Group 06

223 Pradnya Shivsharan

Car Purchase
224 Shiwangi Priya
241 Stanzin Jigmet
243 Sudharm Agrawal
254 Urja Deshpande
264 Chilamakuru Praharsha
Interviewees
MR.A MR.B

Age 25 53

Locality Nagpur Pune

Buyer preference Second Hand First Hand

Buyer preference First Time Buyer Second Time Buyer

 To learn the first time
Traveling with family
Motivation To reward himself with his salary
received from his first job

Daily commute

Poor transportation facilities

Traveling with family

 Large leg space and boot space
More Ground clearance for Indian
roads
Decision Manual Gears
Characteristics Modern technological features
After-sales servicing
Brand name and model

Sitting capacity as per our

requirement
Technology & Features
Cost
Fuel
 Finding the brand which will stay in the
market in long run and can provide after
Decision sales service
Looking at the availability of same in the
making second-hand market
process Looking for the desired features in that
brand

Model and Technology

Service and durability

Sitting capacity as per our requirement

Cost and mileage

 In online medium using apps like
cardekho, carwale, cars24.
In offline using stores like true value,
Place of first choice, etc.
Was not willing to go outside the city to
purchase buy car because test drive wont be
possible

Offline purchase from the

showroom

Only after the test drive

Brand loyalty
 Looking for after-sales service from
Post the brand
purchase If not in warranty period then how
easily spares parts are available in the
process open market also.

Total cost should be considered

Service across the country

Consumer Inferences
Purchase Approach towards purchase: emotionally
decision connect vs practical approach
journey Collective decision of the family members
Notion towards second-hand products
The trade-off between income and value
The similarity in filtering criteria - cost, after-
sales service, availability of spare parts in the
market
Thank You