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10 dimensions of services
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The 10 dimensions of services, as identified by the Gaps Model of Service
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1. Tangibles - the physical appearance of the service environment, including
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2. Reliability - the abilty to perform the promised service dependably and
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3. Responsiveness - the willingness to help customers and provide prompt
service
4. Assurance - the knowledge, competence, and professionalism displayed by
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5. Empathy - the abilty to understand and respond to individual customer
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7. Communication - the effectiveness and clarity of communication during the
service delivery process
8. Credibility - the believabilty and trustworthiness of the service provider.
9. Security - the physical and emotional safety provided to customers during
the service delivery process.
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1s developed by Parasuraman, Zeithaml, and Berry in the late 1980s
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‘The SERVQUAL model consists of five dimensions of service quality:
1. Tangibles - The appearance and physical facilities ofthe service provider,
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2. Reliability - The abilty to deliver the promised service in a dependable and
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3. Responsiveness - The willingness and eagerness of the service provider to
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4. Assurance - The knowledge, competence, and trustworthiness of the service
provider, as well as their abilty to inspire confidence and trust in the
customer.
5. Empathy - The degree to which the service provider listens to and
understands the customer's needs and provides personalized and
individualized attention.
Customers’ expectations of service quality are also an essential element of the
SERVQUAL model. By comparing customers’ perceptions of the service they
received with their expectations, the model provides a comprehensive
assessment of the service quality If customers perceive that the service
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‘organizations need to address. By addressing these gaps, organizations can
improve their service quality and enhance customer satisfaction.