EVALUATION – MARKETING PROMOTION

Student Name: William Edwards

Student Number: 10660812

** PROBLEM: Something unexpected that caused difficulties during the project.

PART ONE: AUDIO ELEMENTS

my research allowed me to choose the parts of each video I'd like to

Explain how your research helped include inside my video. It made me realise how important syncing the
you to develop ideas for the sound track is to the video aswell as keeping a consistent flow throughout.
sound track to your video?

I faded in and out the audio at the start of the clips aswell as in the middle
Describe at least 2 audio when i rewinded the clips. I also marked the music and timed the clip to the
techniques you used during the beat to match the pacing of the video with the music
production of your promotion?

The rhythm of the music was quite fast and that resulted in a hard time
Describe an audio problem you syncing the track with the video as it made the video almost too fast.
faced during the creation of this In the end i used velocity to add suttle speed changes in my clips
promotional video?

Did your audience feedback No my audience liked how i paced the video and the music sync.
discuss any issues or positives
with audio quality?

Provide an example, if you can not

please explain why.

Based on all of the above answers I feel like although no one pointed it out i couldve done a better job with the
name one skill you need to sync, paying attention to changes of pace and rhythm changers more rather
develop with this area? than just the bass.
(Sound editing)

Explain how your research helped
you to develop ideas for the
visual elements for your video?
Describe at least 2 video
techniques you used during the
production of your promotion?
Describe a video problem you
faced during the creation of this
promotional video?
Did your audience feedback
discuss any issues or positives
with video quality?
Provide an example, if you can
not please explain why.
Based on all of the above answers
name one skill you need to
develop with this area?
(Video editing)
PART THREE: SITE DESIGN / SOCIAL MEDIA
Explain how your research helped
you to develop ideas for your
website / social media mock ups?
Describe at least 2 techniques you
used during the production of
website / social media mock ups?
Describe a problem you faced
during the creation of the website
/ social media mock ups?
PART TWO: VIDEO ELEMENTS
My research helped me to figure out what video elements i wanted to use
aswell as taught me how to implement them into my video. Watching the
other esport team reveals helped me pick out the rewind transition and
the glitches aswell.
I made a rewind effect by first reversing the speed on the clips, speeding
them up and then putting a grey overlay with the wave warp effect to
mimic an old tape aswell.
I used a plugin called twitch to make quick simple glitch transitions
throughout my video
I tried to make use of flashes and gliches to overlay a character ontop of one
of the players but at the end i put it aside as it looked choppy and didnt
render very well.
They loved the effects i used but mentioned i shouldve tried to switch it up. i
used the old tape effect i created a little to much aswell as the glitch effect. I
think if i went back to edit it i would use different effects in resposne to the
feedback i got.
The variety of effects and transitions i use is a big skill i need to improve
upon
My research showed me that a clean, interactive and simple but information
packed page is the key to an effective website. Alot of the more popular
brands and teams keep their audience in tune with the latest news. This gave
me the idea to keep the website and social media mock ups clear and
straight to the point.
I made sure to keep the theme of the website dark to match the theme of
the new shirts. This kept the serious tone of the brand new esports shirts.
Whilst making my mock merch I opted for a nice beach design that would
sort of match the bucaneers theme. It was bright so it contrasted the dark
theme but in the end i think it came out well
Using weebly was tough as youre very limited when it comes to the layout of
the website. You can only place text in the center of the page and it limits
the size of images and buttons aswell.
Did your audience feedback
discuss any issues or positives
with quality of your final
products?

Provide an example, if you can

not please explain why.

Based on all of the above answers I shouldve done a bit of digging into how to layout a weebly page properly
name one skill you need to and in the future i think spacing out images will lead to a cleaner design. Also
develop with this area? being able to make the page more interactive like Apple's website.
(Web design)

Any other reflections about the I was really over ambitious during this project and it has made me quite
project as whole? slow when it came to completing my work but in all honestly i think thats
alright as I have a couple of new skills i can use in the future especially when
it comes to editing videos. The project was really fun as a whole.