SCAN

A RETAIL STORE

Hornilla, Kathlyn Mae M.

MKTMGT-2201

San Juan, Batangas

 South Emerald Supermarket
San Juan, Batangas

South Emerald Supermarket is one of

the popular Grocery Store in Luzon and
It was established in 1993. Since the
grocery store have a privacy policy,
some of the information that I got was
from the website.

It is known as the home of the #TATAKSTAR

because of their amazing service. One of their
goals is to make their customers happy and
provide amazing service, and with the right array
of products, low-priced items, and courteous
staff, there's no doubt that this supermarket
provides happy grocery shopping experience for
our countrymen.
 South Emerald Supermarket
San Juan, Batangas

VISION:
To be the number one supermarket chain
dominating Southern Luzon by providing a wide
selection of goods at low prices with fast and
friendly service.
 South Emerald Supermarket
San Juan, Batangas

Merchandise Management
South Emerald Supermarket is a self-service shop
offering a wide variety of food, beverages and
household products, organized into sections and
shelves. In terms of organizing groceries, they
sorted and arranged products on shelves very
well. The products are categorized in which they
are included. They have enough light to reach
every corner, so that customers can see the
product clearly including the matter of
cleanliness. They care of it every day to keep it
dust-free.
COMMUNICATION MIX
South Emerald
Supermarket used this
strategy to gain more
customer and make
there sales to increase.
They used it to
communicate with
their customers or
potential customer
 South Emerald Supermarket
San Juan, Batangas

Cashier
Luggage Storage
Customer Service
In terms of communication with
customer, they are able to handle
customer complaints in a
professional and courteous
manner, they are also friendly,
patient and having a positive
attitude.
 South Emerald Supermarket
San Juan, Batangas

PRODUCT
The products were displayed in a
neat and orderly manner with
appropriate signage and labeling.
The product descriptions are clear
and concise, with information
about the ingredients, nutritional
value, and any allergens or other
considerations.
 South Emerald Supermarket
San Juan, Batangas

PLACE
South Emerald - San Juan Branch was located
near the San Juan Public Market and Jollibee.
South Emerald Supermarket
San Juan, Batangas

PRICE
South Emerald Supermarket
offers there product in affordable
price that's why there are many
customer that are shopping in this
grocery. The product also was in a
good condition at all the time.
 South Emerald Supermarket
San Juan, Batangas

PROMOTION
Aside from the strategies that were mention in
communication mix, South Emerald Supermarket also
have their Facebook Page to promote their grocery store.
It consist the announcements about their store and the
events that they have.
 Store Design and Display

Every shelves were well-organized and visually

appealing shelf arrangement that can make the shopping
experience much more enjoyable and effective. The grocery
store ensuring easy access and clear visibility of the products
and the spacing between the shelves were also appropriate, it
allows customers to navigate through the store without any
hurdles.