Name _________________________
Date ________________________
Use the rubric below to evaluate website designs:
Beginning
2 points
1. Simplicity
In terms of Web design,
simplicity refers to an
approach to express
something in a complete
and efficient way.
2. Consistency
The design must be
consistent in the whole
website. Each page must be
predictable and look
similar to each of the other
pages in color, text format,
and/ or some familiar
layout.
3. Color Schemes
Color scheme refers to a
set of colors you use on
your Web components
including text,
background, link, visited
link, active link, border,
and table.
Website Design
Rubric
Developing
3 points
• web page is too • web page is somewhat
busy busy
• people reading it • people reading it will
cannot find what have difficulty finding
they want quickly. what they want quickly.
excessive use of excessive use of graphic
graphic elements elements.
• background, text • background, text format,
format, and color and color usage are
usage are randomly randomly chosen with
chosen few consistent elements
throughout
• pages seem
unrelated
• little thought went • little though went into
into the choice of the choice of colors.
colors.
• colors do not match the
• choice of colors and character of the site
combinations are
negative
Meets Standard Above Standard Score
4 points 5 points
• content is simple and to • content is simple
the point. and to the point.
• appealing graphic
elements are included • design is easy to
appropriately. understand in
many ways
• differences in type size
and/or color are used well.
• background, text format, • background, text
and color usage are format, and color
somewhat consistent with usage are
little inappropriate carefully chosen
variation. to produce a
consistent screen
layout for all your
pages.
• color is used somewhat • color is
appropriately to produce appropriately
an atmosphere that used to produce
expresses the character of an atmosphere
the Web site. that expresses the
character of the
Web site.

4. Audience
The audience will influence
every aspect of your
website's design
5. Structure /
Navigation / Format
Good websites are well
organized. Their content is
presented in a clear
manner that is easy to
follow. You should ensure
that the readers get around
your website with ease.
Blocks of text and images
must be of appropriate
size.
6. Resource
documentation
You must always
document all the
resources used on your
site. This means you must
give credit to any
websites, books, and/or
other resources used.
Beginning Developing Meets Standard Above Standard Score
2 points 3 points 4 points 5 points
• tone of language • audience is not • tone of language is • tone of language appropriate
not appropriate defined or poorly mostly appropriate for audience
defined through • use of graphics and colors is
• use of graphics and/ confusing use of • use of graphics and appropriate for audience.
or colors is not tone and language colors is mostly • audience is well defined.
appropriate for structure appropriate for
audience audience.
• content is • content is • content is presented • content is presented in a clear
confusing and somewhat in a clear manner that manner that is easy to follow.
difficult to confusing and is easy to follow
follow. difficult to • readers can get around your
follow. • navigation is difficult website with ease.
• site is difficult to .
navigate. • site is somewhat • there are no blind links.
difficult to • not intuitive.
• not intuitive. navigate.
• large images that • too much textual
take long to load. information.
none of the resources documentation is documentation is mostly all text, graphics sounds and
used are documented. incomplete or poorly complete with one or two multimedia resources are
done. errors documented.
correctly organized in alphabetical order
0-12 Needs work
12-16 Developing
17-21 Meets Standard
21-24 Above Standard Website / 30
score: