BRAND: IBI ONLINE

DATE: June 14th, 2021

PRIZE: Online Classic Eyelash Extensions Course with Kit #2
Contest Manager: International Beauty Institute
Prize Provider: IBI.Online
Prize Shipped by: ibi.online

GOAL: generate followers to our ibi.online account. We want the followers to be interested in
learning eyelash extensions.

THEME: Celebrate the launch of your new Instagram!

CONTEST RULES: 
1.  Follow @intlbeautyinstitute.online and @intlbeautyinstitute
2. Like this post
3. Tag 3 friends in the comments below

GET 3 EXTRA ENTRIES if you share to your Stories and TAG @intlbeautyinstitute.online
(if you don’t tag us, we won’t see it!)

Story and Feed Creatives: “THE LOOK”

<MARKO & NICOLE>

CAPTION: “Win a free lash course”

GRAPHIC/PHOTO+GRAPHIC
Marko: style - feel luxurious, model with eyelash extensions, stock is okay. We will pay for the best.
Nicole: research some stock photos
- Resources: lashforever, fixe beauty pinterest ad
- Create some feed mockups
- Create some story mockups
- Our brand is “backdrop”
- Due: Wednesday, June 9th

Duration

2 weeks

How can we use the length of your social media contest to your advantage?
 ● Make the deadline prominent. Be sure to show the end date of your contest on the landing
page, in the official contest rules, and in all your social media promotions.

● Use countdown timers. Interactive countdown timers that visibly highlight how long a user
has to enter a contest can encourage action.

● Ramp up promotional efforts towards the end of the campaign. By having a deadline, you
can increase promotional efforts in the lead-up to the final hours and significantly improve
conversions. Send more emails, publish more social media posts, and increase your last-day
ad spend.

● Display social proof numbers. Displaying real-time user numbers can be another great way to
entice people to enter your contest. For example, you could show how many people have
recently entered the contest on your landing page. The callout may say something like, “297
people have entered this contest in the last hour.”

Be careful with the hashtags you choose

Using hashtags like #giveaway or #contest are a bad idea because they attract people who are
entering any giveaway they can find.

Posts

1. Once the winner is approved, schedule posts on Later

a. Add the winners handle to the description (Example to copy)
b. Schedule it on Later for 2:00 pm EST
c. Schedule Story for 2:00 pm EST

🎉🎉🎉
2. After the winner has been announced please DM them with the following
a. Guess what... YOU WON! Congratulations!!!

What we need from you next is your full name, and address to ship your prize to!! 😍
3. Email the Winner’s Full Name and Address to melissa@intlbeautyinstitute.com

REPLY TEMPLATE:
Thank you!! Your contest entry has been received! Good luck and the winner will be announced Monday
@12pm

🎉🎉🎉
WINNER MESSAGE TEMPLATE:
Guess what... YOU WON! Congratulations!!!

What we need from you next is your full name, and address to ship your prize to!! 😍
LIST ALL CONTEST ENTRIES:
On Monday Morning at 9am, List all Instagram accounts who entered the contest

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