UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY
EVALUATION – MARKETING PROMOTION
Student Name:
Student Number:
** PROBLEM: Something unexpected that caused difficulties during the project.
Explain how your research helped
you to develop ideas for the sound
track to your video?
Describe at least 2 audio
techniques you used during the
production of your promotion?
Describe an audio problem you
faced during the creation of this
promotional video?
Did your audience feedback
discuss any issues or positives with
audio quality?
Provide an example, if you can not
please explain why.
Based on all of the above answers
name one skill you need to
develop with this area?
(Sound editing)
Flynn Rochford
10664555
PART ONE: AUDIO ELEMENTS
My research was able to help me in how professionals have revealed the
newest players and are able to make the video quite dramatic by picking
the piece of music first before thinking of the storyboard. With this, I found
the video easier to make by brainstorming the music I’d be using first
before then looking about what type of video I can use in that
One audio technique that I used was that the music would be slowly easing
out of the video for the TV Static to interrupt to take over before the end of
the video. With this, I used two techniques of using the constant gain and
constant fade effect for my video. Personally, I think this made the video a
lot better and smoother which made a good watch for my peers.
The only problem I sort of faced was when I had to cut the music up for
one of the promo videos to make sure that it was on beat with the video
itself. This was to make the video a little better in quality and to make sure
that the music synced nicely with the video as well. Another time I had a
problem with the music was that I had to try and remix one of the songs
and also crop and cut on a bit of a cleaner quality of one of the songs for
the first promo video that we made. This made me play around with some
of the audio effects like constant gain and fade and then having to remix
the last beat drop to make it crisp and clean, which was very effective
My audience put through a lot of positive notes on all promo videos apart
from choosing a different genre of music for one of the videos. Apart from
that one small blip, there were a lot of positives to take due to the type of
music that I chose in most of my videos, especially ones where they had a
good build up to a huge beat drop, just like the first promo video we did
One skill I think I need to learn on sound editing is try and get out of my
comfort zone and use more audio effects instead of the usual constant gain
and constant fade. If I’m able to do that, then I feel like I would excel and
progress a lot further by trying out new mechanics and effects. With that, I
feel like I could be a prime candidate as being an editor in the future
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY
Explain how your research helped
you to develop ideas for the
visual elements for your video?
Describe at least 2 video
techniques you used during the
production of your promotion?
Describe a video problem you
faced during the creation of this
promotional video?
Did your audience feedback
discuss any issues or positives
with video quality?
Provide an example, if you can
not please explain why.
Based on all of the above answers
name one skill you need to
develop with this area?
(Video editing)
PART THREE: SITE DESIGN / SOCIAL MEDIA
Explain how your research helped
you to develop ideas for your
website / social media mock ups?
PART TWO: VIDEO ELEMENTS
A way that research was able to help me develop ideas for my video was
to see how creative other teams were with their video. Like with the audio,
I was able to brainstorm ideas of what I want to see in my video and what
will attract a certain audience. By doing this, I was able to reflect on my
piece of work of what I wanted to see in my video and what I was able to
produce
I find myself using a lot of effects and quick transitions whether that is a
quick jump cut that Is on beat but also used a lot of opacity keyframes
during my video. I find the opacity keyframes to be my best friend
because of the dramatic effect that the opacity can bring.
One problem that I faced whilst making the edit was making sure that
everything was on time and that during the making of the video I would
stay motivated by believing that this is what people would’ve wanted to
see. As well as this, another problem I faced was gathering all of the
videos and resources that I needed for one of the videos, in where I
needed TV static and a pan in on an old TV
I gained quite a lot of positivity from one of the videos about how much
effort I put into the video, as well as the creativity for thinking of an idea
like this, in where I’d have the tv static and zoom into the old tv whilst
giving the audience a small hint with the shirts by using the glitch effect
on the pictures during the speech. Also, I gained quite a lot of praise for
making sure that I chose the audio first before getting the video done.
This is because I normally find it easier to pick the audio and then use that
to set it around the video, in which this case it did work
One skill I believe I need to develop on is try to use more effects and
possibly brainstorm for more creative ideas. A way I can develop on video
editing is to try and steer away from my comfort zone and take more risks
with different effects instead of using more easy and reliable methods
The research I found when trying to make our social media mock ups
helped as it gave me an idea of what an esports team would create and
post on their social media. For some it would be player shots from a
recent tournament and updates on their latest games, whilst some
esports teams create memes using their players and results to help gain
followers and also have a solid connection with the fans
UAL Level 3 Diploma in in Creative Media Production & Technology
ESPORTS PATHWAY
Describe at least 2 techniques you
used during the production of
website / social media mock ups?
Describe a problem you faced
during the creation of the website
/ social media mock ups?
Did your audience feedback
discuss any issues or positives
with quality of your final
products?
Provide an example, if you can
not please explain why.
Based on all of the above answers
name one skill you need to
develop with this area?
(Web design)
Any other reflections about the
project as whole?
One technique that I used in the social media mock up was finding the
right photo and then looking into what I should put into the caption box.
This was when I was doing the Twitter mock up and believed a photo of
everyone smiling after a win would be a positive technique and would’ve
had good reception from a real fan base. Another technique that I used
was having to scale down and resize some of the pictures for the
Instagram mock up. This was because some didn’t fit properly into a
normal post size so I had to “distort” each picture and make sure it was in
line with the post sizing
One problem that I faced was trying to find what would be a good post
for a mock up. This is because of the limited photos that we had of the
player shots and found it hard as I already used the same player shots
quite frequently.
I gained quite a few positive reactions for the way I was able to shape the
Twitter mock up into a good post in believing that one of our teams has
just won an important game. Apart from that, there was a small issue in
the way my Instagram mock up looked in terms of all the pictures being
really close together and the text being quite bold
One skill I need to develop on is to try and use photoshop and create
some more funnier images and posts for followers if this were a real social
media account. With that, I would be able to draw more fans into our
team whilst also making the account a friendly environment
I really enjoyed this assignment as it allowed me to be very creative and
brainstorm ideas for something that I’ve wanted to do for quite a long
time and I was happy that I was able to do exactly that and get such
positive feedback