Case study

To… Mr. Lee Chung

From... Marketing Director at Toyworld

Subject: Details of the programme for the visit

Dear Mr. Lee Chung,

My colleagues and I are delighted with your visit and look forward to meeting you, especially as
we have heard so much about you.
We have prepared the following program that we hope you like.
On Monday after you arrive, we will pick you and Mr. Wong up from the airport and take you to
the hotel where you will eat and rest for a few hours. Monday afternoon, around 6 p.m. You have
a meeting with our Chief Executive where you can discuss business plans.
Tuesday at 10 a.m. you and Mr. Wong are invited to visit our entire company, to see how our
staff works. We want to give you a perfect understanding of our business and show you what we
are capable of. Also, in this tour, you will be welcome by some activities that will give you basic
information about Toyworld and will help you better to understand the company.
Wednesday at 12 p.m. a small party is planned to be held in the company's yard, where some
social and cultural activities will be arranged.
On Thursday, June 23, we will escort you to the airport at 8 a.m.
This is the program created for you and Mr. Wong. If you want changes or additional
information, please do not hesitate to write to me, I will be happy to answer you as soon as
possible.

Yours sincerely
Ruxandra Chiselenco
Marketing Director at Toyworld