon (to die for etc…)

- The use of archaisms: to say words still in use but with an old fashioned avor and probably in
the process of disappearing from the current vocabulary. (Memorabilia etc…)

- It is full of shortened forms: abbreviations (mon. Sat etc…), clippings (backclippings, front
clippings,) , initialisms (acronyms CAMRA or alphabetisms UV lights) and blends (brunch,
gastropub, campsite etc…)

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Morphemes: a morpheme is the smallest meaningful part of a lexical unit

Phrase: a group of syntatically related items that does not necessarily contain either a subject
verb relationship or a nite verb. A phrase can be a clause or a sentence.

Noun phrase: a functional phrase that consists of at least of a noun which is centre or head.

Linguistic parising: words are classi ed according to distinct grammatical categories and then
the grammatical relationships between the words are identi ed.

Clipped compounds: botox for exemple- or sitcom are compounds names with clippings
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