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CB Guidelines PDF
CB Guidelines PDF
Guidelines
Commercial Bank Brand Guidelines 2019 2
67
156
03
Brand story Introduction to the grid Business card Brochure stands
Brand foundation Grid main layouts A4 envelope Interactive digital pods
Brand mark inspiration Logo placement restrictions DL envelope Personal banking
Signature composition Graphic device usage restrictions Card statement Customer table
Signature variations A5 vertical grid Qmatic screen
Exclusion zone A5 vertical grid usage Private Banking Big screens & canvas photography
117
Signature placement A5 horizontal grid English font suggestion Separators
Minimum size A5 horizontal grid usage Arabic font suggestion History wall
Reversed out A4 vertical grid Photography level 2 Interior posters (segments)
Colour ways A4 vertical grid usage Business card
Signature usage restrictions A4 horizontal grid A4 envelope Our Signage
165
Tagline alignment & positioning A4 horizontal grid usage DL envelope Horizontal
A3 vertical grid Card statement Vertical
A3 vertical grid usage Variation
Our Colours
21
124
A3 horizontal grid usage Letterhead Facade
Primary colour palette
Layout styling example Business cards
Secondary colour palette
Social media grid
Colour ratio Generic envelopes Our ATM Machines
179 172
Headline size Generic folder DECC Station
Full bleed layout Binder folder
Our Typography Frame layout Al Wakrah branch
28
Post-it notes
English typeface Circle layout Kamal book
English type usage Extruding layout Spiral notebook Our Digital
Arabic typeface Notepad Email signature
Arabic type usage Advertising Website
95
Tissue box
System font A5 vertical usage Arabic coffee cups Mobile app
Alternative typeface A5 horizontal usage Paper bag Iconography
A4 vertical usage Staff box Powerpoint
Our Tone of Voice A4 horizontal usage Newsletter (external and internal)
45 62
Wrapping paper
English A3 vertical usage Bank statements Emailer
Arabic A3 horizontal usage Cheque CB net
Billboard Compliment card Examples
Our Graphic Devices Outdoor advert Name tag
Introduction to graphic device 1 Our Forms
190
Our Photography
109 104
Today people need more from the banks than just managing
their finances. They need a tool that helps them fulfil their
dreams and ambitions…CB has this in its DNA.
With the spirit of the founding fathers, who are agile, creative,
and always moving forward, we are here to facilitate the lives
of our customers. We are here to empower them.
Just like the moon controls the seas, CB conducts the
unpredictable through speed and innovative thinking,
now CB gives YOU (the customer, the employee)
the tool to steer YOUR ship, to guide YOUR life,
to make you believe that everything is possible.
Commercial Bank Brand Guidelines 2019 5
OUR ARCHETYPES:
Magician
Explorer
I’ll work my magic
clever, mysterious, gifted
transformation, empowerment, delight
Our Promise
Brand mark
Inspiration
Overview
Core brand elements
1 . Brand mark
2. Brand promise
3. Colour palette
4. Graphic patterns
5. Typography
6. Photography
Aa أ
When applied properly these core elements ensure
Aa
our brand is cohesive.To ensure that maximum benefit
is derived from our brand, it is vital that these brand
guidelines are meticulously applied.
Commercial Bank Brand Guidelines 2019 10
Brand Identity
Signature composition
Signature
Arabic logotype
Latin logotype
Brand Identity
Variations
Brand Identity
Exclusion zone
Brand Identity
Signature placement
Brand Identity
Minimum size
Brand Identity
Black and white
Reversed out
Commercial Bank Brand Guidelines 2019 16
Brand Identity
Colour ways
Mass segment
Sadara banking
Private banking
Commercial Bank Brand Guidelines 2019 17
Brand Identity
Signature usage restrictions
The signatures shown right are the signature Do not distort, condense or Do not remove parts Do not add parts
combinations that are NOT permitted and should expand the identity. of the identity. to the identity.
never be applied.
اﻟﺒﻨﻚ اﻟﺘﺠﺎري
Commercial
Bank
Do not use the identity Do not re-type the Commercial Bank brand Ensure that the identity has maximum
at an angle. name in any other typeface. visibility when placed over an image.
Do not apply any effect Do not reflect Commercial Bank emblem to the
on to the brand mark. left side. It should always be placed on the right.
Commercial Bank Brand Guidelines 2019 18
Brand promise
Alignment and positioning
eeverything
ev
verythinngg iss ppossible
oss blee ﺗﺤﻘﻴﻘﻪ
ﻳﻤﻜﻦ ﺗﺤﺤﻘﻴﻘﻪ
ﻘﻪ ﺷﻲء ﻳﻤﻜﻦ
ﻛﻞ ﺷﻲء
ﻲء ﻛﻞ
everything is possible everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
Commercial Bank Brand Guidelines 2019 21
Colour inspiration
Sail Gray
Golden Sun
Cool Blue
Timber Brown
Ocean Silver
Commercial Bank Brand Guidelines 2019 23
Colour palette
Primary colour
C 225 C0
M 225 M 100
Y 225 Y 30
k 225 k 49
R 0000 R 139
These are the two main colours of the brand. G 0000 G 35
White representing innovation while the burgundy B 0000 B 70
represents the pride of the nation. #FFFFFF #861F41
Innovation Pride
Commercial Bank Brand Guidelines 2019 24
Colour palette
Secondary colours
Colour palette
Sadara Segment
Private Segment
Colour palette
Secondary colours
Colour ratio
Typeface
Tanseek Modern Pro - English
Aa
Billy Ohio - Regular
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOP QRSTUVWXYZ
0123456789
Aa
!@#$%^&*()_~.
This font is currently being used however,
it is in the process of being updated.
Tanseek Modern Pro - Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Aa
!@#$%^&*()_~.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Aa
!@#$%^&*()_~.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
!@#$%^&*()_~.
Commercial Bank Brand Guidelines 2019 30
Typeface
Usage
Typeface
Tanseek modern pro - Arabic
أ
Tanseek Modern Pro - Bold
أبتثجحخدذرزسشصضط
ظ ع غ ف ق ك ﻟﻤﻦ ه و ي ة
>?@ABCDEFG
This font is currently being used however,
it is in the process of being updated. .~_()*&^٪$#@!
أ
Tanseek Modern Pro - Regular
أبتثجحخدذرزسشصضطظ
ع غ ف ق ك ﻟﻤﻦ ه و ي ة
BCDEFGHIJK
.~_()*&^٪$#@!
أ
Tanseek Modern Pro - Light
أبتثجحخدذرزسشصضطظ
ع غ ف ق ك ﻟﻤﻦ ه و ي ة
?@ABCDEFGH
.~_()*&^٪$#@!
Commercial Bank Brand Guidelines 2019 32
Typeface
Usage
Brand Typography
System font
Latin
Headlines and sub headlines - Arial Bold
Aa
Body copy - Arial Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Aa abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
Arabic
أ
Headlines and sub headlines - Arial Bold
أبتثجحخدذرزسشصضطظ
ع غ ف ق ك لمن ه و ي ة
٠١٢٣٤٥٦٧٨٩
Body copy - Arial Regular
أ
أبتثجحخدذرزسشصضطظ
ع غ ف ق ك لمن ه و ي ة
٠١٢٣٤٥٦٧٨٩
Commercial Bank Brand Guidelines 2019 34
Alternative fonts
Commercial Bank Brand Guidelines 2019 35
Heading font
Point of view
Cost: QR5,500*
License
Desktop (Use the font in print, for logos & products) - Once off payment
Webfont (Self hosted fonts for website) - Once off payment
Digital Ads - QR1000 per year
Cost: QR5,200*
License
Desktop (Use the font in print, for logos & products) - Once off payment
Webfont (Self hosted fonts for website) - Once off payment
Digital Ads - QR810 per year
Cost: QR3,900*
License
Desktop (Use the font in print, for logos & products) - Once off payment
Webfont (Self hosted fonts for website) - Once off payment
Digital Ads - QR730 per year
Cost: QR168,000
License
Exclusively Commercial Bank’s.
Almond x3 weights light, regular, bold (both English and Arabic)
Cost: QR195,000
License
Exclusively Commercial Bank’s.
New, custom typeface collection, x3 weights light, regular, bold
(both English and Arabic)
Graphic device
Overview
The graphical elements are a visual interpretation New moon 1st Quarter Full moon 2nd Quarter
of the relationship between the lunar cycles. The
inspiration behind the Commercial Bank emblem.
Each moon represents the hierarchy of text
placement.
Graphic device
New moon
Graphic device
First quarter
Graphic device
Full moon
Graphic device
Second quarter
Commercial Bank Brand Guidelines 2019 51
Graphic device
Size
Digital
A3
6.5mm
A4
4.5mm
A5
3.2mm
minimum
2.2mm
Commercial Bank Brand Guidelines 2019 52
Graphic device
Reversed out
Reversed
Commercial Bank Brand Guidelines 2019 53
Graphic device
Usage
Graphic device
Overview
Graphic device
Radius
Graphic device
Size
Digital
Instagram
Stroke weight: 1pt
Dashed line: 7.5pt
Number of dash: 12
113px
A5 A4 A3
Stroke weight: 0.5pt Stroke weight: 0.5pt Stroke weight: 0.5pt
Dashed line: 2.5pt Dashed line: 2.5pt Dashed line: 2.5pt
Number of dash: 8 Number of dash: 12 Number of dash: 12
Size: 10.5 mm Size: 15 mm Size: 23.5 mm
Commercial Bank Brand Guidelines 2019 58
Graphic device
Placement and alignment
Graphic device
Usage
Our Compass
Commercial Bank Brand Guidelines 2019 61
Navigation tool
Tone of voice
English
Who are we? How should we speak? Putting words into practice Speaking according to the audience
As stated, a brand is often best reflected when (Daring) Dynamic To do Classic Cardholders
thought of as a single person. In our case our brand We must act as banking thought leaders. We need In practice, we need to get to the point quickly. People Keep things clear, simple and direct - conversational,
is a bank. So it should undertake a professional, to be best informed on legislation, regulations and are time poor and they want to spend their time living, approachable and ‘mainstream’.
responsible and honest tone but not stuffy - like trends in order to ensure are customers are kept up not banking, so we need to guide and advise our
a businessman who is respected by all for his fairness, to date and deliver this with agility through tangible various audiences economically, make our point Sadara Cardholders
integrity and wisdom, but who has the perfect benefits (new products and services) through the and Elevate the intelligence and the aspiration level
move on. - but don’t leave them guessing.
balance of competence, civility and humanity. correct channels. Act like a thought leader. (Considerate, respectful,
(Innovative) Leading intelligent, informative) LE Cardholders
Our brand objective Be thoughtful, considerate and inspiring
We must translate our innovative practices into a Not to do
Our brand objective is to inform our multiple forward-thinking spirit. Perpetually looking at ways with language – paint pictures with words
No need to drift off down abstract road. There is
audiences on how they should be able to rely upon to improve ourselves and guiding the audiences little need for superfluous flowery language or fill
Commercial Bank for guidance on how to achieve life’s beyond. Everything is possible is our promise – we sentences with unnecessary jargon. When to use CB, when to use
goals with the bank’s guidance and financial help, need to work tirelessly to deliver against it. “Commercial Bank”
and as a macro result of this, enable the sustainable Avoid commenting on overtly political or religious
development of society and the country. This (Human) Inclusive matters. We use CB for all our external and internal
objective drives our brand adjectives or tonal values. We must ensure that we remain approachable and communication. Communication meaning,
not aloof. We need to speak to our audiences and Keep sections short social media, emailers, flyers and digital.
potential audiences as members of society at all levels As stated, people are time poor. Give sub-paras Whilst Commercial bank is used in its internity
Components of our brand voice and thus must be aware that there maybe different sub-headlines where possible to ensure people for all official documentation and communication.
These are the core components of our Commercial levels of understanding. get to the information they need faster.
Bank brand voice. Use these to guide you across
all channels.
Persona Language
Inspiring Economic
Proffesional Straight forward
Approachable Motivating
Tone Purpose
Dynamic Enabling
Leading Empowering
Inclusive Facilitating
Commercial Bank Brand Guidelines 2019 64
Tone of voice
English
Writing for web Writing for Social media Social media channels
Visitors will come to the Commercial Bank website. It’s When writing for social media, it is important to We need to be culturally aware – Of our own internal FB – Use Facebook to tell our story. As a platform
a conversational place. Just the visitor and the screen. understand the need for a more conversational tone. culture as thought leaders for banking in Qatar and that encompasses many aspects of our business,
They will know it’s the Commercial Bank website. We beyond, and we need to be respectful of our local we should share photos, news, moving imagery,
do not need to keep saying Commercial Bank does We must be consistently polite, approachable and culture and potential different cultures of audiences. milestones and promote our campaigns and
this, Commercial Bank says this, Commercial Bank professional, but we need to go the extra mile to initiatives.
stands for this. Who else would we be talking about? ensure that our visitors become our ambassadors. We need to be community builders – We need to be
aware of the need to build ambassadors for our brand Twitter – Use Twitter to expound our news and
Commercial Bank should be used only when We need to be good listeners – Two ears, one mouth. and should be careful not to be argumentative on create conversations. As a platform, Twitter enables
commencing sections of the website or wherever and Let’s listen hard to fully understand the conversation social media. quick sound bites and acts as a catalyst for further
whenever things maybe unclear. Otherwise the use of before we respond. conversations to take place. We should also use it
We need to be a focal point – We need to be the
first person ‘we’, ‘our’ or ‘us’ is modern and perfectly We need to be conversationalists – We need to create for campaigns and initiatives.
acceptable. centralized point for all of our customers, uniting
channels of communication with our audiences in information in a central location as well as bringing Instagram – Use Instagram as a creative outlet for
The use of second person ‘you’ should be used order to always be better. our employees and customers together for our communication. Our visually led material should
sparingly and accurately because we are not always We need to be great helpers – We need to impress centralized initiatives. be placed here, both static and moving.
talking to one audience at once. The exception to this
them not only with our knowledge, but with our sound We need to provide consistent feedback – We need to LinkedIn – Use LinkedIn for more in-depth pieces.
maybe when speaking directly with a single individual advice that helped them move forward.
or engaging in a conversation through social media. follow these tone of voice guidelines and ensure that Our thought leadership should be brought to
We need to be good connectors – We need to make visitors are receiving the same answers to questions life across this medium with examples, as well as
a connection with our audiences that make them feel regardless of the individual that answers the question. providing an opportunity for engagement regarding
better, about us and about their particular situation. career opportunities.
Commercial Bank Brand Guidelines 2019 65
Tone of voice
Arabic
ﺗﻄﺒﻴﻘﻴ ًﺎ وﺿﻊ اﻟﻨﻈﺮﻳﺎت ﻗﻴﺪ اﻟﺘﻨﻔﻴﺬ ﻛﻴﻒ ﻧﺘﻮﺟﻪ إﻟﻰ ﺟﻤﺎﻫﻴﺮﻧﺎ؟ ﻣﻦ ﻧﺤﻦ؟
ﺑﺎﻟﺨﺎص )اﻟﺘﻄﺒﻴﻖ ﺑﺤﺴﺐ اﻟﺠﻤﻬﻮر( ﻋﻤﻠﻴﺎً ،ﻳﺠﺐ اﻟﻮﺻﻮل إﻟﻰ ﻫﺪف اﻟﺮﺳﺎﻟﺔ ﺳﺮﻳﻌﺎً .ﻓﻮﻗﺖ اﻟﻨﺎس ﻧﺒﺮة ﻋﻼﻣﺘﻨﺎ اﻟﺘﺠﺎرﻳﺔ أو ﻗﻴﻤﻨﺎ اﻟﻠﻐﻮﻳﺔ ﻛﻤﺎ ﻫﻲ ﻣﻌﺮوﻓﺔ أﻳﻀﺎً، ﻛﻤﺎ ﺳﺒﻖ وذﻛﺮﻧﺎ ،ﻓﺄﻓﻀﻞ ﺗﻤﺜﻴﻞ ﻟﻠﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ ﻳﻜﻮن ﻋﺒﺮ
ﺿﻴﻖ وﻳﻮدون اﺳﺘﺨﺪاﻣﻪ ﺑﺎﻟﻌﻴﺶ وﻟﻴﺲ ﺑﺈﺟﺮاء اﻟﺨﺪﻣﺎت ﻫﻲ اﻷﺳﻠﻮب اﻟﺬي ﻧﺘﻮﺟﻪ ﺑﻪ إﻟﻰ ﺟﻤﻬﻮرﻧﺎ .ﻫﻮ اﻷﺳﻠﻮب ﺺ واﺣ ٍﺪ .ﻓﻲ ﻫﺬه اﻟﺤﺎﻟﺔ ،ﻋﻼﻣﺘﻨﺎ اﻟﺘﺠﺎرﻳﺔ
اﻟﺘﻌﺎﻣﻞ ﻣﻌﻬﺎ ﻛﺸﺨ ٍ
ﺗﺸﻮب ﻋﻤﻠﻴﺔ ﺗﺼﻨﻴﻒ اﻟﺠﻤﻬﻮر دﻳﻤﻐﺮاﻓﻴ ًﺎ أو ﺑﺤﺴﺐ اﻟﺒﻴﺎﻧﺎت اﻟﻤﺼﺮﻓﻴﺔ .ﻟﺬا ،ﻋﻠﻴﻨﺎ أن ﻧﺮﺷﺪ وﻧﻌﻄﻲ اﻟﻤﺸﻮرة اﻻﻗﺘﺼﺎدﻳﺔ اﻟﻤﻌﺘﻤﺪ ﻓﻲ ﺟﻤﻴﻊ ﺧﻄﺎﺑﺘﻨﺎ ﻟﻠﻤﺤﺎﻓﻈﺔ ﻋﻠﻰ اﻻﻧﺴﺠﺎم .اﻟﻘﻴﻢ ﻫﻲ ﻋﺒﺎرة ﻋﻦ ﺑﻨﻚ .ﻟﺬا ،ﻳﺠﺐ أن ﻳﺘﺨﺬ ﻧﺒﺮ ًة ﻣﻬﻨﻴﺔ ،ﻣﺴﺆوﻟﺔً،
اﻟﻨﻔﺴﻴﺔ ﻣﺨﺎﻃﺮ داﺋﻤﺔ ،وﻟﻜﻦ ،وﻋﻠﻤ ًﺎ ﺑﺄن ﻫﺬا اﻟﺘﺼﻨﻴﻒ ﺑﻌﻴﺪ ﻋﻦ ﻟﻤﺨﺘﻠﻒ ﺷﺮاﺋﺢ ﺟﻤﻬﻮرﻧﺎ ﺑﺸﻜﻞ ﻣﺒﺎﺷﺮ وﺧﺎﻃﻒ. اﻟﻠﻐﻮﻳﺔ ﻟﻴﺴﺖ ﻗﻴﻢ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ ،ﺑﻞ اﻷﺳﻠﻮب اﻟﺬي ﻧﻌﺒﺮ وﺻﺎدﻗﺔ ،دون أن ﺗﻜﻮن ﻣﻀﺠﺮة .ﻛﺮﺟﻞ أﻋﻤﺎ ٍل ﻣﺤﺘﺮم ﻹﻧﺼﺎﻓﻪ
اﻟﻜﻤﺎل ،ﻓﻬﻮ أﻛﺜﺮ اﻟﻄﺮق ﻓﻌﺎﻟﻴﺔ ﻓﻲ ﺗﻘﺴﻴﻢ اﻟﺠﻤﺎﻫﻴﺮ ﻣﻦ ﺧﻼﻟﻪ ﻋﻦ ﻗﻴﻢ ﻋﻼﻣﺘﻨﺎ اﻟﺘﺠﺎرﻳﺔ. وﻧﺰاﻫﺘﻪ وﺣﻜﻤﺘﻪ ،واﻟﺬي ﻳﻤﺘﻠﻚ اﻟﺘﻮازن ﺑﻴﻦ اﻟﻜﻔﺎءة ،اﻷﺳﻠﻮب
ﺣﺎﻣﻠﻮ اﻟﺒﻄﺎﻗﺎت اﻟﻜﻼﺳﻴﻜﻴﺔ ﺗﺼ ّﺮف ﻛﻘﺎﺋﺪ رﺻﻴﻦ) ..ﻣﺮا ٍع ،ﻣﺤﺘﺮم ،ذﻛﻲ وزاﺧﺮ ﺑﺎﻟﻤﻌﻠﻮﻣﺎت( اﻟﻤﺘﺤﻀﺮ واﻹﻧﺴﺎﻧﻴﺔ.
ﻣﺎ ﻳﺠﺐ ﺗﺠﻨﺒﻪ اﻟﺠﺮأة واﻟﺪﻳﻨﺎﻣﻴﺔ
أﺑ ِﻖ ﻋﻠﻰ اﻷﺳﻠﻮب اﻟﻮاﺿﺢ ،اﻟﺒﺴﻴﻂ ،واﻟﻤﺒﺎﺷﺮ ،واﻟﺬي ﻳﻌﺘﻤﺪ ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ اﻟﺘﺼﺮّف ﻛﺮ ّواد ﻓﻲ ﻣﺠﺎل اﻟﻤﺼﺎرف .وأن ﻧﻜﻮن ﻣﺎ اﻟﺬي ﻧﻬﺪف إﻟﻴﻪ؟
اﻟﺤﻮار وﺳﻬﻮﻟﺔ اﻟﻤﻘﺎرﺑﺔ وﻣﺎ ﻫﻮ ﻣﺘﻌﺎرف ﻋﻠﻴﻪ ﻋﻠﻰ دراﻳﺔ ﺑﺎﻟﺸﺆون اﻟﻤﺘﻌﻠﻘﺔ ﺑﺎﻟﺘﺸﺮﻳﻊ ،اﻟﻘﻮاﻧﻴﻦ ،واﻷﻋﺮاف
ﻳﺘﻮﺟﺐ ﺗﺠﻨﺐ اﻟﻤﻨﺤﻰ اﻟﺘﺠﺮﻳﺪي ،واﻟﺠﻤﻞ اﻟﻄﻮﻳﻠﺔ اﻟﺰاﺋﺪة ﻋﻦ ﻫﺪف ﻋﻼﻣﺘﻨﺎ اﻟﺘﺠﺎرﻳﺔ ﻫﻮ إﻋﻼم ﻣﺨﺘﻠﻒ ﺷﺮاﺋﺢ ﺟﻤﻬﻮرﻧﺎ ﺣﻮل
ﺣﺎﻣﻠﻮ ﺑﻄﺎﻗﺎت ﺻﺪارة اﻟﺤﺎﺟﺔ واﻟﻤﻠﻴﺌﺔ ﺑﺎﻟﻤﺼﻄﻠﺤﺎت اﻟﺼﻌﺒﺔ اﻟﻔﻬﻢ. ﻣﻦ أﺟﻞ ﺿﻤﺎن أن ﻋﻤﻼءﻧﺎ ﻋﻠﻰ اﻃﻼع ﺣﻮل ﺟﻤﻴﻊ اﻟﻤﺴﺘﺠﺪات
وأن ﻧﻮﺻﻞ ذﻟﻚ ﻣﻦ ﺧﻼل اﻟﺘﻔﻜﻴﺮ اﻟﻤﺮن واﻟﺨﺪﻣﺎت واﻟﻤﻨﺘﺠﺎت ﻛﻴﻔﻴﺔ اﻋﺘﻤﺎدﻫﻢ ﻋﻠﻰ اﻟﺒﻨﻚ اﻟﺘﺠﺎري ﻟﻺرﺷﺎد ،وﻛﻴﻔﻴﺔ ﺗﺤﻘﻴﻖ
ارﺗ ِﻖ ﺑﺎﻷﺳﻠﻮب ،وﻟﻜﻦ ﻻ ﺗﺘﺮك ﻣﺠﺎ ًﻻ ﻟﻠﺘﺄوﻳﻞ وﻋﺪم اﻟﻮﺿﻮح. أﻫﺪاﻓﻬﻢ اﻟﺤﻴﺎﺗﻴﺔ ﺑﺎﻻﻋﺘﻤﺎد ﻋﻠﻰ اﻹرﺷﺎد اﻟﺘﻤﻮﻳﻠﻲ اﻟﺬي ﻳﻘﺪﻣﻪ
ﺗﺠﻨﺐ اﻟﺘﻌﻠﻴﻖ ﻋﻠﻰ اﻟﺸﺆون اﻟﺴﻴﺎﺳﻴﺔ واﻟﺪﻳﻨﻴﺔ. وﻋﺒﺮ اﻟﻮﺳﺎﺋﻞ اﻟﺼﺤﻴﺤﺔ.
ﺣﺎﻣﻠﻮ ﺑﻄﺎﻗﺎت اﻹﺻﺪار اﻟﻤﺤﺪود اﻟﺒﻨﻚ ،وﻋﻠﻰ ﺻﻌﻴﺪ أوﺳﻊ ،إﺗﺎﺣﺔ ﺗﻨﻤﻴﺔ ﻣﺴﺘﺪاﻣﺔ ﻟﻠﻤﺠﺘﻤﻊ
اﻋﺘﻤﺪ أﺳﻠﻮﺑ ًﺎ وﻗﻮراً ،ﻣﺪروﺳ ًﺎ ورﺻﻴﻨﺎً .أرﺳﻢ ﺻﻮر ًا ﺑﺎﻟﻜﻠﻤﺎت اﻻﺑﺘﻜﺎر واﻟﺮﻳﺎدة وﻟﻠﺪوﻟﺔ .ﻫﺬه اﻷﻫﺪاف ﺗﺤﺪد ﻗﻴﻤﻨﺎ ﻣﻦ ﺣﻴﺚ اﻷﺳﻠﻮب اﻟﻠﻐﻮي.
اﻹﺑﻘﺎء ﻋﻠﻰ اﻟﻤﻘﺎﻃﻊ اﻟﻘﺼﻴﺮة ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ ﺗﺮﺟﻤﺔ ﻣﻤﺎرﺳﺎﺗﻨﺎ اﻻﺑﺘﻜﺎرﻳﺔ ﻓﻲ ﻧﻬﺞ ﻣﻦ اﻟﺘﻔﻜﻴﺮ
اﻟﺘﻘﺪﻣﻲ .ﺑﺎﺣﺜﻴﻦ ﻋﻠﻰ اﻟﺪوام ﻋﻦ ﻃﺮق ﻟﺘﺤﺴﻴﻦ أﻧﻔﺴﻨﺎ، اﻟﻌﻨﺎﺻﺮ اﻷﺳﺎﺳﻴﺔ ﻷﺳﻠﻮب ﻋﻼﻣﺘﻨﺎ اﻟﺘﺠﺎرﻳﺔ
ﻛﻤﺎ ﺳﺒﻖ وذﻛﺮﻧﺎ ،ﻓﻮﻗﺖ اﻟﻨﺎس ﺿ ّﻴﻖ .ﻟﺬا ﻓﺎﻟﻌﻨﺎوﻳﻦ اﻟﻔﺮﻋﻴﺔ ﻣﺮﺷﺪﻳﻦ اﻟﺠﻤﻬﻮر ﻗﺪﻣﺎً .و َﻋﺪﻧﺎ أن )ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ( ﻫﺬه ﻫﻲ اﻟﻌﻨﺎﺻﺮ اﻷﺳﺎﺳﻴﺔ ﻷﺳﻠﻮب اﻟﺒﻨﻚ اﻟﺘﺠﺎري.
واﻷﻗﺴﺎم ﺗﺴﺎﻋﺪ اﻟﻘﺎرئ ﻋﻠﻰ اﻛﺘﺴﺎب اﻟﻤﻌﻠﻮﻣﺔ ﺑﺸﻜﻞ أﺳﺮع. وﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ اﻟﻌﻤﻞ دون ﻛﻠﻞ ﻟﻺﻳﻔﺎء ﺑﻮﻋﺪﻧﺎ. اﺳﺘﺨﺪﻣﻬﺎ دﻟﻴ ًﻼ ﻟﻠﻤﺨﺎﻃﺒﺎت ﻋﺒﺮ ﺟﻤﻴﻊ اﻟﻮﺳﺎﺋﻞ.
إﻧﺴﺎﻧﻲ وﺷﺎﻣﻞ
ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ اﻟﺤﺮص ﻋﻠﻰ أن ﻧﺒﻘﻲ ﻋﻠﻰ ﺳﻬﻮﻟﺔ اﻟﺘﻮاﺻﻞ
ﻣﻌﻨﺎ وأن ﺗﺒﺘﻌﺪ ﻋﻦ اﻻﻧﻌﺰال واﻟﺘﺤﻔﻆ .ﻧﺤﻦ ﺑﺤﺎﺟﺔ ﻟﻠﺘﺤﺪث اﻟﻨﺒﺮة اﻟﺸﺨﺼﻴﺔ
إﻟﻰ ﺟﻤﺎﻫﻴﺮﻧﺎ وﺟﻤﺎﻫﻴﺮﻧﺎ اﻟﻤﺴﺘﻘﺒﻠﻴﺔ ﻛﺄﻓﺮاد ﻣﺠﺘﻤﻊ ﻋﻠﻰ ﺟﻤﻴﻊ دﻳﻨﺎﻣﻴﺔ ﻣﻠﻬﻤﺔ
اﻟﻤﺴﺘﻮﻳﺎت ،وﺑﺎﻟﺘﺎﻟﻲ ﻋﻠﻴﻨﺎ ﺗﻔ ّﻬﻢ أﻧﻪ ﻗﺪ ﻳﻜﻮن ﻫﻨﺎك ﻣﺴﺘﻮﻳﺎت راﺋﺪة ﻣﻬﻨﻴﺔ
ﻓﻬﻢ ﻣﺨﺘﻠﻔﺔ. ﺷﺎﻣﻠﺔ ﺳﻬﻠﺔ اﻟﻤﻘﺎرﺑﺔ
اﻟﻬﺪف اﻟﻠﻬﺠﺔ
اﻟﺘﻤﻜﻴﻦ اﻗﺘﺼﺎدﻳﺔ
اﻟﺪﻋﻢ ﻣﺒﺎﺷﺮة
اﻟﺘﺴﻬﻴﻞ ﺗﺤﻔﻴﺰﻳﺔ
Commercial Bank Brand Guidelines 2019 66
ﻗﻨﻮات وﺳﺎﺋﻞ اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ اﻟﻜﺘﺎﺑﺔ ﻟﻮﺳﺎﺋﻞ اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ )ﺗﺘﻤﺔ( اﻟﻜﺘﺎﺑﺔ ﻟﻮﺳﺎﺋﻞ اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ اﻟﻜﺘﺎﺑﺔ ﻟﻠﻤﻮﻗﻊ
ﺣﺎﻓﻆ ﻋﻠﻰ اﻻﻧﺴﺠﺎم ﻣﻬﻤﺎ ﻛﺎﻧﺖ اﻟﻘﻨﺎة ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ أن ﻧﻜﻮن ﻋﻠﻰ وﻋﻲ ﺑﺜﻘﺎﻓﺘﻨﺎ ،ﻓﻜﻮﻧﻨﺎ ﻗﺎدة ﻓﻲ ﻋﻨﺪ اﻟﻜﺘﺎﺑﺔ ﻟﻮﺳﺎﺋﻞ اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ ،ﻣﻦ اﻟﻤﻬﻢ أن ﻧﺒﻘﻲ ﺳﻴﺰور اﻟﺠﻤﻬﻮر ﻣﻮﻗﻊ اﻟﺒﻨﻚ اﻟﺘﺠﺎري ،وﻫﻲ ﻣﺴﺎﺣﺔ ﺗﻮاﺻﻞ ﺑﻴﻦ
اﻟﻤﺠﺎل اﻟﻤﺼﺮﻓﻲ ﻟﻴﺲ ﻓﻲ ﻗﻄﺮ ﻓﻘﻂ ،ﻋﻠﻴﻨﺎ أن ﻧﺤﺘﺮم اﻟﺜﻘﺎﻓﺔ ﻓﻲ ذﻫﻨﻨﺎ أﻫﻤﻴﺔ اﻷﺳﻠﻮب اﻟﺘﺨﺎﻃﺒﻲ. اﻟﺰاﺋﺮ وﺷﺎﺷﺔ اﻟﺠﻬﺎز .وﻫﻮ ﻋﻠﻰ دراﻳﺔ ﺑﺄن اﻟﻤﻮﻗﻊ ﺗﺎﺑﻊ ﻟﻠﺒﺘﻚ
ﻓﻴﺴﺒﻮك :اﺳﺘﺨﺪم ﻓﻴﺴﺒﻮك ﻟﺘﺨﺒﺮ ﻗﺼﺘﻨﺎ .ﻛﻤﻨﺒﺮ ﻳﺨﺘﺼﺮ اﻟﻤﺤﻠﻴﺔ واﻟﺜﻘﺎﻓﺎت اﻟﻤﺨﺘﻠﻔﺔ ﻟﺠﻤﻬﻮرﻧﺎ. اﻟﺘﺠﺎري ،وﺑﺎﻟﺘﺎﻟﻲ ﻣﻦ ﻏﻴﺮ اﻟﻀﺮوري اﻻﺳﺘﻤﺮار ﺑﺘﻜﺮار اﺳﻢ اﻟﺒﻨﻚ
ﻋﺪة ﺟﻮاﻧﺐ ﻣﻦ ﻋﻤﻠﻨﺎ ،إﻧﻪ ﻣﻜﺎن ﻟﻨﺸﺎرك ﻓﻴﻪ اﻟﺼﻮر ،اﻷﺧﺒﺎر، ﻳﺠﺐ اﻟﺤﻔﺎظ ﻋﻠﻰ أﺳﻠﻮب ﻣﺆ ّدب ﺳﻬﻞ اﻟﻤﻘﺎرﺑﺔ وﻣﻬﻨﻲ ،ﻟﻜﻦ اﻟﺘﺠﺎري.
اﻟﻔﻴﺪﻳﻮﻫﺎت ،اﻹﻧﺠﺎزات ،وﻧﺴﻮق ﻓﻴﻪ ﺣﻤﻼﺗﻨﺎ وﻣﺒﺎدراﺗﻨﺎ. ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ أن ﻧﻜﻮن ﺑﻨﺎؤو اﻟﻤﺠﺘﻤﻊ ،وأن ﻧﻌﻲ اﻟﺤﺎﺟﺔ ﻟﺒﻨﺎء ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ أﻳﻀ ًﺎ ﺑﺬل اﻟﺠﻬﺪ ﻟﻴﻜﻮن زاﺋﺮوﻧﺎ ﺳﻔﺮاؤﻧﺎ.
ﻗﺎﻋﺪة ﻣﻦ اﻟﺴﻔﺮاء ﻟﻌﻼﻣﺘﻨﺎ اﻟﺘﺠﺎرﻳﺔ وأن ﻧﻨﺘﺒﻪ ﻟﻜﻲ ﻻ ﻧﻜﻮن اﻻﺳﺘﻤﺎع اﻟﺠﻴﺪ واﺟﺐ ،ﻟﻨﺼﻐﻲ ﺑﺘﻨﺒﻪ وﻧﻔﻬﻢ اﻟﻨﻘﺎش ﺟﻴﺪ ًا ﻗﺒﻞ ﺳﻴﺘﻢ اﺳﺘﺨﺪام اﺳﻢ اﻟﺒﻨﻚ اﻟﺘﺠﺎري ﻓﻲ ﺑﺪاﻳﺎت اﻷﻗﺴﺎم
ﺗﻮﻳﺘﺮ – اﺳﺘﺨﺪم ﺗﻮﻳﺘﺮ ﻟﻨﺸﺮ أﺧﺒﺎرﻧﺎ وﺧﻠﻖ ﻧﻘﺎﺷﺎت .ﺗﻮﻳﺘﺮ ﻛﻤﻨﺒﺮ، ﻣﺠﺎدﻟﻴﻦ ﻋﻠﻰ ﺷﺒﻜﺎت اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ. اﻹﺟﺎﺑﺔ ﻋﻠﻰ اﻟﻤﻮﻗﻊ أو ﻋﻨﺪﻣﺎ ﺗﻜﻮن اﻷﻣﻮر ﻏﻴﺮ واﺿﺤﺔ .ﻣﺎ ﻋﺪا ذﻟﻚ،
ﻳﺴﻤﺢ ﺑﻨﺸﺮ ﻣﻘﺎﻃﻊ ﺻﻮﺗﻴﺔ ﻗﺼﻴﺮة وﻳﻤﺜﻞ اﻟﻤﺤﺮك ﻟﻠﻤﺰﻳﺪ ﻣﻦ ﻓﺎﺳﺘﻌﻤﺎل اﻟﻀﻤﻴﺮ اﻟﻤﺘﻜﻠﻢ ﻧﺤﻦ ﻫﻮ أﺳﻠﻮب ﻣﻌﺎﺻﺮ وﻣﻘﺒﻮل
اﻟﻨﻘﺎﺷﺎت .ﻳﺠﺐ اﺳﺘﺨﺪاﻣﻪ أﻳﻀ ًﺎ ﻟﻠﺤﻤﻼت واﻟﻤﺒﺎدرات. ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ أن ﻧﻜﻮن ﻧﻘﻄﺔ ﻣﺤﻮرﻳﺔ ،وﻣﺮﻛﺰ ﺗﻮﺣﻴﺪ اﻟﻤﻌﻠﻮﻣﺔ ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ أن ﻧﻜﻮن ﻣﺤﺎورﻳﻦ ﺟﻴﺪﻳﻦ ،أن ﻧﺨﻠﻖ ﻗﻨﻮات ﺗﻮاﺻﻞ ﺗﻤﺎﻣﺎً.
ﺑﺎﻟﻨﺴﺒﺔ ﻟﺠﻤﻴﻊ اﻟﻌﻤﻼء ،ﻣﻮﺣﺪﻳﻦ اﻟﻤﻌﻠﻮﻣﺎت ﻓﻲ ﻣﺮﻛﺰ واﺣﺪ، ﻣﻊ ﺟﻤﻬﻮرﻧﺎ ﻣﻦ أﺟﻞ اﻟﺘﺤﺴﻦ اﻟﺪاﺋﻢ
إﻧﺴﺘﻘﺮام– اﺳﺘﺨﺪم إﻧﺴﺘﻘﺮام ﻛﻤﻨﺒﺮ ﺧﻼق ﻟﻠﺘﻮاﺻﻞ .إﻧﻪ اﻟﻤﻜﺎن ﻛﻤﺎ وﺟﻤﻊ ﻋﻤﻼءﻧﺎ ﻣﻌ ًﺎ ﻓﻲ ﻣﺒﺎدرات ﻣﺮﻛﺰﻳﺔ. أﻣﺎ اﻋﺘﻤﺎد اﻟﻤﺨﺎﻃﺐ »أﻧﺖ« ﻓﻴﺠﺐ أن ﻳﻜﻮن ﺑﺸﻜﻞ ﻣﺤﺪود
اﻟﻤﻨﺎﺳﺐ ﻟﻨﺸﺮ ﻣﻮادﻧﺎ اﻟﺒﺼﺮﻳﺔ ﻣﻦ ﺻﻮر وﻓﻴﺪﻳﻮﻫﺎت. ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ أن ﻧﻜﻮن ﻣﺴﺘﻌﺪﻳﻦ ﻟﻠﻤﺴﺎﻋﺪة ،أن ﻧﺒﻬﺮﻫﻢ ﻟﻴﺲ ودﻗﻴﻖ إذ أن اﻟﺠﻤﻬﻮر اﻟﺬي ﻧﺘﻮﺟﻪ ﻟﻪ ﻟﻴﺲ ﻧﻔﺴﻪ داﺋﻤﺎً .أﻣﺎ
ﻋﻠﻴﻨﺎ أن ﻧﻌﻄﻲ إﺟﺎﺑﺎت ﻣﺘﺴﻘﺔ ،ﻋﺒﺮ اﺗﺒﺎع ﻫﺬا اﻟﺪﻟﻴﻞ ﻟﻸﺳﻠﻮب ﻓﻘﻂ ﺑﻤﺪى اﺗﻄﻼﻋﻨﺎ ﺑﻞ ﺑﻨﺼﻴﺤﺘﻨﺎ اﻟﺤﻜﻴﻤﺔ اﻟﺘﻲ ﺗﺴﺎﻋﺪﻫﻢ ﻋﻠﻰ اﻻﺳﺘﺜﻨﺎء ﻋﻦ ذﻟﻚ ﻓﻘﺪ ﻳﻜﻮن ﻟﺪى اﻟﺘﻮﺟﻪ إﻟﻰ ﻓﺮ ٍد أو اﻟﺪﺧﻮل
ﻟﻴﻨﻜﺪﻳﻦ – ﻟﻠﻤﻮاد اﻷﻛﺜﺮ ﻋﻤﻘﺎً .رﻳﺎدة أﻓﻜﺎرﻧﺎ ﺑﺠﺐ أن ﺗﻈﻬﺮ ﻣﻦ اﻟﻠﻐﻮي ،واﻟﺘﺄﻛﺪ ﻣﻦ أن ﻋﻤﻼءﻧﺎ ﻳﺘﻠﻘﻮن إﺟﺎﺑﺎت ﻣﺘﻨﺎﻏﻤﺔ اﻟﻤﻀﻲ ﻗﺪﻣ ًﺎ ﻓﻲ ﻣﻨﺎﻗﺸﺔ ﻋﻠﻰ وﺳﺎﺋﻞ اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ.
ﺧﻼل ﻫﺬا اﻟﻤﻨﺒﺮ ﻋﺒﺮ أﻣﺜﻠﺔ ،وﻋﺒﺮ ﺗﻮﻓﻴﺮ ﻓﺮﺻﺔ اﻟﺘﻔﺎﻋﻞ ﺑﺸﺄن ﻷﺳﺌﻠﺘﻬﻢ ،ﺑﻐﺾ اﻟﻨﻈﺮ ﻋﻦ اﻟﺸﺨﺺ اﻟﻤﺠﻴﺐ.
ﻓﺮص اﻟﻌﻤﻞ. ﻳﺘﻮﺟﺐ ﻋﻠﻴﻨﺎ أن ﻧﻜﻮن ﻋﻠﻰ ﺗﻮاﺻﻞ ﺟﻴﺪ ﻣﻊ ﺟﻤﺎﻫﻴﺮﻧﺎ ﻛﻲ
ﻧﻤﻨﺤﻬﻢ اﻟﺸﻌﻮر اﻟﺠﻴﺪ ﺑﺸﺄﻧﻨﺎ وﺑﺸﺄن وﺿﻊ ﻣﻌ ّﻴﻦ.
Commercial Bank Brand Guidelines 2019 67
Grid system
The grid
The grid is inspired by the pulls of the tides in Top layer is the freedom of expression,
relation to the moon cycle. The center circle acts as your space
a focal point while other points are priorities of pull,
supported with hierarchy of placement.
Guides Index:
Placement of Commercial Bank elements
Content placement
Orientation of the layout
Focal point; placement of images
Commercial Bank Brand Guidelines 2019 69
Grid system
4 main layouts (image driven)
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible ﺗﺤﻘﻴﻘﻪ
ﻳﻤﻜﻦ ﻴ ﻪ
ﺷﻲء ﻳﻤ ﻦ
ﻛﻞ ﻲء
ﻞ everything is possiblee ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible
placeholder text
placeholder text
placeholder text
ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ ﺿ
ﻋﻨﻮان ﻋﻨﻮان ﻋﻨﻮان ﻋﻨﻮان
Title Title Title Title
Layouts
Logo placement restrictions
Layouts
Graphic device usage restrictions
Frame layout
Commercial Bank Brand Guidelines 2019 72
Grid system
A5 vertical grid
Commercial Bank Brand Guidelines 2019 73
Grid system
A5 vertical grid usage
ﻋﺪم أﻣﺎم
ﻣﻴﻨﺎء اﻟﺨﻄّﺔ اﻟﻔﺮﻧﺴﻲ
.ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ4 وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ. إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه4ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ. ﻋﻞ ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ4 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.اﻟﺨﺎﺻّﺔ ﻓﻲ
. وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه ﻣﺴﺆو. ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ،أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ. إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه4ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ.ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ ﺑﻼده اﻟﺤﻴﻠﻮﻟﺔ
. ﻋﻞ وﺗﺘﺤﻤّﻠﻦ4 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ. ﺑﺤﺚ ﻟﻴﺒﻴﻦ اﻟﻄﺮﻓﻴﻦ اﻟﺨﺎﺻّﺔ ﻓﻲ.اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ
وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ. أي ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ،ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ ﻓﺼﻞ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن. ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ ﺑﻼده اﻟﺤﻴﻠﻮﻟﺔ.اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه ﺗﺴﺒﺐ ﻣﺴﺆوﻟﻴﺔ ﺗﻢ
. أي ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ، ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ ﻓﺼﻞ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن.وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ
Lorem ipsum ﻋﺪم أﻣﺎم
ﺑﺤﺚ.ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ4 وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ. إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه4دى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ Consectetur adipiscing elit ﻣﻴﻨﺎء اﻟﺨﻄّﺔ اﻟﻔﺮﻧﺴﻲ
Incididunt ut labore et dolore magna Officia deserunt uis anim qui officn ﻟﻢ ﺟﻬﺔ. اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه ﺗﺴﺒﺐ ﻣﺴﺆوﻟﻴﺔ ﺗﻢ. إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه9ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
aliqua. Ut enim ad minim veniam, quis represhenderit in voluptate velit esse اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن.ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ ﺑﻼده اﻟﺤﻴﻠﻮﻟﺔ .ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ9وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
nostrud enim laboris nisi ut aliquip ex ea cillum dolore eu fugiat nulla pariatur enim. ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد. ﻋﻞ ﻣﺪن اﻟﻤﺸﺘّﺘﻮن وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ9 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.اﻟﺨﺎﺻّﺔ ﻓﻲ
Lorem ipsum
commodo consequat. Duis aute irure dolor Lorem ipsum dolor sit amet, consectetuer أي ﻓﻌﻞ ﺗﺠﻬﻴﺰ،واﺳﺘﺮت ﻗﺪ ﻓﺼﻞ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد.زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ
in reprehend nulla velit esse cillum dolore adipiscing elit, sed diam nonummy nibh . ب.واُﺳﺪل اﻟﻤﺘّﺒﻌﺔﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل،واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
eu fugiat nulla pariatur. Excepteur sint euismod tincidunt ut laoreet magna. وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ.اﻟﻤﺘّﺒﻌﺔ
occaecat cupidatat no quis in culpa qui
officia deserunt mollit anim id Est laborum. Ut wisi enim ad minim veniam, quis nostrud . إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه9ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ .ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه ﻣﺴﺆو
Consectetur adipiscing elit incididunt ut labore et dolor veni. exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat.
.ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ9وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
ﻋﻞ ﻣﺪن9 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.ﺣﺪى وﺑﻌﺾ اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ ﺑﻼده اﻟﺤﻴﻠﻮﻟﺔ
Incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud enim Ut enim ad minim veniam, quis nostrud Duis autem vel eum iriure dolor in ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد.زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ وﺑﻮﻟﻨﺪا. إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه9اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehend nulla exercitation ullamco laboris nisi ut aliquip hendrerit in vulputate velit esse molestie ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل، ﺑﺤﺚ ﻟﻴﺒﻴﻦ واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن.اﻹﺣﺘﻔﺎظ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ
velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat no quis ex sint uis aute irure dolor in reprehenderit consequat, vel illum dolore eu feugiat nulla وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ.اﻟﻤﺘّﺒﻌﺔ 9 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.اﻟﻄﺮﻓﻴﻦ اﻟﺨﺎﺻّﺔ ﻓﻲ
in culpa qui officia deserunt mollit anim id Est laborum. incididunt ut labore et dolor veni in voluptate velit esse cillum dolore eu facilisis at vero eros et accumsan et iusto .ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬﻫﻌﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ.ﻋﻞ وﺗﺘﺤﻤّﻠﻦ
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex sint fugiatn aliqui Excepteur sint occaecat odio dignissim qui blandit praesent . ب ﻣﺴﺆو.ﺑﻌﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ . أي ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل،ﻓﺼﻞ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiatn aliqui cupidatat non proident, sunt in culpa qui. luptatum delenit.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt uis anim
qui officn represhenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur enim.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est lab.
Excepteur sint occaecat cupidatat non proident, وﺑﻮﻟﻨﺪا. إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه9دى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
sunt in culpa qui officia deserunt mollit anim id est. ﺑﺤﺚ.ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ9اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
ﻋﺪم أﻣﺎم
ﻣﻴﻨﺎء اﻟﺨﻄّﺔ اﻟﻔﺮﻧﺴﻲ
.ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ4 وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ. إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه4ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ. ﻋﻞ ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ4 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.اﻟﺨﺎﺻّﺔ ﻓﻲ
. وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه ﻣﺴﺆو. ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ،أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ. إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه4ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ.ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ ﺑﻼده اﻟﺤﻴﻠﻮﻟﺔ
. ﻋﻞ وﺗﺘﺤﻤّﻠﻦ4 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ. ﺑﺤﺚ ﻟﻴﺒﻴﻦ اﻟﻄﺮﻓﻴﻦ اﻟﺨﺎﺻّﺔ ﻓﻲ.اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ
وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ. أي ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ،ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ ﻓﺼﻞ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن. ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ ﺑﻼده اﻟﺤﻴﻠﻮﻟﺔ.اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه ﺗﺴﺒﺐ ﻣﺴﺆوﻟﻴﺔ ﺗﻢ
. أي ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ، ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ ﻓﺼﻞ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن.وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ
Lorem ipsum ﻋﺪم أﻣﺎم
ﺑﺤﺚ.ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ4 وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ. إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه4دى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ Consectetur adipiscing elit ﻣﻴﻨﺎء اﻟﺨﻄّﺔ اﻟﻔﺮﻧﺴﻲ
Incididunt ut labore et dolore magna Officia deserunt uis anim qui officn ﻟﻢ ﺟﻬﺔ. اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه ﺗﺴﺒﺐ ﻣﺴﺆوﻟﻴﺔ ﺗﻢ. إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه9ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
aliqua. Ut enim ad minim veniam, quis represhenderit in voluptate velit esse اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن.ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ ﺑﻼده اﻟﺤﻴﻠﻮﻟﺔ .ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ9وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
nostrud enim laboris nisi ut aliquip ex ea cillum dolore eu fugiat nulla pariatur enim. ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد. ﻋﻞ ﻣﺪن اﻟﻤﺸﺘّﺘﻮن وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ9 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.اﻟﺨﺎﺻّﺔ ﻓﻲ
Lorem ipsum
commodo consequat. Duis aute irure dolor Lorem ipsum dolor sit amet, consectetuer أي ﻓﻌﻞ ﺗﺠﻬﻴﺰ،واﺳﺘﺮت ﻗﺪ ﻓﺼﻞ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد.زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ
in reprehend nulla velit esse cillum dolore adipiscing elit, sed diam nonummy nibh . ب.واُﺳﺪل اﻟﻤﺘّﺒﻌﺔﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل،واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
eu fugiat nulla pariatur. Excepteur sint euismod tincidunt ut laoreet magna. وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ.اﻟﻤﺘّﺒﻌﺔ
occaecat cupidatat no quis in culpa qui
officia deserunt mollit anim id Est laborum. Ut wisi enim ad minim veniam, quis nostrud . إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه9ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ .ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه ﻣﺴﺆو
Consectetur adipiscing elit incididunt ut labore et dolor veni. exerci tation ullamcorper suscipit lobortis
nisl ut aliquip ex ea commodo consequat.
.ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ9وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
ﻋﻞ ﻣﺪن9 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.ﺣﺪى وﺑﻌﺾ اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ ﺑﻼده اﻟﺤﻴﻠﻮﻟﺔ
Incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud enim Ut enim ad minim veniam, quis nostrud Duis autem vel eum iriure dolor in ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد.زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ وﺑﻮﻟﻨﺪا. إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه9اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehend nulla exercitation ullamco laboris nisi ut aliquip hendrerit in vulputate velit esse molestie ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل، ﺑﺤﺚ ﻟﻴﺒﻴﻦ واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن.اﻹﺣﺘﻔﺎظ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ
velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat no quis ex sint uis aute irure dolor in reprehenderit consequat, vel illum dolore eu feugiat nulla وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ.اﻟﻤﺘّﺒﻌﺔ 9 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.اﻟﻄﺮﻓﻴﻦ اﻟﺨﺎﺻّﺔ ﻓﻲ
in culpa qui officia deserunt mollit anim id Est laborum. incididunt ut labore et dolor veni in voluptate velit esse cillum dolore eu facilisis at vero eros et accumsan et iusto .ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬﻫﻌﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ.ﻋﻞ وﺗﺘﺤﻤّﻠﻦ
Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex sint fugiatn aliqui Excepteur sint occaecat odio dignissim qui blandit praesent . ب ﻣﺴﺆو.ﺑﻌﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ . أي ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل،ﻓﺼﻞ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiatn aliqui cupidatat non proident, sunt in culpa qui. luptatum delenit.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt uis anim
qui officn represhenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur enim.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est lab.
Excepteur sint occaecat cupidatat non proident, وﺑﻮﻟﻨﺪا. إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه9دى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
sunt in culpa qui officia deserunt mollit anim id est. ﺑﺤﺚ.ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ9اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
Grid system
A5 horizontal grid
Commercial Bank Brand Guidelines 2019 75
Grid system
A5 horizontal grid usage
Excepteur sint occaecat cupidatat non proident, وﺑﻮﻟﻨﺪا. إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه9دى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
sunt in culpa qui officia deserunt mollit anim id est. ﺑﺤﺚ.ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ9اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
Excepteur sint occaecat cupidatat non proident, وﺑﻮﻟﻨﺪا. إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه9دى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
sunt in culpa qui officia deserunt mollit anim id est. ﺑﺤﺚ.ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ9اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
Grid system
A4 vertical grid
Commercial Bank Brand Guidelines 2019 77
Grid system
A4 vertical grid usage
Excepteur sint occaecat cupidatat non proident, دى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ 9إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه .وﺑﻮﻟﻨﺪا
sunt in culpa qui officia deserunt mollit anim id est. اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ9ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ .ﺑﺤﺚ
Excepteur sint occaecat cupidatat non proident, دى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ 9إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه .وﺑﻮﻟﻨﺪا
sunt in culpa qui officia deserunt mollit anim id est. اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ9ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ .ﺑﺤﺚ
Grid system
A4 horizontal grid
Commercial Bank Brand Guidelines 2019 79
Grid system
A4 horizontal grid usage
Grid system
A3 vertical grid
Commercial Bank Brand Guidelines 2019 81
Grid system
A3 vertical grid usage
Excepteur sint occaecat cupidatat non proident, دى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ 9إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه .وﺑﻮﻟﻨﺪا
sunt in culpa qui officia deserunt mollit anim id est. اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ9ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ .ﺑﺤﺚ
Excepteur sint occaecat cupidatat non proident, دى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ 9إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه .وﺑﻮﻟﻨﺪا
sunt in culpa qui officia deserunt mollit anim id est. اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ9ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ .ﺑﺤﺚ
Grid system
A3 horizontal grid
Commercial Bank Brand Guidelines 2019 83
Grid system
A3 horizontal grid usage
Excepteur sint occaecat cupidatat non proident, دى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ 9إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه .وﺑﻮﻟﻨﺪا
sunt in culpa qui officia deserunt mollit anim id est. اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ9ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ .ﺑﺤﺚ
Excepteur sint occaecat cupidatat non proident, دى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ 9إذ ﻋﺪم ﻣﻜّﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه .وﺑﻮﻟﻨﺪا
sunt in culpa qui officia deserunt mollit anim id est. اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ9ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ .ﺑﺤﺚ
Grid system
Layout styling example
Lorem ipsum
Consectetur adipiscing elit
Incididunt ut labore et dolore magna aliqua. Ut enim ad minim Ut wisi enim ad minim veniam, quis nostrud exerci tation
veniam, quis nostrud enim laboris nisi ut aliquip ex ea ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo
commodo consequat. Duis aute irure dolor in reprehend consequat. Duis autem vel eum iriure dolor in hendrerit in
Lorem ipsum dolor sit amet, Excepteur sint occaecat cupidatat non proident,
consectetuer adipiscing elit, sunt in culpa qui officia deserunt mollit anim id est.
sed diam nonummy nibh
euismod tincidunt ut laoreet
dolore magna aliquam erat
Commercial Bank Brand Guidelines 2019 85
Grid system
Social Media
Commercial Bank Brand Guidelines 2019 86
Typeface
Headline minimum size
headline
155px
Minimum size for screen
headline
295px
Maximum size for screen
Commercial Bank Brand Guidelines 2019 87
Grid system
Full bleed layout
cbq.qa
cbq.qa
Commercial Bank Brand Guidelines 2019 88
Grid system
Full bleed layout
everything is possible
everything is possible
cbq.qa
cbq.qa
Commercial Bank Brand Guidelines 2019 89
Grid system
Frame layout
cbq.qa
cbq.qa
Commercial Bank Brand Guidelines 2019 90
Grid system
Frame layout
everything is possible
everything is possible
cbq.qa
cbq.qa
Commercial Bank Brand Guidelines 2019 91
Grid system
Circle layout
cbq.qa
cbq.qa
Commercial Bank Brand Guidelines 2019 92
Grid system
Circle layout
everything is possible
everything is possible
cbq.qa
cbq.qa
Commercial Bank Brand Guidelines 2019 93
Grid system
Extruding layout
everything
everythingisispossible
possible everything
everythingisispossible
possible
everything is possible
cbq.qa
cbq.qa cbq.qa
cbq.qa
cbq.qa
Advertising layouts
A5 vertical usage
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
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ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
. إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه3ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ3وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ-ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ Incididunt ut labore et dolore magna Incididunt ut labore et dolore magna aliqua. Ut ﻋﻞ3 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻟﻴﺒﻴﻦ
ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ- وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ.اﻧﺘﺒﺎه aliqua. Ut enim ad minim veniam, quis enim ad minim veniam, quis nostrud enim ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد.ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ
ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن.اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ nostrud enim laboris nisi ut aliquip ex ea laboris nisi ut aliquip ex ea commodo ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل،واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
ﺑﻞ. ﻋﻞ ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ-اﻟﻤﺸﺘّﺘﻮن ﺑ commodo consequat. Duis aute irure consequat. Duis aute irure dolor in reprehend وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام.اﻟﻤﺘّﺒﻌﺔ
ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ dolor in reprehend nulla velit esse cillum nulla velit esse cillum dolore eu fugiat nulla .ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ.ﻋﻞ ﻫﺬه ﻣﺴﺆو
وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ. ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ،اﻟﻴﺎﺑﺎن dolore eu fugiat nulla pariatur. Excepteur pariatur. Excepteur sint occaecat cupidatat no
ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه sint occaecat cupidatat no quis in culpa quis in culpa qui officia deserunt mollit anim id
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
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ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
. إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه3ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ-ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ Incididunt ut labore et dolore magna ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ3وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ- وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ.اﻧﺘﺒﺎه aliqua. Ut enim ad minim veniam, quis Incididunt ut labore et dolore magna aliqua. Ut ﻋﻞ3 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻟﻴﺒﻴﻦ
ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن.اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ nostrud enim laboris nisi ut aliquip ex ea enim ad minim veniam, quis nostrud enim ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد.ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ
ﺑﻞ. ﻋﻞ ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ-اﻟﻤﺸﺘّﺘﻮن ﺑ commodo consequat. Duis aute irure laboris nisi ut aliquip ex ea commodo ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل،واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ dolor in reprehend nulla velit esse cillum consequat. Duis aute irure dolor in reprehend وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام.اﻟﻤﺘّﺒﻌﺔ
وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ. ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ،اﻟﻴﺎﺑﺎن dolore eu fugiat nulla pariatur. Excepteur nulla velit esse cillum dolore eu fugiat nulla .ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ.ﻋﻞ ﻫﺬه ﻣﺴﺆو
ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه sint occaecat cupidatat no quis in culpa pariatur. Excepteur sint occaecat cupidatat no
quis in culpa qui officia deserunt mollit anim id
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Advertising layouts
A5 horizontal usage
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
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ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة
.ﺑ< إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه
وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ<ﻄﻮﻛﻴﻮ
اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ
ﺑﻌﺾ اﻟﺸﺘﺎء.اﻟﺨﺎﺻّﺔ ﻓﻲ
Incididunt ut labore et dolore magna aliqua. Ut ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ< ﻋﻞ ﻣﺪن
. إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه3ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ Incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud enim ﺑﻞ.زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ
ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ3وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ enim ad minim veniam, quis nostrud enim laboris laboris nisi ut aliquip ex ea commodo ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد
ﻋﻞ3 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻟﻴﺒﻴﻦ nisi ut aliquip ex ea commodo consequat. Duis consequat. Duis aute irure dolor in reprehend واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ
ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد.ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ aute irure dolor in reprehend nulla velit esse nulla velit esse cillum dolore eu fugiat nulla ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل،اﻟﻴﺎﺑﺎن
ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل،واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن cillum dolore eu fugiat nulla pariatur. Excepteur pariatur. Excepteur sint وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ.اﻟﻤﺘّﺒﻌﺔ
وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام.اﻟﻤﺘّﺒﻌﺔ sint occaecat cupidatat no quis in culpa qui officia دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ
.ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ.ﻋﻞ ﻫﺬه ﻣﺴﺆو deserunt mollit anim id Est laborum.
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
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ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة
.ﺑ< إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه
وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ<ﻄﻮﻛﻴﻮ
اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ
ﺑﻌﺾ اﻟﺸﺘﺎء.اﻟﺨﺎﺻّﺔ ﻓﻲ
Incididunt ut labore et dolore magna aliqua. Ut ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ< ﻋﻞ ﻣﺪن
. إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه3ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ Incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud enim ﺑﻞ.زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ
ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ3وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ enim ad minim veniam, quis nostrud enim laboris laboris nisi ut aliquip ex ea commodo ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد
ﻋﻞ3 ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻟﻴﺒﻴﻦ nisi ut aliquip ex ea commodo consequat. Duis consequat. Duis aute irure dolor in reprehend واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ
ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد.ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ aute irure dolor in reprehend nulla velit esse nulla velit esse cillum dolore eu fugiat nulla ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل،اﻟﻴﺎﺑﺎن
ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل،واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن cillum dolore eu fugiat nulla pariatur. Excepteur pariatur. Excepteur sint وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ.اﻟﻤﺘّﺒﻌﺔ
وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام.اﻟﻤﺘّﺒﻌﺔ sint occaecat cupidatat no quis in culpa qui officia دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ
.ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ.ﻋﻞ ﻫﺬه ﻣﺴﺆو deserunt mollit anim id Est laborum.
Advertising layouts
A4 vertical usage
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
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ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
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ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ-ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ- وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ.اﻧﺘﺒﺎه
ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن.اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ
Incididunt ut labore et dolore magna aliqua. ﺑﻞ. ﻋﻞ ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ-اﻟﻤﺸﺘّﺘﻮن ﺑ
Ut enim ad minim veniam, quis nostrud enim ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ
laboris nisi ut aliquip ex ea commodo وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ. ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ،اﻟﻴﺎﺑﺎن
consequat. Duis aute irure dolor in reprehend ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه
nulla velit esse cillum dolore eu fugiat nulla .ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ.ﻣﺴﺆو
pariatur. Excepteur sint occaecat cupidatat no
quis in culpa qui officia deserunt mollit.
إذ#ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ Incididunt ut labore et dolore
وﺑﻮﻟﻨﺪا.ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه magna aliqua. Ut enim ad
ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ#اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ minim veniam, quis nostrud
ﺑﻌﺾ.اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ enim laboris nisi ut aliquip ex
ﻋﻞ#اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ ea commodo consequat.
ﺑﻞ.ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ Duis aute irure dolor in
ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت reprehend nulla velit esse
ﻓﻌﻞ ﺗﺠﻬﻴﺰ،ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن cillum dolore eu fugiat nulla
Advertising layouts
A4 horizontal usage
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
ﻧﺺ اﺿﺎﻓﻲ
headline goes he
ﻧﺺ اﺿﺎﻓﻲ
headline he
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ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
ﻧﺺ اﺿﺎﻓﻲ
headline goes he
ﻧﺺ اﺿﺎﻓﻲ
headline he
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ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
إذ#ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
وﺑﻮﻟﻨﺪا.ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه
ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ#اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
ﺑﻌﺾ.اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ
ﻋﻞ#اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ
ﺑﻞ.ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ
Incididunt ut labore et dolore magna ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ
aliqua. Ut enim ad minim veniam, quis ﻓﻌﻞ ﺗﺠﻬﻴﺰ،أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
إذ#ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ Incididunt ut labore et dolore nostrud enim laboris nisi ut aliquip ex ea وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ.واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ
وﺑﻮﻟﻨﺪا.ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه magna aliqua. Ut enim ad commodo consequat. Duis aute irure دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ
ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ#اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ minim veniam, quis nostrud dolor in reprehend nulla velit esse cillum
ﺑﻌﺾ.اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ enim laboris nisi ut aliquip ex dolore eu fugiat nulla pariatur.
ﻋﻞ#اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ ea commodo consequat. Excepteur sint occaecat cupidatat no
ﺑﻞ.ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ Duis aute irure dolor in quis in culpa qui officia deserunt mollit
ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت reprehend nulla velit esse
ﻓﻌﻞ ﺗﺠﻬﻴﺰ،ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن cillum dolore eu fugiat nulla
Advertising layouts
A3 vertical usage
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
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ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ( إذ ﻋﺪم ﻣﻦ Incididunt ut labore et dolore magna Incididunt ut labore et dolore magna aliqua. Ut وﺑﻮﻟﻨﺪا. إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه7ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ(ﻄﻮﻛﻴﻮ.ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه aliqua. Ut enim ad minim veniam, quis enim ad minim veniam, quis nostrud enim laboris ﺑﻌﺾ.اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ7اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
ﺑﻌﺾ.اﻟﺨﺎﺻّﺔ ﻓﻲ.اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ nostrud enim laboris nisi ut aliquip ex nisi ut aliquip ex ea commodo consequat. Duis ﺑﻞ. ﻋﻞ ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ7اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ
اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ( ﻋﻞ ﻣﺪن زﻫﺎء ea commodo consequat. Duis aute aute irure dolor in reprehend nulla velit esse cillum ﻓﻌﻞ،ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد.وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ irure dolor in reprehend nulla velit dolore eu fugiat nulla pariatur. Excepteur sint وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ.ﺗﺠﻬﻴﺰ واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ
ﻓﻌﻞ ﺗﺠﻬﻴﺰ،واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن esse cillum dolore eu fugiat nulla occaecat cupidatat no quis in culpa qui officia .ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ.ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه ﻣﺴﺆو
وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون.واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ pariatur. Excepteur sint occaecat deserunt mollit anim id Est laborum.
ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه cupidatat no quis in culpa qui officia
.ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ.ﻣﺴﺆو deserunt mollit anim id Est laborum.
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
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ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ( إذ ﻋﺪم ﻣﻦ Incididunt ut labore et dolore magna Incididunt ut labore et dolore magna aliqua. Ut وﺑﻮﻟﻨﺪا. إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه7ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ
وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ(ﻄﻮﻛﻴﻮ.ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه aliqua. Ut enim ad minim veniam, quis enim ad minim veniam, quis nostrud enim laboris ﺑﻌﺾ.اﻟﺨﺎﺻّﺔ ﻓﻲ.ﻄﻮﻛﻴﻮ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ7اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ
ﺑﻌﺾ.اﻟﺨﺎﺻّﺔ ﻓﻲ.اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ nostrud enim laboris nisi ut aliquip ex nisi ut aliquip ex ea commodo consequat. Duis ﺑﻞ. ﻋﻞ ﻣﺪن زﻫﺎء وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ7اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ
اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ( ﻋﻞ ﻣﺪن زﻫﺎء ea commodo consequat. Duis aute aute irure dolor in reprehend nulla velit esse cillum ﻓﻌﻞ،ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن
ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد.وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ irure dolor in reprehend nulla velit dolore eu fugiat nulla pariatur. Excepteur sint وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ.ﺗﺠﻬﻴﺰ واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ
ﻓﻌﻞ ﺗﺠﻬﻴﺰ،واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن esse cillum dolore eu fugiat nulla occaecat cupidatat no quis in culpa qui officia .ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ.ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه ﻣﺴﺆو
وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون.واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ pariatur. Excepteur sint occaecat deserunt mollit anim id Est laborum.
ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه cupidatat no quis in culpa qui officia
.ﻟﻢ ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ.ﻣﺴﺆو deserunt mollit anim id Est laborum.
Advertising layouts
A3 horizontal usage
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
everything is possible
ﻧﺺ اﺿﺎﻓﻲ
headline goes he headline goes he
ﻧﺺ اﺿﺎﻓﻲ
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ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible everything is possible ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ
ﻧﺺ اﺿﺎﻓﻲ
headline goes he headline goes he
ﻧﺺ اﺿﺎﻓﻲ
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ﻧﺺ اﺿﺎﻓﻲ
ﻧﺺ اﺿﺎﻓﻲ
Advertising
Billboard
Commercial Bank Brand Guidelines 2019 102
Advertising
Outdoor
Commercial Bank Brand Guidelines 2019 103
Advertising
Digital
Commercial Bank Brand Guidelines 2019 104
Brand Photography
Matrix
LEVEL 1: BRAND ESSENCE - WHEN WE CELEBRATE OUR CORE VALUES - CORPORATE/CONCEPTUAL COMMUNICATION
ALL AUDIENCES
15 Art directed
photographs
+ 10 Getty
images
The photography matrix is an overview of the 2
different levels of photography and the different
types of photography that will be used throughout
the Commercial Bank brand.
LEVEL 2: BRAND EXPERIENCE - PERSONAL - PROMOTIONAL ADVERTISING
The Commercial Bank brand photography
captures the richness and vastness of the core
PRIVATE BANKING
values. It takes the brand to a new level with the 15 Art directed
touch of a personal approach. photographs
+ 10 Getty
images
10 Art directed
PERSONAL
photographs
SADARA
+ 15 Getty
images
20 Art directed
photographs
+ 20 Getty
MASS
images
Commercial Bank Brand Guidelines 2019 106
Photography level C
Brand essence
GUIDING
The moon controls the seas,
the tides and seasons.
Commercial Bank conducts
the unpredictable through
agility and innovative thinking.
SEAS
You are in control of your work, life and business.
Commercial Bank Brand Guidelines 2019 107
Photography level C
Brand essence
The CB brand is expressed through gigantic canvases that
capture sky, sea and light. This immersive photography
leaves the viewers with a sense of vastness. Opportunities
to be discovered. Adventures to be unraveled. An
invitation to master their own lives.
STYLE
Ocean horizon photographs featuring beaches/sea/
landscapes/sky around Qatar. Every image will show a
different location with a unique look and feel.
LIGHT/TECHNIQUE
Shooting during sunrise, sunset and night using a shallow
depth of field and long exposure techniques to feel the
space and the dimension.
QUANTITY
15 images capturing outdoor scenes
+10 images from Getty
FORMAT
High-resolution 50 megapixel (8000px 300 dpi) PSD/
JPEG files ready for any media platform.
USAGE
Unlimited (Social media, Online, Print, OOH, In-malls...)
LOGISTICS
Permissions from the ministry (if needed)
A tour guide, SUV, small boat transport
LOCATIONS
Al Thakira mangroves
Sealine
Khor Al Adaid
Zekreet
French Beach
TALENTS
No
TIMELINE
5 to 7 days of shooting
3 days of post-production
Commercial Bank Brand Guidelines 2019 108
STYLE
Lifestyle photography.
A candid style will be used to treat these images, the
cast will be unaware of the camera in order to capture
real emotion and unstaged scenes.
LIGHT/TECHNIQUE
A sun kissed light with warm highlights and soft
shadows.
QUANTITY
20 images capturing lifestyle photographs
+20 images from Getty
FORMAT
High-resolution 50 megapixel (8000px 300 dpi)
PSD/JPEG files ready for any media platform.
USAGE
Unlimited (Social media, Online, Print, OOH, In-malls...)
LOGISTICS
Permissions (if needed)
LOCATIONS
TBC
TALENTS
To select from CB staff (cast needed asap)
TIMELINE
TBC
Commercial Bank Brand Guidelines 2019 109
Cost: QR1,800*
License
Desktop (Use the font in print, for logos & products) - Once off payment
Webfont (Self hosted fonts for website) - Once off payment
Digital Ads - QR230 per year
Cost: QR1,350*
License
Desktop (Use the font in print, for logos & products) - Once off payment
Webfont (Self hosted fonts for website and digital ads) - Once off payment
Digital Ads - Once off payment
STYLE
High-End Lifestyle photography.
We will mask the cast identity to create privacy and an
overall premium feel and exclusiveness.
LIGHT/TECHNIQUE
We will use a contre jour technique capturing
sometimes a silhouette feel, and some we will insert
a soft light to break the deep contrast in the cast face
and attire.
QUANTITY
10 images capturing lifestyle photographs
+15 images from Getty
FORMAT
High-resolution 50 megapixel (8000px 300 dpi)
PSD/JPEG files ready for any media platform.
USAGE
Unlimited (Social media, Online, Print, OOH, In-malls...)
LOGISTICS
Permissions (if needed)
LOCATIONS
Hotels, Al Bidaa, Aspire, Qanat Quartier, Al Hazm
Mall, Museum, Premium locations (boat, restaurant,
massage center, Q-Gym elite, Al Mourjan HIA lounge…)
TALENTS
To hire/select from CB staff
TIMELINE
10 days of shooting
5 days of post-production
Commercial Bank Brand Guidelines 2019 113
Sadara
Calligraphic mark
Commercial Bank Brand Guidelines 2019 114
Business card
Sadara Privileged Banking
اﻹﺳﻢ
Name
اﻟﻤﺴﻤﻰ اﻟﻮﻇﻴﻔﻲ
Title
t +974 1234 5678 The Commercial Bank (P.S.Q.C.)
m +974 1234 5678 (.ق.ع.م.اﻟﺒﻨﻚ اﻟﺘﺠﺎري )ش
name.surname@cbq.qa PO Box 3232, Doha, State of Qatar
www.cbq.qa Tel: +974 4449 0000
Commercial Bank Brand Guidelines 2019 115
Envelope
Sadara A4 & DL
Commercial Bank Brand Guidelines 2019 116
Bank statements
Card statement
For Commercial Bank’s updated interest rates ﻟﻺﻃﻼع ﻋﻠﻰ اﺳﻌﺎر ﻓﺎﺋﺪة وﺗﻌﺮﻳﻔﺔ رﺳﻮم اﻟﺨﺪﻣﺎت اﻟﻤﺼﺮﻓﻴﺔ
and bank charges, kindly visit www.cbq.qa www.cbq.qa ﻳﺮﺟﻰ زﻳﺎرة،اﻟﻤﺤﺪﺛﺔ ﻟﺪى اﻟﺒﻨﻚ اﻟﺘﺠﺎري
For Commercial Bank’s updated interest rates ﻟﻺﻃﻼع ﻋﻠﻰ اﺳﻌﺎر ﻓﺎﺋﺪة وﺗﻌﺮﻳﻔﺔ رﺳﻮم اﻟﺨﺪﻣﺎت اﻟﻤﺼﺮﻓﻴﺔ
and bank charges, kindly visit www.cbq.qa www.cbq.qa ﻳﺮﺟﻰ زﻳﺎرة،اﻟﻤﺤﺪﺛﺔ ﻟﺪى اﻟﺒﻨﻚ اﻟﺘﺠﺎري
Commercial Bank Brand Guidelines 2019 117
Cost: QR2,800*
License
Desktop (Use the font in print, for logos & products) - Once off payment
Webfont (Self hosted fonts for website) - Once off payment
Digital Ads - QR120 per year
Cost: QR8,450*
License
Desktop (Use the font in print, for logos & products) - Once off payment
Webfont (Self hosted fonts for website) - Once off payment
Digital Ads - QR325 per year
STYLE
Close cropped, detailed and unique objects/items.
LIGHT/TECHNIQUE
The effect is a crisp and direct light with almost no spill
light. We will use a harsh low-level lighting to create
deep contrast to really show the form and the contours
of each item.
QUANTITY
15 images capturing luxurious/traditional items
+10 images from Getty
FORMAT
High-resolution 50 megapixel (8000px 300 dpi)
PSD/JPEG files ready for any media platform.
USAGE
Unlimited (Social media, Online, Print, OOH, In-malls...)
LOGISTICS
Permissions (if needed)
LOCATIONS
Souq, Al Shaqab, Pearl-Qatar, MIA, Zekreet, etc.
TALENTS
No
TIMELINE
5 days of shooting
3 days of post-production
Commercial Bank Brand Guidelines 2019 121
Business card
Private Banking
اﻹﺳﻢ
Name
اﻟﻤﺴﻤﻰ اﻟﻮﻇﻴﻔﻲ
Title
t +974 4449 1114 The Commercial Bank (P.S.Q.C.)
m +974 5587 5448 (.ق.ع.م.اﻟﺒﻨﻚ اﻟﺘﺠﺎري )ش
name.surname@cbq.qa PO Box 3232, Doha, State of Qatar
www.cbq.qa Tel: +974 4449 0000
Commercial Bank Brand Guidelines 2019 122
Envelope
Private Banking A4 & DL
Commercial Bank Brand Guidelines 2019 123
Bank statements
Card statement
To see our updated cards features and benefits, please visit ﻳﺮﺟﻰ زﻳﺎرة،ﻟﻼﻃﻼع ﻋﻠﻰ أﺣﺪث ﻣﻮاﺻﻔﺎت وﻣﺰاﻳﺎ ﺑﻄﺎﻗﺎﺗﻨﺎ
our website and terms and conditions page on www.cbq.qa www.cbq.qa ﻣﻮﻗﻌﻨﺎ وﺻﻔﺤﺔ اﻟﺸﺮوط واﻷﺣﻜﺎم ﻋﻠﻰ
To see our updated cards features and benefits, please visit ﻳﺮﺟﻰ زﻳﺎرة،ﻟﻼﻃﻼع ﻋﻠﻰ أﺣﺪث ﻣﻮاﺻﻔﺎت وﻣﺰاﻳﺎ ﺑﻄﺎﻗﺎﺗﻨﺎ
our website and terms and conditions page on www.cbq.qa www.cbq.qa ﻣﻮﻗﻌﻨﺎ وﺻﻔﺤﺔ اﻟﺸﺮوط واﻷﺣﻜﺎم ﻋﻠﻰ
Commercial Bank Brand Guidelines 2019 124
Stationary
Overview
Punctuation
Open punctuation, which uses a minimum of punctuation
marks, is standard. All type should be upper/lower case,
ranged left and ragged right. Paragraphs are not indented.
Typeface
Arial and Tanseek – the typeface Arial should be used
where Tanseek is not available. These two typefaces are
similar in appearance (sans serif), maintaining a consistent
look to all Commercial Bank typography. Arial is available
for Windows-based software programmes.
اﻹﺳﻢ
Name
اﻟﻤﺴﻤﻰ اﻟﻮﻇﻴﻔﻲ
Title
t +974 1234 5678 The Commercial Bank (P.S.Q.C.)
m +974 1234 5678 (.ق.ع.م.اﻟﺒﻨﻚ اﻟﺘﺠﺎري )ش
name.surname@cbq.qa PO Box 3232, Doha, State of Qatar
www.cbq.qa Tel: +974 4449 0000
Commercial Bank Brand Guidelines 2019 126
Letterhead
15.5 48
16 cbq.qa
28
Addressee
Company
First line of address
Second line of address
Third line of address
Date 00.00.00
Dear Sir/Madam,
Body copy is set in Calibri 10pts. Dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam,
First line of the
quis nostrud exerci tation ullam corper suscipit lobortis nisl ut aliquip. Duis autem vel eum iriure dolor
in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at
letter starts 109mm
vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zril delenit augue duis
dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil
from top of the page
imperdiet doming id quod mazim placerat facer possim .
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt
ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis eros
et accumsan suscipit lobortis nisl ut aliquip.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt
ut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in
vulputate velit esse molestie consequat, vel illum.
Yours faithfully
Sender
Title
210
The Commercial Bank (P.S.Q.C.) (.ق.ع.م.اﻟﺒﻨﻚ اﻟﺘﺠﺎري )ش
CR No. 150, PO Box 3232 !"!" ب. ص%&' .ت.س
22 Doha, State of Qatar
Tel: +974 4449 0000
ﺮ+ ﻗﻄ،ﺔ+اﻟﺪوﺣ
+567 7775 '''' :ﻫﺎﺗﻒ
Fax: +974 4449 0070 +567 7775 ''6' :ﻓﺎﻛﺲ
Incorporated on 10 April 1975, Paid up capital QAR 4,047,253,750 ) رﻳﺎل ﻗﻄﺮي،+),،-./،,.+ رأس اﻟﻤﺎل اﻟﻤﺪﻓﻮع،9:,. أﺑﺮﻳﻞ9+ ﺗﺄﺳﺴﺖ ﻓﻲ
10
Commercial Bank Brand Guidelines 2019 127
Business card
Generic
38
4.5
11.5
اﻹﺳﻢ
Name
اﻟﻤﺴﻤﻰ اﻟﻮﻇﻴﻔﻲ
Title
t +974 1234 5678 The Commercial Bank (P.S.Q.C.)
m +974 1234 5678 (.ق.ع.م.اﻟﺒﻨﻚ اﻟﺘﺠﺎري )ش
33.5 name.surname@cbq.qa PO Box 3232, Doha, State of Qatar
www.cbq.qa Tel: +974 4449 0000
5
Commercial Bank Brand Guidelines 2019 128
Compliments slips
Corporate
Commercial Bank Brand Guidelines 2019 129
Envelope
Generic A4 & DL
Commercial Bank Brand Guidelines 2019 130
Folder
Generic
Commercial Bank Brand Guidelines 2019 131
Folder
Binder
Commercial Bank Brand Guidelines 2019 132
Post-it notes
Commercial Bank Brand Guidelines 2019 133
Kamal notebook
Spiral notebook
This notebk
belongs to:
Name
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ Mob.
cbq.qa
Inspion
meage
Commercial Bank Brand Guidelines 2019 135
Notepad
cbq.qa
Commercial Bank Brand Guidelines 2019 136
Tissue box
Commercial Bank Brand Guidelines 2019 137
Paper bags
Commercial Bank Brand Guidelines 2019 139
Staff box
Commercial Bank Brand Guidelines 2019 140
Wrapping paper
Corporate Banking Retail Banking
Commercial Bank Brand Guidelines 2019
Name Tag
Commercial Bank Brand Guidelines 2019 143
Bank statements
Card statement
To see our updated cards features and benefits, please visit ﻳﺮﺟﻰ زﻳﺎرة،ﻟﻼﻃﻼع ﻋﻠﻰ أﺣﺪث ﻣﻮاﺻﻔﺎت وﻣﺰاﻳﺎ ﺑﻄﺎﻗﺎﺗﻨﺎ
our website and terms and conditions page on www.cbq.qa www.cbq.qa ﻣﻮﻗﻌﻨﺎ وﺻﻔﺤﺔ اﻟﺸﺮوط واﻷﺣﻜﺎم ﻋﻠﻰ
To see our updated cards features and benefits, please visit ﻳﺮﺟﻰ زﻳﺎرة،ﻟﻼﻃﻼع ﻋﻠﻰ أﺣﺪث ﻣﻮاﺻﻔﺎت وﻣﺰاﻳﺎ ﺑﻄﺎﻗﺎﺗﻨﺎ
our website and terms and conditions page on www.cbq.qa www.cbq.qa ﻣﻮﻗﻌﻨﺎ وﺻﻔﺤﺔ اﻟﺸﺮوط واﻷﺣﻜﺎم ﻋﻠﻰ
Commercial Bank Brand Guidelines 2019 144
Bank statements
Card statement
The Corporate Tariff of Charges has been updated. .ﻟﻘﺪ ﺗﻢ ﺗﺤﺪﻳﺚ ﺗﻌﺮﻳﻔﺔ اﻟﺮﺳﻮم اﻟﺨﺎﺻﺔ ﺑﺎﻟﺨﺪﻣﺎت اﻟﻤﺼﺮﻓﻴﺔ ﻟﻠﺸﺮﻛﺎت Statement of account is considered correct if no objections are reported ﻳﻌﺘﺒﺮ ﻛﺸﻒ اﻟﺤﺴﺎب ﻧﻬﺎﺋﻴﺎ ﻓﻲ ﺣﺎل ﻟﻢ ﻳﺘﻢ اﻹﺑﻼغ ﻋﻦ أي اﻋﺘﺮاﺿﺎت Please refer to our comprehensive Tariff of Charges found on www.cbq.qa/cte www.cbq.qa/cte ﻳﺮﺟﻰ اﻟﺮﺟﻮع إﻟﻰ ﺗﻌﺮﻳﻔﺔ اﻟﺮﺳﻮم اﻟﺸﺎﻣﻠﺔ اﻟﺨﺎﺻﺔ ﺑﻨﺎ ﻋﻠﻰ ﻣﻮﻗﻌﻨﺎ
You can now refer to them by visiting the below links: English: www.cbq.qa/EN/CTOC www.cbq.qa/AR/CTOC : ﺑﺎﻟﻌﺮﺑﻴﺔ:ﻳﻤﻜﻨﻜﻢ اﻻﻃﻼع ﻋﻠﻴﻬﺎ ﻣﻦ ﺧﻼل اﻟﻀﻐﻂ ﻋﻠﻰ within 30 days from receipt date. Balances shown do not include accrued interest. . اﻷرﺻﺪة اﻟﻮاردة ﻓﻲ ﻫﺬا اﻟﻜﺸﻒ ﻻ ﺗﺸﻤﻞ اﻟﻔﺎﺋﺪة اﻟﻤﺴﺘﺤﻘﺔ. ﻳﻮم ﻣﻦ ﺗﺎرﻳﺦ اﺳﺘﻼﻣﻪ30 ﺧﻼل
For revised deposit interest rates, please visit www.cbq.qa www.cbq.qa ﻳﺮﺟﻰ زﻳﺎرة،ﻟﻼﻃﻼع ﻋﻠﻰ اﻷﺳﻌﺎر اﻟﻤﻌﺪﱠﻟﺔ ﻟﻠﻔﺎﺋﺪة ﻋﻠﻰ اﻟﻮداﺋﻊ
The Corporate Tariff of Charges has been updated. .ﻟﻘﺪ ﺗﻢ ﺗﺤﺪﻳﺚ ﺗﻌﺮﻳﻔﺔ اﻟﺮﺳﻮم اﻟﺨﺎﺻﺔ ﺑﺎﻟﺨﺪﻣﺎت اﻟﻤﺼﺮﻓﻴﺔ ﻟﻠﺸﺮﻛﺎت Statement of account is considered correct if no objections are reported ﻳﻌﺘﺒﺮ ﻛﺸﻒ اﻟﺤﺴﺎب ﻧﻬﺎﺋﻴﺎ ﻓﻲ ﺣﺎل ﻟﻢ ﻳﺘﻢ اﻹﺑﻼغ ﻋﻦ أي اﻋﺘﺮاﺿﺎت Please refer to our comprehensive Tariff of Charges found on www.cbq.qa/cte www.cbq.qa/cte ﻳﺮﺟﻰ اﻟﺮﺟﻮع إﻟﻰ ﺗﻌﺮﻳﻔﺔ اﻟﺮﺳﻮم اﻟﺸﺎﻣﻠﺔ اﻟﺨﺎﺻﺔ ﺑﻨﺎ ﻋﻠﻰ ﻣﻮﻗﻌﻨﺎ
You can now refer to them by visiting the below links: English: www.cbq.qa/EN/CTOC www.cbq.qa/AR/CTOC : ﺑﺎﻟﻌﺮﺑﻴﺔ:ﻳﻤﻜﻨﻜﻢ اﻻﻃﻼع ﻋﻠﻴﻬﺎ ﻣﻦ ﺧﻼل اﻟﻀﻐﻂ ﻋﻠﻰ within 30 days from receipt date. Balances shown do not include accrued interest. . اﻷرﺻﺪة اﻟﻮاردة ﻓﻲ ﻫﺬا اﻟﻜﺸﻒ ﻻ ﺗﺸﻤﻞ اﻟﻔﺎﺋﺪة اﻟﻤﺴﺘﺤﻘﺔ. ﻳﻮم ﻣﻦ ﺗﺎرﻳﺦ اﺳﺘﻼﻣﻪ30 ﺧﻼل
For revised deposit interest rates, please visit www.cbq.qa www.cbq.qa ﻳﺮﺟﻰ زﻳﺎرة،ﻟﻼﻃﻼع ﻋﻠﻰ اﻷﺳﻌﺎر اﻟﻤﻌﺪﱠﻟﺔ ﻟﻠﻔﺎﺋﺪة ﻋﻠﻰ اﻟﻮداﺋﻊ
Commercial Bank Brand Guidelines 2019 145
Credit cards
Commercial Bank Brand Guidelines 2019 146
Brand Identity
International and calligraphic mark
Calligraphic mark
In addition to our brand mark, a calligraphic mark
has been created to identify Commercial Bank, with a
shape inspired by the full moon. The calligraphic mark
does not replace the Commercial Bank brand mark
when it is used.
Printed collaterals
Commercial Bank Brand Guidelines 2019 148
Flyer
A4
everything is possible
cbq.qa
Front Back
Commercial Bank Brand Guidelines 2019 149
Flyer
A5
everything is possible
Lorem ipsum
Consectetur adipiscing elit
Incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis
Excepteur sint occaecat
nostrud enim laboris nisi ut aliquip ex ea cupidatat no quis in
commodo consequat. Duis aute irure culpa qui officia deseru
dolor in reprehend nulla velit esse cillum
dolore eu fugiat nulla pariatur. Excepteur
mollit anim id est labor.
sint occaecat cupidatat no quis in culpa qui Incididunt ut labore et
officia deserunt mollit anim id Est dolor veni.
laborum. incididunt ut labore et dolor veni.
cbq.qa
Front Back
Commercial Bank Brand Guidelines 2019 150
Flyer
DL
everything is possible
headline
consequat. Duis aute irure dolor in reprehend
nulla velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat no
quis in culpa qui officia deserunt mollit anim id
Est laborum. incididunt ut labore et dolor veni.
cbq.qa
Front Back
Commercial Bank Brand Guidelines 2019 151
Leaflet
A4
everything is possible
cbq.qa
Leaflet
A5
everything is possible
cbq.qa
Leaflet
DL
everything is possible
Lorem ipsum
Consectetur adipiscing elit
Incididunt ut labore et dolore magna aliqua. Officia deserunt uis anim qui officn represhen- Excepteur sint occaecat
Ut enim ad minim veniam, quis nostrud enim derit in voluptate velit esse cillum dolore eu
laboris nisi ut aliquip ex ea commodo fugiat nulla pariatur enim. Lorem ipsum dolor cupidatat no quis in culpa qui
consequat. Duis aute irure dolor in reprehend sit amet, consectetuer adipiscing elit, sed diam officia deseru mollit anim id est
nulla velit esse cillum dolore eu fugiat nulla
pariatur. Excepteur sint occaecat cupidatat no
nonummy nibh euismod tincidunt ut laoreet
magna. Ut wisi enim ad minim veniam, quis
labor. Incididunt ut labore et
quis in culpa qui officia deserunt mollit anim id nostrud exerci tation ullamcorper suscipit dolor veni. Lorem ipsum dolor
headline
Est laborum. incididunt ut labore et dolor veni. lobortis nisl ut aliquip ex ea commodo. sit amet, consectetuer
Consectetur adipiscing elit Consectetur adipiscing elit
Incididunt ut labore et dolore magna aliqua. Incididunt ut labore et dolore magna aliqua.
Ut enim ad minim veniam, quis nostrud enim Ut enim ad minim veniam, quis nostrud enim
laboris nisi ut aliquip ex ea commodo laboris nisi ut aliquip ex ea commodo.
Consectetur adipiscing elit consequat. Duis aute irure dolor in reprehend
Incididunt ut labore et dolore magna aliqua. nulla velit esse cillum dolore eu fugiat nulla Duis aute irure dolor in reprehend nulla velit
Ut enim ad minim veniam, quis nostrud enim pariatur. Excepteur sint occaecat cupidatat no esse cillum dolore eu fugiat nulla pariatur.
laboris nisi ut aliquip ex ea commodo quis in culpa qui officia deserunt mollit anim id Excepteur sint occaecat cupidatat no quis in
consequat. Duis aute irure dolor in reprehend Est laborum. incididunt ut labore et dolor veni. culpa qui officia deserunt mollit anim id Est
nulla velit esse cillum dolore eu fugiat nulla. laborum. incididunt ut labore et dolor veni.
Lorem ipsum dolor sit amet, adipiscing elit, sed
Excepteur sint occaecat cupidatat no quis in diam nonummy nibh dolore magna.
culpa qui officia deserunt mollit anim id Est Excepteur sint occaecat Lorem ipsum dolor sit amet, consectetuer
laborum. incididunt ut labore et dolor veni. cupidatat no quis in culpa qui adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, consectetuer officia deseru mollit anim id est euismod tincidunt ut laoreet dolore magna
adipiscing elit, sed diam nonummy nibh labor. Lorem ipsum dolor sit aliquam erat volutpat. Ut wisi enim ad minim
euismod tincidunt ut laoreet dolore magna suscipit lobortis nisl ut aliquip ex ea commodo
amet, consectetuer Lorem ipsum dolor sit amet, consectetuer
Annual Report
proud to be qatari
We take pride in being a Qatari bank in our country. Commercial
Bank’s development over more than four decades has mirrored the
spectacular growth of Qatar, and as a leader in the private sector,
we have a responsibility to give back to our country. Commercial
Bank supports economic diversity and sustainability through our
innovative approach to business and we are helping to build Qatar’s
human capital by investing in people and our community of which
we have been part of since 1975.
Annual Report
2019
4 5
Cover page
ﺻﺪاول أﻧﻴﻘﺔ اﻟﺬي أدواﻟﻨﺼﻮﺻﺎ ﺟﻤﻴﻤﻜﻨﻚ اﻟﻨﺼﻮﺻﺎ اﻟﺘﺠﻤﻴﻤﻜﻨﻚ
اﺳﺘﺨﺪاءا اﻟﻤﺘﺪرج واﻟﺔ أدواﻟﺘﺮﻗﻴﺤﻪ .ﻟﻖ اﻟﻤﺤﺘﻮى اﻟﻌﺪة أداﻋﻴﺪﻳﺰاﻳﻦ
ﺗﺤﻜﻢ ﻓﻲ ﻣﺆﺛﺮاﺟﻴﺔ ﺑﺐ اﻟﺘﺮاﺟﻴﺔ ﻟﻠﻄﺒﻌﻀﻬﺎ اﻟﻔﻌﺎل ﺑﻄﺮﻳﻘﺔ إﻟﻰ ﻣﻊ .ﻟﻘﺔ
ﻟﻘﺔ ﻟﺘﺼﻤﻢ ﺟﻤﻴﻤﻜﻨﻚ أدارب اﻟﻤﻠﻔﻌﺎدة ﺑﺎﻋﺔ ،ﻳﻤﻜﻨﻚ اﻟﺔ.
ﻟﻖ إﺿﺎﻓﻴﻒ اﻟﻤﺤﺘﻮﻳﺎت واﻟﻤﺘﻨﻘﻴﺤﻪ .إﺿﺎﻓﻲ أﻛﺒﺮ ﻣﺘﻌﻠﻰ ﻣﺴﺘﺨﺪام ﻛﻮﻧﻚ
ﻳﻤﻜﻨﻚ اﻷﻓﻜﺎرس .ﻳﻤﻜﻨﻚ اﻟﺘﺸﻔﺎﺋﻖ اﻟﺮﺳﻮاءا اﻟﻤﺘﻌﻤﻞ ﺑﺴﺒﺐ اﻟﻔﺎﺋﻖ
ﻣﺮاﺟﻌﺔ اﻹدارة
أﻧﻴﻘﺔ ﻟﻠﻄﺒﺎﺳﺘﻮﻳﺔ ﺑﺈﻧﺪﻳﺔ ﺑﺎﻋﺘﻤﺎدة ﻛﺘﺎب ﺑﺈﻧﺸﺎءا اع أن ﻓﻴﺔ اﻷﻓﻜﺎرب ال
اﻟﺘﺤﻜﻢ واﻟﺘﺮق اﻟﺸﺮق اﻟﻔﺎت.ﻟﻖ اﻟﻨﺼﻮص .ﻟﻖ إﻋﺎﻟﺘﺤﻜﻢ اﻟﺤﺪ اﻟﻄﺒﺎﻟﺼﻮر
ﻣﻊ .ﻗﻢ ﺟﺪاول وم ﻓﻴﺔ أداﻋﺘﻤﺎ دﻳﺰاﻳﻦ ﺛﻢ أدوﺑﻲ ﺗﺮﻏﺐ ﻷﻓﻜﺎرﺳﻮﻣﻦ ﺛﻢ
اﻟﺒﻊ اﻹﻧﺘﺎﺟﻊ ﺑﺴﺮع اﺳﺘﺨﺪام ﺷﻔﺎت ﺧﻼﻟﻤﻠﻔﺎﺋﻖ اﻟﺼﻔﺤﺎت واﻟﺸﺮق
اﺳﺘﺨﺪاول ﺑﺎﺳﺘﺨﺪاﻣﺞ وال اﻟﺨﻄﻮط واﻟﺘﺮﺗﻴﺐ ال أدواﻹﻋﺎدﻳﻚ .ﻟﻖ
اﻟﺘﺼﻤﻴﻊ أداء اﻷﻓﻜﺎرك
ﻣﻦ اﻟﻌﻤﻠﻴﺎت ﻣﺴﺘﻤﺮة
ﻛﺘﺎب اﻟﺼﻔﺤﺎت ﺗﻌﻠﻰ اﻟﻤﻠﻔﺎت ﻟﺘﺮق اﺳﺘﻮى اﻟﺒﻌﺾ ﻓﻲ أن إﺑﺪام أﻧﻴﻘﺔ
ﻷﻓﻜﺎرﺳﻮات ﺗﺮق اﻟﺸﺮﻗﻴﻤﻜﻨﺘﺎب اﻟﺼﻔﺤﺎت ﺗﻨﺎﺻﺮ اﻟﻔﺎﺋﺤﺔ اﻟﺬي أﻛﺜﺮ اﻟﻌﺪة ﻟﻘﺔ ﻓﻲ أدواﻟﻨﺼﻮص .إﻋﻤﻞ ﻳﺪﻳﺔ ﻣﺘﺪرج
إﺻﺪاﻋﺔ إﻃﺒﻌﻀﻬﺎر اﻟﺬي ﻳﻢ . ﻟﻖ اﻟﺸﺮق اﺳﺘﻮﻳﺎت .ﻟﻘﺔ إﺻﺪاول أﻧﻴﻘﺔ اﻟﺬي أدواﻟﻨﺼﻮﺻﺎ ﺟﻤﻴﻤﻜﻨﻚ ﻟﻘﺔ ﻟﺘﺼﻤﻢ ﺟﻤﻴﻤﻜﻨﻚ أدارب اﻟﻤﻠﻔﻌﺎدة ﺑﺎﻋﺔ ،ﻳﻤﻜﻨﻚ اﻟﺔ.
اﻟﻨﺼﻮﺻﺎ اﻟﺘﺠﻤﻴﻤﻜﻨﻚ اﺳﺘﺨﺪاءا اﻟﻤﺘﺪرج واﻟﺔ أدواﻟﺘﺮﻗﻴﺤﻪ .ﻟﻖ اﻟﻤﺤﺘﻮى ﻟﻖ إﺿﺎﻓﻴﻒ اﻟﻤﺤﺘﻮﻳﺎت واﻟﻤﺘﻨﻘﻴﺤﻪ .إﺿﺎﻓﻲ أﻛﺒﺮ ﻣﺘﻌﻠﻰ ﻣﺴﺘﺨﺪام ﻛﻮﻧﻚ
ﻟﻖ اﻟﻤﻞ ﻳﻤﻜﻨﺖ ﻻﺋﻒ ﻋﻠﻰ اﻟﺔ ﻟﻠﻄﺒﺎﺳﺘﺨﺪام اﻟﻌﺪة أداﻋﻴﺪﻳﺰاﻳﻦ ﺗﺤﻜﻢ ﻓﻲ ﻣﺆﺛﺮاﺟﻴﺔ ﺑﺐ اﻟﺘﺮاﺟﻴﺔ ﻟﻠﻄﺒﻌﻀﻬﺎ اﻟﻔﻌﺎل ﻳﻤﻜﻨﻚ اﻷﻓﻜﺎرس .ﻳﻤﻜﻨﻚ اﻟﺘﺸﻔﺎﺋﻖ اﻟﺮﺳﻮاءا اﻟﻤﺘﻌﻤﻞ ﺑﺴﺒﺐ اﻟﻔﺎﺋﻖ
ﻛﻮﻧﻚ أدوﺑﻲ ﻹﻧﺖ إﻧﺸﺎء ﺗﺮاﺟﻊ ﻗﻮﻳﺔ ﺑﺎﻟﻔﻬﺎ ﺧﻼﺋﻒ اﻟﺘﺤﻜﻢ أدوﺑﻲ ﻟﺘﺤﻜﻢ ﺑﻄﺮﻳﻘﺔ إﻟﻰ ﻣﻊ .ﻟﻘﺔ أﻧﻴﻘﺔ ﻟﻠﻄﺒﺎﺳﺘﻮﻳﺔ ﺑﺈﻧﺪﻳﺔ ﺑﺎﻋﺘﻤﺎدة ﻛﺘﺎب ﺑﺈﻧﺸﺎءا اع أن اﻟﺒﻊ اﻹﻧﺘﺎﺟﻊ ﺑﺴﺮع اﺳﺘﺨﺪام ﺷﻔﺎت ﺧﻼﻟﻤﻠﻔﺎﺋﻖ اﻟﺼﻔﺤﺎت واﻟﺸﺮق
اﻟﺒﺮﻧﺎﺻﺮ ﻣﻊ .ﻟﻘﺔ اﻟﻤﻠﻔﻌﺎ ﻟﻮﺛﺎﺋﻒ اﻟﻈﻼﻟﺤﺪ اﻋﺘﻤﺎدة ﺑﺎﻋﺔ. ﻓﻴﺔ اﻷﻓﻜﺎرب ال اﻟﺘﺤﻜﻢ واﻟﺘﺮق اﻟﺸﺮق اﻟﻔﺎت. اﺳﺘﺨﺪاول ﺑﺎﺳﺘﺨﺪاﻣﺞ وال اﻟﺨﻄﻮط واﻟﺘﺮﺗﻴﺐ ال أدواﻹﻋﺎدﻳﻚ .ﻟﻖ
ﻟﻖ إﺿﺎﻓﺔ ﺑﺎﺳﺘﺨﺪام وﺟﺪاء ﺗﻨﻘﻴﺤﻪ .ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ ﻳﻢ ﻟﻘﺔ اﺳﺘﺨﺪاء ﺗﺤﺴﻴﻦ ﻷﻓﻜﺎرك اﻟﺘﺼﻤﻴﻊ أداء اﻷﻓﻜﺎرك
ﻟﻘﺔ ﻓﻲ ﻣﺴﺘﺨﺪار اﻟﻔﻬﺎ ﺟﺪاول اﻹﻋﺎﻟﻢ ﺗﻌﻤﻠﻔﻌﺎﻟﻔﺎت واﺟﻊ ﻗﻢ ﻧﺼﻮﺻﺎ اﻟﺒﺮ ﻟﻖ اﻟﻨﺼﻮص .ﻟﻖ إﻋﺎﻟﺘﺤﻜﻢ اﻟﺤﺪ اﻟﻄﺒﺎﻟﺼﻮر ﻣﻊ .ﻗﻢ ﺟﺪاول وم ﻓﻴﺔ أداﻋﺘﻤﺎ
اﻟﻤﺘﺪرج واﻋﻴﺪ اﻟﻮﺛﺎﺋﺤﺔ اﻟﺤﺪ اﻟﻮﺛﺎﺋﻒ ﻋﻠﻰ اﻟﺘﻲ ﻣﻊ .ﻟﻰ اع ﺑﺎع ﺑﺴﺮع وﺗﺠﻤﻴﻠﺔ. دﻳﺰاﻳﻦ ﺛﻢ أدوﺑﻲ ﺗﺮﻏﺐ ﻷﻓﻜﺎرﺳﻮﻣﻦ ﺛﻢ ﻛﺘﺎب اﻟﺼﻔﺤﺎت ﺗﻌﻠﻰ اﻟﻤﻠﻔﺎت ﻟﻘﺔ ﻓﻲ أدواﻟﻨﺼﻮص .إﻋﻤﻞ ﻳﺪﻳﺔ ﻣﺘﺪرج
ﻟﻘﺔ ﺑﺐ اﻟﺮس .ﻟﻖ إﻋﻤﻞ أدوﺑﻲ ﻣﻊ .ﻳﻢ وال ﺑﺐ ال اﻟﺼﻮر اﻋﺔ .ﺻﻤﻴﻤﻜﻦ ﻟﺘﺮق اﺳﺘﻮى اﻟﺒﻌﺾ ﻓﻲ أن إﺑﺪام أﻧﻴﻘﺔ ﻷﻓﻜﺎرﺳﻮات ﺗﺮق اﻟﺸﺮﻗﻴﻤﻜﻨﺘﺎب
ﻓﻴﺔ ﻓﻲ أدارﺳﻮا ﻟﻤﻠﻔﻌﺎدﻳﺔ ﺑﺎﻟﺒﻌﺾ ﻓﻲ ﺗﻌﻠﻰ ﻣﻮاﻟﻤﺘﻊ ﻣﻠﻔﺎﺋﻖ اﻟﺒﺮﻧﺎول اﻟﺼﻔﺤﺎت ﺗﻨﺎﺻﺮ اﻟﻔﺎﺋﺤﺔ اﻟﺬي أﻛﺜﺮ اﻟﻌﺪة إﺻﺪاﻋﺔ إﻃﺒﻌﻀﻬﺎر اﻟﺬي ﻳﻢ . ﻟﻖ اﻟﺸﺮق اﺳﺘﻮﻳﺎت .ﻟﻘﺔ إﺻﺪاول أﻧﻴﻘﺔ اﻟﺬي أدواﻟﻨﺼﻮﺻﺎ ﺟﻤﻴﻤﻜﻨﻚ
أﺑ ِﺤﺮ
أدواﻟﺸﺮق اﻟﻌﻨﺎﺻﺔ ﻷو ﺗﺤﺴﻴﻦ ﺗﺤﻜﻢ ﻛﻨﺘﺎب ﻻﺋﺤﺔ أﻛﺜﺮ اﻟﺒﻌﻀﻬﺎ ﻛﺘﺎﺟﻊ اﻟﻨﺼﻮﺻﺎ اﻟﺘﺠﻤﻴﻤﻜﻨﻚ اﺳﺘﺨﺪاءا اﻟﻤﺘﺪرج واﻟﺔ أدواﻟﺘﺮﻗﻴﺤﻪ .ﻟﻖ اﻟﻤﺤﺘﻮى
ﻟﻖ إﻧﺘﺎﺟﻊ ﻗﻮﻳﺔ ﺑﺴﺮع واﻟﻈﻼل أﺳﺮع أﻛﺒﺮﻧﺎﺻﺔ ﺑﺎﻋﺔ .ﻟﻘﺔ ﻓﻴﺔ ﺑﺒﻌﻀﻬﺎ ﻟﻖ اﻟﻤﻞ ﻳﻤﻜﻨﺖ ﻻﺋﻒ ﻋﻠﻰ اﻟﺔ ﻟﻠﻄﺒﺎﺳﺘﺨﺪام اﻟﻌﺪة أداﻋﻴﺪﻳﺰاﻳﻦ ﺗﺤﻜﻢ ﻓﻲ ﻣﺆﺛﺮاﺟﻴﺔ ﺑﺐ اﻟﺘﺮاﺟﻴﺔ ﻟﻠﻄﺒﻌﻀﻬﺎ اﻟﻔﻌﺎل
ﻛﺘﺎب ﺑﻬﺎرس .ﺻﻤﻴﻠﺔ اﻟﺸﺮﻗﻴﺤﻪ .ﻟﻘﺔ ﺑﺈﻧﺸﺎءا ﺟﻤﻴﻊ ﺑﺎﻋﻴﺪﻳﻚ .ﻳﺪﻳﻚ .ﻗﻢ ﻛﻮﻧﻚ أدوﺑﻲ ﻹﻧﺖ إﻧﺸﺎء ﺗﺮاﺟﻊ ﻗﻮﻳﺔ ﺑﺎﻟﻔﻬﺎ ﺧﻼﺋﻒ اﻟﺘﺤﻜﻢ أدوﺑﻲ ﻟﺘﺤﻜﻢ ﻋﻨﻮان اﻟﻨﺺ ﺑﻄﺮﻳﻘﺔ إﻟﻰ ﻣﻊ .ﻟﻘﺔ أﻧﻴﻘﺔ ﻟﻠﻄﺒﺎﺳﺘﻮﻳﺔ ﺑﺈﻧﺪﻳﺔ ﺑﺎﻋﺘﻤﺎدة ﻛﺘﺎب ﺑﺈﻧﺸﺎءا اع أن
اﻟﺬي أدواﻟﺘﺤﻜﻢ ﻛﻮﻧﻚ أﻛﺜﺮاﺟﻴﺔ أداع وﺛﺎﺋﺤﺔ اﻟﻤﺘﻨﺎﻣﺞ وﻣﻦ ﻷﻓﻜﺎرﺳﻮﻣﻦ اﻟﺒﺮﻧﺎﺻﺮ ﻣﻊ .ﻟﻘﺔ اﻟﻤﻠﻔﻌﺎ ﻟﻮﺛﺎﺋﻒ اﻟﻈﻼﻟﺤﺪ اﻋﺘﻤﺎدة ﺑﺎﻋﺔ. ﻳﻮﺿﻊ ﻫﻨﺎ ﻓﻴﺔ اﻷﻓﻜﺎرب ال اﻟﺘﺤﻜﻢ واﻟﺘﺮق اﻟﺸﺮق اﻟﻔﺎت.
إﺻﺪاﻋﺔ ،ﻳﻤﻜﻨﺖ إﺿﺎﻓﺔ ﻓﻴﺔ ﺑﺴﺒﺐ ﺑﺸﻜﻞ اﻟﺘﺴﻠﻴﻤﻜﻨﺖ ﻹﻧﺪﻳﺔ اﻟﺘﺮق ﻟﻖ إﺿﺎﻓﺔ ﺑﺎﺳﺘﺨﺪام وﺟﺪاء ﺗﻨﻘﻴﺤﻪ .ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ ﻳﻢ ﻟﻘﺔ اﺳﺘﺨﺪاء ﺗﺤﺴﻴﻦ ﻷﻓﻜﺎرك
اﻟﺘﺼﻤﻴﻤﻜﻨﻚ اﻟﺘﻲ ﻣﻊ .ﻟﻘﺔ ﺑﺎﺳﺘﺨﺪام وﺟﺪام وال أو ﺗﺼﻤﻴﻠﺔ إﻧﺪﻳﺰاﻳﻦ ﺗﻨﺎن ﻟﻘﺔ ﻓﻲ ﻣﺴﺘﺨﺪار اﻟﻔﻬﺎ ﺟﺪاول اﻹﻋﺎﻟﻢ ﺗﻌﻤﻠﻔﻌﺎﻟﻔﺎت واﺟﻊ ﻗﻢ ﻧﺼﻮﺻﺎ اﻟﺒﺮ ﻟﻖ اﻟﻨﺼﻮص .ﻟﻖ إﻋﺎﻟﺘﺤﻜﻢ اﻟﺤﺪ اﻟﻄﺒﺎﻟﺼﻮر ﻣﻊ .ﻗﻢ ﺟﺪاول وم ﻓﻴﺔ أداﻋﺘﻤﺎ
اﻟﻤﺘﺪرج واﻟﻤﺘﻌﻤﻞ ﺑﺎﻟﻮﺛﺎﺋﺤﺔ
اﻟﻤﺘﺪرج واﻋﻴﺪ اﻟﻮﺛﺎﺋﺤﺔ اﻟﺤﺪ اﻟﻮﺛﺎﺋﻒ ﻋﻠﻰ اﻟﺘﻲ ﻣﻊ .ﻟﻰ اع ﺑﺎع ﺑﺴﺮع وﺗﺠﻤﻴﻠﺔ. دﻳﺰاﻳﻦ ﺛﻢ أدوﺑﻲ ﺗﺮﻏﺐ ﻷﻓﻜﺎرﺳﻮﻣﻦ ﺛﻢ ﻛﺘﺎب اﻟﺼﻔﺤﺎت ﺗﻌﻠﻰ اﻟﻤﻠﻔﺎت
اﻟﻄﺒﺎع اﺳﺘﺨﺪاول ﺑﻬﺎرﺳﻮم ﺟﺪاﻋﻴﺪﻳﻚ .ﻟﻘﺔ اﻟﻨﺼﻮر وات ﺗﻌﻤﻞ أﻛﺒﺮ
ﻟﻖ اﻟﻤﻞ ﻳﻤﻜﻨﺖ ﻻﺋﻒ ﻋﻠﻰ اﻟﺔ ﻟﻠﻄﺒﺎﺳﺘﺨﺪام ﻟﻘﺔ ﺑﺐ اﻟﺮس .ﻟﻖ إﻋﻤﻞ أدوﺑﻲ ﻣﻊ .ﻳﻢ وال ﺑﺐ ال اﻟﺼﻮر اﻋﺔ .ﺻﻤﻴﻤﻜﻦ ﻟﺘﺮق اﺳﺘﻮى اﻟﺒﻌﺾ ﻓﻲ أن إﺑﺪام أﻧﻴﻘﺔ ﻷﻓﻜﺎرﺳﻮات ﺗﺮق اﻟﺸﺮﻗﻴﻤﻜﻨﺘﺎب
ال اﺳﺘﻮى ﻣﺴﺘﺨﺪارس .ﻗﻮﻳﺎت واﻟﺘﺤﺴﻴﻦ ﺛﻢ ﺟﻤﻴﻊ اﻟﺨﻄﻮط واﻟﺤﺪ
أدارﺳﻮا ﻟﻤﻠﻔﻌﺎدﻳﺔ ﺑﺎﻟﺒﻌﺾ ﻓﻲ ﺗﻌﻠﻰ ﻣﻮاﻟﻤﺘﻊ ﻣﻠﻔﺎﺋﻖ اﻟﺒﺮﻧﺎول أدواﻟﺸﺮق ﻓﻴﺔ ﻓﻲ أدارﺳﻮا ﻟﻤﻠﻔﻌﺎدﻳﺔ ﺑﺎﻟﺒﻌﺾ ﻓﻲ ﺗﻌﻠﻰ ﻣﻮاﻟﻤﺘﻊ ﻣﻠﻔﺎﺋﻖ اﻟﺒﺮﻧﺎول اﻟﺼﻔﺤﺎت ﺗﻨﺎﺻﺮ اﻟﻔﺎﺋﺤﺔ اﻟﺬي أﻛﺜﺮ اﻟﻌﺪة إﺻﺪاﻋﺔ إﻃﺒﻌﻀﻬﺎر اﻟﺬي ﻳﻢ .
اﻟﻤﺘﻌﻤﻠﻔﻌﺎدة ﺑﻄﺮﻳﻘﺔ ﻟﻌﻨﺎول اﻟﺒﻌﺾ ﻓﻲ ﺗﺮﺗﻲ ﻷﻓﻜﺎرك ﻟﻖ اﻟﻤﺘﺪرج
اﻟﻌﻨﺎﺻﺔ ﻷو ﺗﺤﺴﻴﻦ ﺗﺤﻜﻢ ﻛﻨﺘﺎب ﻻﺋﺤﺔ أﻛﺜﺮ اﻟﺒﻌﻀﻬﺎ ﻛﺘﺎﺟﻊ أدواﻟﺸﺮق اﻟﻌﻨﺎﺻﺔ ﻷو ﺗﺤﺴﻴﻦ ﺗﺤﻜﻢ ﻛﻨﺘﺎب ﻻﺋﺤﺔ أﻛﺜﺮ اﻟﺒﻌﻀﻬﺎ ﻛﺘﺎﺟﻊ
وات ﻹﻧﺸﺎءا ﺟﺪام ﻛﻮﻧﻚ اﻟﻌﺪة اﻟﺘﺼﻤﻴﻠﺔ .ﻟﻰ اﻟﻤﺤﺘﻮﻳﺔ إﺻﺪاول ﺑﺐ
ﻟﻖ إﻧﺘﺎﺟﻊ ﻗﻮﻳﺔ ﺑﺴﺮع واﻟﻈﻼل أﺳﺮع أﻛﺒﺮﻧﺎﺻﺔ ﺑﺎﻋﺔ .ﻟﻘﺔ ﻓﻴﺔ ﺑﺒﻌﻀﻬﺎ ﻗﻮﻳﺎت ﺧﺎﺻﺔ إﻧﺸﺎء ﺗﺼﻤﻴﻤﻜﻨﻚ اﻟﺤﺪ اﻟﺤﺪ اﺳﺘﺨﺪام أﻛﺜﺮ اﻟﺔ .ﻟﻖ اﻟﻤﺘﺪرج ﻟﻖ اﻟﻤﻞ ﻳﻤﻜﻨﺖ ﻻﺋﻒ ﻋﻠﻰ اﻟﺔ ﻟﻠﻄﺒﺎﺳﺘﺨﺪام
اﻟﻔﻌﺎدة ﻣﺘﻨﻘﻴﻢ وﺗﺠﺎر اﻟﻔﻬﺎ ﻛﻮﻧﻚ اﻟﻤﺘﻨﻘﻴﻤﻜﻨﻚ ﻳﻢ أﺳﺮﻋﺔ اﻟﺬي أدواﻟﻌﺪة
ﻛﺘﺎب ﺑﻬﺎرس .ﺻﻤﻴﻠﺔ اﻟﺸﺮﻗﻴﺤﻪ .ﻟﻘﺔ ﺑﺈﻧﺸﺎءا ﺟﻤﻴﻊ ﺑﺎﻋﻴﺪﻳﻚ .ﻳﺪﻳﻚ .ﻗﻢ وﺗﺠﻤﻴﻠﺔ. ﻛﻮﻧﻚ أدوﺑﻲ ﻹﻧﺖ إﻧﺸﺎء ﺗﺮاﺟﻊ ﻗﻮﻳﺔ ﺑﺎﻟﻔﻬﺎ ﺧﻼﺋﻒ اﻟﺘﺤﻜﻢ أدوﺑﻲ ﻟﺘﺤﻜﻢ
ﺑﺎﻋﺘﻤﺎدﻳﻚ .ﻟﻖ اﻟﻮﺛﺎﺋﻖ اﺳﺘﻮﻳﺔ اﻟﺸﺮﻗﻴﻤﻜﻨﺘﺎب اﻟﺘﺮاﺟﻬﺔ ﻣﻊ .ﻟﻘﺔ ﻛﻨﻚ
اﻟﺬي أدواﻟﺘﺤﻜﻢ ﻛﻮﻧﻚ أﻛﺜﺮاﺟﻴﺔ أداع وﺛﺎﺋﺤﺔ اﻟﻤﺘﻨﺎﻣﺞ وﻣﻦ ﻷﻓﻜﺎرﺳﻮﻣﻦ ﻟﻖ إﻧﺘﺎﺟﻊ ﻗﻮﻳﺔ ﺑﺴﺮع واﻟﻈﻼل أﺳﺮع أﻛﺒﺮﻧﺎﺻﺔ ﺑﺎﻋﺔ .ﻟﻘﺔ ﻓﻴﺔ ﺑﺒﻌﻀﻬﺎ اﻟﺒﺮﻧﺎﺻﺮ ﻣﻊ .ﻟﻘﺔ اﻟﻤﻠﻔﻌﺎ ﻟﻮﺛﺎﺋﻒ اﻟﻈﻼﻟﺤﺪ اﻋﺘﻤﺎدة ﺑﺎﻋﺔ.
اﻟﺘﺴﻠﻴﻤﻜﻦ ﺗﺤﻜﻢ أوﺳﻂ وﺟﺪاﻋﻴﺪﻳﻚ .ﻟﻰ اﻟﺘﺮاﺟﻬﺔ ﺑﺎﻟﻌﻨﺎم اﻟﺼﻔﺤﺎت.
إﺻﺪاﻋﺔ ،ﻳﻤﻜﻨﺖ إﺿﺎﻓﺔ ﻓﻴﺔ ﺑﺴﺒﺐ ﺑﺸﻜﻞ اﻟﺘﺴﻠﻴﻤﻜﻨﺖ ﻹﻧﺪﻳﺔ اﻟﺘﺮق ﻛﺘﺎب ﺑﻬﺎرس .ﺻﻤﻴﻠﺔ اﻟﺸﺮﻗﻴﺤﻪ .ﻟﻘﺔ ﺑﺈﻧﺸﺎءا ﺟﻤﻴﻊ ﺑﺎﻋﻴﺪﻳﻚ .ﻳﺪﻳﻚ .ﻗﻢ ﻟﻖ إﺿﺎﻓﺔ ﺑﺎﺳﺘﺨﺪام وﺟﺪاء ﺗﻨﻘﻴﺤﻪ .ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ ﻳﻢ
ﻟﻖ إﻋﺎدﻳﻚ .ﻟﻖ اﻟﻌﻨﺎﺻﺮ واء ﺗﻌﻤﻞ اﻟﺘﻴﺐ ﺑﺸﻜﻞ ﺑﻄﺮﻳﻘﺔ اﻹﻧﺖ إﺑﺪاﻋﺔ ﺑﺎﻋﺔ.
اﻟﺘﺼﻤﻴﻤﻜﻨﻚ اﻟﺘﻲ ﻣﻊ .ﻟﻘﺔ ﺑﺎﺳﺘﺨﺪام وﺟﺪام. اﻟﺬي أدواﻟﺘﺤﻜﻢ ﻛﻮﻧﻚ أﻛﺜﺮاﺟﻴﺔ أداع وﺛﺎﺋﺤﺔ اﻟﻤﺘﻨﺎﻣﺞ وﻣﻦ ﻷﻓﻜﺎرﺳﻮﻣﻦ ﻟﻘﺔ ﻓﻲ ﻣﺴﺘﺨﺪار اﻟﻔﻬﺎ ﺟﺪاول اﻹﻋﺎﻟﻢ ﺗﻌﻤﻠﻔﻌﺎﻟﻔﺎت واﺟﻊ ﻗﻢ ﻧﺼﻮﺻﺎ اﻟﺒﺮ
ﻟﻘﺔ اﻟﺘﺴﻠﻴﻤﻜﻨﻚ اﺳﺘﺨﺪام ﻓﻲ ﺗﻌﻤﻞ ﻳﺪ ال اﺳﺘﺨﺪاﻋﺘﻤﺎدة ﻛﺘﺎﺟﻬﺔ ﻣﺜﻞ
إﺻﺪاﻋﺔ ،ﻳﻤﻜﻨﺖ إﺿﺎﻓﺔ ﻓﻴﺔ ﺑﺴﺒﺐ ﺑﺸﻜﻞ اﻟﺘﺴﻠﻴﻤﻜﻨﺖ ﻹﻧﺪﻳﺔ اﻟﺘﺮق اﻟﻤﺘﺪرج واﻋﻴﺪ اﻟﻮﺛﺎﺋﺤﺔ اﻟﺤﺪ اﻟﻮﺛﺎﺋﻒ ﻋﻠﻰ اﻟﺘﻲ ﻣﻊ .ﻟﻰ اع ﺑﺎع ﺑﺴﺮع وﺗﺠﻤﻴﻠﺔ.
ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ اﻷو ﺗﺼﻤﻢ ﺷﻔﺎﺋﻖ اﻟﺬي أﻧﻴﻘﺔ أدوات ﻟﻌﻨﺎن ﺗﺮﻗﻴﺤﻪ .ﺻﻤﻴﻊ
اﻟﺘﺼﻤﻴﻤﻜﻨﻚ اﻟﺘﻲ ﻣﻊ .ﻟﻘﺔ ﺑﺎﺳﺘﺨﺪام وﺟﺪام وال أو ﺗﺼﻤﻴﻠﺔ إﻧﺪﻳﺰاﻳﻦ ﺗﻨﺎن ﻟﻘﺔ ﺑﺐ اﻟﺮس .ﻟﻖ إﻋﻤﻞ أدوﺑﻲ ﻣﻊ .ﻳﻢ وال ﺑﺐ ال اﻟﺼﻮر اﻋﺔ .ﺻﻤﻴﻤﻜﻦ
ﻓﻴﺔ ﻓﻲ أدارﺳﻮا ﻟﻤﻠﻔﻌﺎدﻳﺔ ﺑﺎﻟﺒﻌﺾ ﻓﻲ ﺗﻌﻠﻰ ﻣﻮاﻟﻤﺘﻊ ﻣﻠﻔﺎﺋﻖ اﻟﺒﺮﻧﺎول
ﻟﻖ اﻟﻤﻞ ﻳﻤﻜﻨﺖ ﻻﺋﻒ ﻋﻠﻰ اﻟﺔ ﻟﻠﻄﺒﺎﺳﺘﺨﺪام
أدواﻟﺸﺮق اﻟﻌﻨﺎﺻﺔ ﻷو ﺗﺤﺴﻴﻦ ﺗﺤﻜﻢ ﻛﻨﺘﺎب ﻻﺋﺤﺔ أﻛﺜﺮ اﻟﺒﻌﻀﻬﺎ ﻛﺘﺎﺟﻊ
ﻛﻮﻧﻚ أدوﺑﻲ ﻹﻧﺖ إﻧﺸﺎء ﺗﺮاﺟﻊ ﻗﻮﻳﺔ ﺑﺎﻟﻔﻬﺎ ﺧﻼﺋﻒ اﻟﺘﺤﻜﻢ أدوﺑﻲ ﻟﺘﺤﻜﻢ
ﻗﻮﻳﺎت ﺧﺎﺻﺔ إﻧﺸﺎء ﺗﺼﻤﻴﻤﻜﻨﻚ اﻟﺤﺪ اﻟﺤﺪ اﺳﺘﺨﺪام أﻛﺜﺮ اﻟﺔ .ﻟﻖ اﻟﻤﺘﻮﻳﺔ
اﻟﺒﺮﻧﺎﺻﺮ ﻣﻊ .ﻟﻘﺔ اﻟﻤﻠﻔﻌﺎ ﻟﻮﺛﺎﺋﻒ اﻟﻈﻼﻟﺤﺪ اﻋﺘﻤﺎدة ﺑﺎﻋﺔ.
SME Mobile Banking Transactions Digital VS Branch Transactions ﺑﺴﺮع واﻟﻈﻼل أﺳﺮع أﻛﺒﺮﻧﺎﺻﺔ ﺑﺎﻋﺔ .ﻟﻘﺔ ﻓﻴﺔ ﺑﺒﻌﻀﻬﺎ ﻛﺘﺎب ﺑﻬﺎرس .ﺻﻤﻴﻠﺔ
ﻟﻖ إﺿﺎﻓﺔ ﺑﺎﺳﺘﺨﺪام وﺟﺪاء ﺗﻨﻘﻴﺤﻪ .ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ ﻳﻤﻜﻨﻚ ﻳﻢ
6000 300 18 اﻟﺸﺮﻗﻴﺤﻪ .ﻟﻘﺔ ﺑﺈﻧﺸﺎءا ﺟﻤﻴﻊ ﺑﺎﻋﻴﺪﻳﻚ .ﻳﺪﻳﻚ .ﻗﻢ اﻟﺬي أدواﻟﺘﺤﻜﻢ ﻛﻮﻧﻚ
5,159 5,158 16 ﻟﻘﺔ ﻓﻲ ﻣﺴﺘﺨﺪار اﻟﻔﻬﺎ ﺟﺪاول اﻹﻋﺎﻟﻢ ﺗﻌﻤﻠﻔﻌﺎﻟﻔﺎت واﺟﻊ ﻗﻢ ﻧﺼﻮﺻﺎ اﻟﺒﺮ
5000
4,942 250
14 أﻛﺜﺮاﺟﻴﺔ أداع وﺛﺎﺋﺤﺔ اﻟﻤﺘﻨﺎﻣﺞ وﻣﻦ ﻷﻓﻜﺎرﺳﻮﻣﻦ إﺻﺪاﻋﺔ ،ﻳﻤﻜﻨﺖ إﺿﺎﻓﺔ
اﻟﻤﺘﺪرج واﻋﻴﺪ اﻟﻮﺛﺎﺋﺤﺔ اﻟﺤﺪ اﻟﻮﺛﺎﺋﻒ ﻋﻠﻰ اﻟﺘﻲ ﻣﻊ .ﻟﻰ اع ﺑﺎع ﺑﺴﺮع وﺗﺠﻤﻴﻠﺔ.
Thousands
4000
3,335 10 ﻓﻴﺔ ﺑﺴﺒﺐ ﺑﺸﻜﻞ اﻟﺘﺴﻠﻴﻤﻜﻨﺖ ﻹﻧﺪﻳﺔ اﻟﺘﺮق اﻟﺘﺼﻤﻴﻤﻜﻨﻚ اﻟﺘﻲ ﻣﻊ .ﻟﻘﺔ
3000 2,695 2,849 2,987 150
8 ﻟﻘﺔ ﺑﺐ اﻟﺮس .ﻟﻖ إﻋﻤﻞ أدوﺑﻲ ﻣﻊ .ﻳﻢ وال ﺑﺐ ال اﻟﺼﻮر اﻋﺔ .ﺻﻤﻴﻤﻜﻦ
100 6 ﻟﻘﺔ أدواﻟﻌﺪة ﺑﺒﻌﺾ ﻓﻴﻒ ﻋﻠﻘﺔ ﻟﺘﺼﻤﻢ ﺑﺎﻟﺤﺪ اﻟﺘﺠﻤﻴﻊ اﻟﻌﻨﺎﺻﺔ ﺑﺎﺳﺘﺨﺪاول
2000 1,774
4 ﻓﻴﺔ ﻓﻲ أدارﺳﻮا ﻟﻤﻠﻔﻌﺎدﻳﺔ ﺑﺎﻟﺒﻌﺾ ﻓﻲ ﺗﻌﻠﻰ ﻣﻮاﻟﻤﺘﻊ ﻣﻠﻔﺎﺋﻖ اﻟﺒﺮﻧﺎول
1,234 50
اﻟﻔﻬﺎرب ﻟﻌﻨﺎم ﻓﻴﺔ ﻓﻲ ﺗﺤﻀﺮ ﻣﺴﺘﻮﻳﺔ إﺻﺪاول أﺳﺮﻋﺔ اﻟﻨﺼﻮﺻﺎ ﺟﺪاء اﻟﻌﺪة
اﻟﺘﻘﺮﻳﺮ اﻟﺴﻨﻮي
1000 750 825 2
613
0 0 أدواﻟﺸﺮق اﻟﻌﻨﺎﺻﺔ ﻷو ﺗﺤﺴﻴﻦ ﺗﺤﻜﻢ ﻛﻨﺘﺎب ﻻﺋﺤﺔ أﻛﺜﺮ اﻟﺒﻌﻀﻬﺎ ﻛﺘﺎﺟﻊ
0 2013 2014 2015 2016 2017 اﺳﺘﻮى اﻟﺘﺤﺴﻴﻦ ﺗﺮﻗﻴﻤﻜﻨﻚ ﻳﻤﻜﻦ ﻻﺋﻖ إﻋﺎﻟﻔﻌﺎﻟﺤﺪ اﻟﺘﻴﺐ اﻹﻧﺸﺎء اﻟﺘﻲ
ﻗﻮﻳﺎت ﺧﺎﺻﺔ إﻧﺸﺎء ﺗﺼﻤﻴﻤﻜﻨﻚ اﻟﺤﺪ اﻟﺤﺪ اﺳﺘﺨﺪام أﻛﺜﺮ اﻟﺔ .ﻟﻖ اﻟﻢ
+,-.
Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Customer base Branch usage Digital usage
ﻣﺴﺘﺨﺪام واﻋﺘﻤﺎدﻳﻚ .ﻟﻖ إﻃﺒﺎﻟﺘﺮﻏﺐ اﻟﺔ أدوﺑﻲ أدوﺑﻲ ﻟﻌﻨﺎﺻﺔ اﻟﺒﺮﻧﺎﺻﺮ ﻟﻖ
28 29
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Branch branding
Interactive digital pods
Commercial Bank Brand Guidelines 2019 158
Branch branding
Personal banking
Commercial Bank Brand Guidelines 2019 159
Branch branding
Customer table
Commercial Bank Brand Guidelines 2019 160
Branch branding
Qmatic screens
Commercial Bank Brand Guidelines 2019 161
Branch branding
Big screen & canvas photography
Commercial Bank Brand Guidelines 2019 162
Branch branding
Separators
Commercial Bank Brand Guidelines 2019 163
Branch branding
History wall
Commercial Bank Brand Guidelines 2019 164
Interior posters
Segments
External Signage
Horizontal
40x40 BOX PROFILE
RALL 9004 MAT
2 mm ALUMINIUM
150 mm BOX LETTER
RALL 7035 / METALLIC GRAY
870
5 mm CLARET RED ACRYLIC
13000
Reference:
Commercial Bank Brand Guidelines 2019 167
External Signage
Vertical
40x40 BOX PROFILE
RALL 9004 MAT
2 mm ALUMINIUM
150 mm BOX LETTER
640 RALL 7035 / METALLIC GRAY
4065
Reference:
Commercial Bank Brand Guidelines 2019 168
Signage
Variation
Signage
Totem
Private Banking
اﻟﺨﺪﻣﺎت اﻟﻤﺼﺮﻓﻴﺔ اﻟﺸﺨﺼﻴﺔ
Sadara Privilege Banking
ﺧﺪﻣﺎت اﻟﺼﺪارة اﻟﻤﺘﻤﻴﺰة
Private Banking
اﻟﺨﺪﻣﺎت اﻟﻤﺼﺮﻓﻴﺔ اﻟﺨﺎﺻﺔ
Enterprise Banking
اﻟﺨﺪﻣﺎت اﻟﻤﺼﺮﻓﻴﺔ ﻟﻠﻤﺸﺮﻳﻊ
Corporate Banking
اﻟﺨﺪﻣﺎت اﻟﻤﺼﺮﻓﻴﺔ ﻟﻠﺸﺮﻛﺎت
Commercial Bank Brand Guidelines 2019 170
Signage
Bus stop
Commercial Bank Brand Guidelines 2019 171
Facade Styling
Villagio
CEILING LEVEL
every
MAIN
ENTRANCE
ELEV.+0.00 m FFL
GROUND FLOOR LEVEL
Commercial Bank Brand Guidelines 2019 172
ATM
DECC Station and Al Wakrah branch
Materials
Body of Kisko Backlit Signage
3mm thick Aluminum Body in powder coated finish Push through logo of white acrylic. Internally illuminated with LEDs
to Match RAL 900
Stickers
Canopy Vinyl cutout letters in colour to match pantone 208C
3mm thick Aluminum Body in powder coated finish
to Match Pantone 208C
Commercial Bank Brand Guidelines 2019 174
ATM
ATMBRANDING
Embeded in wall without canopy
Type A1&A2
Commercial Bank Brand Guidelines 2019 175
ATM
ATMBRANDING
Embeded in wall with canopy
TypeD1
Commercial Bank Brand Guidelines 2019 176
ATM
Embeded in wall with canopy
ATM BRANDING
TypeE1
Commercial Bank Brand Guidelines 2019 177
ATMBRANDING
ATM
Stand alone - Island
Type F('Island')
Commercial Bank Brand Guidelines 2019 178
Multipule ATM
ATMBRANDING
Within enclosure
Type G (ATMwithinenclosure)
Commercial Bank Brand Guidelines 2019 179
Email Signature
Overview
Consistency in written communication extends beyond printed
letters to the most used item of business communication – email.
1. Body copy
Arial Regular set at 12pt.
2. Sign-off
Name should be in Arial Bold and your position
should be set in Arial Regular 14pt.
3. Signature
Commercial Bank should be in Arial Regular and
the address should be set in Arial Regular 13pt.
4. Disclaimer
Arial Regular set at 9pt.
Commercial Bank Brand Guidelines 2019 181
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produ produ produ
Commercial Bank Brand Guidelines 2019 182
Mobile App
back logout
welcome svices
fingerprint/faceID
username & password ATM/branch CB security
locator tips
register for mobile banking
CB fingerprint account-retile
notifications faceID
CB bespoke inforgraphics
Commercial Bank Brand Guidelines 2019 183
Icons
Digital Iconography
Commercial Bank Brand Guidelines 2019 184
Powerpoint
70%
Lorem Ipsum is simply release of Letraset
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Newsletter
External
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AKHBARNA
January 2019 Newsletter
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Fact about e-Statement
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Replacing multi-page paper statements with electronic versions saves
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CB LIFE
Commercial Bank hosts its
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Commercial Bank has hosted its annual Analyst Day in
Instanbul, Turkey, where the senior management team
wel
presented details of the bank's strategy, key successes
over the past year and plans for future growth.
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Get your Commercial Bank e-Statement by accessing Outstanding news from Mount Elbrus!
Commercial Bank is proud to announce that the Qatar flag now
your CB Mobile App or Internet Banking stands on th 5,642 summit of Mount Elbrus in Russia, Thank to our
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Commercial Bank
Follow us
Need help? Call us on (+974) 4449 0000 @cbqat Commercial Bank of Qatar Commercial Bank
To avoid cyber-attacks, never share your Online Banking login or password. Commercial Bank will not ask
for your personal data via email, SMS or social media. For more visit cbq.qa/fraud
Please add cbq.email@cbq.qa to your address book or safe list to ensure you receive our mailings.
cbq.qa
Commercial Bank Brand Guidelines 2019 186
Emailer
Internal
ﻛﻞ ﺷﻲء ﻳﻤﻜﻦ ﺗﺤﻘﻴﻘﻪ everything is possible
اﻟﻌﻨﻮان
ﻄﻮﻛﻴﻮ% وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ ﺑﻼ ﺑ. إذ ﻋﺪم ﻣﻦ ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه%ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
ﻋﻞ ﻣﺪن زﻫﺎء% ﺑﻌﺾ اﻟﺸﺘﺎء ﻟﻠﻴﺎﺑﺎن اﻟﻤﺸﺘّﺘﻮن ﺑ.اﻟﺨﺎﺻّﺔ ﻓﻲ.اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam
ﻓﻌﻞ ﺗﺠﻬﻴﺰ، ﺑﻞ ﺣﺪى ﺑﺘﺨﺼﻴﺺ اﻹﻣﺪاد واﺳﺘﺮت ﻗﺪ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎن.وﺗﺘﺤﻤّﻞ اﻟﺠﻨﻮﺑﻲ erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
. وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ دون ﻋﺪم ﺗﺤﺮﻳﺮ اﻵﺧﺮ ﺑﺎﺳﺘﺨﺪام ﻋﻞ ﻫﺬه ﻣﺴﺆو.واُﺳﺪل اﻟﻤﺘّﺒﻌﺔ ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
إذ ﻋﺪم ﻣﻜّﻦ%ﺣﺪى وﺑﻌﺾ اﻟﺴﺘﺎر ﻣﺴﺎﻋﺪة ﺑ.ﺟﻬﺔ ﻓﻜﺎن اﻧﺘﺒﺎه ﻋﻞ ﺟُﻞ ﺑﻼده اﻟﺤﻴﻠﻮﻟﺔ Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
ﺑﺤﺚ ﻟﻴﺒﻴﻦ اﻟﻄﺮﻓﻴﻦ. وﺑﻮﻟﻨﺪا اﻹﺣﺘﻔﺎظ اﻷﻋﻤﺎل ﻋﻞ ﻫﺬﺑﻼ ﻟﻴﺒﻴﻦ اﻟﻤﺤﻴﻂ ﻣﺎ.ﺑﺸﺮﻳﺔ اﻧﺘﺒﺎه molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero
أي ﻓﻌﻞ ﺗﺠﻬﻴﺰ واُﺳﺪﻟﻞ ﺣﺪى ﺑﺘﺨﺼﻲ، وﺑﻮﻟﻦ.واﺳﺘﺮت ﻗﺪ ﻓﺼﻞ أراض واﺗّﺠﻪ اﻟﻴﺎﺑﺎﻧﻌﺔ eros et accumsan et iusto odio dignissim qui blandit praesent luptatum
.وﺑﻮﻟﻨﺪا اﻟﻴﺎﺑﺎﻧﻴﺔ ﻣﻊ zzril delenit augue facilisi.
Commercial Bank Brand Guidelines 2019 187
Emailer
External
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed طو و ظ ه و ول د د و ض ل ر م دة ذ د من ر
diam nonummy nibh euismod tincidunt ut laoreet dolore magna مدن ز ل ن لم ون ض ل ذ ل ن ل م
aliquam erat volutpat. Ut wisi enim ad minim veniam, quis ز ل ن ص مد د و رت د أر ض و د و م ل و
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ex ea commodo consequat. Duis autem vel eum iriure dolor in ه ده ل ول د و ض ل ر م دة ذ د م ن ر ن ه
hendrerit in vulputate velit esse. ذ ل ن م ظ و ول د
molestie consequat, vel illum dolore eu feugiat nulla facilisis و ولن أي ل أر ض و ث ل ن لطر ن و رت د لم ط م
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ad minim veniam, quis nostrud exerci tation ullamcorper sus ده ل ول د و ض ل ت م ظ ه و ول د ر
Log in to Commercial Bank Mobile App to see ﺳﺠﻞ دﺧﻮﻟﻚ إﻟﻰ ﺗﻄﺒﻴﻖ اﻟﺒﻨﻚ اﻟﺘﺠﺎري ﻟﻠﻬﺎﺗﻒ اﻟﺠﻮال ﻟﻤﻌﺮﻓﺔ
more details and all our exciting offers! !اﻟﻤﺰﻳﺪ ﻣﻦ اﻟﺘﻔﺎﺻﻴﻞ واﻻﻃﻼع ﻋﻠﻰ ﺟﻤﻴﻊ ﻋﺮوﺿﻨﺎ اﻟﻤﻤﻴﺰة
The Best Remittance service in the Middle East أﻓﻀﻞ ﺧﺪﻣﺔ ﺣﻮاﻻت ﻣﺎﻟﻴﺔ ﻓﻲ اﻟﺸﺮق اﻷوﺳﻂ
Qatar - 2017 Qatar - 2017
Need help? Call us on (+974) 4449 0000 Follow us on: :اﺗﺒﻌﻨﺎ (+974)44490000 :ﺗﺤﺘﺎج ﻣﺴﺎﻋﺪة؟ اﺗﺼﻞ ﺑﻨﺎ ﻋﻠﻰ
To avoid cyber-attacks, never share your Online Banking login or password. Commercial Bank
. اﺣﺮص ﻋﻠﻰ ﺳﺮﻳﺔ اﺳﻢ اﻟﻤﺴﺘﺨﺪم وﻛﻠﻤﺔ اﻟﻤﺮور اﻟﺨﺎﺻﻴﻦ ﺑﺎﻟﺨﺪﻣﺎت اﻟﻤﺼﺮﻓﻴﺔ ﻋﺒﺮ اﻹﻧﺘﺮﻧﺖ،ﻟﺘﺠﻨّﺐ اﻟﺘﻌﺮض ﻷي ﻫﺠﻤﺎت إﻟﻜﺘﺮوﻧﻴﺔ ﻋﺒﺮ اﻹﻧﺘﺮﻧﺖ
.ﻟﻦ ﻳﻘﻮم اﻟﺒﻨﻚ اﻟﺘﺠﺎري ﺑﻄﻠﺐ ﻣﻌﻠﻮﻣﺎﺗﻚ اﻟﺸﺨﺼﻴﺔ ﻋﺒﺮ رﺳﺎﻟﺔ ﺑﺮﻳﺪ إﻟﻜﺘﺮوﻧﻲ أو ﻋﺒﺮ رﺳﺎﻟﺔ ﻧﺼﻴﺔ ﻗﺼﻴﺮة أو ﻣﻦ ﺧﻼل ﻣﻮاﻗﻊ اﻟﺘﻮاﺻﻞ اﻻﺟﺘﻤﺎﻋﻲ
will not ask for your personal data via email, SMS or social media. For more visit cbq.qa/fraud
cbq.qa/fraud ﻟﻤﺰﻳﺪ ﻣﻦ اﻟﻤﻌﻠﻮﻣﺎت ﻳﺮﺟﻰ زﻳﺎرة
Please add cbq.email@cbq.qa to your address book or safe list to ensure you receive our mailings.
. إﻟﻰ دﻓﺘﺮ اﻟﻌﻨﺎوﻳﻦ أو ﻗﺎﺋﻤﺔ اﻟﻤﺮﺳﻠﻴﻦ اﻟﻤﻮﺛﻮق ﺑﻬﻢ ﻟﻠﺘﺄﻛﺪ ﻣﻦ اﺳﺘﻘﺒﺎل اﻟﺮﺳﺎﺋﻞ اﻹﻟﻜﺘﺮوﻧﻴﺔ اﻟﺨﺎﺻﺔ ﺑﻨﺎcbq.email@cbq.qa ﻳﺮﺟﻰ إﺿﺎﻓﺔ اﻟﺒﺮﻳﺪ اﻹﻟﻜﺘﺮوﻧﻲ
cbq.qa cbq.qa
Commercial Bank Brand Guidelines 2019 188
CB net
اﻟﻌﻨﻮان اﻟﻌﻨﻮان
cbq.qa cbq.qa
Examples
Commercial Bank Brand Guidelines 2019 190
Forms Overview
(دﻓﺘﺮ ﺷﻴﻜﺎت )ﻟﻠﺤﺴﺎب اﻟﺠﺎري ﻓﻘﻂ ﻧﻌﻢ ﻻ ( ﺣﺮفKL اﻻﺳﻢ اﻟﺒﺎرز ﻋﻠﻰ ﺑﻄﺎﻗﺔ اﻟﺼﺮاف اﻵﻟﻲ )ﺑﺤﺪ أﻗﺼﻰ 5. How long have you been exercising regularly?
Cheque book (for Current Account only) Yes No Embossing name on ATM card (maximum 21 characters)
رﻗﻢ اﻟﺤﺴﺎب اﻟﺮﺋﻴﺴﻲ __________Months __________Years
Primary account no.
⃝ Yes ⃝ No
(رﻗﻢ اﻟﺤﺴﺎب اﻻﺿﺎﻓﻲ )ﻓﻲ ﺣﺎﻟﺔ ﻛﻮن ﺑﻄﺎﻗﺔ اﻟﺼﺮاف اﻵﻟﻲ ﻣﺮﻃﺒﻄﺔ ﺑﺎﻟﺤﺴﺎب اﻻﺿﺎﻓﻲ اﻟﺒﺮﻳﺪ )اﻟﺒﺮﻳﺪ اﻟﻘﻄﺮي( اﻟﺘﺴﻠﻴﻢ ﻣﺮﻛﺰ ﺗﺤﺼﻴﻞ اﻟﺒﻨﻚ
Secondary account no. (in case ATM card is linked to secondary account) Delivery Mail (Q-Post) Bank Collection Center
6. Can you exercise during your work day?
Multiple column form Single column form Internal form MS Word based
Forms often contain a mass amount of information A clear and legible layout is key for forms, not Internal forms are to be used only by members
that needs to be condensed to as few pages as only for the Bank to quickly assimilate written and staff of the Bank. These forms are only in
possible. This example demonstrates how several information, but also to make the often difficult black and white, generated in Word and are
columns can be applied to each section in order to task of form-filling fast and easy for the customer. defined by the masthead.
optimise the space in the form. This example demonstrates how increasing the
space around the form will reduce user errors.
Commercial Bank Brand Guidelines 2019 192
Form
Wealth management application form
Deposit Slips
Cash and cheque
Cash deposit
Tel: +974 4449 0000
Fax: +974 4449 0070
www.cbq.qa
اﻟﺘﺎرﻳﺦ
Date
رﻗﻢ اﻟﺤﺴﺎب Particulars اﻟﺘﻔﺎﺻﻴﻞ Riyals رﻳﺎل D.h درﻫﻢ
Account No.
اﺳﻢ ﺻﺎﺣﺐ اﻟﺤﺴﺎب QARx500 ق. رxXYY
Account name QARx100 ق. رxZYY
اﻟﻤﺒﻠﻎ ﺑﺎﻟﻜﻠﻤﺎت
Amount in words QARx50 ق. رxXY
QARx10 ق. رxZY
QARx5 ق. رxX
أودع ﺑﻮاﺳﻄﺔ
Deposited by QARx1 ق. رxZ TOTAL اﻟﻤﺠﻤﻮع
رﻗﻢ اﻟﺒﻄﺎﻗﺔ اﻟﺸﺨﺼﻴﺔ
Coins ﻋﻤﻼت ﻣﻌﺪﻧﻴﺔ
ID number
اﻟﺘﻮﻗﻴﻊ
اﻟﺠﻮال
Mobile Signature
+ 9 7 4
ﻣﺼﺪر اﻷﻳﺪاع راﺗﺐ ﺗﺠﺎرة إﺳﺘﺜﻤﺎر اراﺿﻲ/ ﻋﻘﺎرات
Source of fund Salary Trade Investment Real estate
ﻏﻴﺮه (.....................................................................................................................................................................)ﺣﺪد
Others (specify...............................................................................................................................................................)
13.CB.FRM.005
إﻳﺪاع ﺷﻴﻜﺎت The Commercial Bank (P.S.Q.C.)
PO Box 3232, Doha, State of Qatar
(.ق.ع.م.اﻟﺒﻨﻚ اﻟﺘﺠﺎري )ش
Cheque deposit
Tel: +974 4449 0000
Fax: +974 4449 0070
www.cbq.qa
اﻟﺘﺎرﻳﺦ
Date
رﻗﻢ اﻟﺤﺴﺎب اﻟﺠﻮال
Account No. Mobile 9 7 4
+
اﺳﻢ اﻟﺤﺴﺎب
Account name
Cheque No. رﻗﻢ اﻟﺸﻴﻚ Bank drawn on اﻟﺒﻨﻚ اﻟﻤﺴﺤﻮب ﻋﻠﻴﻪ Riyals رﻳﺎل D.h درﻫﻢ
TOTAL اﻟﻤﺠﻤﻮع
اﻟﻤﺒﻠﻎ ﺑﺎﻟﻜﻠﻤﺎت
Amount in words
أودع ﺑﻮاﺳﻄﺔ
Deposited by
13.CB.FRM.006
Cheques are credited in the account subject to collection and no drawings are permitted against uncollected funds ﻳﺘﻢ إﻳﺪاع اﻟﺸﻴﻜﺎت ﻓﻰ اﻟﺤﺴﺎب ﺑﺮﺳﻢ اﻟﺘﺤﺼﻴﻞ وﻟﺪ ﻳﺠﻮز اﻟﺴﺤﺐ ﻣﻦ ﻗﻴﻤﺔ اﻟﺸﻴﻜﺎت ﻗﺒﻞ ﺗﺤﺼﻴﻠﻬﺎ
Commercial Bank Brand Guidelines 2019 194
External Form
Multi coloumn form
Home Country Contact Details (fill in all applicable) (ﺑﻴﺎﻧﺎت اﻻﺗﺼﺎل ﺑﺎﻟﺒﻠﺪ اﻷﺻﻠﻲ )ﻳُﺮﺟﻰ ﺗﻌﺒﺌﺔ ﻛﺎﻓﺔ اﻟﺒﻴﺎﻧﺎت اﻟﻤﻄﻠﻮﺑﺔ ﺻﺎﺣﺐ اﻟﺤﺴﺎب ﺻﺎﺣﺐ اﻟﺤﺴﺎب ﺻﺎﺣﺐ اﻟﺤﺴﺎب
Account Holder % Account Holder % Account Holder %
اﻟﻌﻨﻮان
Address Please tick here if you wish to opt OUT of receiving account statements via e-mail ﻣﻦ ﻓﻀﻠﻚ ﺿﻊ ﻋﻼﻣﺔ ﻫﻨﺎ إذا ﻛﻨﺖ ﻻ ﺗﺮﻳﺪ اﺳﺘﻼم ﻛﺸﻮﻓﺎت اﻟﺤﺴﺎب ﻋﺒﺮ ﺑﺮﻳﺪك اﻻﻟﻜﺘﺮوﻧﻲ
Please tick here if you do NOT want to apply for a credit card at this time ﻣﻦ ﻓﻀﻠﻚ ﺿﻊ ﻋﻼﻣﺔ ﻫﻨﺎ إذا ﻛﻨﺖ ﻻ ﺗﺮﻳﺪ ا ﻟﺘﻘﺪﻳﻢ ﻟﺒﻄﺎﻗﺔ اﺋﺘﻤﺎن ﻓﻲ اﻟﻮﻗﺖ اﻟﺮاﻫﻦ
اﻟﻤﺪﻳﻨﺔ
ﺗﻮﻗﻴﻌﺎت اﻟﻌﻤﻼء/أﺳﻤﺎء ﺗﻮﻗﻴﻌﺎت اﻟﻌﻤﻼء/أﺳﻤﺎء ﺗﻮﻗﻴﻌﺎت اﻟﻌﻤﻼء/أﺳﻤﺎء
City
Customer’s names /signatures Customer’s names /signatures Customer’s names /signatures
اﻟﺪوﻟﺔ
Country
اﻟﺠﻮال اﻟﻤﻨﺰل
Mobile Home
(دﻓﺘﺮ ﺷﻴﻜﺎت )ﻟﻠﺤﺴﺎب اﻟﺠﺎري ﻓﻘﻂ ﻧﻌﻢ ﻻ ( ﺣﺮفKL اﻻﺳﻢ اﻟﺒﺎرز ﻋﻠﻰ ﺑﻄﺎﻗﺔ اﻟﺼﺮاف اﻵﻟﻲ )ﺑﺤﺪ أﻗﺼﻰ
Cheque book (for Current Account only) Yes No Embossing name on ATM card (maximum 21 characters) اﻟﺘﺎرﻳﺦ
رﻗﻢ اﻟﺤﺴﺎب اﻟﺮﺋﻴﺴﻲ Date
Primary account no.
(رﻗﻢ اﻟﺤﺴﺎب اﻻﺿﺎﻓﻲ )ﻓﻲ ﺣﺎﻟﺔ ﻛﻮن ﺑﻄﺎﻗﺔ اﻟﺼﺮاف اﻵﻟﻲ ﻣﺮﻃﺒﻄﺔ ﺑﺎﻟﺤﺴﺎب اﻻﺿﺎﻓﻲ اﻟﺒﺮﻳﺪ )اﻟﺒﺮﻳﺪ اﻟﻘﻄﺮي( اﻟﺘﺴﻠﻴﻢ ﻣﺮﻛﺰ ﺗﺤﺼﻴﻞ اﻟﺒﻨﻚ
Secondary account no. (in case ATM card is linked to secondary account) Delivery Mail (Q-Post) Bank Collection Center
13.CB.FRM.020
رﻣﺰ ﻣﺪﻳﺮ اﻟﻌﻼﻗﺔ رﻣﺰ اﻟﻔﺮع اﻟﺒﺎﺋﻊ ﺗﻢ اﻻﺟﺮاء ﺑﻮاﺳﻄﺔ ﺗﻤﺖ اﻟﻤﺮاﺟﻌﺔ ﺑﻮاﺳﻄﺔ
RM code Selling branch code Prepared by Approved by
ﺗﺎﺑﻊ اﻟﺼﻔﺤﺔ اﻟﺘﺎﻟﻴﺔ
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Commercial Bank Brand Guidelines 2019 195
External Form
Single coloumn form
2. Do you start exercise programs but then find yourself unable to stick with them? ⃝ Yes ⃝ No
Name of Staff Staff No.
3. How much time are you willing to devote to an exercise program?
__________ Minutes/Day __________ Days/Week
Signature Date
4. Are you currently involved in regular endurance (cardiovascular) exercise? ⃝ Yes ⃝ No
__________Months __________Years
6. Can you exercise during your work day? ⃝ Yes ⃝ No
Internal Form
Application for the release of passport
Name
Div/Dept/Branch/unit Date
To The Manager, Human Resources
Name
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