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Jef Business Planm
Jef Business Planm
1/19/19
Confidentiality Agreement
in this business plan, other than information that is in the public domain, is confidential in nature, and that
any disclosure or use of same by the reader may cause serious harm or damage to
________________________. Therefore, the undersigned agrees not to disclose it without express written
Upon request, the undersigned reader will immediately return this document to
___________________________.
___________________
Signature
___________________
___________________
Date
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Contents
Confidentiality Agreement..........................................................................................................................2
I. Executive Summary..................................................................................................................................4
1. Competition Analysis.........................................................................................................................6
3. Marketing Strategy.............................................................................................................................7
1. Competitive Advantage......................................................................................................................7
2. Pricing Strategy..................................................................................................................................7
3. Promotion Strategy.............................................................................................................................8
4. Sales Strategy.....................................................................................................................................8
V. Financial Plan..........................................................................................................................................9
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I. Executive Summary
Knowledge and designing of the web, graphic design and the consultation for social media setups is the
primary business concept of the [XXX] Ltd for the companies and to any individual customer in need of
help. The potential customers and the clients will be helped and will be given a regular maintenance check
in constructing of their digital marketing websites, formation and choosing the absolute right strategy
optimally. In order for the business to focus and concentrate on their core operational competencies, The
[XXX] Ltd. will provide companies with adjustments to long-term maintenance contracts as well as
complete service packages and campaigns. The outsourcing of digital marketing work has become very
important for companies in recent years in order to remain competitive. The manager is a graduate in
electrical engineering and web design with 8 years of experience in web design / Internet marketing. He
completed his studies in web design 2 years ago and has numerous references and professional
certifications.
The company aims at pursuing and adding supplementary tasks and opportunities for expansion in the
course of business. A particular focus in this case is the further utilization of existing knowledge in the
area of screen design, online marketing (search engine optimization, social media marketing and click
display marketing) and web development. Given the success to date, an existing network of independent
contractors and the thought-out strategy of the company is to assume that [XXX] Ltd. will establish itself
The company aims at selecting and hiring the employees from a pool of exceptionally talented and
creative web and graphic designing artists from any part of the world as the business grows. The
managers will make sure and guarantee that we design the culture of our workforce through the required
trainings that will mold hem just as expected of the company and to compete with leading web design
will under the strict guidance of our values and professional ethics ensuring that the company is held
accountable to the highest standards through fulfilling our by meeting the buyer’s requirements as they
want it to be and have asked for entirely. The company makes sure to build a workplace environment that
leads to providing people an approach to earning a living, and living in our world, for our partners,
The [XXX] Ltd is a company that aims at offering its consumers with offers the fields of web design,
graphic design and other services including a wide variety of screen designs and web development. The
company covers the entire assortment in the context of web design services. People at the firm have
proficiency that is unique when it comes to sites with mobile end devices, making the firm just the right
The [XXX] Ltd. can provide a very wide variety of services of very high quality and on great terms. The
services can be provided as part of a maintenance contract for a fixed period of one year or as individual
or package services. Currently the founder already has a portfolio of clients from small and medium-size
enterprises and associations. In the course of further expansion the product portfolio will also be extended
because these clients will continue to be the startup’s most important target group
At the [XXX], we aim at working really hard to make sure that we do not only excel nationally but all
around the globe as well. Our products and services are listed below;
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Word Press Web Development
Furthermore, the [XXX] Ltd. offers graphic design services in the following areas:
Corporate Design
Logo Design
The other services can generally be divided in three areas: screen design, online marketing und web
development. Screen design is mainly about design of user interfaces for applications. Web development
involves mainly programming applications (native, web and hybrid) and online marketing revolves
Our vision is to build up a standard and world class web cum visual depiction organization whose
administrations and brand won't just be acknowledged nationally yet additionally in different parts of the
world.
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3. Our Mission Statement
Our central goal is to give proficient and profoundly inventive website composition
administrations and other related administrations that will help organizations, people and non-benefit
associations in advancing their brands and connecting with a wide scope of potential clients everywhere
throughout the globe. We need to assemble a website composition organization that can positively
contend with other driving brands in the marry configuration administrations industry.
In the developing world, the target market keeps on expanding and that is becoming a trend in the
web and graphic design services industry. Consumers and buyers now see and keep an immense need to
have an official web page or a website and to further engage in any activities related to the graphic design
in order to help their brand speak volumes to the wide range of clients. Common and the most usual
arrays in the industry of web design services includes that these do not feel the need or compulsion of
staying or taking orders within the reach of where the location of their physical offices but from all around
the globe.
The actual truth lies in the fact that the dawn and the rise of the world wide web, it has now
become exceptionally easier for the consumers of the web design company or all those working as web
designers to work for clients in any part of the world. A web design company can be located in the United
States of America and have their biggest client in United Arab Emirates, many thanks to the power of the
internet which has brought the world closer to the company. Lastly, the web design industry will continue
to evolve due to the advancement of computer technology and software applications designs et al.
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1. Competition Analysis
The market for advanced offices is customarily a standout amongst the most focused markets in the
administration area. Of all shapes and sizes organizations, in-house showcasing offices and a limitless,
regularly electronic number of specialists all offer the outstanding task at hand. There is no single huge
player on this market. A piece of the overall industry is gained dependent on the quantity of workers,
The one of a kind moving purposes of the [XXX] Ltd is to incorporate the mastery of the organizer
with its current system and procured know-how. [XXX] Ltd. will be an exceptionally effective player
available because of the originator's abilities, information and polished skill. The organizers will run the
startup in accordance with the predominant patterns in advanced advertising, which is an imperative
component particularly as far as re-appropriating and correspondence with staff and accomplices. The
evaluating procedure is very adaptable, so even incredibly cost conscious customers could be suited.
The market for computerized organizations is customarily a standout amongst the most aggressive
markets in the administration segment. Of all shapes and sizes organizations, in-house promoting
divisions and a limitless, regularly electronic number of specialists all offer the remaining task at hand.
There is no single huge player on this market. A piece of the overall industry is gained dependent on the
quantity of workers, industry acknowledgments and key references one can give.
Before beginning our website composition business, we are sure that there is a wide scope of both
corporate and singular customers who can't effectively maintain their organizations without the
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In perspective of that, we have made procedures that should empower us connect with different corporate
associations and person who we know can't stand to manage without our administrations. We have
directed our statistical surveying and study and we will guarantee that all our website architecture cum
The following is a rundown of the general population and associations that we have explicitly showcase
Corporate Organizations
Hotels
Sport Organizations
Religious Organizations
Political Parties
Television Stations
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3. Marketing Strategy
We are mindful of the fact that there are stiffer competitions in the web design services industry;
hence we have been able to hire some of the best marketing experts to handle our sales and marketing.
Our sales and marketing team will be recruited based on their vast experience in the web design cum
graphic design industry and they will be trained on a regular basis so as to be well equipped to meet their
targets and the overall business goal of [XXX] Ltd. It is set to make use of the following marketing and
Introduce our web cum graphic design company by sending introductory letters alongside our
brochure to individuals, corporate organizations, religious organizations and key stake holders.
Promptness in bidding for web design and graphic design contracts from the government and other
cooperate organizations
Advertise our business in relevant business magazines, newspapers, TV stations, and radio station.
Attend relevant international and local expos, seminars, and business fairs et al
Create different packages for different category of clients in order to work with their budgets and
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IV. Strategy and Implementation Summary
At start-up, [XXX] Ltd. will focus all the sales and marketing efforts to the city of …………….
The company will market itself as web services and internet providers devoted to giving the small
businesses a taste of what the top companies get. We will also target the small institutions and other
1. Competitive Advantage
The fact that our services target small businesses gives us an edge over our competitors. By setting up
strategic alliances with some of the web and Internet-related companies, we will offer our customers
efficient and affordable web services that will meet their demands.
2. Pricing Strategy
[XXX] Ltd will establish a pricing system to guide our clients on the nature of the services and the
corresponding prices. Since we will be dealing with a market segment that tries to reduce costs, we will
charge our services on an hourly basis. It will make the clients understand the services that will most
3. Promotion Strategy
Since our target market is distinguishable, we will use a direct approach in marketing our services. We
will use yellow pages directories to place our adverts. [XXX] Ltd will also put feature adverts in business
publications with a wide audience. We will also send out direct e-mails targeting our potential clients with
the company's offerings. Mass media adverts in radios, television, and billboards will add to these
marketing strategies. The company's co-owners are experts in their various fields and often get invitations
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to speak in seminars. They will use these opportunities to market [XXX] Ltd as the choice for businesses
4. Sales Strategy
We will move administration, esteem and quality to our imminent customers. We should persuade
them that having an online nearness is a commendable course for their organizations. We have a database
that has demonstrated valuable in getting new business contacts and building up connections. Our client
care group will utilize the rundown to call the proprietors, calling them by their first names what's more,
having a casual discussion. The guest at that point persuades the entrepreneur of the significance of
having a site.
Strength:
Our center quality lies in the intensity of our group; our workforce. We have a group of
inventive and profoundly capable web cum visual architects, a group with astounding
capabilities and experience different specialty regions in the website architecture benefit
industry. Beside the cooperative energy that exist in our cautiously chosen website specialist,
our structures and administrations will be guided by best practices in the business.
Weakness:
As another website composition organization it may require some investment for our
association to break into the market and gain acknowledgment particularly from best profile
Opportunities:
Almost certainly, the open doors in the website composition cum visual communication
associations whose organizations relies upon the administrations of website specialists and
visual craftsman. As a website composition cum visual depiction Services Company, we are
Threat:
Much the same as some other business, one of the real dangers that we are likely going to
Another risk that may almost certainly defy us is the entry of another website architecture cum
visual communication organization in same area where our objective market exist and who
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