Scribd Logo
Upload

Welcome to Scribd!

  • 45 views

    Exhibit BajajAutoProject+

    Uploaded by

    Jaya Maurya
    The document outlines 5 key communication objectives for a hypothetical Bajaj Electric Vehicles website: 1) highlighting Bajaj's style, technology, and pricing as USPs, 2) showcasing Bajaj's brand legacy and partnership with Triumph Motorcycles, 3) providing information on UK-based manufacturer Triumph Motorcycles, 4) detailing Bajaj's electric motorcycle, scooter, and 3-wheeler product portfolio, and 5) emphasizing Bajaj's strong dealership network for sales support. The document then asks the reader to create an information architecture and wireframe for the homepage based on these objectives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Exhibit BajajAutoProject+

    Uploaded by

    Jaya Maurya
    45 views4 pages
    The document outlines 5 key communication objectives for a hypothetical Bajaj Electric Vehicles website: 1) highlighting Bajaj's style, technology, and pricing as USPs, 2) showcasing Bajaj's brand legacy and partnership with Triumph Motorcycles, 3) providing information on UK-based manufacturer Triumph Motorcycles, 4) detailing Bajaj's electric motorcycle, scooter, and 3-wheeler product portfolio, and 5) emphasizing Bajaj's strong dealership network for sales support. The document then asks the reader to create an information architecture and wireframe for the homepage based on these objectives.

    Original Description:

    Exhibit BajajAutoProject+(1)

    Original Title

    Exhibit BajajAutoProject+(1)

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document outlines 5 key communication objectives for a hypothetical Bajaj Electric Vehicles website: 1) highlighting Bajaj's style, technology, and pricing as USPs, 2) showcasing Bajaj's brand legacy and partnership with Triumph Motorcycles, 3) providing information on UK-based manufacturer Triumph Motorcycles, 4) detailing Bajaj's electric motorcycle, scooter, and 3-wheeler product portfolio, and 5) emphasizing Bajaj's strong dealership network for sales support. The document then asks the reader to create an information architecture and wireframe for the homepage based on these objectives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    45 views4 pages

    Exhibit BajajAutoProject+

    Uploaded by

    Jaya Maurya
    The document outlines 5 key communication objectives for a hypothetical Bajaj Electric Vehicles website: 1) highlighting Bajaj's style, technology, and pricing as USPs, 2) showcasing Bajaj's brand legacy and partnership with Triumph Motorcycles, 3) providing information on UK-based manufacturer Triumph Motorcycles, 4) detailing Bajaj's electric motorcycle, scooter, and 3-wheeler product portfolio, and 5) emphasizing Bajaj's strong dealership network for sales support. The document then asks the reader to create an information architecture and wireframe for the homepage based on these objectives.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 4

    Name: Jaya Maurya

    Q1. What are the key communication objectives for the website? (List down any 5 areas).
    (For example - if Bajaj Auto has a marketing objective of highlighting its technology as a key
    USP, then the communication objective for the website would be to have a tab on the
    navigation bar named as ‘Technology’).
    5 Objectives of Communication
    • USP of Bajaj brands–style, technology, pricing
    • Brand Legacy of Bajaj and their tie up with Triumph Motorcycles
    • On UK based manufacturer Triumph Motorcycles
    • Product portfolio of electric motorcycle, an electric scooter and a 3-wheeler
    • Strong dealership network for sales support
    Q2. Based on the critical areas identified, create an information architecture for the home
    page for the Bajaj Electric Vehicle’s website.
    Q3. Create a wireframe for the home page. You may use the website - https://wireframe.cc/.
    Alternatively, you may draw it using pen and paper and attach a photo of the same. Attach a
    screenshot of your wireframe in your submission PDF.
    Enter your response

    You might also like