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KYAMBOGO UNIVERSITY

FACULTY OF VOCATIONAL STUDIES

DEPARTMENT OF ART AND INDUSTRIAL DESIGN

BACHELOR OF COMPUTER GRAPHIC DESIGN

INDUSTRIAL TRAINING AT HEDGE MARKETING, KAMPALA

MUTTU LARRY LAPIR

(18/U/CGD/7398/PE)

INDUSTRIAL TRAINING REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENTS FOR THE AWARD OF THE BACHELORS DEGREE OF COMPUTER
GRAPHIC DESIGN, KYAMBOGO UNIVERSITY.

MAY 2022

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 DECLARATION

I MUTTU LARRY LAPIR sincerely declare that I am the sole writer of this report and it has never been
presented in any institution of higher learning for the equivalent award.

The details of training and experience contained in this report describe my own involvement as a trainee in
the field of CREATIVE GRAPHIC DESIGN done at Hedge Marketing. All the information contained in this
report is certain and correct to the best of my knowledge and experience.

MUTTU LARRY LAPIR

Signature……………………………………Date................................................

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 APPROVAL

This is to certify that MUTTU LARRY LAPIR had his training of six weeks at Hedge Marketing under the
supervision of the field supervisor.

Field supervisor

MS. KATE NAMUDDU

Signature………………………….

Date………………………………..

Academic supervisor

MR. PHILIP KWESIGA

Signature………………………….

Date…………………………………

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 DEDICATION

I dedicate this report to my field and academic supervisors and the Hedge Marketing team who have been
very supportive and willing to teach me what they know.

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 ACKNOWLEDGEMENT

I would like to acknowledge the Lord God Almighty for His grace and favor during the entire period of the
internship, and I also express utmost sincere gratitude to my mother, Miss Auma Rosemary for the financial
and moral support during the internship period.

I would also like to express my undeniable gratitude to the CEO and Staff members of Hedge Marketing for
providing opportunity to me to train on CREATIVE GRAPHIC DESIGN as a partial fulfillment of the
requirement for the degree of Bachelor of Computer Graphic Design at Kyambogo University.

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 Table of Contents
DECLARATION..............................................................................................................ii
APPROVAL.....................................................................................................................iii
DEDICATION..................................................................................................................v
ACKNOWLEDGEMENT................................................................................................vi
CHAPTER ONE...............................................................................................................4
INTRODUCTION............................................................................................................4
ORGANISATION BACKGROUND................................................................................4
Vision:....................................................................................................................................5
Mission:.................................................................................................................................6
Staff........................................................................................................................................6
Hedge Marketing Structure........................................................................................................6
PURPOSE AND OBJECTIVES OF INDUSTRIAL TRAINING.............................................7
Purpose:.................................................................................................................................7
Objectives:.............................................................................................................................7
OVERVIEW/SCOPE OF THE INDUSTRIAL TRAINING ACTIVITIES..............................7
WEEK 1(18TH APRIL-22ND APRIL 2022).................................................................................8
WEEK 2 (25nd APRIL - 28 APRIL 2022).................................................................................8
WEEK 3 (2nd MAY-5TH MAY 2022)........................................................................................9
WEEK 4 (9TH MAY-12TH MAY 2022)......................................................................................9
WEEK 5 (16TH MAY-20TH MAY 2022)..................................................................................10
WEEK 6 (23rd MAY-27TH MAY 2022)..................................................................................10
CHAPTER TWO.....................................................................................................................12
MAJOR ACTIVITIES/FUNCTIONS OF HEDGE MARKETING........................................12
Branding & Design Advertising:.......................................................................................12
Digital Marketing...............................................................................................................12
Media Planning & Buying.................................................................................................12
Research & Consumer Audits...........................................................................................12
Public Relations & Events Management..........................................................................13
Direct & Experiential Marketing......................................................................................13
Production...........................................................................................................................13
Equipment, Tools and Materials:.........................................................................................13
Challenges:..........................................................................................................................13

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INSTRUMENTS, TOOLS, MATERIALS AND METHODOLOGY....................................15
3.1 Introduction....................................................................................................................15
3.2 Instruments and operation..............................................................................................15
Sketch papers:.......................................................................................................................15
Pen, pencils and notebooks:.................................................................................................15
Personal computer:...............................................................................................................15
3.3 Fieldwork preparation and design..................................................................................15
3.4 Sampling and Sampling Techniques..............................................................................16
Sampling...............................................................................................................................16
Sampling Techniques...........................................................................................................16
3.5 Instrument setups............................................................................................................16
3.6 Historical knowledge......................................................................................................18
3.7 Experiential non-empirical knowledge...........................................................................18
3.8 Important information from manuals.............................................................................19
CHAPTER FOUR....................................................................................................................20
FIELD WORK PROCEDURES (IT) PROCEDURES............................................................20
4.1 Introduction....................................................................................................................20
4.2 (a) Information collection...............................................................................................20
Internet based research.........................................................................................................20
Manuals................................................................................................................................20
Interactive consultation........................................................................................................21
4.2 (b) Procedures.................................................................................................................22
Installation of Adobe Suite 2020:.........................................................................................22
Logo Design development for Eden Logistics in Adobe Illustrator.....................................23
Logo design for Sophia Nangoma........................................................................................25
Brand Manual design for Sophia Nangoma.....................................................................27
Logo usage on social media.................................................................................................28
Social media content design.................................................................................................29
CHAPTER FIVE......................................................................................................................33
DISCUSSION AND RECOMMENDATION OF (IT) EXPERIENCE..................................33
5.1 INTRODUCTION..............................................................................................................33
5.2 DISCUSSION OF (IT) EXPERIENCES...........................................................................33
Lessons learnt.......................................................................................................................33

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 Challenges:...........................................................................................................................34
5.3 CONCLUSION..................................................................................................................35
5.4 RECOMMENDATION.....................................................................................................36
REFERENCES.........................................................................................................................37

PLATE 1................................................................................................................................................................... 5
PLATE 2................................................................................................................................................................... 6
PICTURE 3: PLATE SHOWING CLIENTS OF HEDGE MARKETING...........................................................................................13
PLATE 4................................................................................................................................................................. 15
PLATE 5................................................................................................................................................................. 15
PLATE 6................................................................................................................................................................. 16
PLATE 7................................................................................................................................................................. 18
PLATE 8................................................................................................................................................................. 18
PLATE 9 : ADOBE ILLUSTRATOR INTERFACE...................................................................................................................20
PLATE 10: ADOBE PHOTOSHOP INTERFACE..................................................................................................................20
PLATE 11: THE BEGINNING OF THE DESIGN PROCESS FOR EDEN LOGISTICS LOGO..................................................................21
PLATE 12............................................................................................................................................................... 21
PLATE 13............................................................................................................................................................... 22
PLATE 14............................................................................................................................................................... 22
PLATE 15: A PDF LOGO PRESENTATION WAS THEN DESIGNED AND PEPPED FOR SHARING WITH THE CLIENT...............................23
PLATE 16: THE LOGO DESIGN PROCESS FOR SOPHIA NANGOMA........................................................................................24
PLATE 17: LOGO DESIGN A; THIS LOGO IDEA IS COMPOSED OF A NEEDLE CROSSING THOUGH THE BRAND NAME TO REPRESENT
SOPHIA AS A VERSATILE BRAND FOR ALL SIZES, SHAPES AND ETHNICITY.......................................................................24
PLATE 18: LOGO IDEA B THAT COMPRISES OF BOTH INITIALS OF THE BRAND NAME CUT ACROSS BY THE NEEDLE.........................24
PLATE 19: LOGO IDEA C THAT ELIMINATES THE IDE OF CROSSING THE BAND NAME BUT THE USE OF THE NEEDLE TO STAND OUT AS A
DISTINCT FEATURE OF THE BAND IDENTITY. THIS WAS THE LOGO THAT WAS CHOSEN BY CLIENT AND USED TO ALSO DESIGN THE
SOPHIA NANGOMA BRAND MANUAL...................................................................................................................25
PLATE 20: BRAND MANUAL COVER PAGE......................................................................................................................25
PLATE 21: BRAND MANUAL LAYOUT............................................................................................................................26
PLATE 22: LOGO USED AS FACEBOOK PROFILE PICTURE...................................................................................................27
PLATE 23: LOGO USED AS INSTAGRAM PROFILE.............................................................................................................27
PLATE 24: EFC CONTENT CALENDAR...........................................................................................................................28
PLATE 25: DATA CARE CONTENT CALENDAR.................................................................................................................28
PLATE 26: SOME OF THE SOCIAL MEDIA CONTENT CREATED.............................................................................................28
PLATE 27: MORE SOCIAL MEDIA CONTENT....................................................................................................................29
PLATE 28: DATA CARE CONTENT CREATED BY THE TRAINEE..............................................................................................29
PLATE 29: MORE CONTENT CREATED BY THE TRAINEE.....................................................................................................30

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 CHAPTER ONE

INTRODUCTION

The internship training started on 18th April 2022 through to 23rd May 2022. This was a period
of about six weeks. In this period, I was able to learn and experience a new perspective
towards Creative Graphics Design for commercial use through real hands-on training with the
knowledge and support from my supervisors and other interns. I had my internship at Hedge
Marketing I should say it was worth it and productive because I was able to learn a lot from
both my fellow colleagues and mentors.

ORGANISATION BACKGROUND
Hedge Marketing (U) Ltd is a Creative, Digital Marketing, and Communications
agency whose story begins in 2012. Almost 10 years later, we are the sole
Meltwater certified resellers in Uganda, providing world-class Social Listening
solutions for intelligent marketing and Reputation management. Strategic
positioning, financial prosperity and market power for companies is oftentimes
fully realized through a marketing culture that is engineered from strategic
thinking, strong creative insight and exceptional craftsmanship. The technical and
passionate team at Hedge Marketing (U) Ltd is at beck and call to create your
marketing vision from start to finish. Our key areas focus and expertise lie in
Creative, Strategy, Digital Media, Media buying, Audio-Visual Production, and
brand strategy. Our inspirations stem from partnering with clients who value
design, new market trends and demand a competitive edge in market space

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Plate 1

Plate 2
Vision:
To be the most sought after creative, digital marketing and communications
agency of this age. This will be earned through providing our clients with world
class marketing support while maintaining a financially strong and growth-driven
company for the protection of our employees and partners.

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Mission:
Our mission is having an exceptional service focused approach through working
closely with our clients all through the strategic, creative and technical process of
any given project

Staff
The Hedge Marketing team comprises of a total 14 staff members, One CEO, one
Managing director, four creative designers, three in the digital team, one web
designer, one administrator and one finance officer.

Hedge Marketing Structure

CEO

General Manager

Administrator Human Relations

manager

Team

(Table 1

PURPOSE AND OBJECTIVES OF INDUSTRIAL TRAINING

Purpose:
The purpose of this internship was to enable the trainee learn, get exposed to

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 real industry, learn new technologies and also obtain hands-on experience and
know the on-field career scenario. The experience they get both technical and
none technical is the vital part of it.

Objectives:
 To get exposed to new technologies in the computer graphics field.
 To be able to learn how to deal and real-life tasks.
 To learn how to work and relate with colleagues on projects.
 To be able to present and pitch for projects by the end of the intern.
 To present an internship report by the end of the intern period.

OVERVIEW/SCOPE OF THE INDUSTRIAL TRAINING ACTIVITIES

WEEK 1(18TH APRIL-22ND APRIL 2022)

MONDAY Introduction to the office and meeting
the team

TUESDAY Task meeting and introduction to

Organization clients
WEDNESDAY Team meeting, tasks allocation
Brain storm
THURSDAY Two Social media content posts for
EFC
FRIDAY Reverts for the social media posters
and approval for posting

(Table 2)

WEEK 2 (25nd APRIL - 28 APRIL 2022)

MONDAY Template layout design for EFC using

Adobe Illustrator and Microsoft word

TUESDAY Social media content design for

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 Tomosi Foundation
WEDNESDAY Video Editing with Adobe Premiere
Pro.
Edited raw footage of AAR for social
media
THURSDAY Meeting with onsite supervisor
Introduction to new clients
Development of Action plan

FRIDAY
(Table 3)

WEEK 3 (2nd MAY-5TH MAY 2022)

MONDAY Design briefing for Sophia Nangoma

TUESDAY Logo Design guidelines and research

elements for Sophia Nangoma
WEDNESDAY Logo design ideas for Sophia
Nangoma using Adobe Illustrator
THURSDAY Continuation of Logo design ideas
FRIDAY
(Table 4)

WEEK 4 (9TH MAY-12TH MAY 2022)

MONDAY Color application and design for the
Sophia logos
TUESDAY Presentation of Logo Ideas to client
For reverts
WEDNESDAY Logo application on pictures for
posting on Instagram

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 THURSDAY Brand manual research for Sophia
Nangoma

FRIDAY
(Table 5)

WEEK 5 (16TH MAY-20TH MAY 2022)

MONDAY Brand Manual design for Sophia
Nangoma (Layout Design)
Social media flyer for EFC
TUESDAY Logo Design for tour and travel
company, Branson tours and safaris
Ltd
WEDNESDAY Continuation of Brand manual design
THURSDAY Introduction to new client; Data Care
FRIDAY
(Table 6)

WEEK 6 (23rd MAY-27TH MAY 2022)

MONDAY ID designs for Data Care limited
TUESDAY Field wok Data Cre Limited
WEDNESDAY Completion of data care ideas and
Presentation to client
THURSDAY Hedge ID designs
Layout design and photo application
Meeting with onsite supervisor
FRIDAY Handing in Logbook to onsite
supervisor for signing and review
(Table 7)

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 CHAPTER TWO

MAJOR ACTIVITIES/FUNCTIONS OF HEDGE MARKETING

Hedge Marketing practices seven major activities i.e., Branding & Design Advertising,
Digital Marketing, Media Planning & Buying, Research & Consumer Audits, Public
Relations & Events Management, Direct & Experiential Marketing and Production.

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Branding & Design Advertising:
Design management is the management of consistency and coherence; therefore, design
strategy must include product and service design, communication design, and space design.
This is what ultimately leads to the design of brand experiences.

Design advertising is the artwork that is visual and created for advertisements specifically.

Digital Marketing
Digital marketing refers to advertising delivered through digital channels such as search
engines, websites, social media, email, and mobile apps. Using these online media channels,
digital marketing is the method by which companies endorse goods, services, and brands.

Media Planning & Buying

Why struggle with the weight of dealing with the media houses when we have the expertise
to help? With an in team available and the relationship built with the media, Hedge has
everything that clients would need for their brand to be well catered for on TV, Radio, Digital
and Print Media

Research & Consumer Audits

Consumer research is a part of market research in which inclination, motivation and purchase
behaviour of the targeted customers are identified. Consumer research helps businesses or
organizations understand customer psychology and create detailed purchasing behaviour
profiles.

Public Relations & Events Management

Hedge Marketing uses your digital and social platforms to manage brand awareness and
understanding, reputation of, through the purposeful influence of online exposure.

Direct & Experiential Marketing

Also called engagement marketing, experiential marketing is a marketing strategy that
immerses customers within a product or deeply engages them. In short, experiential
marketing enables consumers to not just buy products or services from a brand, but to
actually experience the brand.

Production
Hedge Marketing focuses works on telling stories behind the lens. We produce TV’s, Radio
adverts, documentaries, promotional videos, interviews, events and short stories. We combine
the creative job, with production, which is something that no other agency provides in the
country.

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Equipment, Tools and Materials:
At Hedge Marketing, the equipment used to produce or work on other projects are Computer
Graphics Computers and the software used are Adobe Illustrator, Adobe Photoshop, Adobe
After Effects to complete some of the projects.

Challenges:
Most of the challenges the company faces are exclusive to only the company staff and not for
public consumption.

Clients Hedge Marketing has worked with

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Picture 3: Plate showing clients of Hedge Marketing

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 CHAPTER THREE

INSTRUMENTS, TOOLS, MATERIALS AND METHODOLOGY

3.1 Introduction
This segment explains the instruments and tools that were used throughout the whole
internship period, sampling and sampling techniques, instrument setups, historical
knowledge, experiential and non-empirical knowledge and how important information from
manuals was put to use.
3.2 Instruments and operation
Sketch papers:
These were majorly used by the trainee to put ideas onto paper. These sketchy ideas were
then modified to become motifs of design that was to be created digitally. The trainee used
this majorly in the Logo design project.
Pen, pencils and notebooks:
These instruments were used to record important points and factors that were vital in the
production process and also during meetings.
Personal computer:
This was the major instrument used as it was the core subject of all the projects the trainee
was working on. The trainee installed the Adobe Suite 2021 that were to be used in the
execution of projects.
3.3 Fieldwork preparation and design
The preparation and design stages the trainee went through for the projects were research,
sketch development and visualization, consultation, digitalization and presentation of the
finished projects to the team and later to the clients .
i. Research
In this stage, the trainee was involved in making research and acquiring knowledge
from sources such as the internet, study manuals and the company supervisor.
ii. Sketch development and visualization
This stage involved putting our rough ideas into paper and visualizing them. This
helped the trainee to develop ideas further.
iii. Consultation
For some of the project ideas where the trainee needed guidance, the Hedge
Marketing team was consulted for guidance and knowledge where necessary.
iv. Digitalization

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 After the research stages and sketches were modified and ready for execution, the
trainee was supposed to move the ideas to the software program such as Adobe
Illustrator and Photoshop. In this software, the ideas were brought to life.
v. Presentation
The final stage involved the trainee in presentation of executed projects to the Hedge
Marketing Art director and the team.

3.4 Sampling and Sampling Techniques

Sampling
The trainee was exposed to the 2019 version of Adobe suite and then later the 2020 version.
The trainee was also exposed to Cinema 4D for possible future projects.

Sampling Techniques
The sampling technique used was preliminary test on the various versions presented to the
trainee and it was found out that the Adobe Suite 2019 was not efficient for tasks to be
carried out. Thus, the trainee ended up adopting the 2020 Adobe Suite to efficiently manage
all the projects.

3.5 Instrument setups

The major instruments used by the trainee was a HP Omen 15 personal computer where the
software to be used such as Adobe Photoshop, Adobe Illustrator and Adobe After effects
were used. The trainee was assigned to a work station in the creatives room.

Plate 4

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Plate 5

Plate 6

3.6 Historical knowledge

According to Avantika Monnappa (2022), The term Digital Marketing was first used in the
1990s. The digital age took off with the coming of the internet and the development of the
Web 1.0 platform. The Web 1.0 platform allowed users to find the information they wanted
but did not allow them to share this information over the web. Up until then, marketers

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worldwide were still unsure of the digital platform. They were not sure if their strategies
would work since the internet had not yet seen widespread deployment.

n 1993, the first clickable banner went live, after which HotWired purchased a few banner
ads for their advertising. This marked the beginning of the transition to the digital era of
marketing.

3.7 Experiential non-empirical knowledge

According to the trainer, in some projects such as logo creation the trainee was exposed to
only the basics of logo and brand manual designs. However, after research into other
sources, the trainee discovered that there is a step-by-step logo presentation process for
pitching.

3.8 Important information from manuals.

The trainee acquired the knowledge of brand design manuals from the already existing
manuals that the company had designed for clients such as EFC, and Data care

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 CHAPTER FOUR

FIELD WORK PROCEDURES (IT) PROCEDURES

4.1 Introduction
This chapter discusses the fieldwork process such as information collection; internet-based
research, manuals and interactive consultations with the trainers. It further describes different
procedures undertaken in the execution of projects; social media content creation for all the
clients and logo design for Sophia Nangoma, Branson Tours and Safaris and Eden Logistics

The procedures carried out included; Installation of Adobe Suite 2020 on my computer,
Project Briefing and executing projects such as social media content, logo design and band
manual. The trainee reported to the office by 8am in order to begin the day’s activities.
4.2 (a) Information collection
Internet based research

This involved the use of the internet to collect data. Search engines such as google was used
to make deeper research for topics; How to design logos for longevity, how to design
professional band manuals, the process of social media content design . This helped the
trainee to diligently approach how to creatively use elements and principles of design to
execute tasks. Other sites such as YouTube were used to study tutorials that were vital in the
learning and design process.
Manuals

With the use of logo manuals such as those for clients such as Gazman,, the trainee was able
to collect information and ideas in reference which he later used to execute his projects that
involved logo presentation manuals.

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Plate 7

Plate 8

Interactive consultation

For some of the topics such as organization background, the trainee consulted the Art director
and was able to acquire the company’s information. The trainee also had one on one
consultations with the team concerning the projects and this was vital in the correction
process.

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4.2 (b) Procedures
Installation of Adobe Suite 2020:

This involved the installation of Adobe Suite 2020 that was used throughout the internship
period at Hedge Marketing. The trainee was given the site www.getintopc.com where he was
able to download the suite. The trainee was able to install Adobe illustrator and Adobe
Photoshop 2020 that he was required to use throughout the whole internship period.

Plate 9 : Adobe Illustrator Interface

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Plate 10: Adobe Photoshop Interface
Logo Design development for Eden Logistics in Adobe Illustrator

The trainee was introduced to his first client which was Eden Logistics; a company
based in the UK that was looking for a logo design for its identity. Eden logistics
deals in service delivery and transportation.

Plate 11: The beginning of the design process for Eden Logistics logo

Plate 12

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Plate 13

Plate 14

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Plate 15: A pdf logo presentation was then designed and pepped for sharing with the client.

The logo presentation was then shared with client for reverts and approval.
Logo design for Sophia Nangoma

Sophia Nangoma is a fashion band based in Uganda that needed logo refreshment
thus the trainee was required to design a new logo for Sophia Nangoma. The brand
goals are to create Brand awareness, loyalty from clients, stand out from competitors
and build trust among clients and passers-by/first timers. The target audience are
females 20 to 50yrs, middle and upper class. They want to be known for comfortable
modest wear, rich outfit feeling vibe and great service delivery.

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Plate 16: The logo design process for Sophia Nangoma

Plate 17: Logo design A; This logo idea is composed of a needle crossing though the brand
name to represent Sophia as a versatile brand for all sizes, shapes and ethnicity.

Plate 18: Logo idea B that comprises of both initials of the brand name cut across by the
needle.

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Plate 19: Logo idea C that eliminates the ide of crossing the band name but the use of the
needle to stand out as a distinct feature of the band identity. This was the logo that was
chosen by client and used to also design the Sophia Nangoma brand manual.

Brand Manual design for Sophia Nangoma

The trainee was required to design brand guidelines manual for Sophia Nangoma
brand, and the process is shown below.

Plate 20: Brand manual cover page

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Plate 21: Brand manual layout
Logo usage on social media

The designed logo by the trainee was there adopted in the real world and is now
currently used on social media platforms and pictures for identity.

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 Facebook

Plate 22: Logo used as Facebook profile picture

Instagram

Plate 23: Logo used as Instagram profile

Social media content design

The trainee was tasked with two clients; EFC and Data Care and was in charge of
creating social media artwork for both clients. The trainee was required to follow a
content calendar handed to him by the Art director that contained the copy for design.
Therefore, the trainee had to produce five art works weekly for Data Care and EFC
respectively.

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Plate 24: EFC Content calendar

Plate 25: Data Care Content calendar

Plate 26: Some of the social media content created

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Plate 27: More social media content

More of these at work can be found on the social media pages of EFC, EFC Uganda Limited

Plate 28: Data care content created by the trainee

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Plate 29: More content created by the trainee

In conclusion, the above wee the projects handled by the trainee in his six week period of
internship at Hedge Marketing.

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 CHAPTER FIVE

DISCUSSION AND RECOMMENDATION OF (IT) EXPERIENCE

5.1 INTRODUCTION
This section covers my overall experience at Hedge Marketing for the six weeks I was a
trainee there. It also explores the lessons I learned, challenges I faced, conclusions and
recommendations.

5.2 DISCUSSION OF (IT) EXPERIENCES

During my six weeks I had learned a lot experience in this working environment such as
problem solving, logic thinking, team work , networking skills, communication skill in
sharing my opinion and experience among colleagues and some technical skills in computer
amongst others.
Lessons learnt
• Team work: I learnt to work as a team and relate with others to solve common
problems. Therefore no man is an island so team members are always there to help us solve
common and personal challenges. Hence team work is very important at the work place
especially in the design field which involves a lot of specialization.
• Increased awareness: This was the first time I got exposed deeper to my career and
what I can really achieve moving forward. It also exposed me to the career field and how the
real office environment is as compared to class.
• Research skills: I have gained more research skills which will help me in carrying out
different research activities and cognitive decision making both in my course and at the work
place hence giving me a competitive advantage over other employees in the job market.
• Self-motivation: I have been exposed to different environments in the work place and
learn how vital it is to self-motivate myself at the workplace; this will give me an upper hand
over other employees in the field to come.
• Networking skills: I managed to gain networking skills because of the level of
exposure I was given to the clients and client relations to understand project briefing and
presentation. This sharpened my networking skills.

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 Challenges:
• Hardships in working in a difficult environment where there is no pay apart from
gaining skills.

• My computer would most of the time slow down due to the outdated windows
operating system and a virus.

• I faced a challenge of travelling along distance to and from Hedge; therefore, I was
always forced to get a Boda Boda in order to make it on time which in turn wasn’t pocket
friendly.

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 5.3 CONCLUSION
In conclusion, my internship was very productive, informative, progressive and prosperous. I
have gained skills in different disciplines, in design other fields like research, and team work,
networking, organizational and interpersonal skills.

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 5.4 RECOMMENDATION
I recommend Hedge Marketing as a productive space for industrial training especially for
students in the programme Computer Graphics design as I was able to part away with
valuable skills and traits I didn’t walk in with.

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 REFERENCES
NimsReady (2018) “Importance of Industrial training” retrieved from
nimsready.org/importance-of-industrial-training/
Avantika (2022) “The History and Evolution of Digital Marketing” retrieved from
https://www.simplilearn.com/history-and-evolution-of-digital-marketing-article

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