STRATEGIC MANAGEMENT AND TOTAL QUALITY MANAGEMENT
L5 GOALS AND OBJECTIVES
Setting Company GOALS and OBJECTIVES
• The company needs to turn its mission into
detailed supporting objectives for
each level of management.
• Each manager should have objectives and be
responsible for reaching them.
• This broad mission leads to a hierarchy of
objectives, including business
objectives and marketing objectives.
• Marketing strategies and programs must be
developed to support these
marketing objectives.
SMART GOALS
SPECIFIC GOALS
Setting a specific goal means establishing
some criteria on which to measure your
progress. Measuring your progress toward a
goal can help you stay on track and meet
deadlines, and it will give you a sense of
accomplishment when you've reached a
milestone.
Example:
 Increase sales by 10%.
MEASURABLE GOALS
 The first step to making your marketing
goals measurable is defining a set of
key performance indicators, or KPIs,
which you will use to define your
success.
o An increase in revenue.
o An increase in repeat customers.
o An increase in conversion rates
on your website.
o An increase in phone calls. - An
increase in form submissions.
ACHIEVABLE GOALS
 You don't want to set unrealistic goals
that you will never be able to achieve
them.
 On the other hand, you don't want to set
goals that are so easy that setting them
was a waste of time to begin with
 To figure out whether your goal is or is
not attainable,data is your friend.
REALISTIC GOALS
 Is it practical?
 Can you achieve it with your current
resources?
TIME-BOUND GOALS
 How long will it take to accomplish your
goals?
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STRATEGIC MANAGEMENT AND TOTAL QUALITY MANAGEMENT
L5 GOALS AND OBJECTIVES
FREQUENT – goals should have FREQUENT
discussions
AMBITIOUS – goals should have ambitious
TRANSPARENT – goals should have
transparent for everyone involved
SPECIFIC – goals should be SPECIFIC and
can be measured
What are FAST Goals?
FAST Goals is one of the best alternative to
SMART Goals. Integrated into your personnel
life, or organization's objective setting. FAST
Goals setting is the natural evolution for a
rapidly changing environment.
FAST is the acronym for - Frequent
discussion, Ambitious, Specific and
Transparent.
This goal setting methodology emphasize the
alignment with strategic priorities between
parties when pursuing the goal. FAST Goals
enable course corrections as circumstances
change.
Frequent Discussions
FAST Goals have to be frequently
discussed to evaluate the progress. With a
link to feedback on potential improvement
opportunities, these frequent discussion allow
you to focus on what matters. This process
help to give guidance to key decisions that
drive to reach the goal.
Ask yourself these questions:
 Are we on track to reach our goal?
 Is there any unforeseen changes that
requires us to make some corrections?
 What can we do to improve further?
These questions helps in your goals setting to
ensure that you are always align and be on
track to reach your goal.
Ambitious
FAST Goals have to be ambitious to make
you try harder. Being ambitious will not only
let you maximize your potential, but it will also
improve your performance,
"Aim for the sky, that way you'll fall in the
cloud."
When you are ambitious, you will innovate
ways to achieve your goals.
Ask yourself these questions:
 What even more do I want to achieve?
 How do I exceed my own expectation?
 Is this the best I can do? Or can I do
something greater?
Being challenged helps to motivate you to do
something even better. These questions helps
to ensure you are always doing your best.
Specific
FAST Goals have to be absolutely specific
with your goals. Clarity in setting your goals
will help you to know what to expect. This will
aid you in identifying what is working, and what
is not
Having a specific goal is the only way to
understand the progress, so you can improve
and move closer to your goal.
Ask yourself these questions:
 What exactly do I want to achieve?
 Is my goal clear and concise that can be
explained to anyone within one
sentence.
These questions helps you to ensure that you
are always moving closer to your set goals.
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L5 GOALS AND OBJECTIVES
Transparent
FAST Goals have to be transparent to the
team who are involved. Enhancing the clarity
will improve the understanding of the current
progression
Having a goal that is transparent to the team
will help each stakeholders to understand how
each of the activities aid in reaching the final
goal.
With that, you can remove activities that are
unaligned with the goals, and place resources
in the right place
Ask yourself these questions:
 What role do we play in achieving this
goal?
 Is the task we are doing really contribute
to the success of reaching the goal?
 What is our progress and how do we
utilize our resource more effectively.
These questions helps in giving an overall view
on your current progress. Like A3 in project
management, this give the team a high level
view on the task performed in achieving the
goal
How to write PACT Goals?
When learning how to write PACT goals, there
are 4 things to consider.
 Purposeful: Your goal will make an
impact to your long-term purpose in life
 Actionable: The goal you set is based
on the output you can control.
 Consistent: The action you take is
sustainable, you can continuously
perform this actions to work towards
your goal.
 Trackable: Tracking is performed by
simple means, it is a simple "yes" or
"no" answer which helps guide you
towards your goal.
Purposeful
Purposeful goals are goals that is set in view of
a bigger picture. These are goals that are the
building blocks of the long-term purpose in life.
Purposeful goals are not goals that is relevant
to you right now but become irrelevant in the
future. Because, it is much harder to stick to a
goal, if it is something you don't really care.
Purposeful goal are:
 Goals that align to your passion
 Goals that plays a part in your final
objective in life.
 Goals that you will feel motivated and
start your day at work.
Actionable
Actionable goals are based on your ability and
the output that you can control. It is about
being realistic of what you are really capable
right now.
Actionable goals are:
 Actions you can take today.
 Actions that you can control.
Over planning is the reason of
procrastination and not getting things
done.
A shift of your mindset from the distant
future to the present where the output is
something that you can control.
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L5 GOALS AND OBJECTIVES

Consistent
Consistent goals are goals which is a marathon
not a sprint. These actions you set for your
goals should allow you to continuously perform
without the feeling of being burnout.
Consistent goals are:
 Actions that is sustainable.
 Actions that you achieve and not feeling
burn out.
Instead of creating unrealistic goals that will
make you feel like a failure if you do not
successfully accomplish it. Goals that are
consistent allows you to feel a sense of
encouragement and accomplishment that
motivates you forward.
Trackable
Trackable goals are simple goals that simply
give an answer of "yes" or "no". It makes the
process of goal setting much easier to
understand.
Trackable goals are:
 Have you done this?"Yes" or "No"
 Have you done that?"Yes" or "No"
Unlike the complex process like Measurement
from SMART Goals, PACT Goals uses,
Trackable goals is like a simple checklist
where it helps to track your progress in the
simplest and most efficient way.