MODULE 3: WORK OF ART: ITS SUBJECT, FORM, AND CONTENT

KINDS OF SUBJECT
My N I P S
Myths and Legends – Greek Civilization (SUNY One Onta)
Nature – Environment: trees, animals, dessert (Two faces of Modern Art)
Ideas Commissioned by employers – hired designers: logo, restaurant, home
People and World events – individual and family portraits; editorial cartooning
Spiritual and Religious belief – faith to come to life (China Broadcast Company)

TWO ASPECTS OF FORM / COMPOSITION

Elements of art and Principles of design
Actual and Objective Form

CHARACTERISTICS OF TWO- DIMENSIONAL ART

1. It has mathematical dimensions of width and height (but no depth).
2. They can be decorative spaces (spatial condition) or plastic spaces (create its own expression).
3. Plane/Picture Frame – the boundary of the picture plane or the limitation of two-dimensional art.

TWO-DIMENSIONAL MEDIA
DP
Drawings – process of moving an instrument to leave a mark;
- line is the most important element; done by pencils, crayons, chalks;
- have shading techniques: hatching, blending, stippling, etc.
Paintings – process of applying colors to surfaces using paint brushes,
painting knives, rollers, hands/fingers, to create shapes over the canvas.
- either be oil-based paints or water-based paints.

THREE-DIMENSIONAL MEDIA
C Ca Ca A S A M
Crafts – baskets, plates, cups, vases, jars, kitchen utensils, and jewelry
Carving – subtractive process of solid mass (removes, cuts, chips, drills)
Casting – manipulative process (soft pliable materials) using manual hand force
Assembling – process of constructing a sculpture (wood plastic metal)
Sculpture – most media used are clay, glass, plastics, wood, stone, metal
Architecture – shelters, buildings, monuments, shrines
Modeling – additive process (artist gradually adds more material)
 TECHNOLOGICAL MEDIA
Co Fi Pho
Computer Arts – graphic designs: Adobe photoshop, Affinity designer, Clip Studio Paint Pro, Art Weaver,
Art Rage, etc. (hardware/software)
Films and Videos – show motions of pictures (continuously seamless movements); moves along the camera;
captured using DSLR and Smartphones
Photography – capturing optimal images on light-sensitive camera

CREDIT LINE CONSISTS OF:

1.Name of the Artist
2.Title of the Work
3.Year/s the work was made
4.Medium
5.Size dimensions
6.Location of work

STEPS IN EVALUATING ART:

De An I Ju

Description – includes the subject and elements of art

Analysis – observe and identify the different applications of principles of design
Interpretation – digging the content: examine the message
Judgement – critic: examine the artistic merit

THEORIES FOR CRITICAL ANALYSIS

Im F E U

Imitation (Literal) – How well did the artist represent the real –form of the subject?
Formalism (Conventional) – How did the artist organize the artwork into a cohesive?
Emotionalism (Subjective) – What were the conscious and unconscious intentions of the artist in the
creation of his art?
Utilitarianism (Utility and Function – assists in interpreting artworks with functional aspects.
MODULE 4: THE ARTIST AND THE ARTISANS
ARTIST VS ARTISAN
- Focuses on creating aesthetically - Focuses on accessorizing functtionality
pleasing works more than aesthetics
- Works are shown in museums or - Works are displayed in fairs, shops, and
Galleries malls
- Two-dimensional - Three-dimensional

CAREER INFORMATION INVOLVING ART AND PERFORMING ARTIST

Si Da Di P Ch A C S
Siinger/Musician – written music, recording studio, playing instruments, extensive training
Dancers – art on stage by movements, learn dance routines, adapt dance techniques, formal training
Directors – behind the scenes, instructing actors, degree and experience is needed (film/ theater industry)
Peformance Makeup Artist – enhance appearance of actors training and certificate program is needed
Choreographers – work with trained dancers, dancers first, formal degree (not needed), formal training and
experience matter
Actors – perform in front of camera or behind an audience, work in variety of locations (studio sets, theme
parks, etc.)
Costume Attendants – dress actors, assist changes between scenes, fit actors for costume
Set and Exhibit designers – produce sets for performance and accurate backgrounds, degree and enough
experience, discuss set designs
INFORMATION ABOUT CAREES THAT INVOLVE ART AND CREATIVITY
C A Pho Mu Pe Mus
Craft and fine Artist – a multitude of different art forms (formal degree/ self-taught)
Art Directors – responsible for artistic and visual design and style of the product, work closely with film
director (degree and relevant work experience)
Photographers – art on captures special events, requires high level of technical knowledge and use photo-
editing software (high school diploma)
Multimedia Artist/Animator – work with various software programs and technology to create the graphics
and visual for many types of media (degree)
Performing Arts Manager or Arts Administrator – facilitates creative organization practically-minded and
creative
Museum Curators – responsible for setting up maintaining, and designing exhibits in a museum,
authenticating new places of art, must highly creative and have a strong knowledge of art (masters degree –
art history, museology, anthropology)
 AREAS OF PERFORMING ARTS MANAGEMNT
M A O La F F Pu
Marketing – advertisements and promotions, website, social media (printed and broadcast) creative ways to
attract the agents via posters or flyers
Accounting – art industry constantly shifts from time to time and its money received needs careful handling,
draws up budgets with the team
Organization – performance is bread and butter, bonds the people and the wider world, solid skills are
needed and talent development
Law – protects creative rights, original ideas in art at a premium
Fundrasing – funding for the organization, funding institutions that will provide grants, subsidies, and
donations
Public Relations – command for better communications to company’s clients, provides a better service to
the costumers
CAREEER IN ARTS MANAGEMENT
A–B C D
Art Buyer – produce commercial advertising projects, understands all the usage and deliverables in the
selling and buying process
Art Collectors – observe trends in art, ignite a craze for art, support an artist’s endeabor, understand art’s
intrinsic value
Art Dealers – middleman between the artist’s and customers or institutions, main duties: Dealing,
Networking, Searching
PRODUCTION PROCESS
 The process of creating an artwork does not necessarily follow a linear progreassion because it
requires creativity, which does not always adhere to conventions that artist usually used to do.
3 P’s
Preproduction – process of anticipating the production of art
Production – actual execution and creation of art
Post production – exhibiting the masterpieces in the gallery
AWARDS
 Something that is conferred or bestowed especially on the basis o merit or need
2 R’s
Recognition – an esteem credit given to an artist’s best performance in the art world.
Renown – signifies a more cosmopolitan form of recognition beyond the esoteric circles in which the artist
moves.
 REPUBLIC ACT NO. 7335
GAMABA
GAwad sa MAnlilikha ng Bayan
 Also known as the National Living Treasures Award
 Passed by the Phillipine Congress
 Implementing agency in the National Commission for Culture and Arts (NCCA)
 NCCA, GAMABA Committee, and Ad Hoc Panel of Experts conduct the search for the finest
traditional artist of the land.
AWARD: CATEGORIES OF TRADITIONAL FOLK ARTS
Folk architecture Ornament
Maritime transport Weaving
Performing arts Carving
Graphic and Plastic arts Literature
Textile or Fiber art Pottery
MODULE 5: LANGUAGE OF ART – ELEMENTS AND THE
PRINCIPLES OF DESIGN
TYPES OF LINES
Di Ver C Hor Z

Diagonal – slanted lines; expression of rising or falling

Vertical – upward/downward direction; standing body
Curved – do not appear linear; not clearly established directions
Horizontal – left to right or vice versa direction; body lying down
Zigzag – connected diagonal combinations; create angular perspectives

Techniques in Line Values

C 4S
Crosshatching Stippling

Scumbling Shading

Smudging
 EXPRESSIONS OF LINES
Co Ge C Mo

Contour – create edges or ridges; degree of separation

Gesture Drawing – expressive movements; capture motion
Calligraphy – beautiful handwriting; represent character
languages - baybayin
Movement – tension & excitement (diagonal); show dignity or formality (vertical); relative activity
(curved); calmness/relax (horizontal); confusion/anxiety (zigzag)