PURPOSIVE COMMUNICATION

PERFORMANCE TASK
WHAT IS UNETHICAL ADVERTISING ?
Unethical Advertising is the
MISREPRESENTATION of a product or service
in some way or the use of SUBLIMINAL
MESSAGING to fit a hidden agenda. This form
of advertising uses deceptive ways to
manipulate or CONVINCE THE CONSUMER to
buy a product.
 EXAMPLE OF
UNETHICAL AD
 Why you think the ad is unethical?
The advertisement is unethical
because it shows a woman in a half-
dressed, sexy pose, and the man
perceives her as a sexual object. The
advertisement clearly oversexualizes
a woman.
 How it could possibly be received by certain
groups?
The woman realizes he is more interested in
the chips than in her, so she takes the chips
into the bedroom, undresses, and pours the
Doritos all over herself. The advertisement
shows that even if a woman is attractive, she
will not be able to draw a man's attention
unless she is either half dressed or not
dressed at all.
 What could be a better
way of presenting the ad?

y Unknown Author i s licensed under CC BY

Prepared by :

GROUP 1
Janna Biado
Marikris Cadiente

THANK YOU
Tanya Ferrer
Daniela Ducay
Jennyrey Isidro
George Gonzales
Erica Keith Carulla
Mark Mayo
Camille Princess Lactaotao